Expert insights. Personalized for you.
curation, which simply means finding great content that others have created and sharing it with. Here are some of our top content curation secrets. before to create and curate content all about the trip: what to pack, asking for sightseeing. planning takes the stress out of content creation and curation. finds that the community is curating related to that content. find curated content they’ll like. If not, find different content to curate until. MORE
When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value. Spotify doesn’t just provide a music streaming service—it curates playlists and allows customers to curate their own. Lesson #3: Create a Community. MORE
Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. At Square, focusing on their community of sellers was a no-brainer and has helped propel them to success for nearly a decade. This post is part of our Instagram Marketing Strategy series. MORE
To give better context and share more information, curators install certain pieces next to each other— hence, the magic of art curation. In other words, they curate content. Yet to certain groups of people, like creative designers, curation is part of the work. MORE
This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Why Content Curation is Important. Summary: How Content Curation Can Help Your Business. MORE
Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. So, ASOS still needs to work out its curated content. MORE
My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. MORE
Current crisis is showing us all just how important it is to adapt quickly when it comes to the content we use to communicate with those we care about the most in our communities. This is the time to focus your nonprofit’s content efforts on content curation. Curated social media posts. MORE
Knowing how to improve your communications through content curation and employee newsletters is essential if you want to have a successful business. Why Curate Content? Forgetting Content Curation. If they curate the unimportant content, there would be no benefits or returns. MORE
On the surface, content curation sounds like a great way to generate content with little to no time or effort. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. Doing content curation right takes a lot of time and requires almost as much investment as creating original content. On the other hand, proper content curation can be a powerful tool for both building your site and driving traffic to it. MORE
Read ahead as we outline content curation, its importance, and how to do it correctly. What Is Curated Content? Content curation refers to collecting and sharing relevant and valuable content that you do not create, unlike content creation, which is purely your and your team’s work. MORE
“We already do content,” the marketing director explains at every team meeting, referring to her team’s licensed and curated content engine. It’s not to hard to understand why so many marketers fall into the pitfall of curated and licensed content engines. Even in the case of a curated content hub, it seems obvious that seeking out fresh content will be easier than generating it in-house, and it can be done at a moment’s notice if need be. MORE
To not only survive, but thrive, in this new digital age, companies that relied on old printcentric business models have had to embrace new ways of thinking about how they collect, curate, protect and distribute their valuable media assets. By understanding the value of digital communities. Creating private brand communities in which they can share their own experiences, can unlock previously unseen community content on a new level to what’s currently being achieved. MORE
One good answer is curated content. Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis. Curated content also helps you showcase how your partners, fans, and stakeholders are interacting with your brand. What is curated content? The pros and cons of curated content. MORE
So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. The Week (@ TheWeek ) – if you’re looking for content curation in practice and some pretty excellent coverage of all the news across just about every category, The Week fits the bill. Disclosure: I am co-founder of Business 2 Community). Content Marketing #CMI content curation MORE
If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. And if you want to be successful with content curation, you need to make sure you’re staying on the right side of that line. What is Content Curation? MORE
If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Ready to give this kind of curated “re-gifting” a try? HANDPICKED RELATED CONTENT: The 3 Most Effective (And Overlooked) Content Curation Strategies. Got a question about content curation? MORE
by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014. Who in our organization will manage the content curation strategy? Assign a point person to manage curation. MORE
Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. A social network / curation tool for images. MORE
Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. At Square, focusing on their community of sellers was a no-brainer and has helped propel them to success for nearly a decade. This post is part of our Instagram Marketing Strategy series. MORE
We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. Aren’t communities built in person? MORE
And you can tailor your content as completely as you like, turning other people’s content, and other people’s links into your own, reframed in such a way that you can turn something that could be just considered to be link-dropping and link-baiting into something deeply bespoke and engaging to your core community. The post Social media content discovery and curation for the win appeared first on Biznology. MORE
We were honored to host four renowned community thought leaders at this year’s Super Forum. It was a vibrant discussion that included data versus passion in community, engagement as it relates to retention, the state of community management, and influencing community behavior. Rachel Happe , Co-Founder and Principal of The Community Roundtable. How should we measure the value and ROI of community? What Happens with Community Management Next? MORE
