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The Ins & Outs of Successful Peer-to-Peer Selling

Hubspot

That process — capitalizing on consumer trust — is the basis of something known as peer-to-peer selling. Here, we'll explore that concept a bit further, touch on why it's so important, and review some ways you can set up a successful peer-to-peer selling strategy of your own. Why is peer-to-peer selling important?

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above all else. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.

P2P 101
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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

Peer-to-Peer Lending (P2P Lending). It’s common for P2P lending to move much faster than traditional lending, so you can usually close your investment within three days if you choose. Here’s a look at seven non-traditional ways to finance your small business. Here are a few of those reasons.

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What is social media marketing? All your B2B business needs to know

The Lead Agency

Almost every person with an internet connection uses it in a peer-to-peer (P2P) capacity. Social media hardly needs an introduction. And every one of us on one of these platforms has seen plenty of business-to-consumer (B2C) marketing offering us creams, cars, clothes and all the cute things in between. As of 2025, 5.22

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. All it takes is a tap or swipe on a touchscreen. This is, of course, thanks to modern technology, but further focus has been put on finance and eCommerce innovation.

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PayPal’s new ad business could be good news for financial marketing

illumin

PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space.

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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts.