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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. By then, industry analysts were beginning to offer their own definitions which, while worded differently, were broadly consistent with the Institute definition.

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The Definitive Guide to Talent Mapping

Zoominfo

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo The Benefits Of Talent Mapping In the modern recruiting landscape, talent mapping has three primary advantages: Fill talent gaps faster. Are there any major changes planned in the next five years?

Zoominfo 100
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Twilio Signs Definitive Agreement to Acquire SendGrid, Creating One Best-in-Class Platform for Customer Communications

SendGrid

The post Twilio Signs Definitive Agreement to Acquire SendGrid, Creating One Best-in-Class Platform for Customer Communications appeared first on SendGrid. Bringing SendGrid and Twilio together can empower all of our customers to better reach and engage more of their customers in-context, driving engagement and business growth.

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[Book Review] Why Marketers Should Think Like World-Class Poker Players

B2B Marketing Directions

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018).

Class 54
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Hiring a World-Class SDR Team

LeanData

However, if you find it difficult to hire a high-performing team of SDRs, you are definitely not alone. The post Hiring a World-Class SDR Team appeared first on LeanData. A short ramp and a short tenure means a SDR leader must have a strong SDR hiring and selection process to keep up with demand from the Sales team.

Class 98
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Online Reputation Management (ORM) definition and process

Biznology

The post Online Reputation Management (ORM) definition and process appeared first on Biznology. Feel free to own the yacht but hire a crew if you’re not yet seaworthy. Like this post? Sign up for our emails here.

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Let’s talk ABM: 8 tips for building a world-class ABM strategy

Strategic-IC

They are all word-class companies. In a recent episode of Let’s talk ABM , I had the pleasure of sitting down with Microsoft’s Account-based Engagement Lead for Financial Services, Danny Nail , to explore the secret to building a world-class ABM strategy. ABM has many definitions. Coca-Cola, Sony, Nike, Apple.