The Point

JULY 27, 2021

Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement. Are there intent signals that the account is a high-propensity opportunity?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Martech

FEBRUARY 11, 2025

The depth of analysis and emphasis on credible sources helped me narrow my options to the top two vendors, making the buying journey from research and consideration to proof of concept more efficient. However, how these providers track intent signals within generative AI tools remains unclear.

Marketing AI 136

Marketing AI B2B Buyer's Journey Vendors 136

Zoominfo

APRIL 17, 2025

It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intent signal. With AI surfacing key call trends and intent data, ZoomInfo helps teams maximize every outbound interaction.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Zoominfo

FEBRUARY 18, 2025

Weve compiled this list of the top outbound call tracking software solutions, backed by customer reviews and expert analysis, to help you make an informed choice. Conversation Intelligence: AI-driven transcription and analysis provide insights into sales conversations, helping teams refine strategies and improve win rates.

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Vision Edge Marketing

AUGUST 22, 2023

Creating models for both the MQL and buyer intent approaches involves a combination of technology, data analysis, and domain expertise. Define intent signals : This step requires you to identify key indicators of buyer intent, such as specific content consumption patterns, frequency of website visits, or specific search queries.

Lead Ranking 241

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 241

Martech

OCTOBER 22, 2024

Event participation If a lead registers for webinars or attends live events, these high-intent signals should significantly impact their score. Integrate persona-based data for effective lead analysis Personas are like the fictional characters of your ideal customers, crafted from real data and insights.

Lead Scoring 122

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 122

ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you. The current state of domain-level intent analysis and lead qualification.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Exo B2B

MARCH 4, 2025

By detecting signals of interest, your sales team can personalise their interactions and prioritise high-potential opportunities. What tools can be used to identify buying signals in B2B? Several strategic account marketing solutions (Account-Based Marketing) and behavioural analysis tools can be used to capture buying signals.

Intent Data 52

Intent Data Lead Ranking Intent Purchase 52

Martech

SEPTEMBER 6, 2024

It identifies target companies and contacts within your CRM, researches their business needs, detects intent signals, and crafts personalized emails. How it helps you Ideal for Sales Ops and Admins without BDR or SDR capacity, Prospecting Agent automates the research and outreach process.

Multi-Touch Attribution 114

Multi-Touch Attribution Enterprise Management Automation Terms and Conditions 114

Lusha

JANUARY 17, 2023

Intent signals for salespeople are like headlights for a car. Contact sales Signup field for the lusha app - please enter your work email Start for free Signup field for the lusha app - please enter your work email Start for free What Are Intent Signals? Intent signals are only the beginning of the “intent value chain.”

Intent Signal 52

Intent Signal Intent Ideal Customer Profiles Lead Scoring 52

Exo B2B

DECEMBER 9, 2024

That’s exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a form or pick up the phone. At that precise moment, they’re sending you a clear signal. That’s where intent signals come in.

Intent Signal 52

Intent Signal Intent SME B2B Marketing 52

Oktopost

MARCH 9, 2025

Marketing intelligence is the ongoing collection and analysis of market data to improve decision-making. Analysis Using AI and machine learning to find patterns, track sentiment, and compare performance across competitors. AI-driven analysis Instead of just listing data, the platform should highlight patterns and suggest takeaways.

Top of Funnel 62

Top of Funnel B2B Marketing Webinar Metrics Marketing Strategy 62

Heinz Marketing

FEBRUARY 28, 2025

Heinz Marketings recent Predictable Pipeline Benchmarking analysis reveals that, on average, companies rate the maturity of their Target Market at 2.42 Watch for specific buying intent signals like RFP releases or product comparisons that indicate a company is actively looking for a solution.

Ideal Customer Profiles 61

Ideal Customer Profiles Advertising Benchmark Lead Scoring Lead Ranking 61

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. You can set up triggers based on intent signals , such as a key account downloading relevant content on your website.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Single Grain

APRIL 17, 2025

By moving beyond basic targeting, they: Developed a multi-dimensional segmentation model incorporating firmographic, technographic, and behavioral data Created role-based segments across 5 key stakeholder groups Implemented intent-based targeting using LinkedIn engagement signals Utilized Karrot.ai The Karrot.ai

Account Based Marketing 52

Account Based Marketing Segmentation ABM Marketing AI 52

Brightedge

JUNE 10, 2022

An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. But trend monitoring, website traffic analysis to uncover interests, competitor research, brainstorming, and more are all key aspects of the initial stages of the research process.

SEO 111

SEO Research Enterprise Management Lead Scoring 111

Zoominfo

JULY 13, 2021

By bringing insights from every prospect and customer interaction into ZoomInfo, customers will be able to build targeted audiences across Contacts, Companies, Scoops and Intent signals filtering on conversation metadata including: Time Range, Engagement Type, Sentiment, and Keyword & Tags identified by Chorus’ proprietary AI engine.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Orange Owl Blog

APRIL 5, 2025

AI in B2B GTM strategies also automates repetitive tasks such as prospect research, data enrichment, and intent signal tracking, drastically reducing go-to-market timelines. Whether its automating email outreach or analyzing intent signals, SMBs can harness AI without needing a full-fledged data science team.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Single Grain

MAY 5, 2025

Intent Signal Analysis : Leveraging third-party data to identify accounts actively researching solutions in your category. Conversion path analysis : Machine learning helps identify the most effective sequences of touchpoints that lead to successful outcomes for different account types.

