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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. LDW: Overall, the scores were quite low. for lead management to 3.35 for organization.

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Why Aggregation Is Not Distasteful

B2B Memes

What is it about aggregation that riles so many journalists? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive?

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SmartNews Best Practices

RebelMouse

SmartNews is a free news aggregator app for iOS and Android devices. It allows for algorithm-driven content discovery and provides users with the ability to save stories for later reading. RebelMouse offers an easy-to-use integration with SmartNews. FAQs Want to know more about SmartNews? Here are frequently asked questions about the channel.

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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce Marketing Cloud

Manual practices introduce errors into an organization’s data when employees mistakenly key in the wrong information. Stay up-to-date with change management best practices , and provide training and tutorials so that your team can become confident experts in its use.

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Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

He was a master aggregator, one who would certainly be accused of plagiarism if he was a 21st-century artist. As McNulty writes, what “we would call plagiarism today was considered borrowing back then, a practice cradled in the curriculum.” But the accusation would be false.

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Scraping vs. Aggregation: How To Share Others’ Content Fairly

Biznology

Like I’m doing now …) I’ll begin, though, by saying that I’m not a lawyer – I don’t even play one on TV – so any discussion of copyright is in lay terms, not meant as legal advise and is more of an observation about common online custom than the actual legal implications of any particular practice.

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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.