Convince & Convert

DECEMBER 15, 2023

Alternative 2 : If you have achieved a milestone and have created a case study for your readers, link it to your social media page. Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies. Take a look: 6.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Use cases : Enhanced conversational agents, sophisticated content generation and educational applications. Use cases : Enterprise systems, AWS optimization.

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

Marketing Insider Group

AUGUST 15, 2023

When a website regularly publishes new articles, modifies existing ones, or adds new resources, it signals to search engines that the site is active and current. A recent study shows that companies publishing at least 4 blog posts per week saw 3.5 times the traffic compared to companies publishing only once per week.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. First Round Review. DivvyHQ Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. One of the most important choices during a literary journey is determining the right book publishing format for your work. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. TripAdvisor.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If this is the case for your business, you’re missing out on a huge opportunity. Case studies. You also need to publish great content. You need a proper LinkedIn marketing strategy to make the most of your time and content.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Customer stories enable you to provide concrete evidence of your impact and make a more compelling case for your business. ? Edit the piece.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Getting published can help boost a brand’s visibility, credibility and reputation. Getting published in relevant journals , however, is also critical for business professionals seeking employment-based visas.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Here, we use DivvyHQ.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. One of the most critical things that you’ll realize when you look at ROI is that content, as long it’s published, continues to deliver ROI. The Basics: Defining the Contenders. Now, on to the numbers.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. I didn’t know how to write.

SME 107

SME Custom Publishing Customer Surveys Landing Pages 107

Martech

DECEMBER 8, 2023

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.

Marketing AI 96

Marketing AI Generation Privacy Protection Copyright 96

Heidi Cohen

FEBRUARY 26, 2024

Are you a book author who wants to get published? Then get the inside case studies and marketing tips you need to get into print and become a book author. The post Book Authors Want To Get Published? 3 Experts Spill What You Need To Know appeared first on Heidi Cohen.

Case Study 66

Case Study Case Studies Studies Tips 66

Sword and the Script | B2B

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. In both cases, the sample included hundreds of successful and unsuccessful startups. The complete paper was published in Industrial Marketing Management, a peer-reviewed journal, and titled “ Should B2B start-ups invest in marketing? ”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. This allows you to know how well your new content will do before publishing it. Filter by topic, use case, or performance metric (CTR, impressions, conversions…).

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Enhancing data quality through first-party data and AI To improve data quality: 71% of brands, agencies and publishers are increasing their first-party datasets, with an average anticipated growth rate of 35% in the next 12 months.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. This is one of several antitrust cases against the company. This is one of several antitrust cases against the company. Why we care. If Google wins more tech regulation may be harder to achieve.

Google 126

Google Ad brokers Search Marketing Privacy 126

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Martech

SEPTEMBER 22, 2023

Publishers monetize content. They do not seek to have third-parties monetize that content without permission, especially as the publishers have likely already paid for it. We do have copyright laws, of course, that protect publishers and authors from direct theft. Let’s take those in order. Hands off my PII!

Marketing AI 129

Marketing AI Generation Gartner Telemarketing 129

Martech

MARCH 7, 2024

If all of the inventory became worth much less than it is now, many independent publishers will suffer. With inventory from independent publishers becoming less valuable, where could budget be redirected? With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people.

Privacy 120

Privacy Advertising Agencies Work Management Marketing Management 120

Martech

FEBRUARY 7, 2024

The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. ” Of course, Privacy Sandbox is not the only game in town. ” Google responds.

Privacy 117

Privacy Google Advertising Agencies Paid Search Agency 117

Navigate the Channel

NOVEMBER 6, 2023

Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop. Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Optinmonster

APRIL 11, 2024

In both cases… We have a solution. Example 4: The Targeted Email List Invite Business: You have a publishing company with multiple websites and forums in the pet niche. There are dozens if not hundreds of additional use cases for OptinMonster’s Uncanny Automator integration. What’s Uncanny Automator All About?

Automation 88

Automation Marketing Websites Work Management Conversion 88

Sprout Social

DECEMBER 15, 2023

If your internet is down or you can’t get to your computer, a scheduled Facebook post will still publish at the right time. Instead of staying up late or setting a 3am alarm just to publish a Facebook post, reach audiences across the globe with a scheduled post. And scheduling ensures that reliability.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

B2B Marketing Directions

DECEMBER 31, 2023

A few days ago, I published a list of my ten most frequently read posts of 2023. I ranked posts based on cumulative total reads, which means that posts published later in the year were at a major disadvantage compared to those published earlier in the year. They just need more time for their popularity to become evident.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

Martech

DECEMBER 19, 2023

Impossible to Ignore: Creating Memorable Content to Influence Decisions By Dr. Carmen Simon Publisher: McGraw Hill The central focus of Dr. Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. Yeah, that was fun.

Paid Search Agency 125

Paid Search Agency Classified Ads Advertising Agencies Work Management 125

Martech

APRIL 9, 2024

You can do this with rapidly updated segment memberships, near real-time data sharing with advertising partners and suppressing users that have already purchased or have open Service Cloud cases. It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Martech

DECEMBER 19, 2022

While clean rooms offer a host of services, the most common use cases include audience segmentation, audience overlap analysis and acting as the conduit to conduct measurement and attribution studies, all without compromising user privacy or sharing personally identifiable information. Use case: Overlap analysis and second-party data.

Privacy 110

Privacy Privacy Policies Paid Search Agency Case Studies 110

Martech

JANUARY 25, 2024

Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. I got an opportunity to move to New York and open a marketing office for that publishing company. This interview has been edited for clarity and length.

Work Management 93

Work Management Marketing Management Database Marketing Lead Gen 93

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Contently

JULY 16, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. The surge in new content proved to be an interesting case study for healthcare publishers. A global pandemic impacts everyone and everything. It was shared over 26,000 times on Facebook.

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

Martech

APRIL 16, 2024

It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. In most cases, it’s the “Respond” mode that needs you to address customer concerns quickly. But in some cases, real-time responses can even be counterproductive. appeared first on MarTech.

Enterprise Management 111

Enterprise Management Paid Search Agency Planning Marketing Management 111

Trade Press Services

JANUARY 29, 2024

This is where written and video testimonials , third-party reviews and case studies come into play. 4: Press and Media Publishing bylined articles in trade magazines and industry journals is another way to promote the message of your brand backed by an impartial third-party ambassador.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

B2B Marketing Directions

DECEMBER 17, 2023

For this list, I'm only considering posts that were published in 2023. Therefore, those published early in the year have an advantage. So, in case you missed any of them, here are our ten most popular posts of 2023. For several years, I've used my last post of the year to share which posts have been most widely read.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Rules B2B Marketing 70

Martech

JANUARY 18, 2024

Rakuten Advertising’s Partnership Discovery uses AI to help advertisers find the most effective publisher partners for product-specific affiliate campaigns. The feature can help advertisers drive higher audience engagement and more revenue, and publishers showcase the strengths of their audiences.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Vidyard

MARCH 5, 2021

Use Cases of an Online Video Platform 1.1 Use Cases of an Online Video Platform. Whether it’s one or all of the above, by figuring out your use cases, you can then tailor your search to make sure whatever online video platform you use will tick all of the boxes. P is for Publish. Contents 1. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155