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8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets. Google Search Tools.

Analysis 120
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How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?

Vision Edge Marketing

Like the North Star or Southern Cross, it leads businesses to prioritize their efforts, allocate resources strategically, and chart a course toward sustainable growth and profit as found in a Bain & Company study , 81 percent of executives say market segmentation is a critical element for increasing profits.

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5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

Don’t know what to write about when it comes to your B2B website’s blog? However, there are a few areas that any company is able to cover on their blog. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition.

Traffic 120
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How to Solve Your B2B Content Production Dilemma

Hinge Marketing

Whether you are creating the content yourself, managing a team member or outside resource, there is topic/outline development, writing, editing, selection of images, and more. License Existing Research: Many research providers offer prospects the ability to license existing research. Research as Content Framework.

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5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse

Contently

A lot of brands and media companies rely on stock imagery when creating digital content, especially for their blogs. If you’re struggling to find good stock imagery , here are few resources that can help diversify your content. According to Censuswide research , 88 percent of U.S. The Gender Spectrum Collection (Free).

Content 218
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LiveIntent announces Identity Enrichment on Salesforce AppExchange, the world’s leading enterprise cloud marketplace

Liveintent

Today, LiveIntent announced it has launched Identity Enrichment on Salesforce AppExchange, enabling brands to efficiently bridge their customer data deterministically to continuously authenticated licensed identity, demographic, and behavioral data from the LiveIntent Identity Graph. Additional Resources. Like Salesforce on Facebook.

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Founders: Market Yourself, Not Just Your Business

Webbiquity

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. Start a blog. Most business owners use blog posts to offer advice that can help to attract new visitors. Much like a blog, a YouTube channel can be used to offer advice.

Business 219