BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. But that’s not all. Increase ROI.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.)

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SocialPilot

MARCH 5, 2024

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Scoop.it

JUNE 1, 2023

In this article, we will explore 7 proven ways to use local SEO to take your small business to the next level, stand out in the local market and walk up to the ways of the international market. So, get ready to amplify your visibility and take your business to new heights!

Small Business Marketing 83

Small Business Marketing SEO Business Ideal Customer Profiles 83

Sprout Social

JULY 21, 2022

Community blogging sites. Form communities and discuss relevant news within them. How brands can use video sharing sites: Use video to demonstrate how your product or service works. Stream everything from concerts to eSports, product launches and beyond. Should you focus on photos? What about forums? Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

NOVEMBER 22, 2023

7 Top B2B Social Media Trends How To Effectively Measure The Impact of Your B2B Social Media Strategies Harness Social Media Trends to Boost Your Strategy B2B Social Media: Where Is Your Audience Now? 7 Top B2B Social Media Trends 1. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Scoop.it

NOVEMBER 17, 2022

They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. The blog written by one of the more re-tweeted people in the digital marketing world is a top option. HubSpot’s Marketing Blog. 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Trade Press Services

SEPTEMBER 18, 2023

Companies can add core business information such as contact information, hours and services, but the platform can also be leveraged to share news, valuable resources, photos or videos, such as a short explainer video. This is an excellent tool for promoting products to new audiences and is especially relevant for B2C and local companies.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Optinmonster

DECEMBER 19, 2023

The good news? In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. Here’s a quick glance at the 7 common challenges of eCommerce that we are going to cover in this post. But you do need to verify their age for adult content or products.

eCommerce 81

eCommerce Marketing Management Business Budget Programs 81

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. SaaS is a particularly competitive market, so B2B SaaS-specific marketing is crucial to get your product in front of the right prospects. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Brandpoint

JANUARY 23, 2020

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Read about Larry’s philosophy on productive unicorns… trust us. LarryKim | LinkedIn. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Outbrain

MARCH 15, 2021

The good news is, you don’t have to go viral to get your content shared – nor do you need to write the perfect blog post every time. Blog posts can no longer be static, filled with large blocks of text, minimal images, and stuffy writing. more shares than those with 7 or fewer words. Invest in Video.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

Unbounce

DECEMBER 9, 2021

One of the most important emails you’ll send as an eCommerce company, welcome emails do a few things: Thank your new subscribers for signing up. Introduce or provide extra information about your products. Suggest other relevant products and encourage engagement. 7 Examples of Welcome Emails That Will Boost Brand Loyalty.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Contently

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Brightedge

AUGUST 22, 2022

Here’s your twice-monthly roundup of all significant SEO developments, algorithm updates, and news from the first half of August. SEO News at a Glance. Google finishes rolling out a product reviews update, first announced in July. SEO News and Updates. Google Finishes Product Reviews Algorithm Update.

SEO 52

SEO CMS Development Ethics SERP 52

Navigate the Channel

MARCH 11, 2024

Others, such as MarketWatch (a subsidiary of Dow Jones & Company, a property of News Corp, which owns The Wall Street Journal and Barron’s) and market data research specialist Statista, are more generous in their growth predictions for the U.S Read more about retargeting in our blog: B2B Retargeting: If You Don’t Do It, You Miss.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Some of yours might include: Certain Facebook groups and pages. Industry blogs and news websites. LinkedIn groups. Subreddits.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Anyword

JANUARY 27, 2022

A headline is a brief, attention-grabbing statement or question used to attract interest and entice someone to read a piece of content, whether that be an article, commerce landing page, or an ad. Its purpose is to sell an idea, concept or product. Your customers see the benefit of the product or service immediately.

