The rise of Peer-to-peer ABM


That model is now confined to the same historical pantheon as Betamax, cassette tapes, and shiny business pens. Today’s buyer does not need a Salesperson to tell them the what, when, how, why, etc. So, we’re back to square one - Sales need to provide that information?

Sales Impact Academy and Outreach: More Peer-to-Peer Learning and Sales Expertise


We’re thrilled to continue our longstanding relationship with Sales Impact Academy (SIA) to bring you more inspirational content to your screens. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning.


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New Report: Improve The B2B Buying Process With Social Proof Marketing


With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. Also, prospects can use these social proof points to make their final decision quicker and easier. Links are more likely to be clicked if they’re shared by a real person.

Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Customer communities – what do they do for your business, really? Is a community a nice-to-have or a must-have? Michael Torok and Chris Detzel lead community efforts at their SaaS companies, Delphix and Imperva, respectively. Communities Grow Customer Retention.

Life After Jive-x: Choosing a New Home for Your Customer Community

Higher Logic

If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020. This announcement got me thinking about my time at Jive Software and my transition to Higher Logic. Community Structures Align.

Why online communities are the future for creators


From the very first “ electronic bulletin board ” at the Community Memory Project in Berkeley, California to Facebook groups for everything from fans of hit show The Office to aspiring novelists, online communities are everywhere. That something is an online community.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options. According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees.

Welcome to ‘RevCity,’ 6sense’s Fun and Friendly New Customer Community


Editor’s Note: Heather Foeh is 6sense’s Senior Director, Customer Marketing and Communities. Community. Maybe that’s what makes me see beauty in two m’s sitting gently next to each other. Welcome to RevCity. A Place to Call Home.

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

Building a thriving online community around your social media strategy takes a lot of hard work. Sometimes it feels like you are operating in a vacuum where nobody seems to be listening or responding to your initiatives. It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience.

8 Reasons Your Customer Support Improves with an Online Community

Higher Logic

You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. You need a way to differentiate yourself outside of product and price, which can only be tweaked so much. Smart businesses that find themselves in this situation turn to customer support as the differentiator. Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It has taken me some time to form a clear picture of Venntive. More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. The other micro-business systems have avoided accounting, presumably because they saw little value in trying to displace Intuit QuickBooks. That’s the right way to do it, at least in my opinion.

4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

You’re there to repair a gear in the gearbox to keep the turbine turning at about 80 meters per second. Who do you turn to? The American Gear Manufacturing Association (AGMA), a trade association with about 500 member companies of various sizes, recognized that its members were facing these types of challenges, so it jumped to fill the gap. On the administrative side, it’s easy to use. Connections for members to support them throughout their careers.

Top Tips For Successful Community Building on Twitter


Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. It’s time to embrace this feature! Measure Your Impact to Get Optimal Results.

Build community & engagement into your virtual event: 7 ideas being tested right now

Heinz Marketing

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person.

Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? PPAI wanted to find a way to show members the real value of their membership. But to truly provide these members with the value PPAI felt it could offer, PPAI decided to create an online community, Promo Connect , powered by Higher Logic. Peer-to-Peer Connections. Nurturing the Community.

4 Challenges for Trade Associations and How to Tackle Them with Community

Higher Logic

They bring competing organizations together to protect and promote entire industries, products, services, and workforces. This brings new challenges to the trade association of today, but also provides an opportunity to make it stronger, more efficient, and more effective. Technology and engagement techniques like online communities can help. Here are four key challenges trade associations face today and community tactics you can use to overcome them.

New Heights for the Outreach Customer Community. Introducing: The Peak


We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. We also wanted to start a shared identity around our Heroes, which we did, and it’s really taken off. Peer Advice.

Empower Your People and Improve Your Bottom Line Using Online Community

Higher Logic

W hile technology has vastly improved to allow for this type of remote work, organizations are now struggling to keep their employees engaged and informed. The direct selling channel is predicted to reach $163.1 percent, according to Euromonitor. Direct selling organizations are attractive to in dividuals because you get to be your own boss, set your own hour s, and most importantly, can work from anywhere. Engagement Online Community

Customer Advocacy: How to Create Campaigns That Create Community


With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. Keeping your customers happy and creating community buzz around your organization can be a serious profit increaser without huge investment. Harvard Business Review reports that netting and onboarding a new client can be up to 5 to 25 times pricier than renewing business with a current one.

Customer Advocacy: How to Create Campaigns That Create Community


With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. . Keeping your customers happy and creating community buzz around your organization can be a serious profit increaser without huge investment. Harvard Business Review reports that netting and onboarding a new client can be up to 5 to 25 times pricier than renewing business with a current one. .

The 5 Essential Marketing Lessons From The Sharing Economy

Marketing Insider Group

The sharing economy, simply put, is a new economic model based on a peer-to-peer network system. With respect to the ongoing “hustle’, consumer-driven businesses within the sharing economy save buyers money, time, and space. Use user feedback to craft the perfect website.

Build a Bridge to Maximize the Community Experience With Social Learning

Higher Logic

Organizations and associations dedicate significant resources to their learning strategies and content development in order to attract members and make their membership more valuable. However, while knowledge cuts to the core of what attracts people to these organizations, expectations for participation are often not met. This could include community forums, polls, discussions, event forums, and so on. If we build it, members will come, right?