Curating on mobile: the key to content curation consistency. One of the biggest challenges of content curation is staying consistent with it. Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. MORE
In this sea of endless data, content curation has become essential for brands looking to build a relationship with their audience and help buyers and customers find relevant information. What is content curation? The term “curation” often conjures images of museum staff meticulously arranging artifacts or art historians collecting pieces for a gallery exhibit. In fact, it’s likely that you’re already a curator, or have at least utilized curated content. MORE
Online community is one of those tools that can increase the reward while minimizing the work. By addressing these top needs with community-specific tools: Engagement : Community provides tools, like discussion threads, resource libraries, and calendars, that are built for engaging customers. Advocacy programs within your community can streamline your efforts in an organized way. You can use the features of an online community to substantially impact retention. MORE
An online community is a tool. Community professionals know that and are engaged in keeping the community active and getting other staff members involved. Your c-suite and board of directors may not be as involved in your community as you’d like them to be – and that’s a problem. Executive participation isn’t just another ‘nice-to-have’ for online communities. Simply having support from middle and upper management can move the needle for communities. MORE
Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. HANDPICKED RELATED CONTENT: How to Curate Content Like A Pro: 8 Lessons [Examples]. MORE
Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is free. Rather, curated content is more cost effective than brand-spanking-new content. 8 ways to curate content like a pro. MORE
Not long ago, your organization created a separate online community, just for members, that you’re very excited about. Your question: how do you turn the nonmembers on LinkedIn into members on your community site? Although LinkedIn is a powerful tool in the professional world, it is limited as an online community platform – it's not created for ease of user experience. LinkedIn has its place in the professional world, but your community is better off separate. MORE
From the very first “ electronic bulletin board ” at the Community Memory Project in Berkeley, California to Facebook groups for everything from fans of hit show The Office to aspiring novelists, online communities are everywhere. That something is an online community. MORE
Dennis was kind enough to consent to an interview that includes his innovative approach to curating social media and other Web content. MM: How would you describe the concept of curating content? I think with Web and digital content, the consumer was the first one to curate content. MM: How has T-Mobile used content curation to cope with the changing landscape in tech media coverage? MM: What's your favorite content curation story at T-Mobile? MORE
Are you part of a community making information available and accessible to others? The key: you and a group of people are coming together to be productive and hopefully offer something to whatever at-large community you care about. We’ve spent a lot of time thinking about who keeps a community growing and thriving: active members, volunteers, ambassadors. How do we attract and keep these to-notch community members? Building Community with Your Own Volunteers. MORE
It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. What is a Brand Community? Salesforce Community Cloud. MORE
Discriminate conventional content from what hits the top of Google news trending topics in order to find content niches that will serve your community or audience in a better way. Judiciously separate what is noteworthy and under-recognized from what is overhyped and overplayed in order to curate a stream of content that is worth consuming. Become a Museum Curator. Think of it like being the curator of a museum. Best Practices Interviews Featured content curation MORE
The solution: curating a unique, engaging email newsletter that will position you as the go-to resource in your industry. The key word here is curating, rather than creating from scratch. This guide will show you the benefits and practical tips to maximize the impact of your newsletters with content curation. Content curation can make your brand credible and fuel your growth over a long period of time. That’s the benefit of curated email newsletter for your audience. MORE
The Burning Man organization has been an active community for 32 years and counting, and it’s a community unlike any other I’ve had the pleasure of being a part of. Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. The Ten Principles: Clearly Define Your Community Expectations. It’s something every community wrestles with. MORE
It is no longer news that content curation will boost your content marketing efforts. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. Sooner than later, they realize that content curation is everything but a quick fix. Relying solely on tools for curation. MORE
Scoop.it
JULY 13, 2021
To give better context and share more information, curators install certain pieces next to each other— hence, the magic of art curation. In other words, they curate content. Yet to certain groups of people, like creative designers, curation is part of the work.
Scoop.it
OCTOBER 20, 2020
If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. And if you want to be successful with content curation, you need to make sure you’re staying on the right side of that line. What is Content Curation?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
RockContent
MAY 3, 2016
One good answer is curated content. Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis. Curated content also helps you showcase how your partners, fans, and stakeholders are interacting with your brand. What is curated content? The pros and cons of curated content.
Scoop.it
JULY 21, 2020
Curating on mobile: the key to content curation consistency. One of the biggest challenges of content curation is staying consistent with it. Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run.
