Database Marketing: Five Important Things to Know

Webbiquity

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Database Marketing Types.

New York’s happiest B2B database marketer

Biznology

Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” Now, normally, I find business marketers complaining endlessly about their data. Please meet New York’s happiest database marketer.

Data Decay & B2B Database Marketing [Infographic]

Zoominfo

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”

Reachforce

In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. Database Marketing

Database Marketing, Going Back to Basics for the New Year

Reachforce

We’ve identified your buyers , we know how to message to them and we have a lot of names/contacts in our marketing house list, organized by target market and target persona relevancy. We are either going to engage them or get them our of the database. Let’s use the lists we’ve been building as an example: Suspects (Names, Leads, Prospects, etc – everyone calls them something different) mapped to personas in businesses IN target market sweet spot.

Two Database Marketing Principles to Increase Email Marketing ROI

Webbiquity

Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. However, this database segment outreach ought not be random – but regimented. Email Marketing Daniel Faggella email marketing

Database Marketing, Going Back to Basics for the New Year, Part 2

Reachforce

Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. Contacts mapped to personas in businesses NOT in target market sweet spot. Other names in businesses NOT in target market sweet spot. Based on our target market and target persona research, these people are real long shots. If after 3 months of no engagement, we’re going to call it quits and clear these contacts out of our database.

3 Quick Fixes To Improve Your Database Marketing

LeadGnome

While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health of your… well, data! Whether you’re sending emails or mailing postcards, inaccurate data can tank your database marketing efforts.

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases.

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How to leverage Database marketing to increase your conversions

Smarte

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Step 3 – Grow existing market share.

Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing.

Managing Customers with a Database Management System

Reachforce

Managing customers can be a complicated and tiresome business practice, but it's essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers. Big Data Marketing Database Marketing

How Effective is your Data Marketing Strategy? 5 Better Ways to Evaluate It

Reachforce

There really is no better way to improve the effectiveness of your marketing campaigns than to evaluate the campaigns during the duration. Looking to hone your marketing strategies until they’re nearly perfect? Database Marketing Big Data Marketing

Is Twitter the Next Big Player in Big Data Marketing?

Reachforce

B2B Lead Generation CMO Corner Database Marketing VP of Marketing Corner Big Data Marketing marketing insightAll the buzz around social media madness to this point has surrounded the immense revenue potential for advertising.

Big Data Marketing: Art, Science, or Both?

Reachforce

Has the field of marketing forever shifted away from its artistic roots and plunged permanently into the realm of pure, unadulterated scientific study and practice? As a marketer, which is more important: […]. Marketing Analytics Big Data Marketing Database Marketing

Stats 274

Top Tips for Increasing Marketing Automation ROI

Reachforce

Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up.

ROI 316

Expert Interview with Douglas Karr on Marketing with the Help of Big Data

Reachforce

We asked Douglas Karr, CEO of DK New Media and founder of the Marketing Technology Blog, about the biggest challenges facing CMOs when it comes to harnessing all the data now available to them. “Having marketing analysts that are able to properly test, measure and make […].

Help 287

Need Help Navigating Your Complex B2B Marketing Database?

Reachforce

When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts?

Help 299

How to Discover Data-Driven Insights That Drive Real Growth

Reachforce

The picture is becoming clearer: marketers who learn to utilize big data surpass their competitors, both in terms of online lead generation and in the numbers of actual sales figures.

Marketing Funnel Management Best Practices

Reachforce

If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […].

Expert Interview with Robin Smith on Data Integration

Reachforce

Database Marketing data driven marketingManaging all incoming data is becoming an increasingly unwieldy task for businesses today.

API 277

Outsmarting Your Competition With Marketing Data

Reachforce

The answer is marketing data. Database Marketing Marketing Tips Big Data Marketing marketing insightWho are your customers? What are their positions within their organizations? What drives them to buy, or not to? How can you know?

What Can the Tech Giants Teach Us About Market Segmentation and Online Lead Generation?

Reachforce

Big Data Marketing Lead Segmentation and Scoring Database Marketing Personalization SegmentationThis past weekend, Lynn woke up late on a working Saturday. Upon tapping the Google app on her smartphone, Lynn was reminded that it was her brother’s birthday.

4 Big Data Marketing Trends to Watch This Year

Reachforce

And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight

Trends 293

Trends to Watch in Big Data Marketing Analytics

Reachforce

Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […]. Database Marketing Big Data Marketing

Is Dirty Data Clogging Your B2B Revenue Engine?

Reachforce

Is your marketing revenue engine sputtering? Dirty marketing data could be your problem. B2B Marketing Ideas Database Marketing Marketing Automation Marketing Tips marketingIt might be time to lift the hood and take a look at what’s going on.

B2B 273

5 Questions Predictive Analysis Can Answer About Your Online Lead Generation

Reachforce

Predictive Analytics Big Data Marketing Database MarketingPredictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.

Marketing So Targeted it Feels Like a Service

Reachforce

What makes marketing so good that instead of feeling like they’re being advertised to, customers actually feel like you’re providing them with a valuable service? Each one is an individual, but their identities are in that marketing data.

Target 267

All That Sales Data, But Not Enough Insight

Reachforce

B2B Lead Generation B2B Marketing Ideas CMO Corner Database Marketing Marketing Tips VP of Marketing Corner Big Data Marketing data driven decisions marketing insight marketing programs target market marketing

Sales 295

Improving Data Collection Strategies

Reachforce

In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection. Database Marketing Big Data Marketing

6 Quick Dirty Data Stats

Reachforce

Your internal database is […]. Uncategorized Big Data Marketing data driven marketing Database Marketing marketingDo you constantly feel the pull for newer, better, more data?

Stats 259

6 Tips for Keeping Your Data Clean and Relevant

Reachforce

The more relevant the data is that feeds your marketing programs or automation systems, the better and more […]. Database Marketing Marketing Tips data driven marketing marketing marketing insight

Is Your Marketing Program Set Up for Measurable Success?

Reachforce

As B2B Marketers we spend a lot of time, effort and resources creating lead generation programs that drive engagement, higher lead scores and ultimately sales conversions. Database Marketing Lead Nurturing Marketing and Sales Alignment data driven marketing marketing marketing insight

10 ways Dirty Data is Clogging up your Marketing Automation Engine

Reachforce

Marketers have learned that the success of any program is more than 75% dependent on the list of contacts attached to each marketing campaign. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing data driven marketing

7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy

Reachforce

B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions. Lead Segmentation and Scoring Product Marketing Big Data Marketing Database Marketing