Growing Your Brand Is a Group Effort: Communities as Content Marketing

Content Standard

Not long ago, geography and familial ties were the two main factors that created most communities. Strangers would find a loose connection with one another through so-and-so’s uncle who used to live down the street from someone else’s former classmate. Hobbies, aspirations, belief systems, and life stages are all areas that draw people together to start a dialogue. Today, it’s easier than ever for individuals to find points of unity.

How to Secure Financing for Your Small Business


Importance of Finance to Small Businesses. Profit maximization: Ways to Secure Finance for Your Small Business. Community Development Finance Institutions (CDFI). Peer-to-peer lending: . Importance of Finance to Small Businesses. Photo by Yan Krukov.

The 6 Biggest Business Benefits of Starting a Branded Online Community

Higher Logic

We launched our latest project to be more efficient, increase sales, or improve retention. Those are the same reasons why business executives are starting branded online communities. Already proven popular with customers (think about Facebook and LinkedIn) online communities benefit companies across almost every department from marketing and sales to customer service. Here are six of the top business benefits of starting a private, branded online community.

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . Brand & Community Investments . to have their own programs. Who do you sell to?

Are You Ready for Social + Mobile + Big Data + Cloud?


Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. A recent report from McKinsey Global Institute seems to suggest that we are still on a learning curve in terms of how we can best implement these technologies. They realize that change is afoot, but are not sure what to do.

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Will Microsoft’s Xbox Customer Support Program Built on Volunteer Power Work?

Higher Logic

Can you have a successful customer support community built solely on volunteering? That’s the hypothesis Microsoft seems to be testing with its recent decisions for Xbox customer support. Xbox Ambassadors are Xbox users who volunteer to help other users with their gaming issues. Although Microsoft retained a couple support staff, they seem to be leaning the bulk of their Xbox customer support on these volunteers. Is this community at work?

Reaching Rockstar Admin Status


“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . I was tasked to learn InsightSquared along with driving adoption and utilization across the sales team. . Below are the steps I took to help drive the adoption of the tool throughout the company. .

How to Leverage Your User Group to Differentiate Your Company in the Sales Process

Higher Logic

Even companies with quality products that get great results must fight to win new customers because there are always half a dozen other options that customers are comparing to yours. They know that while potential buyers are talking to your company, they’re also talking to your competitors, weighing cost, functionality, support, and features that will help them achieve their goals. Your company – and your sales team – need a way to break through the noise.

The Importance of Creating an Online Customer Portal with a Sense of Community

Higher Logic

The moment a growing tyke learns how to do something new, they feel the need to try and do it themselves. There is a certain level of excitability that comes with their newfound independence and fierce determination – not to mention, a common distaste for being told ‘no.’ consumers expect brands or organizations to have an online self-service support portal? Customers want, expect, and often prefer online self-service options to get help and answers.

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Customizable platforms enable your nonprofit to build unique solutions.

Introducing the New Biznology


We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. This award-winning, online publication has grown to be highly respected over the past decade-and-a-half, and JEM is honored to be the new publisher and steward of the Biznology brand.

Speed and Trust - Why Millennials Need Both

Higher Logic

The Millennial generation expects things to be fast. Access to all of the world’s information became instant. And now they are joining your organization, where they quickly learn that decisions could stay at the committee level for months, no one on staff has time to deal with their request and there may be a mysterious political landscape to be navigated in order to get anything done. There is a ray of hope, however: your online community.

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#CoolerChat - Twitter Chats


Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. Here's what the experts had to say. 19, 2020. CoolerChat - Twitter Chats.

6 Key Features of the Best Learning Management Systems

Higher Logic

According to employers, new college graduates don’t have the skills to fill entry-level jobs. Their professional development and competency-based learning offers are second to none. And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. They can deliver valuable training for both new and experienced professionals through easy-to-access and effective online tools.

Nonprofits Need Donors Who Stick Around and There’s No Getting Around That

Higher Logic

For any nonprofit, even if the answer to the question above is ‘yes,’ improving donor retention is probably one of your top concerns. It makes sense – you’ve already worked to get their business once, so it pays off to keep them happy, keep them around, and even increase their business rather than having to convince a whole set of new customers over again. What’s the best approach to making your current donors your biggest fans and then keeping them?

Could Your User Group Be the Key to Increasing Customer Retention?

Higher Logic

If your current programs are only making small improvements, what else can you do to improve retention? Many brands struggle with this question because, unfortunately, dissatisfied customers are going to leave no matter how good your loyalty program is. To smooth things over with unhappy customers, you need to do more – and your user group may be the key. User groups help keep your current customers engaged, satisfied, and primed to buy more in three ways.

Millennials and The Rise of Virtual Volunteering

Higher Logic

It turns out, as Millennials take #blessed selfies and appear entitled at work, they’re actually giving more time and money to charity than previous generations. Maybe Millennials aren’t as bad as the media makes them out to be. According the 2015 Millennial Impact Report , 70 percent of millennials volunteer at least one hour a year, and 37 percent volunteer up to 10 hours a year. Fitting these insights into your community. Volunteering builds community.

Continuing Education Offerings: 5 Engagement Strategies

Higher Logic

My teachers tried to impress the importance of always learning upon my classmates and me, but it didn’t sink in before I entered the workforce. Now, I’ve found that everywhere I look in the professional world, individuals continue to learn until they retire, and sometimes even after that. Continuing education is key to professional development, and some professions even mandate it, like the healthcare and teaching industries. Foster a sense of community.