Database Marketing: Five Important Things to Know


A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Database Marketing Types.

New York’s happiest B2B database marketer


Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” Now, normally, I find business marketers complaining endlessly about their data. Please meet New York’s happiest database marketer.

Data Decay & B2B Database Marketing [Infographic]


Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”


In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. Database Marketing

Database Marketing, Going Back to Basics for the New Year


We’ve identified your buyers , we know how to message to them and we have a lot of names/contacts in our marketing house list, organized by target market and target persona relevancy. We are either going to engage them or get them our of the database. Let’s use the lists we’ve been building as an example: Suspects (Names, Leads, Prospects, etc – everyone calls them something different) mapped to personas in businesses IN target market sweet spot.

Two Database Marketing Principles to Increase Email Marketing ROI


Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. However, this database segment outreach ought not be random – but regimented. Email Marketing Daniel Faggella email marketing

Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. Digital marketers have no such illusions about the completeness of the data they could ever hope to assemble.

5 Essential Database Marketing Strategies You Need Now


Your marketing team’s effectiveness is intrinsically tied to the quality of your marketing data and the efficiency of your marketing database software. A proactive database marketing strategy aims to forever improve your buyer-seller relationships.

3 Quick Fixes To Improve Your Database Marketing


While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health of your… well, data! Whether you’re sending emails or mailing postcards, inaccurate data can tank your database marketing efforts.

How to leverage Database marketing to increase your conversions


The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Step 3 – Grow existing market share.

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases.

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Managing Customers with a Database Management System


Managing customers can be a complicated and tiresome business practice, but it's essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers. Big Data Marketing Database Marketing

Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing.

Is Twitter the Next Big Player in Big Data Marketing?


B2B Lead Generation CMO Corner Database Marketing VP of Marketing Corner Big Data Marketing marketing insightAll the buzz around social media madness to this point has surrounded the immense revenue potential for advertising.

How Effective is your Data Marketing Strategy? 5 Better Ways to Evaluate It


There really is no better way to improve the effectiveness of your marketing campaigns than to evaluate the campaigns during the duration. Looking to hone your marketing strategies until they’re nearly perfect? Database Marketing Big Data Marketing

Big Data Marketing: Art, Science, or Both?


Has the field of marketing forever shifted away from its artistic roots and plunged permanently into the realm of pure, unadulterated scientific study and practice? As a marketer, which is more important: […]. Marketing Analytics Big Data Marketing Database Marketing

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Top Tips for Increasing Marketing Automation ROI


Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up.

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Expert Interview with Douglas Karr on Marketing with the Help of Big Data


We asked Douglas Karr, CEO of DK New Media and founder of the Marketing Technology Blog, about the biggest challenges facing CMOs when it comes to harnessing all the data now available to them. “Having marketing analysts that are able to properly test, measure and make […].

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Need Help Navigating Your Complex B2B Marketing Database?


When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts?

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How to Discover Data-Driven Insights That Drive Real Growth


The picture is becoming clearer: marketers who learn to utilize big data surpass their competitors, both in terms of online lead generation and in the numbers of actual sales figures.

Marketing Funnel Management Best Practices


If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […].

Expert Interview with Robin Smith on Data Integration


Database Marketing data driven marketingManaging all incoming data is becoming an increasingly unwieldy task for businesses today.

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Outsmarting Your Competition With Marketing Data


The answer is marketing data. Database Marketing Marketing Tips Big Data Marketing marketing insightWho are your customers? What are their positions within their organizations? What drives them to buy, or not to? How can you know?

What Can the Tech Giants Teach Us About Market Segmentation and Online Lead Generation?


Big Data Marketing Lead Segmentation and Scoring Database Marketing Personalization SegmentationThis past weekend, Lynn woke up late on a working Saturday. Upon tapping the Google app on her smartphone, Lynn was reminded that it was her brother’s birthday.

4 Big Data Marketing Trends to Watch This Year


And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight

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Trends to Watch in Big Data Marketing Analytics


Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […]. Database Marketing Big Data Marketing

Is Dirty Data Clogging Your B2B Revenue Engine?


Is your marketing revenue engine sputtering? Dirty marketing data could be your problem. B2B Marketing Ideas Database Marketing Marketing Automation Marketing Tips marketingIt might be time to lift the hood and take a look at what’s going on.

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5 Questions Predictive Analysis Can Answer About Your Online Lead Generation


Predictive Analytics Big Data Marketing Database MarketingPredictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.

Marketing So Targeted it Feels Like a Service


What makes marketing so good that instead of feeling like they’re being advertised to, customers actually feel like you’re providing them with a valuable service? Each one is an individual, but their identities are in that marketing data.

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All That Sales Data, But Not Enough Insight


B2B Lead Generation B2B Marketing Ideas CMO Corner Database Marketing Marketing Tips VP of Marketing Corner Big Data Marketing data driven decisions marketing insight marketing programs target market marketing

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Improving Data Collection Strategies


In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection. Database Marketing Big Data Marketing

6 Quick Dirty Data Stats


Your internal database is […]. Uncategorized Big Data Marketing data driven marketing Database Marketing marketingDo you constantly feel the pull for newer, better, more data?

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6 Tips for Keeping Your Data Clean and Relevant


The more relevant the data is that feeds your marketing programs or automation systems, the better and more […]. Database Marketing Marketing Tips data driven marketing marketing marketing insight

Is Your Marketing Program Set Up for Measurable Success?


As B2B Marketers we spend a lot of time, effort and resources creating lead generation programs that drive engagement, higher lead scores and ultimately sales conversions. Database Marketing Lead Nurturing Marketing and Sales Alignment data driven marketing marketing marketing insight

10 ways Dirty Data is Clogging up your Marketing Automation Engine


Marketers have learned that the success of any program is more than 75% dependent on the list of contacts attached to each marketing campaign. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing data driven marketing

7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy


B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions. Lead Segmentation and Scoring Product Marketing Big Data Marketing Database Marketing

How to Identify and Correct the Inefficiencies in Your Marketing


Big Data Marketing Database MarketingThere are two types of people in this world; those who are content with the way things are and those who are constantly seeking to improve. In the business world, however, only the latter can succeed.

Personalized Marketing Using Data Segmentation


Personalization in marketing is just one of the powerful goodies you can get from modern lead data segmentation and analytics. Database Marketing Big Data Marketing Lead Segmentation Personalization

3 Steps Towards Utilizing Big Data for Better Lead Generation


Big Data Marketing Demand Generation data driven marketing Database Marketing lead data lead re-engagement Lead Segmentation targeted marketing

What Can Customer Segmentation Do for Your Big Data Marketing?


For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […]. Database Marketing Big Data Marketing data segmentation