Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why Sharethrough? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

SocialPilot

MARCH 5, 2024

The normal Facebook insights The Facebook Meta Business Insights Although, the normal insights give you a surface-level view of Facebook metrics. Facebook Audience Metrics Facebook audience metrics give you an in-depth insight into the age, gender, location, and language of your followers, fans, and the people that you have reached.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Sprout Social

OCTOBER 16, 2023

Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience. Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. 90% of them say they are “open to new ideas when using Reddit,” and 74% say “Reddit is where I go to challenge my thinking and views.”²

Research 145

Research Loyalty Case Studies Communities 145

Martech

OCTOBER 4, 2023

The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. Many experts view the omnichannel approach as an extension of the multichannel option, achieving greater customer engagement and, ultimately, greater loyalty.

Loyalty 120

Loyalty Touchpoints Mobile Marketing Interactive Marketing 120

Stevens & Tate

APRIL 15, 2024

Virtual Tours : In today’s digital age, the initial exploration of senior living options often takes place online, making virtual tours a critical component of your marketing strategy.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Sometimes, only a few dollars for hundreds of thousands of views. This includes meeting specific thresholds for views and engagement. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

SocialPilot

JANUARY 15, 2024

In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%. of internet users ages 16 to 64 call Snapchat their favorite social media app. In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%. Interesting, right? Females make up 52.9%

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Martech

JUNE 15, 2023

Here are some examples of segments found in the Beeyond TrueReach tool: Demographic segmentation: Segments are based on characteristics such as age, gender, income level, occupation, and more. This synthetic population mirrors the real-world population in terms of key characteristics like age, gender, income, household size, occupation, etc.,

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122

Navigate the Channel

JANUARY 2, 2024

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. The Aging Review Dilemma While online reviews are undoubtedly valuable, the issue of their aging presents a conundrum for both consumers and businesses. Go to the psychos, not the demos when evaluating!)

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Optinmonster

MAY 20, 2020

Does your site contain adult products or content requiring an age verification popup? Many age verification services can be time-consuming and expensive for what they deliver. That’s why, today, we’re going to show you how to use OptinMonster to create your own age verification popup in less than 10 minutes.

Marketing Websites 122

Marketing Websites Template Display Terms and Conditions 122

Optinmonster

DECEMBER 28, 2023

230 million users Proton Mail: 50 million users Next, let’s break down the data by age group. Global Usage of Email by User Age Group 15-24: 90% 25-44: 93.6% The number varies from platform to platform, but here’s a broader view. Worldwide Social Media Usage by Age Group 13-19: 12.7% 45-64: 90.1% 65+: 84.1%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Top Rank Marketing

NOVEMBER 15, 2023

I think we will also continue to see brands evaluating their influencer portfolio based on gender, age, and ethnicity to reach a broader audience. Amy Higgins “The leaders in the space are finding creators who have clear points of view and add to the brand’s story.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Content Standard

APRIL 22, 2024

That said, marketers shouldn’t just view historical data. The post Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols appeared first on Skyword. Data science now allows us to predict the impact of future decisions, such as how removing a product or deprioritizing a channel will play out.

CMO 77

CMO Brand Identity Branding Storytelling 77

illumin

FEBRUARY 29, 2024

Relationships between creators and brands are essential on YouTube While creator or influencer marketing is huge on YouTube, there are also fantastic programmatic opportunities on the platform, especially as sites like YouTube continue to occupy a larger share of the audience’s viewing time.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. Like thousands of others, I have been greatly influenced by the views advanced by Daniel Kahneman.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Martech

MARCH 18, 2024

Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates.

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

Sprout Social

JUNE 28, 2023

From there, tap the View Insights button below the image. Instagram Reels insights To view insights on an Instagram Reel , go to the Reels tab of the Instagram app. From there, select the Reel you’d like to view metrics for. Instagram Stories insights There are two different ways to view insights on Instagram Stories.

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. Why Go it Alone?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

SocialPilot

JANUARY 15, 2024

Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. More than one billion hours of videos are viewed on YouTube daily. 92% of the videos viewed from mobile devices are shared with others.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SocialPilot

JANUARY 14, 2024

of the LinkedIn user base is aged between 25-34. A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn. LinkedIn Live streams witnessed a 437% year-on-year increase in views. With consistent posting, you can get organic views in thousands, even if your connection count is in the hundreds.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Sprout Social

MARCH 12, 2024

When looking for the right influencers to work with, consider how their political views will land with your target audience and reflect on your brand. Rokisky goes on, “We know creators, like anyone, have their own views and the right to express them. Which can work to your advantage.

