Marketing Insider Group

NOVEMBER 18, 2024

Whether boosting your online presence , designing handwritten cards, or branching out into a new channel, implementing proven strategies turns your communications from messages to masterpieces. In this guide, we’ll explore key communication strategies your association should follow to effectively engage its members.

Webinar Metrics 130

Webinar Metrics Peer-to-peer Transparency Communities 130

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. Part of the arsenal of tools that can help you accomplish this: online communities.” ” Why we care. It’s just maturing. Get MarTech!

Enterprise Management 95

Enterprise Management Work Management Marketing Management Communities 95

Directive Agency

APRIL 21, 2023

In fact, 86% of software buyers use peer review sites when buying software. Join Society , our exclusive Slack community dedicated to marketers in the tech space. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Maximize your presence with the right directories. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Salesforce Marketing Cloud

JUNE 13, 2023

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Trade Press Services Newsletter

OCTOBER 3, 2024

Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Consider communicating with Gen Z customers through text messaging. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

B2B Marketing 324

B2B Marketing Peer-to-peer B2B Ethics 324

Martech

SEPTEMBER 3, 2024

Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting. Median in your peer group. Range in your peer group (25th to 75th percentile). The summary displays: Your trendline. Key features.

Marketing Analytics Tools 110

Marketing Analytics Tools Advertising Benchmark Peer-to-peer Analytics 110

Salesforce Marketing Cloud

DECEMBER 11, 2023

At Salesforce, we understand the unique value of community. Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Salesforce Marketing Cloud

SEPTEMBER 9, 2024

And with AI transforming customer service, it’s more important than ever for service and field service experts to have a community of like-minded peers. That’s why we built the Serviceblazer Community. And today we’ve just launched the Serviceblazer Community on Slack ! Let’s dive in deeper.

Communities 52

Communities Peer-to-peer Ideal Customer Profiles Profiling 52

Litmus

JANUARY 24, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Plus the memes are top-notch.

Communities 99

Communities Copywriting Peer-to-peer Consulting 99

Webbiquity

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Among those, almost half plan to add staff. Budgets are growing. An eye-opening 91.6%

Social Media 319

Social Media Stats Marketing Report Paid Search Agency 319

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Communities 88

Communities Marketing AI Paid Search Agency Advertising Agencies 88

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

ConvertKit

FEBRUARY 12, 2021

From the very first “ electronic bulletin board ” at the Community Memory Project in Berkeley, California to Facebook groups for everything from fans of hit show The Office to aspiring novelists, online communities are everywhere. That’s why Sid Yadav co-founded Circle , an online community platform, in 2019.

Communities 144

Communities Peer-to-peer Cross-Selling Newsletter 144

Salesforce Marketing Cloud

OCTOBER 14, 2021

Why is the community a game changer for Trailblazers? How can you engage in the Trailblazer Community? How can you give back in the Trailblazer Community? When Trailblazers connect with each other through the community, the success multiplier is undeniable.”. Why is the community a game changer for Trailblazers?

Communities 98

Communities Peer-to-peer Thought Leadership Digital Transformation 98

Marketing Insider Group

NOVEMBER 11, 2024

Customers trust feedback from their peers, so sharing posts created by satisfied users gives your brand social proof. As an E-commerce business, you should see social media as a powerful way to connect with audiences. A strong social media strategy boosts visibility and directs traffic to product pages. UGC campaigns create a ripple effect.

Social Media 235

Social Media Traffic Product Media 235

Strategic-IC

JANUARY 11, 2023

And hence why so many of us are putting our efforts into not only building deep relationships with our customers, but also building a community. Whether you’re networking with your current customers or future ones, the power that a community of like-minded professionals can provide is immense. ABM has been around now for twenty years.

Account Based Marketing 62

Account Based Marketing ABM Communities Peer-to-peer 62

Martech

NOVEMBER 11, 2024

We want to know what you learned in 2024, so we’ve created a very brief survey for the MarTech community. Most importantly, this is an opportunity to inspire your peers. How did you grow your skills? And what do you plan to learn in 2025? Tell us what you want to learn in 2025. Tell us who you are.

