New York’s happiest B2B database marketer

Biznology

Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” Now, normally, I find business marketers complaining endlessly about their data. Please meet New York’s happiest database marketer.

Two Database Marketing Principles to Increase Email Marketing ROI

Webbiquity

Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. However, this database segment outreach ought not be random – but regimented. Email Marketing Daniel Faggella email marketing

Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. Digital marketers have no such illusions about the completeness of the data they could ever hope to assemble.

Database Marketing, Going Back to Basics for the New Year

Reachforce

We’ve identified your buyers , we know how to message to them and we have a lot of names/contacts in our marketing house list, organized by target market and target persona relevancy. We are either going to engage them or get them our of the database. Let’s use the lists we’ve been building as an example: Suspects (Names, Leads, Prospects, etc – everyone calls them something different) mapped to personas in businesses IN target market sweet spot.

Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”

Reachforce

In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. Database Marketing

How to Identify and Correct the Inefficiencies in Your Marketing

Reachforce

Big Data Marketing Database MarketingThere are two types of people in this world; those who are content with the way things are and those who are constantly seeking to improve. In the business world, however, only the latter can succeed.

Managing Customers with a Database Management System

Reachforce

Managing customers can be a complicated and tiresome business practice, but it’s essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers. Big Data Marketing Database Marketing

How Database Management Software Is Encouraging Collaboration for Global Enterprises

Reachforce

Big Data Marketing Data Quality Management Database MarketingToday, business is a global endeavor. Even local businesses often rely on distributors, investors, and clientele from countries across the world.

What Makes Good Quality Marketing Data?

Reachforce

Businesses that want to improve operating efficiencies should assess the quality of the marketing data they use. Database Marketing data driven marketing

Is Twitter the Next Big Player in Big Data Marketing?

Reachforce

B2B Lead Generation CMO Corner Database Marketing VP of Marketing Corner Big Data Marketing marketing insightAll the buzz around social media madness to this point has surrounded the immense revenue potential for advertising.

Expert Interview with Douglas Karr on Marketing with the Help of Big Data

Reachforce

We asked Douglas Karr, CEO of DK New Media and founder of the Marketing Technology Blog, about the biggest challenges facing CMOs when it comes to harnessing all the data now available to them. “Having marketing analysts that are able to properly test, measure and make […].

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How Effective is your Data Marketing Strategy? 5 Better Ways to Evaluate It

Reachforce

There really is no better way to improve the effectiveness of your marketing campaigns than to evaluate the campaigns during the duration. Looking to hone your marketing strategies until they’re nearly perfect? Database Marketing Big Data Marketing

The Rise of Digital Marketing: Get a Data Management System to Stay Ahead

Reachforce

There was a time when marketing relied on leafleting, phonebook ads, and word of mouth. In today’s world, marketing is becoming a largely digital ordeal, creating a global shift in the ways businesses connect with customers. Big Data Marketing Database Marketing

6 Ways to Make Your Data Analysis More Reliable

Reachforce

Big Data Marketing Database MarketingIn recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before. This has led to a scrambling among business owners to improve their own data collection and analysis.

Big Data Marketing: Art, Science, or Both?

Reachforce

Has the field of marketing forever shifted away from its artistic roots and plunged permanently into the realm of pure, unadulterated scientific study and practice? As a marketer, which is more important: […]. Marketing Analytics Big Data Marketing Database Marketing

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Top Tips for Increasing Marketing Automation ROI

Reachforce

Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up.

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Trends to Watch in Big Data Marketing Analytics

Reachforce

Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […]. Database Marketing Big Data Marketing

5 Critical Things to Know About Database Management Software

Reachforce

Big data is the key to linking a marketing strategy with up-to-date consumer trends to create marketing tactics that optimize effectiveness. However, in order to gain the most value from data, database management software is indispensable. Big Data Marketing Database Marketing

Improving Data Collection Strategies

Reachforce

In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection. Database Marketing Big Data Marketing

Unlocking the Secrets of Successful Data Analysis

Reachforce

How can businesses unlock the full potential of their data to improve analysis and fuel predictive marketing tactics? Big Data Marketing Database Marketing

Breaking Down Big Data: 4 Tips to Simplify Data Analysis

Reachforce

But big data has made perhaps the strongest impact in the field of marketing. Marketers were among the first to leverage it for real and tangible benefits. They’ve used it to make product recommendations, get a handle on social marketing, and connect […].

