Marketing Insider Group

NOVEMBER 1, 2021

Your customers do much of their own research online before reaching out to your company. Understanding your potential customer’s motivation for seeking out and reading case studies makes you better able to craft them in ways that make an impact. Potential customers at these stages likely know who your company is and what you do.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Hinge Marketing

FEBRUARY 16, 2022

And while some AEC firms have thrived, introducing new tools and techniques to address an increasingly digital marketplace, others continue to struggle, searching for the perfect recipe for high growth. infrastructure legislation. The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Here’s how: Step 1: Find out where your prospects search for information.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong. It’s also wise to use only data your industry considers fresh.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Guest post by Chris Tweten.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

DECEMBER 8, 2021

The result is brand relevance and search engine visibility. It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Blindly navigating your marketing strategy can cause your content to capsize. The Importance of Content Marketing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. At one point, we were in the top five search results for the term “Yahoo mail.” What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

MARCH 31, 2020

With investments in voice search, customer experience, employee activation, personalization, and account-based marketing, businesses will be poised to take full advantage of cutting-edge marketing technology. Voice Searches: Go to the Head of the Class. No need to pull over and search when a craving for fish tacos hits.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

PureB2B

MAY 30, 2022

This honor, which classifies Leadiro as a “high performer” in the lead intelligence category, recognizes B2B data intelligence providers for high customer satisfaction ratings. The award mirrors Leadiro’s high user rating on G2 Crowd, the world’s top website for peer-to-peer business solution reviews. “ About G2 Crowd.

Peer-to-peer 62

Peer-to-peer Leads Lead Marketing Qualified Leads 62

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. It was the early aughts.

Marketing AI 130

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 130

Oktopost

NOVEMBER 12, 2020

This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action. Now you’re all set and ready to build social proof by gathering product reviews and spotlighting customers.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Their interest, following, engagement, and (hopefully) conversion to a customer. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. The reward? What CMOs and CCOs currently lack. Same concept here.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 107

Social Media Advertisements Advertising Tools 107

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? This isn’t surprisingly, considering that as noted here before, social media may be sexy but search pays the bills. Across industries, social media drives about 6% of traffic on average, while search accounts for 60%.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Martech

DECEMBER 15, 2022

If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. They also might be researching your competitors or reading reviews posted by industry peers. They also might be researching your competitors or reading reviews posted by industry peers. Account (one-to-many).

Top of Funnel 106

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 106

Stevens & Tate

MARCH 27, 2023

Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. They play an important role in SEO optimization as they indicate the quality of content and generate traffic, which ultimately helps in ranking higher on search engines.

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. Because today we operate in an environment of the empowered customer.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

The Marketing Blender

FEBRUARY 27, 2024

Digital methods not only provide the agility and reach necessary for success, but they also offer opportunities for targeted marketing, personalized communication, and seamless customer experiences. The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Salesforce Marketing Cloud

AUGUST 17, 2022

Working collaboratively in a group setting, you’ll build Salesforce skills and explore different career paths with guidance from mentors and support from peers. Unlock career opportunities with Trailblazer Mentorship Meet Trailblazer Mentee Daphne Zhang Give back to the community as a Trailblazer Mentor Ready to dive in? TAKE ME TO TRAILHEAD.

Peer-to-peer 98

Peer-to-peer Communities Consulting Digital Transformation 98

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

KoMarketing Associates

JULY 23, 2019

“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Statistics found that pioneering CMOs spend slightly more on innovation (27 percent vs. 24 percent) and the customer experience (29 percent vs. 26 percent) than their peers.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers. Between business closures and new customer demands and habits, opportunities may exist to launch new products or services.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. People are naturally curious about what they peers are thinking and doing. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Try these to surprise and engage your audience.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% said, “customers are spending more time researching products and services online before making purchasing decisions.” 54% said, “social media has become an increasingly important source of information for customers.” 51% said, “personalization is becoming more important in content and media consumption for B2B customers.”

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Directive Agency

DECEMBER 13, 2019

Shifts in the Search Engine Result Page. The related search query concerning buyer enablement is known as a commercial investigation. A commercial investigation search query encompasses searchers in the market for a specific product or service but has yet to make a final decision on which solution is right for them. .

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Rev

SEPTEMBER 20, 2023

Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Martech

JULY 12, 2021

As users continue to shift from brick-and-mortar to the digital world, search marketers have an unprecedented amount opportunities to reach new customers in personalized, engaging ways , deliver remarkable digital experiences, and drive more conversions. 100% virtual means you can attend from anywhere. In a different time zone?

Peer-to-peer 102

Peer-to-peer Bundling PPC Landing Pages 102

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110