Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

Marketing AI 307

Marketing AI Marketing Automation Services Marketing Automation Work Management 307

Navigate the Channel

APRIL 30, 2025

Monitoring user behavior effectively is the backbone of successful digital marketing and data analysis. Thats where custom events, dimensions, and parameters in Google Tag Manager (GTM) and Google Analytics 4 (GA4) come in. Create a Tag in GTM Log in to Google Tag Manager.

Marketing Analytics Tools 65

Marketing Analytics Tools Trigger Marketing Tagging Classified Ads 65

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 221

Marketing Analytics Tools Enterprise Management Product Work Management 221

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Please don’t.

Marketing Analytics Tools 112

Marketing Analytics Tools Peer-to-peer Work Management Marketing Management 112

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Unassigned traffic in GA4 refers to website visits that cannot be categorized into any of Google’s predefined default channel groups. What is unassigned traffic in GA4?

Marketing Analytics Tools 115

Marketing Analytics Tools Traffic Cost Per Click CPC 115

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers.

Social Media 301

Social Media Media Psychographics B2B Thought Leadership 301

Marketing Insider Group

DECEMBER 9, 2024

A content calendar makes it easier to manage deadlines and ensure timely delivery. Tracking Content Performance Once your content is live, track its performance using Google Analytics and other SEO tools. These tools help you stay organized, manage deadlines, and keep track of your contents performance.

SEO 286

SEO Marketing Websites Top of Funnel Effectiveness 286

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Execute monthly or quarterly reviews of your annual analysis.

Analysis 336

Analysis Top of Funnel Advertising Agencies Content 336

Martech

MAY 14, 2025

“GTM failure isn’t just missed revenue. ” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels. .” Solution Move beyond dashboards.

Marketing Analytics Tools 82

Marketing Analytics Tools Enterprise Management Allocation Budget Programs 82

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Quick Takeaways.

Analysis 359

Analysis Top of Funnel Work Management Lead Ranking 359

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it. Oh, and it’s free!

Budget Programs 138

Budget Programs Enterprise Management CMS Development SEO 138

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Social Marketing 193

Social Marketing Planning Work Management Marketing Analytics Tools 193

Zoominfo

JANUARY 24, 2025

But selecting the right sales analytics tool for your GTM team takes time and resources. What is Sales Analytics Software? Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Marketing Insider Group

OCTOBER 17, 2023

This is where the magic of SEO competitor analysis comes in. When executed with precision, SEO competitor analysis paves the way for creating superior content , climbing the search engine ladder, and pulling relevant traffic to your digital doorstep. Because knowing where you stand sets the foundation for any analysis.

Analysis 304

Analysis SEO Lead Ranking Lead Scoring 304

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. If youre ready to adopt a more data-driven approach to GTM, start with these seven key steps and get ready to drive more leads, more opportunities, and more revenue.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Zoominfo Outreach 130

Martech

NOVEMBER 1, 2024

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Account Based Marketing 136

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 136

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now? Recent U.S.

Marketing AI 127

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 127

Martech

JANUARY 29, 2025

Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood or underestimated. Why marketing’s impact deserves a second look Marketing teams are tired of playing defense. Dig deeper: It’s time for B2B marketing to understand its GTM role Where do you start?

Marketing AI 107

Marketing AI Marketing Analytics Tools ROI Planning 107

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. They must think of AI as a colleague, not a tool. Its about building GPT-native sales teams.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. Beyond providing basic company and contact information, GTM Intelligence combines the worlds deepest, most accurate B2B datasets with real-time buying signals and AI-fueled insights.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Zoominfo 130

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

Work Management 198

Work Management Budget Programs Marketing Management CMO 198

FunnelEnvy

OCTOBER 14, 2024

All SaaS and B2B marketers need tools that provide actionable insights into customer behaviors, marketing impact, and campaign performance. Since 2005, Google’s Universal Analytics (UA) has been a critical marketing data and analytics source.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics B2B Marketing Sales Qualified Leads 64

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Competitor analysis. Competitor analysis.

Paid Content 323

Paid Content Budget Programs Research Marketing Analytics Tools 323

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Image: Google Analytics.

Marketing Analytics Tools 363

Marketing Analytics Tools Content Marketing Work Management Marketing Management 363

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. But data is more than just a tool it’s redefining marketing itself. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Multi-Touch Attribution 122

Multi-Touch Attribution Marketing AI B2B Marketing Marketing Analytics Tools 122

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Insightful Role of AI in B2B GTM (Go-To-Market) Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Go-To-Market (GTM) strategies is revolutionizing how businesses approach market entry, audience targeting, and sales execution. What is AI in B2B GTM?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Martech

SEPTEMBER 5, 2024

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing.

Paid Search Agency 125

Paid Search Agency Ads Effectiveness CTR 125

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

Multi-Touch Attribution 116

Multi-Touch Attribution Marketing Attribution Marketing Analytics Tools Multi-Channel 116

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Marketing Analytics Tools 144

Marketing Analytics Tools Social Media Top of Funnel Analytics 144

SocialPilot

MAY 8, 2025

Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. In this article, we walk you through the steps to perform the analysis thoroughly and talk about some of its benefits. What is Social Media Audience Analysis?

Social Media 59

Social Media Analysis Process Media 59

Martech

NOVEMBER 27, 2024

This chart is a derivative analysis of this Pew Research project There’s a lot of information in the chart, but the key takeaway is that AI awareness is highly skewed based on gender and ethnicity: Men are much more likely to have a greater high awareness, and women have a greater low awareness.

Marketing Analytics Tools 115

Marketing Analytics Tools Ad Building Marketing & Strategy Ethics 115

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Key findings highlighted: Room for improvement.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Oktopost

APRIL 27, 2025

The evolution of content marketing intelligence As B2B marketers, getting the most out of your campaigns requires understanding whats happening and why. This is where content marketing intelligence comes in. Both have value, and when used together, they give you a fuller picture of your marketing landscape.

Planning 91

Planning Marketing Analytics Tools Marketing & Strategy Paid Search Agency 91