New York’s happiest B2B database marketer


Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” Now, normally, I find business marketers complaining endlessly about their data. Please meet New York’s happiest database marketer.

Database Marketing is Alive and Well

Great B2B Marketing

I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. You can’t practice good database marketing by buying a list of contacts that have no desire to hear from you and promoting to them relentlessly. Put real effort into your database marketing efforts.

Database Marketing, Going Back to Basics for the New Year


We’ve identified your buyers , we know how to message to them and we have a lot of names/contacts in our marketing house list, organized by target market and target persona relevancy. We are either going to engage them or get them our of the database. Let’s use the lists we’ve been building as an example: Suspects (Names, Leads, Prospects, etc – everyone calls them something different) mapped to personas in businesses IN target market sweet spot.

Two Database Marketing Principles to Increase Email Marketing ROI


Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. However, this database segment outreach ought not be random – but regimented. Email Marketing Daniel Faggella email marketing

Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”


In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. Database Marketing

Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing.

How to Identify and Correct the Inefficiencies in Your Marketing


Big Data Marketing Database MarketingThere are two types of people in this world; those who are content with the way things are and those who are constantly seeking to improve. In the business world, however, only the latter can succeed.

How Database Management Software Is Encouraging Collaboration for Global Enterprises


Big Data Marketing Data Quality Management Database MarketingToday, business is a global endeavor. Even local businesses often rely on distributors, investors, and clientele from countries across the world.

Managing Customers with a Database Management System


Managing customers can be a complicated and tiresome business practice, but it’s essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers. Big Data Marketing Database Marketing

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. That’s not surprising, since retailers have always been among the data-driven marketers. But there's another reason B2B marketers have been uncharacteristically slow adopters when it comes to CDPs.

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What Makes Good Quality Marketing Data?


Businesses that want to improve operating efficiencies should assess the quality of the marketing data they use. Database Marketing data driven marketing

Is Twitter the Next Big Player in Big Data Marketing?


B2B Lead Generation CMO Corner Database Marketing VP of Marketing Corner Big Data Marketing marketing insightAll the buzz around social media madness to this point has surrounded the immense revenue potential for advertising.

Expert Interview with Douglas Karr on Marketing with the Help of Big Data


We asked Douglas Karr, CEO of DK New Media and founder of the Marketing Technology Blog, about the biggest challenges facing CMOs when it comes to harnessing all the data now available to them. “Having marketing analysts that are able to properly test, measure and make […].

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6 Ways to Make Your Data Analysis More Reliable


Big Data Marketing Database MarketingIn recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before. This has led to a scrambling among business owners to improve their own data collection and analysis.

The Rise of Digital Marketing: Get a Data Management System to Stay Ahead


There was a time when marketing relied on leafleting, phonebook ads, and word of mouth. In today’s world, marketing is becoming a largely digital ordeal, creating a global shift in the ways businesses connect with customers. Big Data Marketing Database Marketing

How Effective is your Data Marketing Strategy? 5 Better Ways to Evaluate It


There really is no better way to improve the effectiveness of your marketing campaigns than to evaluate the campaigns during the duration. Looking to hone your marketing strategies until they’re nearly perfect? Database Marketing Big Data Marketing

Big Data Marketing: Art, Science, or Both?


Has the field of marketing forever shifted away from its artistic roots and plunged permanently into the realm of pure, unadulterated scientific study and practice? As a marketer, which is more important: […]. Marketing Analytics Big Data Marketing Database Marketing

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Top Tips for Increasing Marketing Automation ROI


Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up.

5 Critical Things to Know About Database Management Software


Big data is the key to linking a marketing strategy with up-to-date consumer trends to create marketing tactics that optimize effectiveness. However, in order to gain the most value from data, database management software is indispensable. Big Data Marketing Database Marketing

Trends to Watch in Big Data Marketing Analytics


Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […]. Database Marketing Big Data Marketing

Unlocking the Secrets of Successful Data Analysis


How can businesses unlock the full potential of their data to improve analysis and fuel predictive marketing tactics? Big Data Marketing Database Marketing

Improving Data Collection Strategies


In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection. Database Marketing Big Data Marketing

Breaking Down Big Data: 4 Tips to Simplify Data Analysis


But big data has made perhaps the strongest impact in the field of marketing. Marketers were among the first to leverage it for real and tangible benefits. They’ve used it to make product recommendations, get a handle on social marketing, and connect […].

Can Data Management Services Simplify Your Workday?


Marketing is a relentless job that is often as frustrating as it is demanding. With endless fluctuations in consumer trends, the fickle nature of the economy, and changes in the industry, marketers need to constantly be on their toes and ready to adapt to their strategy as needed.

How to Discover Data-Driven Insights That Drive Real Growth


The picture is becoming clearer: marketers who learn to utilize big data surpass their competitors, both in terms of online lead generation and in the numbers of actual sales figures.

Need Help Navigating Your Complex B2B Marketing Database?


When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts?

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Marketing Funnel Management Best Practices


If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […].

5 Questions Predictive Analysis Can Answer About Your Online Lead Generation


Predictive Analytics Big Data Marketing Database MarketingPredictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.

What Can the Tech Giants Teach Us About Market Segmentation and Online Lead Generation?


Big Data Marketing Lead Segmentation and Scoring Database Marketing Personalization SegmentationThis past weekend, Lynn woke up late on a working Saturday. Upon tapping the Google app on her smartphone, Lynn was reminded that it was her brother’s birthday.

Expert Interview with Robin Smith on Data Integration


Database Marketing data driven marketingManaging all incoming data is becoming an increasingly unwieldy task for businesses today.

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Outsmarting Your Competition With Marketing Data


The answer is marketing data. Database Marketing Marketing Tips Big Data Marketing marketing insightWho are your customers? What are their positions within their organizations? What drives them to buy, or not to? How can you know?

4 Big Data Marketing Trends to Watch This Year


And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight

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Is Dirty Data Clogging Your B2B Revenue Engine?


Is your marketing revenue engine sputtering? Dirty marketing data could be your problem. B2B Marketing Ideas Database Marketing Marketing Automation Marketing Tips marketingIt might be time to lift the hood and take a look at what’s going on.

Marketing So Targeted it Feels Like a Service


What makes marketing so good that instead of feeling like they’re being advertised to, customers actually feel like you’re providing them with a valuable service? Each one is an individual, but their identities are in that marketing data.

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5 Things Your Marketing Strategy Could Be Missing


It’s easy to get trapped in a marketing rut. Big Data Marketing Database MarketingAfter trying a variety of tactics, you settle on what’s most comfortable and don’t strive to continually improve upon your strategy.

What Can Customer Segmentation Do for Your Big Data Marketing?


For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […]. Database Marketing Big Data Marketing data segmentation

7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy


B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions. Lead Segmentation and Scoring Product Marketing Big Data Marketing Database Marketing

4 Ways Data Cleansing Will Enhance Data Analysis


It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign. With dirty data, you’re likely spending more money on your marketing than […].

Branding Is Everything: Use Database Management Software to Build Your Brand


It helps to distinguish your company from competitors, it creates loyalty among customers, it improves word-of-mouth marketing, and it makes your company synonymous with the products or services you’re offering. Database management software can be used […].

A Step-by-Step Guide to Managing Big Data


You’re aware that your marketing strategy isn’t operating as efficiently as it could be. Big Data Marketing Database MarketingYou’ve heard a thousand times how critical big data is to your company.