Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. In practical terms, this means data providers often have data they can’t share, or that requires additional analysis to ensure sharing that data is both legal and ethical.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

B2B Marketing Traction

NOVEMBER 19, 2014

But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them. You can survey your customers to find out which competitors were included in their review.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

SEMrush

JUNE 27, 2019

Learn best practices across verticals, including choosing images, writing headlines, and producing videos. In this article, we are diving into some of our data-driven best practices and industry-specific considerations for designing native campaigns. And see best practices for several industries with examples.

Analysis 105

Analysis Creativity Verticals Ads 105

Zoominfo

MAY 11, 2020

Are you taking full advantage of sales territory mapping , or are there other untapped regions or verticals that should be getting more attention? And how do you measure year-over-year performance in particular verticals or territories – without knowing where to measure in the first place? Step 1: Begin with a Buyer-Centric Approach.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

Vision Edge Marketing

FEBRUARY 25, 2020

Establishing a preference target and measure will require data from analysis such as conjoint analysis, which allows you to estimate overall preference for a combination of attributes, including those that represent goods or services that are not currently available. Preference suggests a perceived difference in value.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Webbiquity

JULY 23, 2022

Look at data both horizontally and vertically. It’s always better to take another glance at the data, such as looking at the vertical side to it as well and reviewing additional data sources. Digital footprint analysis. Another powerful method of stopping synthetic ID fraud is by using digital footprint analysis.

Tips 136

Tips Multi-Channel SIC Work Management 136

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Flip video ads use computer vision technology and Google's AI to automatically transform horizontal videos into vertical and/or square videos.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Heinz Marketing

NOVEMBER 30, 2021

It will inevitably guide key efforts down the line and therefore should include thoughtful analysis. Qualitative Analysis. Quantitative Analysis. Defining attributes will encompass everything from industry, vertical, company size, geography, tech stack and organizational maturity. . Putting in the Research.

Ideal Customer Profiles 115

Ideal Customer Profiles Profiling Ad Building Cross-Selling 115

CoSchedule

JUNE 29, 2022

Healthcare Companies: Healthcare stands out somewhat from other verticals, with mid-morning to early afternoon being most effective. The data for this analysis covers the best times to post on LinkedIn. Media Companies: People often read their LinkedIn feed in the morning like they’d read a morning newspaper.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Conduct a Market Analysis. If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. Expand your team to handle the larger content workload. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Sprout Social

FEBRUARY 22, 2022

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). YouTube is filling the gap of vertical short-form videos on its platform as well. Record in vertical format. So just keep it easy and stick to vertical.

Youtube 135

Youtube Verticals Mobile Marketing Video Marketing 135

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Both Serpstat and SEMrush offer incredibly powerful APIs that allow for nearly infinite data analysis. Bulk Analysis.

SEO 159

SEO Tools Paid Search Agency API 159

PathFactory

JUNE 29, 2023

Conducting regular cadences of KMTs analysis against existing content library to target key customers. Best practices to implement: Leverage unknown and known, account and vertical/industry audience engagement across verticals to diagnose content performance and content development.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

Matchcraft

JANUARY 20, 2023

With 2022 behind us, we took the opportunity to compile fourth quarter trends for CPC and CTR across key verticals. Below are the results of our analysis based on the category usage of US English campaigns managed by AdVantage. Additionally, these categories serve as an indicator of verticals demonstrating strong performance.

Cost Per Click 52

Cost Per Click PPC Trends CPC 52

Onalytica B2B

APRIL 3, 2018

Now, I consult startups for initial traction strategies, growth hacking for innovative marketing, customer success analysis, social media branding and brand engagement, personal branding for individuals. WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT?

Startups 231

Startups Work Management Social Media Marketing Management 231

Valasys

OCTOBER 13, 2023

The understanding of the Pareto Principle and its application through Pareto charts can act as a game-changer for organizations and individuals alike, making it a highly sought-after tool for data analysis and communication. First, define the vertical and horizontal axes. Good and organized data is key to an effective Pareto chart.

Verticals 52

Verticals Rules Order Organic Leads 52

Martech

JANUARY 10, 2023

Information then travels vertically, not laterally. The vertical, hierarchical structure of silos become ill-suited to operating in such a fast-moving, ever-changing business environment, Schaub pointed out. The brain piece is intelligence/analysis. “Once you put people together who are alike, they form their own cultures.”

Enterprise Management 96

Enterprise Management Work Management Ad Building Marketing Management 96

Martech

MARCH 8, 2022

The research was based on automated analysis of around 3,400 ads featuring over 6,400 characters (deployed 2021 and 2022 in the U.S.). The sample focused on verticals that tend to feature female characters in ads, like CPG and beauty. Get the daily newsletter digital marketers rely on.

