New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. It’s time to embrace this feature! Measure Your Impact to Get Optimal Results.

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It has taken me some time to form a clear picture of Venntive. More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database.

New Heights for the Outreach Customer Community. Introducing: The Peak


We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. We also wanted to start a shared identity around our Heroes, which we did, and it’s really taken off. Peer Advice.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options.

Are You Ready for Social + Mobile + Big Data + Cloud?


Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. They realize that change is afoot, but are not sure what to do.

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Build some social media marketing backbone you big wuss


In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Well, there’s zero barrier-to-entry online.

Listen. Ask. Share. It’s Time For Agile Marketing

Marketing Insider Group

According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.

7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions


Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?

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A Quick Guide to Snapchat for Nonprofits


The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. Snap to it. Swiiiiiipe right or ask us how to find it

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What would Eric Clapton say about marketing technology if he were coming to MarTech?


While Slowhand sadly won’t be coming to the MarTech stage next month, we do have a pretty amazing line up of marketing experts, executives, and seasoned practitioners who will show you how they use it. How does build, analyze, and activate a digital community?

15 Ideas to Jump Start a Blockchain Blog  

What Works - What Doesn't

Emin Gün Sirer of Cornell University tells the MIT conference how to build blockchains right. What changes to laws and contract terms will individuals and companies need to safely rely on blockchain transactions?

How to Run a Successful Time-Based Crowdfunding Campaign


We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.

What the Collaborative Economy Means to Marketers [Infographic]


They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement. For example, Honda partnered with Indiegogo and communities to save local drive-in theatres.

5 Essential Functions for Every B2B Website


To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. You want to be seen as not only up to date, but trustworthy and helpful. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.”

Blockchain-based digital tokens: the new brand logo?


The following is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous articles on blockchain marketing and blockchain brand promises. To put it in context, a Bitcoin is simply a digital token that gives you a right to participate in the Bitcoin network.

Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point

Content Standard

Or even for a content brand that sadly didn’t have time to get off the ground. Had the commentators been on the same page in defining the practice, they’d be better prepared to critique non-starters. So let’s get to the bottom of it. Just to get started?

Only B2B - Untitled Article

Only B2B

We are bored with generating leads and we wanted to find a more productive way to do so. We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works.

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands


You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas. Recommended Content: Leading up to the U.S.

What the Story of Bitcoin Can Teach Financial Marketers

Content Standard

Imagine for a moment a world in which programmers plot to overthrow the world economy. In this world, your tech-savvy and curious neighbor becomes a millionaire overnight, only to lose it all again months later. The Satoshi paper can be a bit of a bear to read for a lot of folks.

Blast From the Past: 7 Websites That Were One Thing, But Now They're Another


Since the late 90s, how many websites have transformed into something completely different from what they originally set out to be? And what can marketers stand to learn from it? It's the internet, and it allows for progressive changes to design, product, and the way they're marketed.

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Key to agile marketing success? Integrating traditional practices


Last month, I was delighted to have Roland Smart , VP of Social & Community Marketing at Oracle , author of the terrific book The Agile Marketer , and co-host of the Marketing Agility Podcast , join me on chiefmartecTV for our episode on the myths & monsters of agile marketing.

‘Orchestration’ is the Common-Sense Approach Marketing and Sales Needs


Being young and ambitious, and at the time new to the company, I decided to make an impact on this meeting. We were struggling to get attendance at an annual ‘open house’ event held every year at our offices as a customer appreciation activity. Does it take a miracle to pull off?

Social Business Q&A: 10 Questions with Augie Ray

Modern Marketing

For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. Next, the CEO should take time to understand the channel.

Social Buyerology: Listening to the Social Buyer

Tony Zambito

  The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    Only then will insights be listened to and responded to. Image via Wikipedia.

Wake up, America!

Tony Zambito

  This was first published in 1776 at the beginning of not only the American Revolution but of the Industrial Revolution and is considered to be the foundation of modern economic theory.   There is a given assumption that has to be underscored.  Image via Wikipedia.

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

The Role of MarTech in Customer Service — The New Marketing


The best way to deliver outstanding customer experience via service is perhaps unexpected: to let customers to it for themselves. If customers can easily and thoroughly address their problems on their own, they will seek to do so.

Fintech 2015: Top 100 Influencers and Brands

Onalytica B2B

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. We analysed the Fintech discussion in a previous blog and we wanted to continue with these reports to show how influencer trends map out over time.

Enterprise Social Networking: Survival of the Fittest or of the Nicest?


In many discussions about driving adoption for social business platforms, the acronym WIIFM (“What’s in it for me”) became a well known jargon to say: unless users take personal advantage from the social platform, they won’t use it at all.

Why internal Social Business Platforms matter


As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. You didn’t have to triage or make executive decisions. Search and Geocities communities.

Blog Posts I'll Never Write (With Apologies to Borges)

Customer Experience Matrix

This was a brilliantly efficient conceit, allowing Borges to analyze the themes and issues of these stories without going to the trouble of actually creating them. In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write. This is a reaction to a blog post Do CRM Analysts Provide Value for Money? As a ‘niche’ analyst myself, I tend to agree. The goal is to make this as non-intimidating as possible.

Thom Yorke, BitTorrent, and Content Marketing’s Magic Moment


BitTorrent, a peer-to-peer file-sharing protocol that''s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. If appealing to the mainstream factored into either site’s growth plan, it could be time to consider Plan B.

Did You Make an Impact? How to Tell Your Nonprofit's Story


At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story. And if you want to learn more about marketing your nonprofit''s impact, join us for a webinar on Thursday, September 29th at 1:00 p.m.

10 LinkedIn Groups Every Entrepreneur Should Follow


Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten recommendations to get you started. Extra Credit: Want to understand prices? There are at least three problems with this list.

Craig Spiezle and David Fowler Talk About Trusted Data and Marketing


People like to be on the receiving end of personalized marketing; it does raise response rates. We’re here today to explore the issues and the role every CMO and vice president of marketing can play in keeping customer data safe and keeping trust levels high.

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Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Industrial Marketing Today

Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. One-fifth say that “producing enough content” (21%) and “budget to produce content” (19%) are their greatest challenge in content marketing. B2B marketing tactics to use right now. What drove TI to adopt content and social marketing? Click here to view the embedded video.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

In search of a better way to live and make a living, and a better understanding of how the world really works. I n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. Automatic peer-to-peer publishing and subscription.

21 Internet Marketing Stats That Will Blow Your Mind


Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? 3) On average, companies respond to only 30% of social media fans' feedback.

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

We’ve has some truly great guests and many more to come. We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. That said, we’re going to have to agree to disagree on the curling.