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How to Build the Perfect Conversion Funnel with Content Mapped To The Buyer Journey

Marketing Insider Group

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. For this reason, your content is essential to entertaining, educating, and converting potential customers. What is a Conversion Funnel? Leads could drop out of the funnel for several reasons.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. B2B buyers are changing; they seek out more informational and educational content to solve problems. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks.

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6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

You need top-of-funnel content first. Educating their audience. That’s why top-of-funnel content is critical. it’s impossible to overstate the value of content at the top of the funnel. Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel.

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8 Different Marketing Channels To Leverage in 2023

Marketing Insider Group

Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing, SEO, email, video and paid ads remain effective heading into 2023. However, a pay-per-click ad strategy works when you do it right.

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How Storytelling + Data = The Most Compelling Content

Webbiquity

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. Adding data to support your story can add credibility and depth to your message, making it more persuasive. Weave your data into the narrative.