Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. With animation, businesses can turn complex concepts into visually interesting stories that grab the audience’s attention. No worries!

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. Marketers know better than anyone that capturing audience attention goes hand in hand with keeping people engaged. This is true regardless of the marketing medium, from advertisements to presentations.

Hubspot 98

Hubspot Interactive Marketing Comparison Impressions 98

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 101

Peer-to-peer Case Studies Hubspot Interactive Marketing 101

Anyword

SEPTEMBER 28, 2023

Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals. Spotting weaknesses, fixing those brand and audience targeting weaknesses early, and implementing fixes in real time.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Anyword

SEPTEMBER 28, 2023

Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals. Spotting weaknesses, fixing those brand and audience targeting weaknesses early, and implementing fixes in real time.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Who Are B2B Creators? Image Source: Inc.

Enterprise Management 232

Enterprise Management B2B B2B Thought Leadership SMB 232

ClearVoice

FEBRUARY 6, 2021

What is a presentation? A communication device that relays a topic to an audience in the form of a slide show, a demonstration, a lecture or speech where words and pictures intend to complement each other. Why should you think of presentations as content? A general guide to presentation length: Short Form (5 content slides).

Fulfillment 52

Fulfillment Creativity High Quality Lead Examples 52

Launch Marketing

JULY 10, 2019

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Keep your video concise and to the point.

Top of Funnel 72

Top of Funnel Video Marketing Tips Paid Search Agency 72

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. A third important element is your presenters. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Several elements determine the success of your webinars. Is your information unique?

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. That, and an endless supply of cat videos. Plan ahead.

Tips 100

Tips Marketing Proposals Peer-to-peer Case Studies 100

FMG Suite

OCTOBER 28, 2019

Video allows you to tell a story in your own time. The audience, whether it’s your clients or potential clients, is able to virtually spend time with you. By using the power of video to supplement human connection, you’re able to save time and effort, while still building relationships. Picture Your Audience.

Video Marketing 56

Video Marketing Tips Broadcasting Practices 56

Launch Marketing

APRIL 24, 2020

In Benefits of a Digital Connection During a Global Pandemic , we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services like Zoom to support previously in-person interactions. A strong presentation can drive traffic, generate leads, and create conversions.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

Digital Marketing World Forum

MAY 16, 2019

Every social media brand wants more ways to capture audience attention, and video is one of the most effective ways to do it. It’s not enough just to rack up a high view count — while your videos are meant to build a connection with your audience, you ultimately want them to compel viewers to convert.

Video Marketing 69

Video Marketing Practices Landing Pages Best Practices 69

Marketing Insider Group

JULY 29, 2021

Here are the ideas we’ll cover: Interactive Presentations. Video Wall for Hybrid Experiences. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements. Video Wall for Hybrid Experiences. Solution Breakout Rooms. Fireside Chats.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? He highlights two rules in particular that are essential to telling a great story: tailor your content to the audience, and structure your story (think hook, meat, payoff). 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137

Eric Mower + Associates

APRIL 25, 2019

Before your next speech or presentation, consider: the most popular YouTube videos last barely four minutes. So if you want to keep the audience’s attention, how long will you talk? Any fewer, and your presentation seems thin. ” The post Four ways to keep presentations short appeared first on Mower.

Case Study 67

Case Study Case Studies Youtube Studies 67

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Webbiquity

DECEMBER 20, 2022

This means weaving your brand into your communication channels, promotional materials, marketing campaigns and content, newsletter, and the event itself in terms of presentations, speakers, and event visuals. Invest in Video Content and Pre-Event Trailers. Over to You.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. As long as you are able to provide genuine value and solve a problem for your audience, they are likely to come back.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Start by conducting market research to discover what works best for your target audience. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI.

Paid Search Agency 323

Paid Search Agency Content Marketing Companies Case Study 323

Sprout Social

MARCH 15, 2024

From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. These creators’ personal brands are recognizable among their audiences and businesses. His elaborate stunts and philanthropic videos are among the platform’s most viral content.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

Marketing Insider Group

OCTOBER 6, 2021

This is especially true when that new platform requires marketers to shift all of their existing videos from landscape orientation to portrait. Your target audience shifted to watching your videos on their smartphones a long time ago. There will always be a place for longer-form and widescreen videos.

Youtube 325

Youtube Marketing & Strategy Marketing Strategy Planning 325

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Average user rating: 9.35. Total reviews: 28.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Biznology

DECEMBER 6, 2021

What is video messaging? Video messaging is a communication solution with a much better chance of being viewed and understood than an email. The sweet spot for video messaging is when talking through a concept or a process with visuals is the most efficient way to give the viewer an Aha moment. Cost-effective videos.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Hubspot

MARCH 4, 2020

These responses are our primal instincts responding as if the audience were lions and tigers that might attack us. As someone with plenty of experience public speaking as a former diplomat and a public speaking coach, I've curated a few tips you can use to excel at your next presentation without letting fear hold you back.

Thought Leadership 91

Thought Leadership Trade Show Curation Work Management 91

Launch Marketing

JULY 25, 2018

Being a successful, compelling presenter is not something that comes naturally for most, but that doesn’t mean it has to hold you back from growing your presentation potential. From preparation to performance, we’ve got you covered on the best tips and tricks to help you create a presentation that stands above the rest.

Tips 54

Tips Rules Practices Design 54

Top Rank Marketing

APRIL 3, 2024

The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals. Okay, that might sound invasive and overstimulating, so let’s revert to present day. Need help visualizing the perfect video post?

Linkedin 124

Linkedin B2B Marketing Tips B2B Thought Leadership 124

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Is it giving you the results you want and need?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

illumin

APRIL 9, 2024

OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way.

Webinar Metrics 112

Webinar Metrics Conference Aggregators Communities 112

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences. Interested in influencer marketing, but unsure where to start?

Brand Identity 102

Brand Identity Branding Advertising Agencies Lead Ranking 102

SocialPilot

APRIL 25, 2024

To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. From there, you can manage everything from uploading and editing videos to understanding your audience and growing your channel. You’re not alone! Where To Find the YouTube Studio?

Youtube 81

Youtube Copyright Ideal Customer Profiles Advertising Agencies 81

Vidyard

DECEMBER 19, 2016

Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from –from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. The Demand Generator video.

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50