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Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

Of course, most brands will choose a combination of several of these methods. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. Quick Takeaways. When implemented properly, content marketing offers a higher ROI than PPC in the long-term.

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[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

DiscoverOrg

Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding. They get stuck with the people we haven’t met yet,” Brian Burns explains. Looking for a No-BS podcast that will elevate your sales results? How to Use Deep Data Intelligence.

Burn Rate 120
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Is A Sales Team Lead Role Worth Exploring?

Zoominfo

Reps can take on too much, too fast and burn out — suddenly, not only do you find yourself drowning in work, but one of your top performers is reconsidering long-term prospects at your company, or at the very least, they’ve lost confidence. Things are great, but your time is also stretched too thin. 3 Qualities of A Sales Team Lead.

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How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Catch all episodes here. Episode Summary.

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Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. So don’t wait until you’ve had your hand burned by a deliverability meltdown. Using SPF authentication.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

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Is A Sales Team Lead Role Worth Exploring?

Zoominfo

Reps can take on too much, too fast and burn out — suddenly, not only do you find yourself drowning in work, but one of your top performers is reconsidering long-term prospects at your company, or at the very least, they’ve lost confidence. For instance, do peers use the person in question as a resource? And that’s totally OK.