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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Freemium: A free version is available, but more advanced features require a license. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. The ads offered either a free trial or a demo. The total spend on the ads was more than $20 million. Processing.

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Meta Makes It Easier To Run Cryptocurrency Ads via @sejournal, @MattGSouthern

Search Engine Journal

It's now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. The post Meta Makes It Easier To Run Cryptocurrency Ads appeared first on Search Engine Journal.

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5 tips for successfully adding martech to your stack

Martech

If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. For example, if you’re already using Adobe Analytics and Target, adding Sites may make things more seamless; but is your current website lacking? And to be fair, it sometimes is a smart move. Get MarTech!

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What’s New With Local Service Ads? 

DAGMAR Marketing

More Industries Can Use LSAs In March 2023, Google announced the launch of 5 additional categories to the Local Service Ads offerings, allowing over 70 different industries to utilize LSAs to grow their business. This means you’ve passed the licensing requirements and checks. How Do I Get Started with LSAs?

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Is Your Martech Platform Holding You Back? How to Recognize the Signs

Act-On

Licensing and Maintenance Fees : Complex platforms often come with hefty licensing fees that increase over time. The initial cost of purchasing a platform is just the beginning—hidden costs can quickly add up, straining your budget and reducing your overall return on investment.

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Curb introduces one-stop advertising solution 

Martech

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides.

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How Should I Market to Purchased Lists?

The Point

Such tactics are rarely effective, they can damage your brand, and they’re a sure-fire way to run afoul of data privacy laws (especially outside the US) or MAP license agreements, which generally prohibit marketing to anything but opt-in names. Re-market to those who click on ads but don’t complete a form. Click To Tweet.

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