Marketing Insider Group

JUNE 15, 2021

In addition to blog posts, articles, and other webpage content, include PDFs, videos, graphics, images, and any other content-related assets you have on your website. Basic categories to add to your spreadsheet for each page or article should include: Article/page title. Take Inventory of Your Content. Original publish date.

Marketing Websites 363

Marketing Websites Lead Ranking Lead Scoring SEO 363

Marketing Insider Group

APRIL 2, 2024

It’s a code you add to your website to define exactly what your content is about—whether it’s articles, local businesses, recipes, or your grandma’s secret apple pie. Canonical URLs are the solution. Structured Data Markup Structured data markup helps search engines see and understand your content more clearly.

SEO 161

SEO Eye-Tracking Lead Ranking Lead Scoring 161

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. So, where did all these people discover the relatively long URLs for the plethora of landing pages? Play at least 50% of a product video. Complete a tutorial. presidential election.”

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Your sitemap should include: Video titles Descriptions Play page URLs Thumbnail URLs Raw video file URLs This can significantly improve the chances of your videos appearing in search engine results.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Martech

OCTOBER 11, 2023

Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Long-term benefits : A book serves as a cornerstone for your expertise and can be a long-lasting asset that continually reinforces your authority in your field.

Marketing AI 132

Marketing AI SEO Thought Leadership Search Marketing 132

KoMarketing Associates

DECEMBER 2, 2020

Customize the URL of your Company Page. LinkedIn company pages often do well in the search results, especially if you customize the URL of your company page with some good keywords. And it’s amazing how many great keywords are still available for LinkedIn Company Pages’ URLs. Click the option for “Edit public URL.”

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. URL: Your keyword should also be in the URL and it should be no longer than 75 characters. A content calendar should include: Type of content (blog, article, eBook, etc.)

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

DAGMAR Marketing

JANUARY 22, 2024

In this article, I’ll break down the most common items overlooked when a new website is launched. 1- URL Changes Even small URL changes = a brand new URL! If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Marketing Insider Group

FEBRUARY 22, 2021

If you try, Google will notice, and you won’t earn the rankings you want on any URL. Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords. Giving Google More URLs to Index. You can’t be an expert in everything.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Webbiquity

MAY 10, 2018

Ensure that all of your site’s 301 redirects are going to the right URLs. It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Bannersnack

NOVEMBER 28, 2023

Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag? It consists of: A URL, from which the browser will request the ad; Some HTML or JavaScript code, which has the […] The post Everything You Need to Know About Ad Tags and Click Tags appeared first on Creatopy Blog.

Tagging 93

Tagging Ads Display Advertisements 93

illumin

APRIL 11, 2024

Just imagine seeing your favorite TikTok influencer’s video as you’re scrolling through your morning news article or a brief commercial break while streaming your favorite TV show. With its huge success, this content is worth celebrating outside the boundaries of social media as well. Imagine the profound impact that would have.

Barriers 127

Barriers Brand Identity Branding Content 127

ClearVoice

FEBRUARY 25, 2023

Let’s say you have two articles targeting “nurse burnout.” One article may answer “what is nurse burnout” while the other targets “how to prevent nurse burnout.” Let’s say you have two articles on your site. Canonicalize your content Canonical tags tell search engines which URLs you want them to index.

SEO 97

SEO Content Keywords Tagging 97

Marketing Insider Group

JANUARY 2, 2024

Whether it’s writing for guest publishers, setting up blogging relationships, or having someone pitch your content as resources to journalists and other bloggers, there’s real power in generating backlinks for your website URLs. Let this article serve as a starting point as you plan out new initiatives!

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Biznology

JANUARY 9, 2018

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. God bless Rosa, Eileen, and Madeline!

Optimization 209

Optimization Google Tagging Blogger 209

RebelMouse

OCTOBER 19, 2023

At RebelMouse, we encourage our clients to do these same things, whether it’s staying up to date on something with a live blog , adding relevant updates to existing posts, or making sure related articles are internally linked properly. Editors can update the URL, meta description, and so on to optimize around those keywords.

Google 96

Google Keywords FAQ Custom Publishing 96

Fount Media

JULY 21, 2023

Meta Title- How To Find The List For Your Healthcare Marketing Campaign url – How to source the healthcare marketing list Meta Description: Read our blog article about healthcare email marketing and 5 best steps to source an email list for an effective email campaign.

Email Marketing 96

Email Marketing Email Campaigns Paid Search Agency Marketing 96

Marketing Insider Group

MARCH 18, 2020

And since we deliver dozens of articles each week, this tool helps us to stay on time and keep things on track. SEMRush provides a dashboard snapshot of a particular URL, and all your competitors including the top-performing keywords and information about which sites link to the URL.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Spiralytics

DECEMBER 21, 2022

In this article, we shall look at tips and strategies for technically optimizing your e-commerce website. Clean up your URL Structure. Learning how to create a clean URL structure is one of the easiest ways to improve the technical SEO of your e-commerce website. These factors heavily affect demand generation and sales.

