Data Strategy in an AI-First World: Here’s Where to Start
Salesforce Marketing Cloud
SEPTEMBER 7, 2023
de-duped, error-free, and labeled appropriately)? A robust data strategy defines the purpose for collecting the data, the type of data required, and the most effective methods for collecting, unifying, and activating it. Data strategy answers critical questions such as: Are you working with quality data (i.e. Where is the data sent to?
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