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Content Curation vs. Creation: Finding the Right Balance

Scoop.it

Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. Creating awesome content can be quite tough.

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What Is Curated Content and How Can It Optimize the Buyer Journey?

Square 2 Marketing

The best content marketing strategies share a range of educational resources that engage people and position your company as a trustworthy partner. To add value, give your original content some good company – different perspectives and new ideas from other industry experts.

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Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Scoop.it

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

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Unleashing the Power of AI-Driven Content Creation

Webbiquity

Content Curation The first way AI can help generate content is by curating existing content. Content curation helps both marketers and readers save time by automatically finding interesting, high-quality content from various sources. Or you use some fragments from all the outputs to create your own piece of content.

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Content Curation in the New Normal: How Brands Must Adapt to Life in a Post-Pandemic Landscape

Scoop.it

In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance. There have also been a number of more left-field changes to how content curation is being adopted to resonate better with customers in the age of the new normal.

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4 Tools to Make You a Content Curating Master

Adobe Experience Cloud Blog

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. My content curation used to be 100% manual. In this blog, I’ll cover the tools that I use as well as best practices for content curation.

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How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Scoop.it

It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing. The question is, then, how do you balance created vs. curated content for the best lead capture impact? How to Use Curated Content to Generate Leads. Curated content needs a different approach.