Sword and the Script | B2B

OCTOBER 8, 2024

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7%

Advertising Channels 92

Advertising Channels Peer-to-peer Churn Rate Sales Cycle 92

Hinge Marketing

JULY 16, 2024

more than three-and-a-half times faster than their Average Growth peers. Earlier this year, we published the Law Firm & Legal Services edition of our 2024 High Growth Study. But the main thrust of the study is on the High Growth segment—those firms that achieve extraordinary growth year after year. Where does it fall in this range?

Marketing Budget 110

Marketing Budget Studies Peer-to-peer Service 110

Salesforce Marketing Cloud

AUGUST 6, 2024

Sandstone’s revenue grew just 3% last year, and its 8% operating margin sits well below the industry benchmark. For example, it compares internal data against industry benchmarks and historical data, and identifies opportunities for optimization based on patterns in spending and resource allocation. Does this company exist?

Marketing AI 128

Marketing AI Lead Ranking Allocation Peer-to-peer 128

markempa

AUGUST 12, 2021

The one thing I can guarantee you about the journey is that getting more leads is not better if you don’t know how to nurture them. The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming “marketing qualified.” leads) but not enough towards progression.

Lead Nurturing 401

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 401

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 310

Effectiveness Peer-to-peer Guidelines Thought Leadership 310

B2BMarketing.net

NOVEMBER 8, 2024

” They found that content incorporating peer benchmarking consistently outperformed other formats, as it allowed customers to see themselves and their challenges reflected in the research. Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences.

Thought Leadership 64

Thought Leadership Peer-to-peer B2B Thought Leadership Top of Funnel 64

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Marketing Insider Group

DECEMBER 11, 2019

Link game incentives to corporate benchmarks: Prizes and other incentives associated with gamification shouldn’t just be appealing to your employees; they should also advance the company’s strategic goals. A monetary incentive isn’t compatible with satisfaction that comes from within. The game shouldn’t be boring.

Social Media 277

Social Media Media Peer-to-peer Marketing & Strategy 277

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

The Point

APRIL 23, 2020

Regardless of the economic climate, business audiences love to benchmark themselves and their organizations against their peers. Here are 10 ideas to consider. Map your content. Audit your existing content library and map each asset by form factor, persona, vertical and funnel stage (early, mid, late). Audit nurture streams.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Hinge Marketing

FEBRUARY 27, 2025

The Fastest Growing Consulting Companies Todays consulting firms are wrestling with a host of issues, many of which have been with them for years, such as price sensitivity, a talent shortage, generational changes in the workforce, and the need to develop new skills. But they also face challenges unique to this moment.

Consulting 77

Consulting Marketing AI Service Peer-to-peer 77

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. How social stacks up across industries.

Advertising Benchmark 131

Advertising Benchmark Social Media Media Work Management 131

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

SocialPilot

JANUARY 21, 2025

A good dashboard breaks down deeper into audience demographics, engagement rates, best-performing content, growth trends, and competitor benchmarking. Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Ready to transform raw data into actionable insights? The best part?

Social Media 110

Social Media Analytics Media Examples 110

Content Marketing Institute

MARCH 22, 2023

How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Tech marketers, take note. Continue reading →

Peer-to-peer 142

Peer-to-peer Content Marketing Research Advertising Benchmark 142

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading → The post 2021 B2B Content Marketing: What Now?

Peer-to-peer 145

Peer-to-peer Research B2B Marketing Planning 145

Sword and the Script | B2B

DECEMBER 17, 2024

Often, Ill compile these into cliff notes that highlight the more interesting findings, along with analysis or advice for applying the findings to improve your own marketing efforts. Then at the end of the year, I go back through the findings to filter the best gems to highlight. Click any of the images below for a higher resolution.

Statistics 60

Statistics Work Management B2B Thought Leadership Marketing AI 60

Content Marketing Institute

OCTOBER 19, 2022

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading →

Peer-to-peer 139

Peer-to-peer B2B Marketing Research Content Marketing 139

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. These tools can help you find out. 1) Socialbakers.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MAY 3, 2016

A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. increasing social engagement, website traffic over time, etc.) Google Review Count: 400,000.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Onalytica B2B

NOVEMBER 22, 2017

Tip #2 – Set A Benchmark. Slightly controversial and a little bit of a risk but most leaders won’t have reached that level in their career without watching their competitive peers closely…especially if they’re in sales. When it comes to being social, a business has to start with its leaders. Source: Altimeter Group).

Social Media 84

Social Media Tips Peer-to-peer Media 84

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1% of revenue.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 92

Zoominfo

SEPTEMBER 25, 2020

Imagine being responsible for something, and having no benchmark for what’s good, bad, or acceptable. It would be pretty hard, right? It would be like trying to throw a dart at the bullseye, all while blindfolded. And yes, we know what you’re thinking: Isn’t quota the metric that matters here? The purpose of our scorecard is to tell a story.

Zoominfo 203

Zoominfo Lead Ranking Ad Building Peer-to-peer 203

Hinge Marketing

MAY 22, 2023

The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. The High Growth firms are growing over 5 times faster than their Low Growth peers. First among these has been the elevated level of uncertainty.

Marketing Budget 152

Marketing Budget Budget Programs Marketing Budget Creation Allocation 152

Savanta

JANUARY 18, 2017

The B2B Agencies Benchmarking Report reveals that 62% of agency leaders (we spoke to 75 of them from the UK’s leading players) describe their commercial performance in 2016 as ‘good’ and a further 26% report that it was ‘strong’. But some agencies out-perform even these healthy benchmarks. What’s their secret?

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Peer-to-peer 120

Marketing Insider Group

OCTOBER 2, 2023

At the heart of every successful startup lies not just a groundbreaking idea, but also the right partners to bring that idea to life. We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours. We’ve seen the highs, the lows, and everything in between.

Advertising Agencies 305

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 305

Zoominfo

APRIL 24, 2020

With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI. That is a 40x ROI.

Top of Funnel 138

Top of Funnel Newsletter Planning Peer-to-peer 138

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. But we are framing the wrong problem to solve.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 321

Marketing Report Event Marketing Stats Paid Search Agency 321

Directive Agency

APRIL 21, 2023

In fact, 86% of software buyers use peer review sites when buying software. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Directories, also known as review sites , are an important source of information for buyers. Maximize your presence with the right directories. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Velocity Partners

FEBRUARY 19, 2025

B2B marketing has fallen into the same trap as Big Tech the tools, tactics, and metrics our industry runs on are almost exclusively designed to serve marketer goals over real customer needs. I know the last thing we need is another buzzword for the marketing jargon scrapheap. And weve found it helpful to have a shorthand to explain why.

Lead Scoring 59

Lead Scoring Lead Ranking Peer-to-peer Business 59

The Point

NOVEMBER 23, 2021

Most B2B marketing benchmark reports are completely useless. So, when I find a benchmark report that is both credible and useful, it stands out. report is more than just a useful vehicle for benchmarking the performance of your own campaigns. webinars vs. ebooks), product category, and target market. Am I taken to a form?

Linkedin 130

Linkedin Paid Search Agency Cost per Lead Ads 130

Content Marketing Institute

OCTOBER 22, 2019

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers.

Peer-to-peer 111

Peer-to-peer Research B2B Marketing Planning 111

Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. How to win back peers and control? Gartner suggests benchmarking your current state of organizational influence “to prioritize cultivating the skills and relationships that marketing needs to be successful.”

Marketing AI 112

Marketing AI Peer-to-peer Paid Search Agency Ads 112