The 3 Golden Rules of Peer-to-Peer Social Sharing

Marketo

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share?

The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]

Marketo

I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. Based on this, I bought the exact mic which turns out to be quite awesome.

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How does Customer Experience influence brand loyalty?

Nuvi

73% of all customers point to experience as an important factor in purchasing decisions. Customers expect companies to create journeys that make them feel valued, but this relationship is not one-sided. Positive customer experiences have been linked to not only an increase in revenue but can influence customer loyalty. To any company, a loyal customer is an ideal customer because of the behaviors that correlate with loyal customers.

Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. After all, it could be your claim to fame. But what makes a piece of content a viral marketing hit? Is it all just dumb luck and a bit of creativity? I’ll admit, it does take a little bit of both, but behind every piece of viral content is a solid marketing strategy.

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Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns

Marketo

by Dayna Rothman We are now into the second day of Dreamforce! lawn, and of course the hustle and bustle of the expo hall. Plus, last night was our Masterpieces Marketing and Sales Party of the Year at the SF MOMA. What a fantastic night of delicious food and networking. Our highly anticipated Thursday session features Marketo’s CMO, Sanjay Dholakia and Michele Edelman, VP of Consumer Marketing at Warner Brothers Digital Distribution.

How Much More Money Could You Earn With a Referral Program?

Ontraport

Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Customer referral marketing (also known as word-of-mouth […]. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs.

What is a Reputation Management System & Do You Need One?

Oracle

Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. These platforms can be classified under one of the following: 1. Online Review Communities: With the growth of ecommerce platforms, reviews from other buyers/users today plays a big part in a prospect’s buy decision. Prospects are expected to buy on platforms with a larger volume of reliable reviews. Of course, it does.

Why Advocates Should Be Part Of The Modern Marketer’s Strategy

Oracle

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer. On your way to dinner, you probably compared restaurant reviews on Yelp. Afterward, maybe you went on Angie’s List to find a contractor to fix the garage door you backed into last week while texting.

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16 Benefits of Branding & Co-Branding

Hubspot

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available.

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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Marketo

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.

5 Essential Functions for Every B2B Website

Biznology

But what kind of functionality does your B2B website really need? To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. You want to be seen as not only up to date, but trustworthy and helpful. Sort of like the Boy Scout law. So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Photo credit: Wikipedia. “If

B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]

Marketo

by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

Introducing the Definitive Guide to Social Media Marketing

Marketo

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. Why does this matter to you?

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. This is why they find it hard to see results that make for a strong ROI. Send this page to Print Friendly. Email this to a friend?

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6 Ways to Include Customers in Your Content

Marketo

Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? The best way to capitalize on this is by including your customer in your content marketing strategy.

How To Increase The Force Of Your Marketing Flywheel

Outgrow

How To Increase The Force Of Your Marketing Flywheel. It’s all about evolution and the survival of the fittest. There are certain aspects of business growth that funnel doesn’t pay much attention to. Hubspot puts it this way: Today, customer referrals and word-of-mouth have become the largest influence on the purchase process. Buyers simply aren’t looking for your marketing materials to determine what they purchase anymore.

The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. The researchers studied the spread of millions of messages on Twitter.

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Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World

Marketo

by Phil Fernandez Sometimes in life – and in history – everything just converges to create a remarkable moment in time. It’s the kind of moment that you know truly matters, and that you won’t soon forget. This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge).

How to Turn Customers Into Brand Promoters on Facebook [Infographic]

Hubspot

This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Facebook is being accused of failing retailers.

Coming full circle: how businesses are returning to social media’s original intent

Biznology

In fact, our modern United States postal service borrows a version of Herodotus’ famous words to serve as its own unofficial motto. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence. But businesses are starting to catch on: people trust each other more than they trust “the man” (and by “the man” we mean Corporate America.)

99 B2B Marketing Statistics to Back Your Bets

Televerde

Nostradamus enthusiasts have credited him with predicting numerous events in world history including the French Revolution, the rise of Napoleon, and the development of the atomic bomb. In 1555, he published Les Prophesies, a collection of his major, long-term predictions; many of which are cited as truths today. or “ROBOTS ARE GOING TO STEAL ALL OUR JOBS!!!”. We’re talking numbers, baby – and frankly, I think marketing content could use more of them.

The CMO’s Guide to Chinese Social Media Marketing

Content Standard

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. Backlash on social media in China saw the luxury fashion brand cancel a planned event as users—including celebrities and influencers—took to social media to criticize their ad campaign featuring a Chinese model struggling to eat Italian food with chopsticks. The Impact of the Great Firewall. ” The Networks to Watch.

Gyro:HSR

delicious b2bmarketing

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. If one were mustering a regiment to step into the breach of social network marketing, one could do worse than rally a corps of B-to-B marketers, for this is the field that has always been about social network marketing. RSS COMMENTS 0 Loading.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Click here to download it for free right now! One exciting example of AI in practice is chatbots (more on that later).

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Click here to download it for free right now! One exciting example of AI in practice is chatbots (more on that later).

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Click To Tweet.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Now, Joel was asked to come on the show because he actually is responsible for helping us at Directi ve with our copy on the new website design that we did, and it really became apparent very quickly that this guy knows what he’s talking about. I mean, Google, the ultimate source of truth.

P2P 40

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Now, Joel was asked to come on the show because he actually is responsible for helping us at Directi ve with our copy on the new website design that we did, and it really became apparent very quickly that this guy knows what he’s talking about. I mean, Google, the ultimate source of truth.

P2P 40