Marketing Insider Group

JANUARY 18, 2022

What’s the most important goal for any content marketer? Marketers have used the 6 principles of persuasion for decades to influence consumer behavior. Scarcity marketing influences consumer behavior by leveraging people’s natural aversion to loss. Marketers have been studying it for decades. But it’s also incorrect.

Top of Funnel 363

Top of Funnel Peer-to-peer Buyer Personas Content 363

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Enterprise Management 349

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 349

KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

markempa

AUGUST 1, 2017

The answer can make a huge difference in your sales and marketing results. And he’s had a profound influence on how we sell and market, especially those who are in B2B. Because with the cloud, the conversation has to shift from the old “our-solution” marketing: our solution will do this, and our solution will do that.

Sales Qualified Leads 326

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 326

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. In regards to importance, most B2B marketers (40%) cited LinkedIn , followed by Facebook (32%). B2B Marketers Reaping the Benefits of Paid Social Media.

Social Media 251

Social Media Facebook Peer-to-peer Social Marketing 251

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. I have a list of long-running stories that I follow, and keep an eye out for items that illuminate them. I’ll share some of those below. Watch this space.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 322

Stats Advertising Agencies Paid Search Agency Work Management 322

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. What does your ideal customer look like? Who buys from you, follows you, and interacts with your posts?

Buyer Personas 359

Buyer Personas Social Media Media Webinar Metrics 359

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 361

Enterprise Management Paid Search Agency Work Management Traffic 361

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 346

Paid Search Agency Content Marketing Companies Case Studies 346

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Video Marketing 347

Video Marketing Content Marketing Planning Best Practices 347

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. They’re quite similar, no?

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Recent marketing statistics show that 86% of marketing professionals are already using video content as a marketing tool. Gone are the days of generic, one-size-fits-all content. Why is it trending?

Social Media 292

Social Media Marketing AI Trends Peer-to-peer 292

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 343

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 343

Webbiquity

AUGUST 27, 2024

Navigating the competitive landscape of marketing employment requires a standout resume. However, many marketers—even the most creative ones—often stumble when crafting this crucial document. Failing to Quantify Achievements Marketing is results-driven, so your resume should be as well. Yes, it’s an ad.

Peer-to-peer 194

Peer-to-peer Marketing Analytics Tools Paid Search Agency Advertising Agencies 194

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. What Is PPC Marketing? What Is Content Marketing?

Paid Search Agency 363

Paid Search Agency Paid Content Search Marketing Top of Funnel 363

Marketing Insider Group

OCTOBER 19, 2020

Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. B2B marketers need to be savvier in developing a link building and content developing strategy. However, content marketing can mean a myriad of things for B2B companies. What does this mean for you?

Link Building 363

Link Building Top of Funnel Ad Building Lead Ranking 363

Marketing Insider Group

DECEMBER 2, 2024

Why It’s Beneficial: Trusted by search engines: Backlinks from respected websites boost your site’s reputation. Increased user trust: When users see that other reputable sources link to your content, they are more likely to trust your brand. Backlinks enhance website credibility and help build authority in your industry.

High Quality Lead 194

High Quality Lead SEO Lead Ranking Lead Scoring 194

Marketing Insider Group

OCTOBER 3, 2023

Including social proof on your about us page establishes your brand reputation and builds trust with your audience. Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? In other words: If you’re not giving your about us page enough love, you could be losing out on revenue. But not to worry.

Peer-to-peer 320

Peer-to-peer Lead Ranking Lead Scoring Paid Search Agency 320

Marketing Insider Group

AUGUST 16, 2021

4. The Content Creator’s Guide to Interactive Marketing. Ceros’s Guide to Interactive Marketing does a few things really well. Is your inbox full of ebooks and other downloads you swore you needed but never read? Building social proof by displaying expert commentary and reader reviews can make a stronger case for your ebook.

Examples 362

Examples Work Management Marketing Management Peer-to-peer 362

Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Don’t use your program purely as a marketing technique. Think about what’s in it for your employees too. Start with Your Employee Activation Goals.

Effectiveness 262

Effectiveness Peer-to-peer Guidelines Thought Leadership 262

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. For example, recruiters can use social selling practices to identify prospects, build relationships and grow trust with potential candidates before a job opportunity arises. .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 194

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 272

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 272

Marketing Insider Group

OCTOBER 10, 2023

It’s one thing to claim expertise, but being recognized by peers amplifies your credibility. (T)rustworthiness. Nowadays, trust is more important than ever. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. In 2018, it became even more important after Google’s Medic update.

Guidelines 317

Guidelines Lead Ranking Lead Scoring SERP 317

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. What is referral marketing?

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Work Management Word of Mouth 197

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. You can use social networks like LinkedIn, Twitter, and even Instagram to find your best prospects, form relationships with them, and build trust. But that doesn’t mean B2B has to miss out on all the fun. What is B2B Social Selling?

B2B 263

B2B Peer-to-peer Zoominfo Top of Funnel 263

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 319

Webinar Metrics Demand Work Management Video Marketing 319

Marketing Insider Group

SEPTEMBER 25, 2020

They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. Nobody is an authority on everything , so the narrower you can make your subject focus, the more credible you’ll seem – at least until you build up trust and reputation. Quick Takeaways. Source: [link].

Thought Leadership 221

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 221

Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Thought leadership , on the other hand, is a specific type of content that recognizes and addresses challenges and pain points of a specific target market. Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. .

Thought Leadership 205

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 205

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

Lead Generation 230

Lead Generation ROI Demand Generation Agencies Lead Ranking 230

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 305

Small Business Marketing Tactics Business Peer-to-peer 305

Webbiquity

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. What Is Behavioral Marketing?

Social Media 273

Social Media Social Marketing Campaigns Media 273

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Build trust with your audience in relation to your idea.

Peer-to-peer 206

Peer-to-peer Storytelling Ideal Customer Profiles Conference 206

Marketing Insider Group

OCTOBER 2, 2023

We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours. Today, we’re sharing our insights, drawing from our own experiences, to help you identify the ideal marketing partner tailored to your startup’s unique needs.

Advertising Agencies 290

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 290

DiscoverOrg

FEBRUARY 19, 2019

Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Don’t forget to show the ROI of your marketing team.

CMO 235

CMO Lead Ranking Marketing Qualified Leads Peer-to-peer 235