Features 90

Features Research Ads Advertising Agencies 90

Heinz Marketing

APRIL 26, 2023

Use data analysis and research to identify key decision-makers and influencers within these accounts. You can start by vertical and then further segment those accounts based on their intent and engagement level. Use data analysis to identify the channels that are most effective for each segment of your target accounts.

Ideal Customer Profiles 102

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 102

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Once the analysis has been completed, it’s time to devise a strategy. There are a lot of companies competing in the vertical and the scope for growth is limited. In many (most?) Create the Opportunity.

Training 214

Training Planning Work Management Marketing Management 214

xiQ

MARCH 31, 2023

By combining data analysis, market research, and collaboration with sales and marketing teams, you can develop a targeted list of potential target accounts for your ABx program. For Tier 2, companies should develop vertical and job role personalized campaigns that speak to the specific needs and goals of this group. Who to Target?

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Martech

MARCH 12, 2024

There are three levels to a successful ICP: The first is in broad strokes: firmographics (vertical, revenue, number of employees, location, etc.). This ability to personalize depends on the information we gather through analysis and increasingly from two-way communications based on trust. Your TAM has a subset of your ICP.

Ideal Customer Profiles 95

Ideal Customer Profiles Account Based Marketing ABM SME 95

Martech

MAY 3, 2023

Find out what level of data is provided about your competitors and vertical industry and make sure it fits your requirements. They offer capabilities such as rank-checking, advanced keyword research, competitive intelligence, and backlink analysis. How robust and flexible are your reporting options? What do the tools do? Why we care.

Enterprise Management 103

Enterprise Management Digital Asset Management Work Management Marketing Management 103

Unbounce

AUGUST 26, 2021

Before we get to all the juicy results, let’s talk a bit about our data set and how we went about our analysis. We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021. Throughout the analysis, outliers are trimmed by removing all rates > Q3 + 1.5*IQR

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Only B2B

FEBRUARY 11, 2024

Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Implement tools and technologies for data integration and analysis. Industry Expertise: Only B2B experts possess a nuanced understanding of wide industry verticals for creating effective B2B audience profiles.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

AUGUST 1, 2023

Businesses in every sector and vertical are overwhelmed by data. Next steps for ZoomInfo include baking generative AI call analysis into sales-call coaching. Businesses gained more visibility into their customers and markets, and no longer had to cast ever wider nets in the hope of reaching new audiences.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

ClickZ

JUNE 6, 2020

Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . NetLine’s analysis spanned across 300+ industries globally, with varying job levels, company sizes, and company revenue. The seven most capturing words according to the NetLine analysis were: Who.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Seismic

MARCH 12, 2024

What we’ve realized is that challenges in any vertical are often quite similar: how do we mature our efforts, ensure we get the value out of innovations and create a strategic plan for the future? Furthermore, we keep a close eye on the macro business environment, pivoting as necessary, but also remaining as a stable partner and resource.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Tomorrow People

FEBRUARY 2, 2018

Analyse: Regularly evaluate and optimize your performance, and strategically set goals as you go with data-driven reporting and analysis. Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

InsightSquared

MAY 15, 2019

What are your common discount rates, and do they vary by region or vertical? Advanced analysis includes command of business intelligence tools and data standards. What makes a “good” or “bad” deal? Are there features that customers commonly purchase together that you can proactively package?

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

Customer Experience Matrix

JANUARY 1, 2019

It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging. The CDP industry had already seen quite a few small acquisitions, mostly by agencies or vertical industry specialists adding customer data management to their existing product lines. There was a sharp drop in new CDP funding.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Martech

DECEMBER 21, 2022

A strategic marketing management process aims to accomplish the following: Market analysis : Conduct a market analysis to determine how well your business is positioned within a particular vertical and how your competitors are performing.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Planning 99

Paul Gillin

OCTOBER 3, 2014

” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks.

Communities 50

Communities Verticals B2B Domain 50

Tomorrow People

FEBRUARY 2, 2018

Analyse: Regularly evaluate and optimize your performance, and strategically set goals as you go with data-driven reporting and analysis. Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Kevin Indig

AUGUST 28, 2023

The FAQ/How-To removal was by far not the only thing happening in Google’s search results, which makes the impact analysis very difficult. It shows how important it is to do thorough analysis but how hard it is with so many moving variables.

SERP 96

SERP FAQ Features Wikipedia 96

ClickZ

JUNE 19, 2023

Read more on SEW: Three must-have GA4 reports you can build in under 30 minutes With GA4, marketers can access advanced analysis and insights thanks to its machine-learning capabilities and enhanced reporting. This method gives you the ability to understand your marketing, content, and website performance operations at a granular level.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135