Buffer Social
FEBRUARY 5, 2019
Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. At Square, focusing on their community of sellers was a no-brainer and has helped propel them to success for nearly a decade. This post is part of our Instagram Marketing Strategy series.
Scoop.it
NOVEMBER 3, 2020
This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Why Content Curation is Important. Summary: How Content Curation Can Help Your Business.
Buffer Social
FEBRUARY 5, 2019
Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. At Square, focusing on their community of sellers was a no-brainer and has helped propel them to success for nearly a decade. This post is part of our Instagram Marketing Strategy series.
RockContent
NOVEMBER 30, 2017
In this sea of endless data, content curation has become essential for brands looking to build a relationship with their audience and help buyers and customers find relevant information. What is content curation? The term “curation” often conjures images of museum staff meticulously arranging artifacts or art historians collecting pieces for a gallery exhibit. In fact, it’s likely that you’re already a curator, or have at least utilized curated content.
The Effective Marketer
JUNE 19, 2012
On the surface, content curation sounds like a great way to generate content with little to no time or effort. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. Doing content curation right takes a lot of time and requires almost as much investment as creating original content. On the other hand, proper content curation can be a powerful tool for both building your site and driving traffic to it.
Scoop.it
APRIL 25, 2019
curation, which simply means finding great content that others have created and sharing it with. Here are some of our top content curation secrets. before to create and curate content all about the trip: what to pack, asking for sightseeing. planning takes the stress out of content creation and curation. finds that the community is curating related to that content. find curated content they’ll like. If not, find different content to curate until.
RockContent
MARCH 1, 2018
Discriminate conventional content from what hits the top of Google news trending topics in order to find content niches that will serve your community or audience in a better way. Judiciously separate what is noteworthy and under-recognized from what is overhyped and overplayed in order to curate a stream of content that is worth consuming. Become a Museum Curator. Think of it like being the curator of a museum. Best Practices Interviews Featured content curation
|
Scoop.it
JANUARY 19, 2021
Knowing how to improve your communications through content curation and employee newsletters is essential if you want to have a successful business. Why Curate Content? Forgetting Content Curation. If they curate the unimportant content, there would be no benefits or returns.
Scoop.it
JUNE 6, 2019
It is no longer news that content curation will boost your content marketing efforts. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. Sooner than later, they realize that content curation is everything but a quick fix. Relying solely on tools for curation.
Higher Logic
DECEMBER 2, 2019
We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. Aren’t communities built in person?
Content Marketing Institute
JUNE 27, 2018
Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. HANDPICKED RELATED CONTENT: How to Curate Content Like A Pro: 8 Lessons [Examples].
RockContent
FEBRUARY 8, 2016
When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value. Spotify doesn’t just provide a music streaming service—it curates playlists and allows customers to curate their own. Lesson #3: Create a Community.
seo.co
JUNE 6, 2021
Read ahead as we outline content curation, its importance, and how to do it correctly. What Is Curated Content? Content curation refers to collecting and sharing relevant and valuable content that you do not create, unlike content creation, which is purely your and your team’s work.
Biznology
AUGUST 11, 2015
And you can tailor your content as completely as you like, turning other people’s content, and other people’s links into your own, reframed in such a way that you can turn something that could be just considered to be link-dropping and link-baiting into something deeply bespoke and engaging to your core community. The post Social media content discovery and curation for the win appeared first on Biznology.
Buzz Marketing for Technology
JULY 28, 2010
My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to.
Oktopost
MAY 12, 2021
It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. What is a Brand Community? Salesforce Community Cloud.
Marketing Insider Group
JUNE 14, 2012
So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. The Week (@ TheWeek ) – if you’re looking for content curation in practice and some pretty excellent coverage of all the news across just about every category, The Week fits the bill. Disclosure: I am co-founder of Business 2 Community). Content Marketing #CMI content curation
Content Marketing Institute
JANUARY 29, 2018
Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is free. Rather, curated content is more cost effective than brand-spanking-new content. 8 ways to curate content like a pro.
Scoop.it
APRIL 18, 2019
The solution: curating a unique, engaging email newsletter that will position you as the go-to resource in your industry. The key word here is curating, rather than creating from scratch. This guide will show you the benefits and practical tips to maximize the impact of your newsletters with content curation. Content curation can make your brand credible and fuel your growth over a long period of time. That’s the benefit of curated email newsletter for your audience.
