INDUSTRY INSIGHTS YOUR PEERS ARE READING
In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. Database Marketing MORE
Database Marketing data driven marketingManaging all incoming data is becoming an increasingly unwieldy task for businesses today. MORE
Is your marketing revenue engine sputtering? Dirty marketing data could be your problem. B2B Marketing Ideas Database Marketing Marketing Automation Marketing Tips marketingIt might be time to lift the hood and take a look at what’s going on. MORE
B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions. Lead Segmentation and Scoring Product Marketing Big Data Marketing Database Marketing MORE
Predictive Analytics Big Data Marketing Database MarketingPredictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics. MORE
Marketers have learned that the success of any program is more than 75% dependent on the list of contacts attached to each marketing campaign. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing data driven marketing MORE
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. MORE
Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up. MORE
We’ve identified your buyers , we know how to message to them and we have a lot of names/contacts in our marketing house list, organized by target market and target persona relevancy. We are either going to engage them or get them our of the database. Let’s use the lists we’ve been building as an example: Suspects (Names, Leads, Prospects, etc – everyone calls them something different) mapped to personas in businesses IN target market sweet spot. MORE
If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […]. MORE
Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […]. Database Marketing Big Data Marketing MORE
And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight MORE
Are you depending on big data to revolutionize your marketing efforts? Database Marketing Big Data MarketingIt absolutely can! Well, it can if you’ve got good data, that is. Bad data, well, that ruins everything. Here’s how. MORE
Your internal database is […]. Uncategorized Big Data Marketing data driven marketing Database Marketing marketingDo you constantly feel the pull for newer, better, more data? MORE
The answer is marketing data. Database Marketing Marketing Tips Big Data Marketing marketing insightWho are your customers? What are their positions within their organizations? What drives them to buy, or not to? How can you know? MORE
Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. MORE
Has the field of marketing forever shifted away from its artistic roots and plunged permanently into the realm of pure, unadulterated scientific study and practice? As a marketer, which is more important: […]. Marketing Analytics Big Data Marketing Database Marketing MORE
The picture is becoming clearer: marketers who learn to utilize big data surpass their competitors, both in terms of online lead generation and in the numbers of actual sales figures. MORE
For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […]. Database Marketing Big Data Marketing data segmentation MORE
B2B Lead Generation B2B Marketing Ideas CMO Corner Database Marketing Marketing Tips VP of Marketing Corner Big Data Marketing data driven decisions marketing insight marketing programs target market marketing MORE
Big Data Marketing Demand Generation data driven marketing Database Marketing lead data lead re-engagement Lead Segmentation targeted marketing MORE
Big Data Marketing Lead Segmentation and Scoring Database Marketing Personalization SegmentationThis past weekend, Lynn woke up late on a working Saturday. Upon tapping the Google app on her smartphone, Lynn was reminded that it was her brother’s birthday. MORE
It’s what drives modern marketing efforts. Marketing Tips Big Data Marketing Database Marketing lead dataData, data, data. It only stands to reason, then, that more data is better, right? Um, no. MORE
A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Database Marketing Types. MORE
Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” Now, normally, I find business marketers complaining endlessly about their data. Please meet New York’s happiest database marketer. MORE
B2B Lead Generation CMO Corner Database Marketing VP of Marketing Corner Big Data Marketing marketing insightAll the buzz around social media madness to this point has surrounded the immense revenue potential for advertising. MORE
The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Step 3 – Grow existing market share. MORE
What makes marketing so good that instead of feeling like they’re being advertised to, customers actually feel like you’re providing them with a valuable service? Each one is an individual, but their identities are in that marketing data. MORE
Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. However, this database segment outreach ought not be random – but regimented. Email Marketing Daniel Faggella email marketing MORE
Summary: Database marketing and digital marketing are more different than it seems. Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. Digital marketers have no such illusions about the completeness of the data they could ever hope to assemble. MORE
We asked Douglas Karr, CEO of DK New Media and founder of the Marketing Technology Blog, about the biggest challenges facing CMOs when it comes to harnessing all the data now available to them. “Having marketing analysts that are able to properly test, measure and make […]. MORE
In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection. Database Marketing Big Data Marketing MORE
