article thumbnail

Mid-Funnel Digital Marketing: Creating Content for the Middle of the Customer Journey

Brightedge

When discussing the customer journey, a lot of people focus on the top of the funnel. They understand the importance of attracting attention through educational and thought leadership pieces. The post Mid-Funnel Digital Marketing: Creating Content for the Middle of the Customer Journey appeared first on BrightEdge SEO Blog.

article thumbnail

Lead Nurturing for Higher Education: Best Practices

NuSpark Consulting

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The lead nurturing process itself is improved by leveraging marketing automation best practices.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Writers Have a Big Opportunity to Build Digital Educational Content

ClearVoice

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. It can create a passive income.

article thumbnail

Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

article thumbnail

What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Address the full funnel with your SEO content. This, in turn, will set up lower-funnel content to be more effective. #2.

article thumbnail

How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. We Live in a Digital Marketplace.

article thumbnail

Why B2B marketing needs brand building more than lead gen

Martech

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Lead Gen 141