ConvertKit
FEBRUARY 12, 2021
From the very first “ electronic bulletin board ” at the Community Memory Project in Berkeley, California to Facebook groups for everything from fans of hit show The Office to aspiring novelists, online communities are everywhere. That something is an online community.
Higher Logic
MARCH 6, 2018
An online community is a tool. Community professionals know that and are engaged in keeping the community active and getting other staff members involved. Your c-suite and board of directors may not be as involved in your community as you’d like them to be – and that’s a problem. Executive participation isn’t just another ‘nice-to-have’ for online communities. Simply having support from middle and upper management can move the needle for communities.
Biznology
JUNE 29, 2010
Dennis was kind enough to consent to an interview that includes his innovative approach to curating social media and other Web content. MM: How would you describe the concept of curating content? I think with Web and digital content, the consumer was the first one to curate content. MM: How has T-Mobile used content curation to cope with the changing landscape in tech media coverage? MM: What's your favorite content curation story at T-Mobile?
Scoop.it
APRIL 28, 2020
Current crisis is showing us all just how important it is to adapt quickly when it comes to the content we use to communicate with those we care about the most in our communities. This is the time to focus your nonprofit’s content efforts on content curation. Curated social media posts.
Webbiquity SMM
FEBRUARY 21, 2017
Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. A social network / curation tool for images.
Digital Marketing World Forum
MAY 13, 2019
To not only survive, but thrive, in this new digital age, companies that relied on old printcentric business models have had to embrace new ways of thinking about how they collect, curate, protect and distribute their valuable media assets. By understanding the value of digital communities. Creating private brand communities in which they can share their own experiences, can unlock previously unseen community content on a new level to what’s currently being achieved.
Higher Logic
OCTOBER 2, 2018
Online community is one of those tools that can increase the reward while minimizing the work. By addressing these top needs with community-specific tools: Engagement : Community provides tools, like discussion threads, resource libraries, and calendars, that are built for engaging customers. Advocacy programs within your community can streamline your efforts in an organized way. You can use the features of an online community to substantially impact retention.
Content Standard
DECEMBER 16, 2016
“We already do content,” the marketing director explains at every team meeting, referring to her team’s licensed and curated content engine. It’s not to hard to understand why so many marketers fall into the pitfall of curated and licensed content engines. Even in the case of a curated content hub, it seems obvious that seeking out fresh content will be easier than generating it in-house, and it can be done at a moment’s notice if need be.
Content Marketing Institute
DECEMBER 19, 2017
If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Ready to give this kind of curated “re-gifting” a try? HANDPICKED RELATED CONTENT: The 3 Most Effective (And Overlooked) Content Curation Strategies. Got a question about content curation?
Higher Logic
NOVEMBER 29, 2018
The Burning Man organization has been an active community for 32 years and counting, and it’s a community unlike any other I’ve had the pleasure of being a part of. Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. The Ten Principles: Clearly Define Your Community Expectations. It’s something every community wrestles with.
Oracle
FEBRUARY 18, 2014
by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014. Who in our organization will manage the content curation strategy? Assign a point person to manage curation.
Higher Logic
NOVEMBER 28, 2016
We were honored to host four renowned community thought leaders at this year’s Super Forum. It was a vibrant discussion that included data versus passion in community, engagement as it relates to retention, the state of community management, and influencing community behavior. Rachel Happe , Co-Founder and Principal of The Community Roundtable. How should we measure the value and ROI of community? What Happens with Community Management Next?
Higher Logic
MARCH 8, 2016
Are you part of a community making information available and accessible to others? The key: you and a group of people are coming together to be productive and hopefully offer something to whatever at-large community you care about. We’ve spent a lot of time thinking about who keeps a community growing and thriving: active members, volunteers, ambassadors. How do we attract and keep these to-notch community members? Building Community with Your Own Volunteers.
Higher Logic
SEPTEMBER 3, 2015
Not long ago, your organization created a separate online community, just for members, that you’re very excited about. Your question: how do you turn the nonmembers on LinkedIn into members on your community site? Although LinkedIn is a powerful tool in the professional world, it is limited as an online community platform – it's not created for ease of user experience. LinkedIn has its place in the professional world, but your community is better off separate.
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