Navigate the Channel

JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

PureB2B

MAY 30, 2022

Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. True database marketing is different—at least in part.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Leadspace

AUGUST 3, 2019

Increasing conversion rates comes down to properly using your marketing data in order to appeal to the right customer at the right time. A proactive database marketing strategy aims to forever improve your buyer-seller relationships. The post 5 Essential Database Marketing Strategies You Need Now appeared first on Leadspace.

Database Marketing 54

Database Marketing Work Management Marketing Management Marketing & Strategy 54

Biznology

JUNE 29, 2017

Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. If your customer records are incomplete, ask your database marketing partner to append additional elements to allow communications through these other channels. Use proven offers.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Fount Media

DECEMBER 26, 2022

Email database marketing can be extremely effective when done correctly. However, there are a few challenges and opportunities that marketers need to be aware of to make the most of this type of marketing. This article will discuss the biggest challenges and opportunities in email database marketing.

Database Marketing 52

Database Marketing Email Marketing Paid Search Agency Marketing 52

Fount Media

DECEMBER 27, 2022

Email database marketing is a tool that healthcare organizations can use to improve patient satisfaction. The post The Relationship Between Email Database Marketing And Patient Satisfaction appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Database Marketing 52

Database Marketing Email Marketing Customer Satisfaction Paid Search Agency 52

Fount Media

NOVEMBER 10, 2022

Email database marketing (EDM) tools are a great way to increase your list of customers and grow your website traffic. But, like all things, there are a few critical considerations before you start using these tools for your business.

Database Marketing 52

Database Marketing Email Marketing Tools Paid Search Agency 52

Fount Media

DECEMBER 26, 2022

Email database marketing is an essential tool for businesses of all sizes. It allows you to reach a large audience with your marketing message quickly and easily. However, the landscape of email database marketing is changing. Here are five trends that will impact email database marketing in the Future: The.

Database Marketing 52

Database Marketing Email Marketing Trends Paid Search Agency 52

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

ViewPoint

SEPTEMBER 29, 2016

By applying market segmentation techniques and testing segments you can identify and then prioritize on those segments that generate the highest return and eliminate those segments where the return is not sufficient to invest the time and money in the clean-up. Traditional Database Marketing Cleanups Miss the Mark – And The Potential.

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

Fount Media

DECEMBER 15, 2022

It’s also one of the most cost-effective ways to build and maintain a long-term relationship with your customers without needing expensive ad buys or other traditional marketing tactics. However, many healthcare professionals are unaware.

Database Marketing 52

Database Marketing Email Marketing Tips Best Practices 52

Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. search marketing. The audience in database marketing is still passive, but it's targeted at segments that marketers have some reason to believe are interested. marketing focus. This shows the critical task that marketers must master.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Fount Media

DECEMBER 15, 2022

Here are some tips and advice to help you find the right campaign: Stay organised: Make sure all your email campaigns have a common goal, The post Email Database Marketing for Healthcare Professionals: Tips and Advice for a Successful Campaign appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Database Marketing 52

Database Marketing Email Marketing Campaigns Tips 52

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Fount Media

DECEMBER 27, 2022

Email database marketing is a powerful tool that can help you reach and engage your target audience. By building a database of email addresses, you can stay in touch with customers and prospects and deliver targeted messages that promote healthy living. There are many benefits to email database marketing, including.

Database Marketing 40

Database Marketing Email Marketing Marketing & Strategy Marketing Strategy 40

Navigate the Channel

APRIL 16, 2025

With clear data points, marketers can validate their strategies and identify areas for improvement, ensuring automation efforts meet business objectives effectively.

Automation 65

Automation Product Ad Building Marketing Automation Services 65

Fount Media

NOVEMBER 10, 2022

We’ll assume you through everything you need about email marketing, from setting up your email campaigns to understanding the different types. The post The 6-Step Blueprint to Successful Email Database Marketing appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Database Marketing 40

Database Marketing Email Marketing Paid Search Agency Email Campaigns 40

Customer Experience Matrix

DECEMBER 12, 2006

These were: - brand metrics vs. database marketing metrics. This is an interesting point: brand marketers traditionally look at things like awareness levels, while database marketers look at things like retention rates.