While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health of your… well, data! Whether you’re sending emails or mailing postcards, inaccurate data can tank your database marketing efforts. MORE
When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts? MORE
In the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging. B2B Lead Generation Big Data Marketing Database Marketing Lead Segmentation MORE
There really is no better way to improve the effectiveness of your marketing campaigns than to evaluate the campaigns during the duration. Looking to hone your marketing strategies until they’re nearly perfect? Database Marketing Big Data Marketing MORE
Personalization in marketing is just one of the powerful goodies you can get from modern lead data segmentation and analytics. Database Marketing Big Data Marketing Lead Segmentation Personalization MORE
Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. Contacts mapped to personas in businesses NOT in target market sweet spot. Other names in businesses NOT in target market sweet spot. Based on our target market and target persona research, these people are real long shots. If after 3 months of no engagement, we’re going to call it quits and clear these contacts out of our database. MORE
Big Data Marketing Database MarketingThere are two types of people in this world; those who are content with the way things are and those who are constantly seeking to improve. In the business world, however, only the latter can succeed. MORE
The more relevant the data is that feeds your marketing programs or automation systems, the better and more […]. Database Marketing Marketing Tips data driven marketing marketing marketing insight MORE
As B2B Marketers we spend a lot of time, effort and resources creating lead generation programs that drive engagement, higher lead scores and ultimately sales conversions. Database Marketing Lead Nurturing Marketing and Sales Alignment data driven marketing marketing marketing insight MORE
Database Marketing Related Topics Webbiquity
FEBRUARY 14, 2019
A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Database Marketing Types.
Biznology
MAY 5, 2016
Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” Now, normally, I find business marketers complaining endlessly about their data. Please meet New York’s happiest database marketer.
Reachforce
SEPTEMBER 24, 2012
In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. Database Marketing
Reachforce
NOVEMBER 14, 2014
We’ve identified your buyers , we know how to message to them and we have a lot of names/contacts in our marketing house list, organized by target market and target persona relevancy. We are either going to engage them or get them our of the database. Let’s use the lists we’ve been building as an example: Suspects (Names, Leads, Prospects, etc – everyone calls them something different) mapped to personas in businesses IN target market sweet spot.
Webbiquity
MAY 28, 2014
Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. However, this database segment outreach ought not be random – but regimented. Email Marketing Daniel Faggella email marketing
Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. Digital marketers have no such illusions about the completeness of the data they could ever hope to assemble.
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Reachforce
NOVEMBER 18, 2014
Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. Contacts mapped to personas in businesses NOT in target market sweet spot. Other names in businesses NOT in target market sweet spot. Based on our target market and target persona research, these people are real long shots. If after 3 months of no engagement, we’re going to call it quits and clear these contacts out of our database.
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases.
Smarte
AUGUST 14, 2018
The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Step 3 – Grow existing market share.
Customer Experience Matrix
FEBRUARY 1, 2010
Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing.
Reachforce
MAY 8, 2015
There really is no better way to improve the effectiveness of your marketing campaigns than to evaluate the campaigns during the duration. Looking to hone your marketing strategies until they’re nearly perfect? Database Marketing Big Data Marketing
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Reachforce
MAY 4, 2015
B2B Lead Generation CMO Corner Database Marketing VP of Marketing Corner Big Data Marketing marketing insightAll the buzz around social media madness to this point has surrounded the immense revenue potential for advertising.
Reachforce
NOVEMBER 6, 2015
Has the field of marketing forever shifted away from its artistic roots and plunged permanently into the realm of pure, unadulterated scientific study and practice? As a marketer, which is more important: […]. Marketing Analytics Big Data Marketing Database Marketing
Reachforce
APRIL 24, 2015
Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up.
Reachforce
APRIL 21, 2015
We asked Douglas Karr, CEO of DK New Media and founder of the Marketing Technology Blog, about the biggest challenges facing CMOs when it comes to harnessing all the data now available to them. “Having marketing analysts that are able to properly test, measure and make […].
Reachforce
MAY 31, 2015
When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts?
Reachforce
MAY 31, 2015
The picture is becoming clearer: marketers who learn to utilize big data surpass their competitors, both in terms of online lead generation and in the numbers of actual sales figures.
