Content Standard

DECEMBER 17, 2018

Documenting a content marketing strategy is key to your success. Within the context of a team, documenting your content strategy enables you to establish and continually confirm that everyone is on the same page, working in concert toward a unified goal. Your content strategy is a living document.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

KoMarketing Associates

OCTOBER 1, 2015

This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week. These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan?

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Contently

APRIL 14, 2016

But once these assets make their way to download folders and inboxes all over the world, they are essentially lost. . … But once these assets make their way to download folders and inboxes all over the world, they are essentially lost. Are people actually engaging with—and sharing—those assets?” How it works is simple.

Analytics 78

Analytics Lead Capture Acquisitions Paper 78

Biznology

DECEMBER 12, 2016

One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity. The purpose of this article is to elaborate why online software documentation is so important today, and how it benefits various aspects of the business. Enhanced customer support.

Work Management 80

Work Management Software FAQ Business 80

Hubspot

SEPTEMBER 20, 2021

This is where a Franchise Disclosure Document (FDD) comes into play. Here, we'll get a clearer picture of what this document is, review what it's used for, and offer some advice on when it's fit to sign. As a franchisee, make sure you receive this document and familiarize yourself with it. Let's jump in.

Copyright 64

Copyright Terms and Conditions Work Management Marketing Management 64

Writing on the Web

MAY 1, 2013

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Using Scribd makes uploading all of your documents a simple task. Yes, that number is correct.

Stats 100

Stats Social Media Link Building Network Marketing 100

The Point

MARCH 22, 2024

Here’s an opening for an email I received a few weeks ago: One of the hardest parts of managing an organic social strategy is the need to churn out compelling posts at the speed of…well, the internet. They read like an internal creative brief or planning document. And it’s producing a sea of sameness. Use second person.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Customer Experience Matrix

NOVEMBER 16, 2011

Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts? But all is not lost. But don’t think you’re writing the document for vendors. How did we come to this? Today’s marketers buy that way too.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Vision Edge Marketing

OCTOBER 10, 2023

said all their processes are modeled and documented, with most organizations admitting that less than 25% of their processes were modeled and documented. It involves visualizing and documenting each step of a process, from initiation to completion, in a clear and concise manner. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. They’re all over digital content and online channels. So, we stay on our toes, constantly adapting and tweaking our strategy. This approach is changing the game.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. With the tracks in place, all you need to do is follow them to your destination. Understanding the Purpose of Your Blog Post Before you even think about typing that first letter, let’s get one thing straight: every blog post needs a purpose.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Marketing Insider Group

JANUARY 11, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. that all have different requirements, nuances, and best practices. Otherwise you risk missing out on sales. Messaging & Branding.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Marketing Insider Group

JANUARY 25, 2022

We decided to take all the most important things you need to check before, during, and after your website launch and put them all in one place. Analyze and document your old website. There’s a reason you’ve decided to launch a new website, and you don’t want to miss out on the opportunity to learn as much as possible.

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

Ahrefs

FEBRUARY 19, 2024

SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep. In this beginner’s article, … Read more ›

SEO 98

SEO 98

Martech

FEBRUARY 20, 2024

Unlike most email mistakes, this one happened behind the scenes. One takeaway is that we are all human and fallible. Once, one of my team members accidentally included all of our unsubscribed addresses in a mailing. We’re trying to get one campaign out the door while planning for the next.

Email Marketing 117

Email Marketing Planning Work Management Paid Search Agency 117

Spiralytics

NOVEMBER 14, 2022

An electronic signature, more often known as an e-signature is a fast and secure way to sign digital documents. Because of their verifiability and security, anyone can use electronic signatures in place of handwritten ones. Because of their verifiability and security, anyone can use electronic signatures in place of handwritten ones.

Act-On 114

Act-On SMS Validation Work Management 114

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Download the template 3.

Social Media 79

Social Media Template Work Management Marketing Management 79

Martech

DECEMBER 20, 2023

They are guidelines to make sure you both start on the right foot and stay on the correct path. A thorough audit gives a complete picture of all file types you have and how they are used. Quarterly audits are ideal for keeping on top of things, but if you’re pressed for resources you should commit to at least one a year.

