Free trial vs. demo: What’s more effective in B2B SaaS ads?
Martech
SEPTEMBER 5, 2024
Freemium: A free version is available, but more advanced features require a license. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. The ads offered either a free trial or a demo. The total spend on the ads was more than $20 million. Processing.
Let's personalize your content