Reachforce
MAY 18, 2015
If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […].
Reachforce
APRIL 24, 2015
Database Marketing data driven marketingManaging all incoming data is becoming an increasingly unwieldy task for businesses today.
Reachforce
MAY 18, 2015
The answer is marketing data. Database Marketing Marketing Tips Big Data Marketing marketing insightWho are your customers? What are their positions within their organizations? What drives them to buy, or not to? How can you know?
Reachforce
OCTOBER 19, 2015
Big Data Marketing Lead Segmentation and Scoring Database Marketing Personalization SegmentationThis past weekend, Lynn woke up late on a working Saturday. Upon tapping the Google app on her smartphone, Lynn was reminded that it was her brother’s birthday.
Reachforce
APRIL 24, 2015
And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight
Reachforce
APRIL 24, 2015
Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […]. Database Marketing Big Data Marketing
Reachforce
JULY 27, 2015
Is your marketing revenue engine sputtering? Dirty marketing data could be your problem. B2B Marketing Ideas Database Marketing Marketing Automation Marketing Tips marketingIt might be time to lift the hood and take a look at what’s going on.
Reachforce
OCTOBER 23, 2015
Predictive Analytics Big Data Marketing Database MarketingPredictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.
Reachforce
JULY 20, 2015
What makes marketing so good that instead of feeling like they’re being advertised to, customers actually feel like you’re providing them with a valuable service? Each one is an individual, but their identities are in that marketing data.
Reachforce
AUGUST 13, 2015
In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection. Database Marketing Big Data Marketing
Reachforce
MAY 4, 2015
B2B Lead Generation B2B Marketing Ideas CMO Corner Database Marketing Marketing Tips VP of Marketing Corner Big Data Marketing data driven decisions marketing insight marketing programs target market marketing
Reachforce
JULY 27, 2015
Your internal database is […]. Uncategorized Big Data Marketing data driven marketing Database Marketing marketingDo you constantly feel the pull for newer, better, more data?
Reachforce
JULY 28, 2015
The more relevant the data is that feeds your marketing programs or automation systems, the better and more […]. Database Marketing Marketing Tips data driven marketing marketing marketing insight
Reachforce
JULY 25, 2016
Big Data Marketing Database MarketingThere are two types of people in this world; those who are content with the way things are and those who are constantly seeking to improve. In the business world, however, only the latter can succeed.
Reachforce
JULY 28, 2015
As B2B Marketers we spend a lot of time, effort and resources creating lead generation programs that drive engagement, higher lead scores and ultimately sales conversions. Database Marketing Lead Nurturing Marketing and Sales Alignment data driven marketing marketing marketing insight
Reachforce
JULY 27, 2015
Marketers have learned that the success of any program is more than 75% dependent on the list of contacts attached to each marketing campaign. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing data driven marketing
Reachforce
SEPTEMBER 28, 2015
B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions. Lead Segmentation and Scoring Product Marketing Big Data Marketing Database Marketing
Reachforce
AUGUST 11, 2015
Personalization in marketing is just one of the powerful goodies you can get from modern lead data segmentation and analytics. Database Marketing Big Data Marketing Lead Segmentation Personalization
Reachforce
OCTOBER 16, 2015
Big Data Marketing Demand Generation data driven marketing Database Marketing lead data lead re-engagement Lead Segmentation targeted marketing
Reachforce
AUGUST 21, 2015
For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […]. Database Marketing Big Data Marketing data segmentation
Reachforce
AUGUST 14, 2015
It’s what drives modern marketing efforts. Marketing Tips Big Data Marketing Database Marketing lead dataData, data, data. It only stands to reason, then, that more data is better, right? Um, no.
Reachforce
AUGUST 24, 2015
Are you depending on big data to revolutionize your marketing efforts? Database Marketing Big Data MarketingIt absolutely can! Well, it can if you’ve got good data, that is. Bad data, well, that ruins everything. Here’s how.
Reachforce
AUGUST 12, 2015
In the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging. B2B Lead Generation Big Data Marketing Database Marketing Lead Segmentation
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