Practices 109

Practices Best Practices Training Guidelines 109

Heinz Marketing

MARCH 28, 2023

To put it into perspective, it’s the kind of business that is most likely to become your customer and eventually your most valued one. Document buying signals they are looking out for, and document pain points they are hearing. This is useful information for documenting your buying committee and personas.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Analytics Tools Business Validation 105

The Daily Egg

JANUARY 28, 2023

Nifty is a project management software company that focuses on providing an all-in-one solution. Get collaboration features, discussions, document sharing, and reporting. The post Nifty Project Management Review appeared first on The Daily Egg.

Software 145

Software Features Companies 145

Salesforce Marketing Cloud

FEBRUARY 9, 2024

There’s a better way: A vector database, “a new kind of database for the AI era” that offers all the benefits of fine-tuning, and also alleviates privacy concerns, helps unify data, and saves time and money. Want AI success? With fine-tuning, you expose the model to examples or data related to the task you want it to complete.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track.

Efficiency 136

Efficiency Design SME Budget Programs 136

Kapost

JANUARY 24, 2017

Over the years, despite some well-meaning efforts, the focus of senior managers had shifted, the original training had been forgotten, and many of the messages on the subject had become empty rhetoric. That’s why it’s important to document your content marketing knowledge. Create a Team Journal. Record your meetings.

Planning 48

Planning Allocation Marketing Strategy Marketing & Strategy 48

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? It’s like finding one grain of sugar in a cake,” said Dressler. “Is No, it’s all the ingredients.” Do you trust generative AI to help you with tasks at work?

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. Given all that, let’s look at why marketers can significantly reduce these obstacles and boost martech utilization by aligning marketing technology with marketing processes.

Process 74

Process Top of Funnel Work Management Marketing Management 74

Salesforce Marketing Cloud

JANUARY 23, 2024

They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Which topics are simply not documented at all? Resources you create can also be shared in your self-service portal, allowing customers to help themselves and further save on costs. How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Step up your LinkedIn strategy with documents and polls. Easily route inbound leads with conditional form confirmation pages.

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

Vidyard

MARCH 5, 2021

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. How to Write a Requirements Document 3.1 Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. Sprout’s data aligns with Instagram influencer marketing being one of the most popular avenues globally, especially on Instagram.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

SocialPilot

FEBRUARY 14, 2024

In this blog, we will shed light on the legal side of influencer marketing and help you create a social media influencer contract to set clear expectations and avoid any legal headaches. If all the legal jargon becomes too much for you, you can use our customizable influencer contract template to finalize your influencer deal faster.

Social Media 96

Social Media Template Media Terms and Conditions 96

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Paramount to every successful event is how event teams handle COMMUNICATION.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Martech

MARCH 4, 2024

Create a requirements document for new data. Include the logic of your personalization campaign in that document. If people follow procedure (good luck on that), the errors will be caught and corrected before they go live. Let’s say you have a very small collection of webpages on a narrow topic. Reporting is the answer.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Work Management Automation 124

BOP Design

APRIL 14, 2022

WBENC (pronounced WE-BANK) is the Women’s Business Enterprise National Council and is the leading authority in the US on certifying companies and organizations for Women’s Business Enterprises (WBEs). These were our core reasons for wanting to get certified, but there are many benefits – you can explore them all here.

Enterprise Management 103

Enterprise Management Business Work Management Advertising Agencies 103

Martech

DECEMBER 2, 2022

For example, many online stores don’t provide all the variables necessary to manage subscriptions. Now you need to worry about changes to operating systems, security threats, new devices and protocols, emerging technologies and trends, and you need to retain the staff to stay on top of all those things. You have two options.

Work Management 111

Work Management Marketing Management Budget Programs Software 111

Blue Flame Thinking

MARCH 13, 2023

The one area you may not think of right away is data feed integration. How do all these sources work together and get served up on your site? Create a mapping document. Integrating all the data into the fewest number of sources as possible can help minimize potential failure points. Ask for sample files.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Litmus

MARCH 9, 2021

This is the next one in the series. Step 1: Documentation. Bring them all together in one document to give you a view of exactly what you need to bring with you to your new ESP. Step 2: What do you need to document? Think about all the pieces that make up your email program. New MarTech stack.

Lock-In 90

Lock-In Template API Sample 90