Ad Building 120

Ad Building Business Database Marketing Analysis 120

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. Reality can be so annoying. So the topic will continue to be popular.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Customer Experience Matrix

DECEMBER 13, 2006

I’ve been at the National Center for Database Marketing conference these past few days. The people asking the question were experienced database marketers, so it’s not that they don’t know any better. As usual, I’ve spent most of my time in the exhibit hall gossiping with friends…I mean, doing research.

Database Marketing 120

Database Marketing Conference Consulting Contact Marketing 120

markempa

JULY 28, 2014

For the case study, I interviewed Ellen Watkins, Manager, Global Database Marketing Programs; Stephanie Logerot, Database Marketing Specialist; and Jordan Hefton, Global Database Marketing Analyst; all of National Instruments at the time.

Organization 120

Organization Enterprise Management Database Marketing Case Studies 120

The Point

SEPTEMBER 9, 2009

Tags: B2B Marketing Content marketing Database Marketing Installed Base Marketing Lead Management Lead Nurturing Marketing Automation Social Media techvalidate.

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

The Point

MAY 13, 2009

This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Tags: Blogs Database Marketing E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation e-newsletters.

Lead Nurturing 100

Lead Nurturing Database Marketing Marketing Automation Services Newsletter 100

The Point

JUNE 29, 2009

Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation White Paper Syndication appointment setting funnelholic.

Lead Gen 100

Lead Gen Sales Qualified Leads Leads Marketing Qualified Leads 100

Fount Media

JANUARY 15, 2023

A well-planned email marketing strategy can help drive traffic to your website, generate leads, and ultimately increase sales. The post <strong>6 Emails You Should Be Sending If You’re In B2B Email Database Marketing</strong> appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Database Marketing 40

Database Marketing Email Marketing B2B Marketing Planning 40

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

Resources 120

Resources B to B Work Management Marketing Management 120

Convince & Convert

SEPTEMBER 11, 2011

I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence. I fear not that Klout is so inaccurate as to be baseless.

Social Media 157

Social Media Television marketing Database Marketing CRM 157

Customer Experience Matrix

FEBRUARY 8, 2010

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 17, 2009

The key point here is that Acxiom is using social media to execute traditional database marketing. This is quite different from most social media marketing products, which boil down to monitoring for posts on specified topics, responding to individuals, or to publishing messages to groups through the network itself.

Social Media 120

Social Media Segmentation Marketing Management Media 120

The Point

JUNE 11, 2010

Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

SalesIntel

JANUARY 19, 2022

When examining B2B marketing strategies, it is important to use ROI to gauge the best choices. Database marketing. Increase ROI with Database Marketing . According to BloomTools , Database Marketing is a fantastic way to increase your ROI. Calculating ROI for Database Marketing.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

The Point

FEBRUARY 18, 2014

A company in a nascent product category is more likely to find value in a database marketing approach, one in which they acquire “cold” names of prospects that meet target demographic criteria, and then market to those prospects consistently over time with a stream of informational offers.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

Customer Experience Matrix

FEBRUARY 4, 2010

This seems to contradict my position: if email is run by personalization-oriented database marketers, while Web advertising and (perhaps) site content are run by behavioral-targeting-oriented digital marketers, then email personalization should be more common. database) marketers and Web (i.e.,

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Ranking 120

Customer Experience Matrix

APRIL 16, 2007

a database marketing focus, using customer profiling to target ads. According to Mike, three things make them unique: - multimodal transmission, which includes ads via SMS (text messages), MMS (multi-media messages), and insertion into other applications such as games, downloads, and video. -

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles SMS Advertising Agencies 120

The Point

JUNE 1, 2010

How should B2B companies consider incorporating games into their marketing mix? Could games be a potentially viable form of “content&# to weave into lead generation, database marketing, or lead nurturing campaigns? Build traffic, members, and recommendations for a Facebook fan page. Any other suggestions?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100