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Jumping On a Trend: How To Curate A Timely Content Marketing Calendar

Contently

The more you understand your competitor’s strategy, the better you can curate your own. Then, you’ll want to leave placeholders for more timely content — social media videos or blog posts that allow you to jump on trending topics, because they ideally don’t need as much lead time.

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AI For Email Design, Coding, And Content Curation: Tools And Expert Tips

Scoop.it

Machine learning helps marketers curate the right content for the right subscriber. And then, of course, there’s assistive AI, which helps us with menial, time-sucking tasks like project management, copy checking, and even video editing (because we know how effective using video in email can be!).

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What B2B Marketers Can Learn from TikTok (Without Making a Single Video)

Marketing Insider Group

Video Marketing. According to Cisco, video will comprise more than 80% of global Internet traffic by the year 2020. With an effective strategy, video marketing campaigns can engage the minds of millions in a short period of time. The app’s videos do a great job at hooking their audience with this strategy. Authenticity.

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QR code alternative introduces shoppable video ad tool

Martech

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Scanning ads. Shoppable products.

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The Ultimate Guide to Expert Event Content Curation

Scoop.it

Then you should try curating event content as part of your content strategy. From event videos and expert interviews to testimonials and presentations, a successful event can be a treasure trove of valuable content for your company blogs, newsletters, and social media accounts. What Is Event Content Curation? Well, not exactly.

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How to Build a Social Media Content Calendar

Marketing Insider Group

Facebook: A mix of everything, including videos, images, blog links, and event promotions. TikTok: Video-first content thrives here, especially for engaging with younger audiences. Draft and Curate Content Time to get creative. Write copy, design graphics, or gather photos and videos.

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5 Tips for Mastering Content Curation and Distribution

Scoop.it

It’s not magic — it’s the result of smart content curation and savvy distribution. Mastering content curation and distribution sets you above the competition as a thought leader who knows their stuff. In this article, we’ll share why good content curation is so important and provide 5 actionable tips to help you achieve your goals.