article thumbnail

Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above all else. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.

P2P 101
article thumbnail

Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

Peer-to-Peer Lending (P2P Lending). It’s common for P2P lending to move much faster than traditional lending, so you can usually close your investment within three days if you choose. Here’s a look at seven non-traditional ways to finance your small business. Here are a few of those reasons.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PayPal’s new ad business could be good news for financial marketing

illumin

PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space.

article thumbnail

How to Secure Financing for Your Small Business

BenchmarkONE

Peer-to-peer lending: . Census Bureau’s data graph for business applications shows a significant jump in 2020. Importance of Finance to Small Businesses. Smooth Business Operations. Business Growth. Profit maximization: Ways to Secure Finance for Your Small Business. Community Development Finance Institutions (CDFI).

article thumbnail

Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts.

article thumbnail

6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. Existing product names: What are well-known product names in your niche?

article thumbnail

9 Top Apps for Faster B2B Mobile Payments

Zoominfo

When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. All it takes is a tap or swipe on a touchscreen. This is, of course, thanks to modern technology, but further focus has been put on finance and eCommerce innovation.