Landing Pages 105

Landing Pages Guidelines Tactics Paid Search Agency 105

Sprout Social

NOVEMBER 8, 2021

Products/Services. If you’ve never created any Highlights before, head over to your profile and tap on the small dropdown arrow next to Story Highlights view the full feature: Click the circle with the plus sign that says New to start creating your first Highlight. Show off different products or collections.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Sprout Social

JANUARY 11, 2024

Loyal customers don’t just buy your products—they become brand advocates. They recommend you to friends, leave positive reviews and stick with you even when competitors offer something new. It’s the coverage your brand gets without paying for it—mentions in news articles, reviews, blog posts and social media shoutouts.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Sprout Social

JUNE 30, 2021

You can add a story to Facebook by clicking the plus sign icon on the photo that says Add to Story , or you can create your story in Instagram and connect it to your Facebook Page. Twitter’s stories feature, called Twitter Fleets, is relatively new, released in late 2020. Twitter Fleets (Stories). YouTube Stories.

Social Media 137

Social Media Media Curation Twitter 137

Moz

OCTOBER 6, 2019

Some of us in this field are lucky to work with companies that sell sexy products. Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. The blog was not. The blog at the time had averaged under 5,000 sessions a month.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Here are nine things you can do today to make your social media pages the best they can be. If a visitor comes to your social media page, they should immediately recognize that page as part of your brand. The person landing on your business page on social media likely doesn’t know much about your company.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Vidyard

APRIL 30, 2021

Show a quick demo of your product. News or Milestone ‘Congrats’ 2.7 Sharing a Content Asset, Article, or Blog Post 2.10 Don’t Be Afraid to Try New Things 3.3 A LinkedIn profile hover basically means going to your prospect’s LinkedIn profile and recording a short screen-and-webcam video while hovering over their page.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Hubspot

JUNE 6, 2022

If your prospect has a Twitter account, spend a few minutes on their page to get a sense of what they’re interested in. Adding an element of familiarity to a sales conversation is disarming and often productive. The Company’s Press and Media Releases Page. Their Competitor's Press and Media Releases Pages. Various Blogs.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Stevens & Tate

OCTOBER 11, 2023

And the good news is that a wide array of AI marketing tools exist, empowering businesses to streamline their endeavors and attain resounding success. This tool is particularly useful for optimizing blog posts, articles, and social media copy. Another noteworthy feature of Grammarly is its plagiarism checker.

Marketing AI 78

Marketing AI Marketing Strategy Marketing & Strategy Optimization 78

Lead Forensics

NOVEMBER 23, 2023

The good news is, get it right and your website could quickly become your most valuable lead generation asset. 90% of B2B buyers research 2-7 websites before making a purchase , so if your website isn’t up to scratch compared to your competitors, you could be losing prospects before they even get in contact.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Sana Commerce

AUGUST 16, 2023

In this blog, we will delve into the world of B2B website maintenance and present the ultimate B2B website maintenance checklist that will empower you to improve your web store and stay ahead in the competitive market. Drive customer satisfaction (and retention) the right way Our blog includes everything you need to know.

Marketing Websites 52

Marketing Websites B2B Customer Satisfaction Lead Scoring 52

Brandpoint

JULY 8, 2022

This content is then amplified to increase engagement and reach, and in the Premium Business MAT Release, your article will appear on the section-fronts of select websites’ business pages. I wrote a blog a while back about this very thing – 5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content.

Distribution 83

Distribution Business Custom Publishing Promotion 83

Digilant

DECEMBER 1, 2020

In order to ensure these individuals call the right number, go to the right address, or purchase the right product/service, the Google My Business listing must be updated often and maintained correctly. A large focus on new city location pages and blogging efforts will drive SEO efforts in 2021. Communicate Availability.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Trends 78

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. With this edition of the bi-yearly March product update, creating interactive content is going to become smoother than ever for you. But that’s not all!

Outgrow 52

Outgrow Features Product Lead Gen 52

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. With this edition of the bi-yearly March product update, creating interactive content is going to become smoother than ever for you. But that’s not all!

Outgrow 52

Outgrow Features Product Lead Gen 52

Anyword

MAY 9, 2022

And to have some content representation that’s not entertainment-related reading (celebs), we’re also going to focus on more news and education content, represented by Finance. seconds, during which we read about 7-9 characters on average. Works well for more complex topics or products/services. They happen about every 1.4

Ads 98

Ads CTR Content Copywriting 98