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The rise of Peer-to-peer ABM


It means that Sales (and I’ll come to peer-to-peer shortly) need to be there in the places where the Customer or Prospect ‘hang out’. As so much information is now available online, in communities - open and closed, on social media, review sites such as G2, etc. It built strong relationships between Sales and the customer.

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Modern GTM by ZoomInfo: What Makes Our B2B Private Community Different


Facilitated through live sessions and exclusive events, the community is designed to hone your skills as an individual contributor or frontline manager in sales, marketing, or revenue operations. We’ve been fortunate to learn from many great technology companies that have built strong communities around great products.


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What Is a Serviceblazer? Here’s What Community Members Told Us

Salesforce Marketing Cloud

And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. What is the Serviceblazer Community? What is the Serviceblazer Community? The answer is yes!

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Unlocking growth: The power of user communities for B2B SaaS companies


Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane.

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Sales Impact Academy and Outreach: More Peer-to-Peer Learning and Sales Expertise


It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. Peer-to-peer learning. A solid partnership.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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MangoApps relaunches TinyTake as a B2B community management suite


TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. Part of the arsenal of tools that can help you accomplish this: online communities.” ” Why we care. It’s just maturing. Get MarTech!