Square 2 Marketing
MAY 16, 2024
As the landscape of B2B marketing continues to evolve, a strategy’s effectiveness is measured by more than creativity or intuition – it’s gauged by metrics and key performance indicators (KPIs). You’ve likely heard the acronym KPI tossed around in business meetings. But how do you know which indicators to track, and do you really need them to scale your company?
Convince & Convert
MAY 16, 2024
In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance.
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Martech
MAY 16, 2024
You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear?
CMSWire
MAY 16, 2024
How integrating DEI into business strategies doesn't just create a fairer workplace, but significantly enhances how customers perceive and interact with brands. Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
MAY 16, 2024
It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MAY 16, 2024
Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them.
CMSWire
MAY 16, 2024
Emotionally intelligent bots may soon understand how you feel when you talk to them and reply with empathy. Is this the future? Continue reading.
Martech
MAY 16, 2024
A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday. The senators, perhaps unaware of the jaw-dropping amount of private sector money going into AI, recommended raising federal spending for nondefense AI innovation to at least $32 billion annually. The group, which calls itself “The Senate AI Gang” ( Is there a secret handshake?
CMSWire
MAY 16, 2024
The playbook to navigate first- and zero-party data and foster customer loyalty through consent-based marketing. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
illumin
MAY 16, 2024
Humor makes the advertising world go round, or at least it used to. A good laugh is known to drive sales and boost viewership. Many successful ads and commercials rely on comedy to build engagement and humor plays a central role in reducing ad fatigue. That being said, funny ads are less common than they used to be. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s.
Televerde
MAY 16, 2024
Aligning sales and marketing is more than just a strategic move—it’s essential for success. This became especially clear to me at this year’s Forrester B2B Summit, where my colleague Lorena Hathaway and I had some eye-opening discussions about the critical need for these two functions to work together seamlessly. When sales and marketing aren’t on the same page, the consequences can be significant.
Content Marketing Institute
MAY 16, 2024
You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.
Acrolinx
MAY 16, 2024
What is empathy? And why is it important in large organizations? Learn more about the benefits of empathic comminication in our blog. The post Empathetic Communication: Why is it Important at Work? appeared first on Acrolinx.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
MAY 16, 2024
Amperity, the customer 360 platform, is describing its new, composable CDP offering as the first “Lakehouse CDP.” This approach obviates the need for reverse ETL — the commonly used means of synching data from a data warehouse to an operating system such as a CDP — or data copying. Amperity Bridge will allow users to point and share data to and from a data warehouse.
CMSWire
MAY 16, 2024
When there’s no trust, there can be no value creation. Continue reading.
Ahrefs
MAY 16, 2024
Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends.
CopyBlogger
MAY 16, 2024
The problem with most best practice advice for marketing online courses is that it’s geared towards people who already have. Continue Reading The post How To Market Online Courses And Get Customers Now appeared first on Copyblogger.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBug Media
MAY 16, 2024
Ready to deepen your customer relationships beyond the basics? The HubSpot Service Hub can be a powerful tool for facilitating seamless customer service within your organization—and properly setting up and configuring integrations helps to unlock the full potential of this system’s features. Take it from HubSpot : Savvy customer service teams help turn issues into opportunities.
Ahrefs
MAY 16, 2024
Tracking the right metrics is crucial for SEO (search engine optimization) success.
PureB2B
MAY 16, 2024
Here’s how DemandScience’s award-winning client experience team defines the difference for your demand generation success.
Outgrow
MAY 16, 2024
EPISODE 190: Reality Check: Lenovo’s GM of XR & Metaverse Vishal Shah on Balancing Innovation with Profitability Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Vishal Shah for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Vishal and here’s what we discussed about – 1.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Modern B2B
MAY 16, 2024
Let’s face it, executing excellent Account-Based Marketing (ABM) is challenging. All businesses, whether kickstarting with an ambitious pilot or managing mature programs, run the risk of conflicting priorities during campaign planning and strained team dynamics at the heart of execution. Aligning on measurement and optimisation of both tangible and intangible Key Performance Indicators (KPIs) – incorporating brand, reputation, relationships, and revenue – then creates an additional headach
SalesIntel
MAY 16, 2024
Every business talks about making “data-driven decisions.” And every business may define “data-driven” slightly differently, or at least use slightly different data. With data coming at you from every angle, you know that your data provider needs to ensure that data is useful – for everyone on your team. If you’re a marketer, you need a way to identify your ideal customer profile (ICP) easily.
The Customer
MAY 16, 2024
At the recent IAB Podcast Upfront in New York, some 20 audio brands made convincing presentations to some 200 media buyers, brands and agency attendees around the value of everything from innovative ad tech to celebrity shoulder rubbing. by E.B. Moss At this eighth annual pitch fest for the still nascent – but rapidly adulting – podcasting industry we learned about quality, quantity, trust and tech.
B2BMarketing.net
MAY 16, 2024
In this episode of The B2B Marketing Podcast, Joel Harrison, Editor-in-Chief of B2B Marketing, caught up with David Burnand, CMO of Unicorn and Centaur, Staffbase – an employee communications cloud, intranet and employee app. Joel and David discuss David’s impressive career, which spans the likes of Atos, Adobe and Siemens on the client-side, and Stein IAS on the agency-side, and what he’s learned along the way.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lead Forensics
MAY 16, 2024
Here are ten productivity hacks – from quick wins to tools that can help you get ahead of the game – all designed to help you streamline, refine and get smart with your time. 1) Optimize your CRM A CRM is something you’re likely to be using on a daily basis, so the more streamlined your processes can be the more you’ll benefit. When did you last take a critical look at what you’re doing and how you’re doing it?
Full Circle Insights
MAY 16, 2024
Marketing Ops roles are often subject to confusion, so we're here to clear up common Marketing Operations myths and truths.
Valasys
MAY 16, 2024
The S&P 500 and Nasdaq Composite soared to new record highs on Tuesday. This market rally came on the heels of lukewarm inflation data that boosted investor confidence in potential interest rate cuts by the Federal Reserve. The Consumer Price Index (CPI) showed a 0.2% increase in April, matching economists’ expectations and signaling a moderation in inflation pressures.
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