Webbiquity

NOVEMBER 12, 2019

There is no more powerful form of marketing than word of mouth: happy customers singing your praises to friends, family, and peers. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Here are five reasons why.

Positioning 228

Positioning Branding Brand Identity Peer-to-peer 228

Contently

FEBRUARY 8, 2022

Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. Tesla’s full marketing strategy is essentially word-of-mouth. I can hear it now. “Oh, ” “What if we get the CEO to talk about what the benefits are?”

Storytelling 216

Storytelling Branding Brand Identity Word of Mouth 216

Adobe Experience Cloud Blog

APRIL 3, 2013

Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. How to use peer-to-peer to amplify every campaign. This word of mouth is clearly a powerful force in marketing. Peer to peer amplification is the answer. How can we make it trackable?

Peer-to-peer 48

Peer-to-peer Word of Mouth Video Marketing Marketo 48

Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. This is passive sharing.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Contently

AUGUST 30, 2024

When it comes down to it, consumers are skeptical of businesses, so it’s no surprise they trust social media influencers, peers, and celebrities to give them advice on new products. Of course, big, established brands can rely on word-of-mouth marketing—they’re already household names. The thing is, this story isn’t unique.

Storytelling 123

Storytelling Marketing Mix Paid Content Word of Mouth 123

Convince & Convert

APRIL 18, 2014

That, in turn, can drive positive word-of-mouth and other peer-to-peer recommendations. Tweetable Moments Our whole mantra is to celebrate our fans. They join us this week to talk about their new book The Power of Visual Storytelling. The skill set is shifting, says Jessica. “It’s about speed too.”

Social Media 167

Social Media Social Marketing Peer-to-peer Media 167

Heinz Marketing

AUGUST 20, 2020

Word-of-mouth marketing is the single most compelling marketing tactic to date , and it always has been. It values the customer’s experience most because fostering word-of-mouth marketing has a greater impact than any other tactic. By Lauren Dichter , Marketing Consultant at Heinz Marketing. What was their experience?

Word of Mouth 142

Word of Mouth Branding Brand Identity B2B 142

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. The results were shocking. that would be a viable hypothesis.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. We are all familiar with the customer journey.

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

KoMarketing Associates

OCTOBER 27, 2015

Without a clear understanding of who it is you’re selling to, your marketing team’s initiatives will likely be released into a deep abyss of information, and turn into “stuff,” especially online. However, most marketers will agree understanding today’s audience is easier said than done. B2B Buyers Do More Research Than Ever Before.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Savanta

JANUARY 25, 2017

41% of B2B buyers who are unhappy with customer service will proactively spread negative word-of-mouth about the offending supplier amongst colleagues and peers. Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Click to enlarge.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks. Top Ways to Nurture Your Leads.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Zoominfo

AUGUST 27, 2018

92% of consumers trust word of mouth more than any type of advertising. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content. If you’re new to user-generated content, keep reading! Today’s blog post will tell you everything you need to know. What is user-generated content?

User-Generated Content 221

User-Generated Content Generation Zoominfo Peer-to-peer 221

Outbound Engine

JULY 21, 2020

It has often been said that word of mouth advertising is both priceless and free, and that is certainly the case. Studies have shown that consumers place a greater value on the direct buying experiences of their peers than on anything else. Focus on building your brand. Reach out to past customers.

Word of Mouth 52

Word of Mouth Small Business Marketing Advertising Advertisements 52

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 19, 2005

Reichheld asks, “Would you recommend our products or services to a business peer?” I submit that if you are not asking and getting the answer to this question, you could be generating word of mouth, but not the good kind. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

Onalytica B2B

OCTOBER 4, 2017

The very reason influencer marketing is so successful, is that we’re all naturally accustomed to being a brand sceptic; word-of-mouth remains the most successful form of marketing. Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. How do you convince someone to buy a product? Referrals convert at a high rate.

Peer-to-peer 130

Peer-to-peer Work Management Word of Mouth Churn Rate 130

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. We provide the roadmaps. What is CRM and why is it important?

Top of Funnel 312

Top of Funnel Work Management Analysis Marketing Management 312

Hubspot

APRIL 5, 2021

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above all else. And P2P marketing, a form of word-of-mouth marketing , isn't new. Enter: P2P marketing.

P2P 101

P2P Peer-to-peer Budget Programs Word of Mouth 101

B2B Marketing Traction

APRIL 6, 2010

We also did some things right, including creating peer-review marketing campaigns with ads that included industry leader testimonials, and (gasp! When I first read Geoffery Moore’s Crossing the Chasm in the early 1990s, I was amazed at how well the author, then a partner at Regis McKenna, Inc. The reasons?

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

Ontraport

MAY 1, 2019

There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Customer referral marketing (also known as word-of-mouth […]. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs.

Peer-to-peer 85

Peer-to-peer Word of Mouth Advertising Agencies Branding 85

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. They are critical to scalable return on investment.

Communities 110

Communities Paid Search Agency Peer-to-peer Work Management 110

Convince & Convert

JUNE 24, 2011

Word spreads fast (True or not). Word of your distinction (“you won’t believe what Murtha did?”) News about your peers, their activities and interests reached everyone like an organic virus. Word spreads fast. In full disclosure, a lot of our social media strategy flows out of the work we do with Jay Baer. Sound familiar?

Social Media 154

Social Media Media Peer-to-peer Word of Mouth 154

markempa

JUNE 9, 2005

IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. Customers are the heart of your businesses.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

JULY 24, 2018

With advertising on the decline, word-of-mouth marketing is back on top in conjunction with the rise of influencer marketing. People are now seeking for best practices and success stories from their most trusted source, their peers. So how do you bridge the gap from customer to advocate? Enter customer marketing.

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

markempa

MARCH 21, 2006

During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Ranking 120

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

MAY 24, 2005

« Lead generation ROI depends on a good handoff | Main | How to leverage word of mouth for more leads » Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale Many things with lead generation seem easier than they are. They have an amazing lead conversion rate, which is triple the amount of their industry peers.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Sprout Social

NOVEMBER 9, 2016

Word-of-mouth marketing should be taken very seriously. Word-of-mouth marketing should be taken very seriously. BrightLocal discovered 88% of consumers trust written online reviews from customers just as much as they trust their own peer recommendations. Social Media Reputation Management Needs Monitoring Tools.

Social Media 101

Social Media Peer-to-peer Word of Mouth Planning 101

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

EveryoneSocial

NOVEMBER 20, 2018

And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Certainly, you may be using social media with your channel partners already, but how much focus are you placing on it? Probably not as much as you should be or realize you need to be.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). This is why they find it hard to see results that make for a strong ROI. Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Vidyard

AUGUST 12, 2019

What about a recommendation from a peer? And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. Think about it.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Stevens & Tate

MARCH 8, 2022

Identifying traits of Generation Z include a desire to be unique among their peers and use technology for social good. Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations.

Generation 129

Generation Branding Brand Identity Peer-to-peer 129