SEO 114

SEO Marketing Websites Demand Generation Agencies Demand Generation 114

Biznology

FEBRUARY 15, 2021

Make a customized URL for your profile if needed. B2B guru and LinkedIn marketing trainer Joe Apfelbaum has tested this and learned that you get 10x more distribution if you create a fresh post, versus sharing someone else’s post or a link to an outside article. Fill out your profile 100%. When building your network.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

ClearVoice

MARCH 23, 2021

Using SEO-friendly URLs. In a study of our own blog, we found that: “…longer articles perform better, especially for organic search traffic. If you’re using them correctly to give your readers an easy way to peruse your article, then you’re probably using them correctly for Google, too.

Optimization 111

Optimization Lead Ranking Lead Scoring Keywords 111

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. How to Track Marketing Campaign Conversions With Custom URLs.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Optinmonster

MARCH 21, 2024

In this article, I’ll show you how to collect customer feedback to get the insights and metrics you need to create a flawless user experience. However, you can edit that anchor text or use the URL in the code to turn any button, image, or text on your site into a MonsterLink. Select Redirect to a URL.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Biznology

JULY 25, 2017

In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article. First post!

Facebook 175

Facebook Tools Content Marketing Content 175

Contently

APRIL 12, 2023

With a dozen schema markup options available for Google Search alone, you’ll want to look up which best reflects your page, whether it’s “Articles,” “Products,” “Question & Answer Page,” or “Events.” Use a schema markup generator.

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Martech

OCTOBER 31, 2022

Key articles by Google support. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Universal Tag Manager tools.

Marketing Analytics Tools 109

Marketing Analytics Tools Resources Analytics Google 109

Optinmonster

JANUARY 22, 2024

In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. Keep Permalink URLs Short and Descriptive WordPress permalinks should make URLs accessible to visitors and search engines. To do this, open WordPress and go to Settings » Permalinks to choose a URL structure.

Lead Ranking 67

Lead Ranking Lead Scoring SEO eCommerce 67

ClearVoice

SEPTEMBER 28, 2022

Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL. With duplicate content, other websites may link to the wrong URL, causing you to miss out on the benefits of backlinks.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

BOP Design

AUGUST 29, 2022

In this article, we share WordPress security tips to help you protect against the most common and dangerous vulnerabilities that come with using WordPress. Hide Your WordPress Login URL. Changing your WordPress Login URL is a good way to improve security. Read more: WordPress page builders – pros and cons.

Marketing Websites 137

Marketing Websites Tips CMS Development B2B 137

seo.co

MARCH 8, 2022

In today’s article, we’re going to discuss the basics of UTM tracking as well as some of the most common uses for it. These parameters can be added using either the URL of an individual landing page by adding them after the ‘&’ or “?” ” symbol at the end of the URL. What is UTM?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Landing Pages Link Building 98

RebelMouse

NOVEMBER 19, 2023

There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities. Below are examples of how articles forwarded to MSN show up in Microsoft Bing News. Publishing on MSN can benefit SEO since canonical URLs point back to your site.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Go Beyond SEO

FEBRUARY 15, 2024

In this article, we will explore how on page SEO services can benefit your business and help it grow organically. Optimizing page titles, headings, and URLs and utilizing internal linking and schema markup can elevate search rankings. What techniques are used in on-page optimization to boost search rankings?

SEO 60

SEO Service High Quality Lead Lead Scoring 60

seo.co

FEBRUARY 1, 2023

Link building is important to gaining traffic, so you should be linking to authoritative pages with PageRank 3 or above that relate to your site’s articles and blogs while also linking to a page on your site that is related to the content with a keyword as well. SEO-friendly URLs should consist of three or fewer words – use one if possible.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

The Lead Agency

APRIL 2, 2024

That includes: On-page SEO (keywords, content, user experience (UX)) Off-page SEO (link building, social media engagement, brand mentions) Technical SEO (mobile optimisation, site speed, HTTPS, schema markups, URL structures, sitemaps). Therefore, the golden rule of SEO for B2B blogs should be never to copy and paste AI-generated content.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Today, referrals are done with unique URLs that track engagement. Companies track the URL so you both receive a promotion on your next purchase or another reward. Get articles about marketing selected just for you, in your inbox Sign up now 2. And how is this done? With connected data, of course.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Launch Marketing

JUNE 8, 2022

How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content. Articles are recommended to be over 1,000 words and not exceed 2,000 words. eBooks: eBooks incorporate valuable information and visual elements.

Content Marketing 127

Content Marketing Paper Content SEO 127