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Email marketing is changing: Catch up with this master class

Martech

.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” ” The master class is aimed at email marketers with one or two year’s experience under their belts. Persuasive design.

Class 122
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How to build a world-class sales enablement framework

Seismic

However, in the sea of suggestions we’ve seen, one bit of advice stands out — 2024 is the year to develop a world-class sales enablement framework. Invest in coaching software and sales enablement tools to give them safe environments to practice in. Our recommendation? Think it’s time to chat with someone from Seismic?

Class 52
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Best-in-Class Financial Management for Crisis Mode and Beyond

Allocadia

In good times, you want a best-in-class solution; in the midst of a crisis, the situation demands it. . Allocadia was identified as a Strong Performer, providing “best-in-class money management capabilities” in the Forrester Wave Q1 2020 review of Marketing Resource Management (MRM) providers. . Don’t just take it from us!

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How Modern is Your Data Environment, Really?

Aberdeen

A high-performance environment, on the other hand, is built for scalability, processing extremely large volumes of data, running sophisticated queries on that data, and returning analyses faster in order to make optimal, data-driven decisions. Figure 1: Best-in-Class Companies Lean Toward a High-Performance Data Environment.

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Our Global Data Coverage is Better Than Ever. Here’s How We Did It

Zoominfo

At ZoomInfo, we’re proud to adhere to best-in-class privacy and compliance practices. In today’s business environment, there is certainly no shortage of data, and everyone from CMOs to entry-level marketing associates is feeling the pressure to grow more efficiently.

Zoominfo 261
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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. Create an environment where ideas are welcomed, experimentation is encouraged, and continuous improvement is valued.

Planning 223
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Buyer Activism Will Rise Among B2B Buyers

Tony Zambito

For many years, activism centered on the environment. A key buyer insight to consider is the rising class of next-generation b2b buyers. We have seen consumers changing buying behaviors with their pocketbooks. Refusing or boycotting certain brands due to their social or environmental stance. Affecting primarily consumer brands.