Peer-to-peer 99

Peer-to-peer Planning Marketing Management Deliverability 99

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Help them, and others, see the fun and human side of their peers. This is, of course, tricky.

Peer-to-peer 124

Peer-to-peer Communities Microsite Ad Building 124

Heinz Marketing

JANUARY 31, 2020

This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. When we as businesses organize programs or initiatives as part of and for the communities we work in, we can become better marketers. “How” you say?

Communities 101

Communities Peer-to-peer Business B2B 101

Salesforce Marketing Cloud

JANUARY 17, 2024

And you understand the need for building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. What is the Service Trailblazer Community? Is this community for me, too?”

Work Management 132

Work Management Peer-to-peer Service Communities 132

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one.

Communities 95

Communities Paid Search Agency Product Peer-to-peer 95

Salesforce Marketing Cloud

NOVEMBER 18, 2024

I looked all over to find community. This is the power of community. And that’s our hope for our new FinServ Innovators community — to be a place for financial services professionals to learn new skills, connect, and grow their careers. It’s about finding your people. Here's your invite Who is a FinServ Innovator?

Peer-to-peer 52

Peer-to-peer Marketing Management Communities Network Marketing 52

Conversica

AUGUST 31, 2022

The Conversica Community Is Here! We are excited to announce that the Conversica Community is live! We’ve been hard at work over the past several months, creating a space for our customers to connect with their peers, join discussions, share industry best practices, and learn new ways to elevate their businesses with Conversica.

Communities 52

Communities Peer-to-peer Practices Features 52

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 111

Communities Work Management Marketing Management Paid Search Agency 111

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

Communities 134

Communities Twitter Peer-to-peer Tips 134

Marketing Insider Group

AUGUST 29, 2023

The current expectation of users leans heavily towards authentic, community-driven campaigns. Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. Why is it trending? How can your brand take advantage of Edutainment?

Social Media 278

Social Media Marketing AI Trends Peer-to-peer 278

Trade Press Services Newsletter

DECEMBER 7, 2023

Encourage engagement by asking questions and tagging peers who might have something to say about the topic. Post in public content communities. Content communities allow users to share online multimedia materials. Engage with content communities. Here’s a quick overview of our 20 tips: 1. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Communities 52

Communities Marketing AI Paid Search Agency Ad Building 52

The Point

FEBRUARY 14, 2024

Fortunately, there are now third-party research services that can provide a guaranteed minimum number of survey responses from predefined B2B communities (or “panels,” in research lingo) that fit your specific audience criteria: industry, company size, job title, and so on. Not all survey reports are created equal.

Customer Surveys 272

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 272

Litmus

SEPTEMBER 4, 2020

Our Litmus Live conferences are well-loved in the email community. But the real magic comes from the genuine camaraderie among email experts and peers. And yes, the email community magic will be going strong! Network and have fun with community-building events and games. They’re not your typical boring, buttoned-up event.

Communities 72

Communities Peer-to-peer Conference Network Marketing 72

6sense

FEBRUARY 3, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. It’s your message — what you say and how you say it — that’s at the heart of great communication. It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Salesforce Marketing Cloud

OCTOBER 28, 2024

And there’s a whole community of folks like you who want to connect and learn. The Agentblazer Community is a vibrant platform for everyone to explore the potential of artificial intelligence (AI) agents and drive innovation within their organizations. Join us in the Agentblazer Community. Grow your AI expertise and your career.

Peer-to-peer 86

Peer-to-peer Communities Organic Leads Practices 86

Oktopost

MAY 30, 2024

Let’s dive into why encouraging your employees to be active on social media is a win-win for everyone involved. Benefits for brands Increasing reach and engagement One of the most significant benefits for brands when employees are active on social media is the exponential increase in reach and engagement.

Peer-to-peer 86

Peer-to-peer Social Media Activities Customer Satisfaction 86

B2BMarketing.net

NOVEMBER 8, 2024

” They found that content incorporating peer benchmarking consistently outperformed other formats, as it allowed customers to see themselves and their challenges reflected in the research. Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences.

Thought Leadership 64

Thought Leadership Peer-to-peer B2B Thought Leadership Top of Funnel 64