Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Recent marketing statistics show that 86% of marketing professionals are already using video content as a marketing tool. Gone are the days of generic, one-size-fits-all content. Why is it trending?

Social Media 292

Social Media Marketing AI Trends Peer-to-peer 292

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 194

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Marketing Insider Group

JANUARY 10, 2022

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Marketing AI 343

Marketing AI Enterprise Management Peer-to-peer Best Practices 343

Salesforce Marketing Cloud

NOVEMBER 18, 2024

Along the way, I was introduced to someone who I identified with and welcomed me into her network. Be the first to influence our product roadmap, messaging and go-to-market strategy Connect with your peers: Exchange insights and ideas. Build your network. I looked all over to find community.

Peer-to-peer 52

Peer-to-peer Marketing Management Communities Network Marketing 52

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Encourage engagement by asking questions and tagging peers who might have something to say about the topic. Share the content with your network via email. Creating exceptional thought leadership content, however, is just the first step. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

Exo B2B

MAY 25, 2021

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. Looking for a solution for your business, you live in a perpetual FOMO that promotes totally ineffective behavior on said social networks.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. It means that for companies to succeed with online content marketing, they have to adapt. It means that for companies to succeed with online content marketing, they have to adapt. What does this mean? Here’s why.

Distribution 357

Distribution Tips Peer-to-peer Marketing & Strategy 357

illumin

MAY 31, 2024

This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. PayPal just announced its new advertising business venture.

Paid Search Agency 111

Paid Search Agency Marketing AI Peer-to-peer Ads 111

Orange Owl Blog

OCTOBER 25, 2024

B2B Marketing The Ultimate Guide to Community-Led Growth in B2B Marketing Vivek Goel October 25, 2024 Share : Table of Contents Introduction In today’s competitive B2B Marketing landscape, community-led growth is emerging as a transformative strategy. What is Community-Led Growth?

Communities 52

Communities Peer-to-peer B2B Marketing Work Management 52

Martech

DECEMBER 4, 2024

Network of connections (52%). “It almost serves like a G2 or a Peer Insights, a third-party reviewer, even though you can see influencers are getting paid to some extent.” “It almost serves like a G2 or a Peer Insights, a third-party reviewer, even though you can see influencers are getting paid to some extent.”

DemandBase 72

DemandBase Peer-to-peer B2B Aggregators 72

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Martech

MAY 13, 2024

There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. They are critical to scalable return on investment.

Communities 110

Communities Paid Search Agency Peer-to-peer Work Management 110

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 93

Communities Peer-to-peer Thought Leadership Webinar Metrics 93

Orange Owl Blog

AUGUST 8, 2024

SaaS Marketing Top B2B SaaS Marketing Events in 2024 Orange Owl August 8, 2024 Share : Table of Contents As the B2B SaaS landscape continues to evolve, staying updated with the latest trends, technologies, and strategies is essential for professionals in the industry. Here’s a guide to the top B2B SaaS marketing events in 2024.

Peer-to-peer 52

Peer-to-peer B2B Marketing Account Based Marketing Planning 52

Orange Owl Blog

AUGUST 8, 2024

SaaS Marketing Top B2B SaaS Conferences and Events To Attend in 2024 Vivek Goel August 8, 2024 Share : Table of Contents As the B2B SaaS landscape continues to evolve, staying updated with the latest trends, technologies, and strategies is essential for professionals in the industry. Top B2B SaaS Conferences and Events in 2024 1.

Conference 52

Conference Peer-to-peer Account Based Marketing B2B 52

InsightSquared

JANUARY 8, 2021

We’re thrilled to announce we have entered into a strategic partnership with Revenue Collective , an incredible membership organization bringing together more than 4,000 sales, marketing and operations professionals. Despite the growth, the high quality of content and networking amongst your peers is extremely valuable.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

Exo B2B

AUGUST 11, 2021

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels!

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Hinge Marketing

FEBRUARY 16, 2022

This year’s study showed that while marketing budgets have stabilized after a rapid ascent last year, high growth AEC firms are introducing new digital techniques into their repertoire to help stimulate growth. They also use technology to track their marketing and business development activities more frequently than their counterparts. .

