Content Curation for SEO: How To Make It Work

Scoop.it

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can curated content be useful for driving SEO?

4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads.

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How to use data for content curation

Sprout Social

That’s where content curation comes in. In this guide, we show you how to use data to curate content for social media and share posts that resonate with your audience. What is content curation? But curating content for social media is a bit more straightforward.

Why You Should Invest In Content Curation

RockContent

When it comes to creating content, marketers and publishers face a number of challenges. One good answer is curated content. Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis. What is curated content? The pros and cons of curated content.

Curated Links: What Are They? How to Acquire Curated Links

seo.co

Curated links have become considerably more popular among link builders and content creators alike in order to improve page rankings and the proliferation of a particular brand across the web. The Definition of Curated. What Are Curated Links? Types of Curated Content.

How To Use Content Curation To Build a Loyal Audience

Scoop.it

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Why Content Curation is Important. Summary: How Content Curation Can Help Your Business.

4 Examples of Content Curation Done Right

Oracle

In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. By now most marketers have heard of curation conceptually, but may not be familiar with how their peers use it in the real-world. Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results.

How To Stay Top-of-Mind For Your Audience With Content Curation

BuzzSumo

But with strategic content curation, you can become the go-to industry source they’re looking for. As days pass, more and more content gets published, good or bad. Proper content curation can yield extremely big results that might surprise you. Types of content curation.

Why and how you should organize your curated content

Scoop.it

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it.

How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Scoop.it

Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. At the same time, you can’t neglect the need to publish a certain amount of original content.

Five Things to Do When Your Content Curation Efforts Isn’t Driving Any Results

Scoop.it

It is no longer news that content curation will boost your content marketing efforts. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. Before we delve into what you can do to remedy a situation where you’re seeing little to no results with content curation, let’s see why you’re failing at it in the first place. Relying solely on tools for curation. s curation tool.

Content curation for communication teams: your guide for external audiences

Scoop.it

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy.

Employee advocacy & content curation: how you can boost engagement

Scoop.it

Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. To make this happen, content curation needs to be as easy as possible for your employees to execute—this guide will show you how. Why employee advocacy works with content curation. So what is the current role of content curation in employee advocacy? Where your employee advocacy and content curation can make the most impact.

11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. HANDPICKED RELATED CONTENT: How to Curate Content Like A Pro: 8 Lessons [Examples].

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. Why should businesses become publishers?

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close. Video: The pivot to video created a shockwave throughout the publishing world.

Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? Benefits of content curation.

How to curate great video content

Vidyard

This video above with Peter Bonch is one we recorded, edited, optimized and published inside 20-minutes during the Toronto HUG (HubSpot User Group) session. A step-by-step guide to curate great video content Indulge us for the moment as we put aside the persona and where they are in the buyer journey. Authentic video content curation The above video was created precisely as described here, in less than 20 minutes.

How to schedule and organize your curated content with Scoop.it publication calendar

Scoop.it

Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point. The benefits of content curation are endless. Curated content takes less time to generate and publish. And, best of all, content curation brings you tangible results: qualified traffic, new leads, targeted engagement, and even more sales down the road. We’ve always been proponents of strategic content curation. Content Curation

Content Curation: What it Really Takes to Skyrocket Your Brand’s Credibility

Scoop.it

While this works later on in the funnel when potential customers are ready to buy, there is a key element that needs to happen beforehand: their trust in your capability to solve the challenge they’re facing. If top-of-the-funnel authority building is the question, content curation is the substantial part of the answer. However, if done wrong, content curation can take away time that you simply don’t have as a marketer. Social content curation. Curated blog posts.

Content Curation on Steroids

Paul Gillin

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 Content curation is about filtering the stuff that people really need from out of all the noise around it. In the same way that museum curators choose which items from a collection to put on display, content curators select and publish information that’s of interest to a particular audience. The problem with curation is that it’s labor-intensive.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. For some, that might mean publishing a 500-word article once a month.

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers.

How to discover and curate content with Scoop.it

Scoop.it

If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive. Any industry and company size can benefit from strategic content curation. Content curation can grow the impact of your email newsletters , your social media, blog, content hubs, and even get your eCommerce store to attract more customers. can help you see success with content curation across your entire company.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further. Search is getting smarter.

6 Common Content Curation Mistakes (and How to Correct Them)

Marketo

In a prior post, I wrote about four tools to make you a content curating master. In this post, I cover common mistakes people make in content curation and how to solve them. They only share content that they published or contributed. How to Correct : While it’s fine to share your own content , be sure to include others’ content in your shares: customers, partners, influencers, perhaps a competitor from time to time!

4 New Year’s Resolutions for Media Publishers

Liveintent

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. We can’t get to 2021 fast enough.

Content Marketing For Customer Engagement: Create Or Curate? Both For Best Results

xiQ

Marketers overwhelmingly agree that content marketing is the most cost-effective way to build loyalty and brand awareness, drive customer engagement, generate and nurture leads, and boost sales. Many marketers are turning to content curation to augment their content creation efforts. Content curation is the process of sifting through already existing content to find and share relevant pieces. The Benefits of Augmenting Creation with Curation.

How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Marketing Institute

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is free. Rather, curated content is more cost effective than brand-spanking-new content. Make curation a daily habit.

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. American Express’ Open Forum is one great example of a brand acting like a publisher. Publishing is the cost.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

How to Maximize the Impact of Email Newsletters With Content Curation

Scoop.it

The solution: curating a unique, engaging email newsletter that will position you as the go-to resource in your industry. The key word here is curating, rather than creating from scratch. This guide will show you the benefits and practical tips to maximize the impact of your newsletters with content curation. But a great rule of thumb is to start out with the main topic categories your customers and readers already like. Curating a newsletter doesn’t have to be hard.

5 New Year’s Resolutions for Media Publishers

Liveintent

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. .

T-Mobile Curates Web Content

Biznology

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. Dennis was kind enough to consent to an interview that includes his innovative approach to curating social media and other Web content. MM: How would you describe the concept of curating content? Image by Dan_H via Flickr.

How BrandVerge is Democratizing Access to Publisher Direct Sponsorships

Bionic

BrandVerge is bringing new efficiency to media planning by providing a highly curated catalog of “proposals” from premium publishers. Please contact Bionic customer support if you have any questions about including BrandVerge programs in your media plans.