New York’s happiest B2B database marketer


Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” Now, normally, I find business marketers complaining endlessly about their data. Please meet New York’s happiest database marketer.

Two Database Marketing Principles to Increase Email Marketing ROI


Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. However, this database segment outreach ought not be random – but regimented. Email Marketing Daniel Faggella email marketing

Trending Sources

Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”


In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. Database Marketing

Database Marketing is Alive and Well

Great B2B Marketing

I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. You can’t practice good database marketing by buying a list of contacts that have no desire to hear from you and promoting to them relentlessly. Put real effort into your database marketing efforts.

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. That’s not surprising, since retailers have always been among the data-driven marketers. But there's another reason B2B marketers have been uncharacteristically slow adopters when it comes to CDPs.

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All That Sales Data, But Not Enough Insight


B2B Lead Generation B2B Marketing Ideas CMO Corner Database Marketing Marketing Tips VP of Marketing Corner Big Data Marketing data driven decisions marketing insight marketing programs target market marketing

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What Can Customer Segmentation Do for Your Big Data Marketing?


For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […]. Database Marketing Big Data Marketing data segmentation

Big Data Marketing: Art, Science, or Both?


Has the field of marketing forever shifted away from its artistic roots and plunged permanently into the realm of pure, unadulterated scientific study and practice? As a marketer, which is more important: […]. Marketing Analytics Big Data Marketing Database Marketing

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How Effective is your Data Marketing Strategy? 5 Better Ways to Evaluate It


There really is no better way to improve the effectiveness of your marketing campaigns than to evaluate the campaigns during the duration. Looking to hone your marketing strategies until they’re nearly perfect? Database Marketing Big Data Marketing

How to reach your customers at work or at home


I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. I’ve been thinking about some of the things a marketer could do with this new capability.

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Can Data Management Services Simplify Your Workday?


Marketing is a relentless job that is often as frustrating as it is demanding. With endless fluctuations in consumer trends, the fickle nature of the economy, and changes in the industry, marketers need to constantly be on their toes and ready to adapt to their strategy as needed.

7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy


B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions. Lead Segmentation and Scoring Product Marketing Big Data Marketing Database Marketing

How Bad Data Makes for Bad Data Marketing


Are you depending on big data to revolutionize your marketing efforts? Database Marketing Big Data MarketingIt absolutely can! Well, it can if you’ve got good data, that is. Bad data, well, that ruins everything. Here’s how.

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

That puts it more in the realm of Master Data Management, except that MDM is highly technical while Reltio is designed to be used by marketers and other business people. Reltio avoids the traditional complexity of MDM in part by using the Cassandra data store, which is highly scalable and can more easily add new data types and attributes than standard relational databases. customer data management customer data platform customer database marketing database master data management

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Need Help Navigating Your Complex B2B Marketing Database?


When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts?

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How to Discover Data-Driven Insights That Drive Real Growth


The picture is becoming clearer: marketers who learn to utilize big data surpass their competitors, both in terms of online lead generation and in the numbers of actual sales figures.

Is Twitter the Next Big Player in Big Data Marketing?


B2B Lead Generation CMO Corner Database Marketing VP of Marketing Corner Big Data Marketing marketing insightAll the buzz around social media madness to this point has surrounded the immense revenue potential for advertising.

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Top Tips for Increasing Marketing Automation ROI


Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up.

4 Big Data Marketing Trends to Watch This Year


And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight

Improve Your Targeting Overnight With Data Segmentation


For years, marketers have been building customer profiles. Most marketers actually know their target customer quite well. Big Data Marketing Demand Generation Digital Marketing Product Marketing Database Marketing

Outsmarting Your Competition With Marketing Data


The answer is marketing data. Database Marketing Marketing Tips Big Data Marketing marketing insightWho are your customers? What are their positions within their organizations? What drives them to buy, or not to? How can you know?

Is Your Marketing Program Set Up for Measurable Success?


As B2B Marketers we spend a lot of time, effort and resources creating lead generation programs that drive engagement, higher lead scores and ultimately sales conversions. Database Marketing Lead Nurturing Marketing and Sales Alignment data driven marketing marketing marketing insight

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Clean up your database.

Expert Interview with Robin Smith on Data Integration


Database Marketing data driven marketingManaging all incoming data is becoming an increasingly unwieldy task for businesses today.

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Managing Customers with a Database Management System


Managing customers can be a complicated and tiresome business practice, but it’s essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers. Big Data Marketing Database Marketing

5 (doable) ways to drive revenue growth now


Involving planning, collaboration and accountability processes, these sure-fire action items will help marketing leaders like you make real sales impact. Here they are—the 5 silver bullets you need to drive revenue growth: Market focus and intelligence. A targeted vs. a scattershot prospect database based on a mutual (sales and marketing) understanding of the market is step number 1. Marketing measurement. That’s marketing’s job.

Improving Data Collection Strategies


In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection. Database Marketing Big Data Marketing

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5 Questions Predictive Analysis Can Answer About Your Online Lead Generation


Predictive Analytics Big Data Marketing Database MarketingPredictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.

4 Ways Data Cleansing Will Enhance Data Analysis


It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign. With dirty data, you’re likely spending more money on your marketing than […].

What Can the Tech Giants Teach Us About Market Segmentation and Online Lead Generation?


Big Data Marketing Lead Segmentation and Scoring Database Marketing Personalization SegmentationThis past weekend, Lynn woke up late on a working Saturday. Upon tapping the Google app on her smartphone, Lynn was reminded that it was her brother’s birthday.

Marketing Funnel Management Best Practices


If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […].

Gaining a 360 Degree Customer View


Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. Database Marketing data driven decisions

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Trends to Watch in Big Data Marketing Analytics


Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […]. Database Marketing Big Data Marketing

What Makes Good Quality Marketing Data?


Businesses that want to improve operating efficiencies should assess the quality of the marketing data they use. Database Marketing data driven marketing

Expert Interview Series: Jonathan Stefansky on Collecting Marketing Data


What kind of marketing data does your company collect and how does it use it? One marketing tool with data collection capabilities is online video, and it has seen an increase in popularity. To learn more about this type of marketing ReachForce spoke with Jonathan Stefansky, […].

Expert Interview with Douglas Karr on Marketing with the Help of Big Data


We asked Douglas Karr, CEO of DK New Media and founder of the Marketing Technology Blog, about the biggest challenges facing CMOs when it comes to harnessing all the data now available to them. “Having marketing analysts that are able to properly test, measure and make […].

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Is Dirty Data Clogging Your B2B Revenue Engine?


Is your marketing revenue engine sputtering? Dirty marketing data could be your problem. B2B Marketing Ideas Database Marketing Marketing Automation Marketing Tips marketingIt might be time to lift the hood and take a look at what’s going on.

5 Critical Things to Know About Database Management Software


Big data is the key to linking a marketing strategy with up-to-date consumer trends to create marketing tactics that optimize effectiveness. However, in order to gain the most value from data, database management software is indispensable. Big Data Marketing Database Marketing

Small Data is Just as Important as Big Data for Online Lead Generation


But as a marketer, you should be aware that the small data is […]. Database Marketing Big Data Marketing marketing insight

When the Lead Data You Collect Becomes TMI


It’s what drives modern marketing efforts. Marketing Tips Big Data Marketing Database Marketing lead dataData, data, data. It only stands to reason, then, that more data is better, right? Um, no.