Can Data Management Services Simplify Your Workday?

Reachforce

Marketing is a relentless job that is often as frustrating as it is demanding. With endless fluctuations in consumer trends, the fickle nature of the economy, and changes in the industry, marketers need to constantly be on their toes and ready to adapt to their strategy as needed.

How to Discover Data-Driven Insights That Drive Real Growth

Reachforce

The picture is becoming clearer: marketers who learn to utilize big data surpass their competitors, both in terms of online lead generation and in the numbers of actual sales figures.

Need Help Navigating Your Complex B2B Marketing Database?

Reachforce

When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts?

Help 208

Marketing Funnel Management Best Practices

Reachforce

If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […].

5 Questions Predictive Analysis Can Answer About Your Online Lead Generation

Reachforce

Predictive Analytics Big Data Marketing Database MarketingPredictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.

What Can the Tech Giants Teach Us About Market Segmentation and Online Lead Generation?

Reachforce

Big Data Marketing Lead Segmentation and Scoring Database Marketing Personalization SegmentationThis past weekend, Lynn woke up late on a working Saturday. Upon tapping the Google app on her smartphone, Lynn was reminded that it was her brother’s birthday.

Database Clean-Up: How to Avoid Blowing a Lot of Money and Your Career!

ViewPoint

When evaluating the value of your database(s), is there a better, more effective alternative to either contacting all prospects in the databases or throwing them all out and starting over? Traditional Database Marketing Cleanups Miss the Mark – And The Potential.

Expert Interview with Robin Smith on Data Integration

Reachforce

Database Marketing data driven marketingManaging all incoming data is becoming an increasingly unwieldy task for businesses today.

API 190

Outsmarting Your Competition With Marketing Data

Reachforce

The answer is marketing data. Database Marketing Marketing Tips Big Data Marketing marketing insightWho are your customers? What are their positions within their organizations? What drives them to buy, or not to? How can you know?

How to reach your customers at work or at home

Biznology

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. I’ve been thinking about some of the things a marketer could do with this new capability.

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4 Big Data Marketing Trends to Watch This Year

Reachforce

And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight

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Is Dirty Data Clogging Your B2B Revenue Engine?

Reachforce

Is your marketing revenue engine sputtering? Dirty marketing data could be your problem. B2B Marketing Ideas Database Marketing Marketing Automation Marketing Tips marketingIt might be time to lift the hood and take a look at what’s going on.

Marketing So Targeted it Feels Like a Service

Reachforce

What makes marketing so good that instead of feeling like they’re being advertised to, customers actually feel like you’re providing them with a valuable service? Each one is an individual, but their identities are in that marketing data.

Target 190

5 (doable) ways to drive revenue growth now

ViewPoint

Involving planning, collaboration and accountability processes, these sure-fire action items will help marketing leaders like you make real sales impact. Here they are—the 5 silver bullets you need to drive revenue growth: Market focus and intelligence. A targeted vs. a scattershot prospect database based on a mutual (sales and marketing) understanding of the market is step number 1. Marketing measurement. That’s marketing’s job.

7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy

Reachforce

B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions. Lead Segmentation and Scoring Product Marketing Big Data Marketing Database Marketing

What Can Customer Segmentation Do for Your Big Data Marketing?

Reachforce

For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […]. Database Marketing Big Data Marketing data segmentation

5 Things Your Marketing Strategy Could Be Missing

Reachforce

It’s easy to get trapped in a marketing rut. Big Data Marketing Database MarketingAfter trying a variety of tactics, you settle on what’s most comfortable and don’t strive to continually improve upon your strategy.

4 Ways Data Cleansing Will Enhance Data Analysis

Reachforce

It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign. With dirty data, you’re likely spending more money on your marketing than […].

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Having a powerful database just makes them even more important. -