Social Media 114

Social Media Social Marketing Media Planning 114

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Analytics and engagement dashboards: Measuring Success To measure the effectiveness of personalized engagement strategies, analytics and engagement dashboards offer a real-time view of our efforts.

Digital Asset Management 117

Digital Asset Management Personalization Enterprise Management Tagging 117

Sprout Social

DECEMBER 2, 2021

Parenting in what I like to call the “age of disruption” is no easy feat. View this post on Instagram. View our open roles and apply today. We are honored to be included this year alongside other notable companies who are prioritizing the health and well-being of parents and their families. Interested in joining #TeamSprout?

Best Practices 121

Best Practices Guidelines Template Communities 121

Launch Marketing

MARCH 6, 2024

For example, a 50-year-old executive and a successful actor might share similar demographics, such as age and financial status but require distinct approaches. Despite shared demographics, individuals with vastly different personalities respond divergently to the same message. Understanding the diverse spectrum of personalities is essential.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

SmartBug Media

FEBRUARY 17, 2023

After all, if you cater to both middle-aged men and children, you’re obviously not going to create the same shopping experience for them. Demographics consider age, gender, and job title to tailor messaging toward specific products and experiences.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Launch Marketing

NOVEMBER 15, 2023

Top-performing B2B blog posts earn an average of 100 social media shares and 50 organic search views every month. Personalization Matters In today’s digital age, personalization stands as a pivotal element in B2B social media marketing. It all depends on your target audience and product mix.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

SocialPilot

JANUARY 10, 2024

Women between the ages of 25 and 34 account for 29.1% Over 16% of Pinterest’s user base are women in the 18 to 24-year age group. With close to 1 billion video views each month, you can safely bet on video pins to connect with your audience. 60% of users log on to “view pictures” on Pinterest. 89% of U.S.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

SocialPilot

APRIL 22, 2024

Here’s a view of SocialPilot’s post scheduler: Industry Depending on your industry, your audience may vary quite significantly, so it’s difficult to just have an ‘always post on a Tuesday at 3 pm rule. Look at when you got the most views, the most likes, and the most comments.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Spiralytics

DECEMBER 5, 2022

Nostalgia helps people of all ages deal with their life transitions. According to Mintel , consumers aged 25-44 also said they enjoy things that remind them of their past. The video had 20 Million views in just 24 hours, and some even called it the “closure” they never thought they needed. Millennials spend around $2.5

Statistics 127

Statistics Examples Planning Advertising Agencies 127

SocialPilot

APRIL 25, 2024

It gives you a high-level overview of the last video, the top videos in 48 hours, recently uploaded videos, recent comment history, subscribers, views, watch time and revenue in the previous month, and the latest community tab posts. You can filter your videos based on age, copyright, description, made for kids, Title, views, and visibility.

Youtube 59

Youtube Copyright Ideal Customer Profiles Advertising Agencies 59

Envy

AUGUST 2, 2022

According to Forbes’ Nick Brucker, TikTok was used primarily in the 16 - 24 age bracket. Now however, TikTok caters to a wide range of ages with 45% in the 25 - 44 age bracket. They used this trending sound to showcase a feature of their software and received over 650,000 views! Are your target market on TikTok?

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

BOP Design

APRIL 14, 2021

According to research, the most popular social media platform between the ages of 30-64 is Facebook, while Instagram and YouTube are the most popular platform for the ages of 18-29 ( Source ). Out of the many social platforms, where will you be able to reach your target audience? Read more: Less is more with B2B social media.

Social Media 134

Social Media Paid Search Agency Media Companies 134

Blue Flame Thinking

SEPTEMBER 8, 2023

Your website is the most visible view of your brand and products or services. Analytics platforms such as GA4 allow you to create custom events for tracking user interactions such as button clicks, video views, and scrolling depth. Prospects and clients are visiting to learn more about you and engage.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Convince & Convert

DECEMBER 13, 2023

However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. The post Crafting Great Social Media Videos That Get Views appeared first on Convince & Convert.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Spiralytics

MARCH 13, 2024

With over 200 uploaded videos, her channel has gained a total of 766 million views. billion total views within just four years of launching her YouTube channel. billion views. Her magnetic personality, creative talent, and engaging storytelling have endeared her to audiences of all ages. Cong TV (@CongTheVlogger) – 11.7

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62