article thumbnail

Database Marketing: Five Important Things to Know

Webbiquity

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. Emphasizing the use of statistical techniques, database marketing aims to develop models of customer behavior. Database Marketing Types. Consumer Database Marketing.

article thumbnail

Data Decay & B2B Database Marketing [Infographic]

Zoominfo

Up to 25% of B2B database contacts contain critical errors. Learn more about data decay and its impact on your B2B database: Designed by Nicole Schuerman. Key Takeaways About B2B Database Marketing. The post Data Decay & B2B Database Marketing [Infographic] appeared first on ZoomInfo Blog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

article thumbnail

Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. I’ve been talking about this a lot with consulting clients but don’t think I’ve written about it at length in this blog.

article thumbnail

The Importance of Integrating CRM with Marketing Automation

Marketing Insider Group

Since customer information is stored in the CRM database, marketing teams can use it to improve their marketing campaigns by placing contacts in different segments based on their behavior, preferences, interests, and other predefined criteria.

article thumbnail

New York’s happiest B2B database marketer

Biznology

So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. Please meet New York’s happiest database marketer. The post New York’s happiest B2B database marketer appeared first on Biznology.

article thumbnail

Two Database Marketing Principles to Increase Email Marketing ROI

Webbiquity

Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends. The idea is not just to set a regimen, but to experiment with MULTIPLE formats, and determine through qualitative and quantitative methods exactly which strategy seems to deliver the best long-term ROI.