Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

The Point

APRIL 23, 2020

Regardless of the economic climate, business audiences love to benchmark themselves and their organizations against their peers. Here are 10 ideas to consider. Map your content. Audit your existing content library and map each asset by form factor, persona, vertical and funnel stage (early, mid, late). Audit nurture streams.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. How social stacks up across industries.

Advertising Benchmark 130

Advertising Benchmark Social Media Media Work Management 130

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading → The post 2021 B2B Content Marketing: What Now?

Peer-to-peer 145

Peer-to-peer Research B2B Marketing Planning 145

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 262

Effectiveness Peer-to-peer Guidelines Thought Leadership 262

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. These tools can help you find out. 1) Socialbakers.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Content Marketing Institute

MARCH 22, 2023

How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Tech marketers, take note. Continue reading →

Peer-to-peer 132

Peer-to-peer Content Marketing Research Advertising Benchmark 132

Content Marketing Institute

OCTOBER 19, 2022

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading →

Peer-to-peer 132

Peer-to-peer B2B Marketing Research Content Marketing 132

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1% of revenue.

Marketing Budget 93

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 93

Webbiquity

MAY 3, 2016

A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. increasing social engagement, website traffic over time, etc.) Google Review Count: 400,000.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Marketing Insider Group

DECEMBER 11, 2019

Link game incentives to corporate benchmarks: Prizes and other incentives associated with gamification shouldn’t just be appealing to your employees; they should also advance the company’s strategic goals. A monetary incentive isn’t compatible with satisfaction that comes from within. The game shouldn’t be boring.

Social Media 230

Social Media Media Peer-to-peer Marketing & Strategy 230

Onalytica B2B

NOVEMBER 22, 2017

Tip #2 – Set A Benchmark. Slightly controversial and a little bit of a risk but most leaders won’t have reached that level in their career without watching their competitive peers closely…especially if they’re in sales. When it comes to being social, a business has to start with its leaders. Source: Altimeter Group).

Social Media 84

Social Media Tips Peer-to-peer Media 84

Zoominfo

SEPTEMBER 25, 2020

Imagine being responsible for something, and having no benchmark for what’s good, bad, or acceptable. It would be pretty hard, right? It would be like trying to throw a dart at the bullseye, all while blindfolded. And yes, we know what you’re thinking: Isn’t quota the metric that matters here? The purpose of our scorecard is to tell a story.

Zoominfo 203

Zoominfo Lead Ranking Ad Building Peer-to-peer 203

Hinge Marketing

MAY 22, 2023

The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. The High Growth firms are growing over 5 times faster than their Low Growth peers. First among these has been the elevated level of uncertainty.

Marketing Budget 150

Marketing Budget Budget Programs Marketing Budget Creation Allocation 150

Savanta

JANUARY 18, 2017

The B2B Agencies Benchmarking Report reveals that 62% of agency leaders (we spoke to 75 of them from the UK’s leading players) describe their commercial performance in 2016 as ‘good’ and a further 26% report that it was ‘strong’. But some agencies out-perform even these healthy benchmarks. What’s their secret?

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Peer-to-peer 120

Zoominfo

APRIL 24, 2020

With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Marketing Insider Group

OCTOBER 2, 2023

At the heart of every successful startup lies not just a groundbreaking idea, but also the right partners to bring that idea to life. We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours. We’ve seen the highs, the lows, and everything in between.

Advertising Agencies 290

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 290

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. But we are framing the wrong problem to solve.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI. That is a 40x ROI.

Top of Funnel 122

Top of Funnel Newsletter Planning Peer-to-peer 122

Directive Agency

APRIL 21, 2023

In fact, 86% of software buyers use peer review sites when buying software. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Directories, also known as review sites , are an important source of information for buyers. Maximize your presence with the right directories. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 315

Marketing Report Event Marketing Stats Paid Search Agency 315

The Point

NOVEMBER 23, 2021

Most B2B marketing benchmark reports are completely useless. So, when I find a benchmark report that is both credible and useful, it stands out. report is more than just a useful vehicle for benchmarking the performance of your own campaigns. webinars vs. ebooks), product category, and target market. Am I taken to a form?

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Content Marketing Institute

OCTOBER 22, 2019

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers.

Peer-to-peer 110

Peer-to-peer Research B2B Marketing Planning 110

Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. How to win back peers and control? Gartner suggests benchmarking your current state of organizational influence “to prioritize cultivating the skills and relationships that marketing needs to be successful.”

Marketing AI 110

Marketing AI Peer-to-peer Paid Search Agency Ads 110

Benchmark Email

JUNE 16, 2021

Your content can and should help your peers, too – even those who might be seen as your competition. A… The post How to Get Other Sites to Link to Your Content (and Why You Should) appeared first on Benchmark Email. But, content creation isn’t just about the direct funnel from Google to your site to sales.

Peer-to-peer 102

Peer-to-peer Top of Funnel Advertising Benchmark Content 102

Velocity Partners

JANUARY 24, 2024

Comparing yourself to peers is a deeply ingrained human instinct. You might not have the brand pull of Spotify, but your customers would be fascinated to learn how they’re performing relative to their peers (and crucially, what they could do to improve). First-party data is the answer. So, what do you have to offer? Let’s get into it.

Peer-to-peer 113

Peer-to-peer Work Management Marketing Management Lead Ranking 113

Seismic

FEBRUARY 6, 2024

Tracking these metrics helps identify trends, set benchmarks, and make informed decisions based on real-time data. Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement. Sales performance measurement involves quantifiable metrics and numerical data. Let’s dive in.

Peer-to-peer 113

Peer-to-peer Customer Satisfaction Conversion Rate Training 113

Savanta

MAY 27, 2014

The latest B2B Marketing Benchmark report produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity. In this context your peers’ experience suggests that one thing matters far beyond anything else. Last year less than half (43%) held this opinion. Is yours? .

Top of Funnel 120

Top of Funnel Peer-to-peer B2B Case Studies 120

ANNUITAS

AUGUST 4, 2020

This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. The Insight Phase. The starting point in developing a Strategic Demand Marketing Plan is what we refer to at ANNUITAS as ‘context analysis.’ Development.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

Hinge Marketing

JUNE 7, 2021

The 2021-2022 AAM Marketing Budget Benchmark Study outlines industry benchmarks for marketing spending and provides a special section on the spending behavior of the fastest growing accounting firms. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! We can learn from both.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

B2BMarketing.net

JUNE 20, 2024

Plus, if you’re an agency, you can benchmark yourself against your biggest competition while learning more about what your peers are doing. The post The B2B Marketing US Agencies Benchmarking Report for 2024 appeared first on B2B Marketing. The list goes on and on, and the B2B space? We’ve had no choice but to adapt.

Advertising Benchmark 59

Advertising Benchmark Paid Search Agency Advertising Agencies Marketing Report 59

Content Standard

JULY 29, 2020

Checklist for Wisdom: How does our marketing stack up to that of our competitors and peers? What benchmarks should we use to measure our performance? Pie charts. Bounce rates. Line graphs that look like ski trail maps. They’re enough to make even the most sophisticated marketer’s head spin. So where do you begin?

Analytics 134

Analytics Peer-to-peer Marketing Analytics Tools Paid Search Agency 134

Zoominfo

NOVEMBER 1, 2018

Check out these statistics: 78% of salespeople using social media outperform their peers ( source ). B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers. Jump to a Section. What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171