Advertising Agencies 52

Advertising Agencies Demand Generation Ideal Customer Profiles Advertisements 52

Martech

JUNE 3, 2022

She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Account analysis and measurement. She recommends marketers put together a high-level overview of their analysis for managers, what she calls an ABM scorecard (shown below).

Account Based Marketing 122

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 122

Single Grain

MAY 2, 2025

Inadequate Measurement and Adaptation Without proper tracking and analysis, organizations struggle to identify what’s working and what needs adjustment, leading to wasted efforts and missed opportunities. A comprehensive SEO gap analysis provides this critical foundation. Identify specific elements causing delays.

SEO 52

SEO Paid Search Agency Marketing & Strategy Lead Scoring 52

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Valasys

MARCH 21, 2025

Intent Data Integration tracks over 1 billion monthly intent signals across 16,000+ topics ensuring leads are approached at the right time. Sales teams can prioritize high-intent leads, increasing conversion rates while marketing refines lead nurturing strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Lead Ranking Lead Scoring 52

Zoominfo

SEPTEMBER 7, 2021

“Small data is big data which has been connected, organized, and packaged by complex algorithms in order to appear easy and actionable for humans ,” wrote Riccardo Osti, CEO at Wonderflow, which sells customer analysis software. Big data, buyer intent signals, and small data don’t exist without each other.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Single Grain

MAY 1, 2025

SERP Analysis: The Gold Standard Approach The most reliable way to determine search intent is to analyze what’s already ranking. Search engines have processed millions of user interactions to determine which content best satisfies the intent behind specific queries.

Intent 52

Intent Top of Funnel Lead Ranking SERP 52

NetLine

APRIL 8, 2025

Enter NetLines 9th annual State of B2B Content Consumption and Demand Reportan in-depth, first-party analysis of how professionals interact with content and what their actions reveal about intent. year over yeara testament to the growing appetite for gated content and the treasure trove of intent signals it unlocks.

Top of Funnel 52

Top of Funnel Marketing AI Demand Lead Ranking 52

Velocity Partners

NOVEMBER 22, 2024

The problem with measuring form fills as a definitive commercial action isn’t just that you capture a lot of junk, it’s also that you miss a bunch of high-intent signals from folks who are actually interested. That advice is as true for competitor analysis in positioning as it is for knowing what makes a good lead.

Top of Funnel 59

Top of Funnel Lead Ranking Marketing Qualified Leads Marketing Analytics Tools 59

Zoominfo

FEBRUARY 5, 2024

Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time. For example, ZoomInfo allows marketing teams to set up campaigns triggered by buyer intent signals and other data points. On the downside, reps often need to place many cold calls before getting through.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Martech

NOVEMBER 8, 2023

Customer portfolio analysis A closer look often reveals surprising profitability differences among customers. Without a proper analysis of customers and a robust understanding of an “ideal customer,” efforts to scale impact may drive the company into a brick wall. The ICP doesn’t change because of interactions or intent signals.

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Marketing Management Intent Signal 126

Single Grain

MAY 3, 2025

Let’s break down the five essential phases of AEO implementation: Phase 1: Audience and Intent Mapping Before creating content, you need to understand where and how your audience searches for information.

Optimization 52

Optimization Ad Building Marketing & Strategy Long Tail Marketing 52

Zoominfo

FEBRUARY 3, 2023

An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. After a month-long analysis, we found that over 24% of individuals answered their mobile phone, while 12% answered their direct lines.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Hubspot

MARCH 10, 2025

Once we incorporated intent signals, however, our reps had better clarity on whom to prioritize and how to approach them. Our growth team developed HINKLs by running regression analysis on closed deals and identifying behaviors that strongly correlated with conversions.

Lead Ranking 46

Lead Ranking Sales Management Lead Scoring Sales Qualified Leads 46

Single Grain

APRIL 19, 2025

Intent signal integration : Buying indicators from various platforms. Interactive exploration : Enabling deeper analysis as needed. Root cause analysis : Determining factors driving outcomes. Efficiency analysis : Identifying bottlenecks and constraints. Stakeholder mapping : Complete view of relevant contacts.

Account Based Marketing 52

Account Based Marketing ABM Linkedin Multi-Touch Attribution 52

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Directive Agency

APRIL 25, 2025

Where teams fall short: Sales and marketing lack alignment on whos a good fit Content is either too top-funnel or too product-heavy How to optimize: Equip sales with stage-specific assets (e.g.,

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

SalesIntel

DECEMBER 26, 2024

This requires: Account Data: Firmographic, technographic, and intent data to identify high-value accounts most likely to convert. Intent Signals: Insights into a prospects buying journey, enabling proactive engagement at the right time. The post ABM vs. Inbound Marketing: A Comparative Analysis appeared first on SalesIntel.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Inbound Marketing ABM 59