Studies 174

Studies Peer-to-peer Marketing AI Digital Transformation 174

Hinge Marketing

AUGUST 8, 2024

If it isn’t your first visit to this website, you are probably well aware of Hinge’s healthy obsession with researching the marketing habits found within High Growth professional services organizations. Here’s what we found: When we look at the list above, two things strike us right away: First, networking is back, baby!

Organization 69

Organization Peer-to-peer Case Studies Network Marketing 69

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 319

Webinar Metrics Demand Work Management Video Marketing 319

Oktopost

AUGUST 12, 2024

If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Leverage Your Team’s Insights Imagine this: the founder(s) and key leaders – from marketing to sales to customer success – share content on LinkedIn 3-5 times a week. Here’s why: 1. It doesn’t have to be perfect.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Salesforce Marketing Cloud

SEPTEMBER 6, 2024

But navigating sessions, networking, and the vast Dreamforce campus can be overwhelming. What you’ll learn Build your perfect Dreamforce schedule with Agenda Builder Stay in the know with Salesforce Events Mobile App Trade uncomfortable networking for real conversations on Connection Hub 1. See a session you can’t miss?

Peer-to-peer 59

Peer-to-peer Tips Network Marketing FAQ 59

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Litmus Certified provides in-depth and interactive walkthroughs of the Litmus solution for email designers, developers, and marketers looking to grow their skillsets. Now’s your chance! Why get Litmus Certified?

Peer-to-peer 113

Peer-to-peer Case Studies Case Study FAQ 113

Single Grain

AUGUST 29, 2023

Navigating the world of networking can be challenging, especially for those of us who identify as introverts. In this post, I’ll share my personal journey and insights on building a billion-dollar network as an introvert. For many introverts, networking can be a daunting task. Nice, right?

Peer-to-peer 52

Peer-to-peer Business Network Marketing Organization 52

Salesforce Marketing Cloud

NOVEMBER 19, 2024

Simply put, they’re pretty much every marketer today. with Salesforce as a marketing consultant. I helped some of our largest customers use technology to elevate their marketing strategies. I helped some of our largest customers use technology to elevate their marketing strategies. The world of marketing moves fast.

Peer-to-peer 64

Peer-to-peer Paid Search Agency Advertising Agencies Communities 64

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Facilitate Networking through Sponsorship and Exhibition.

Enterprise Management 348

Enterprise Management Peer-to-peer Merchandising Network Marketing 348

Seismic

SEPTEMBER 9, 2024

The three-day event brings the best and brightest go-to-market (GTM) leaders together for innovation, inspiration, and camaraderie on a Seismic scale. You’ll hear from world-class leaders, industry visionaries, peers in the enablement space, and some very special guests. What is Seismic Shift?

Peer-to-peer 64

Peer-to-peer Marketing Analytics Tools Blast Campaigns Thought Leadership 64

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Enterprise Management 349

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 349

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Facebook is the largest social media network with around 2.89 What does your ideal customer look like?

Buyer Personas 359

Buyer Personas Social Media Media Webinar Metrics 359

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 239

Social Media Allocation Social Marketing B2B Marketing 239

B2B Marketing Exchange

JULY 24, 2024

Whether a seasoned marketer or new to the field, Patel will equip attendees with effective strategies and innovative methods to sell products and services in the B2B market. The Secret's Out! We are thrilled to announce Neil Patel as a keynote speaker for our upcoming #B2BMX East conference , taking place Oct.

Peer-to-peer 98

Peer-to-peer Conference ABM Account Based Marketing 98

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 315

Marketing Report Event Marketing Stats Paid Search Agency 315

Martech

NOVEMBER 30, 2023

He was surely right, especially in the context of B2B marketing as well as the subscription economy. Buyers want to be educated about products, want to engage with their peers in discussing the product and are looking for positive, long-term, renewable relationships with vendors. Spaces for customers to network and interact.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Communities 105

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 343

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 343

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Ranking 59

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. What is a LinkedIn Product Page? It shouldn’t take you more than 1-2 hours to set up your Product Page.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129