Marketing Insider Group

OCTOBER 29, 2024

Although having a website is vital for businesses of all sizes, it’s only part of the process. You need customers to notice your site to succeed in your industry. Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content.

SEO 258

SEO Optimization Lead Scoring Lead Ranking 258

Vision Edge Marketing

OCTOBER 29, 2024

Search has played a pivotal role in the typical B2B customer buying journey , usually occurring in the awareness and consideration stages. Traditionally, customers have used search engines to identify potential solutions, content development, research suppliers, and compare products or services—but this step in the buying journey is changing. People are shifting from direct, keyword-focused searches to AI-driven, conversational queries because AI offers a more natural, efficient, and personalize

Marketing AI 312

Marketing AI Buy Marketing Analytics Tools Demand 312

Contently

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Sure!) No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.

User-Generated Content 153

User-Generated Content Paid Content Generation Branding 153

Sword and the Script | B2B

OCTOBER 29, 2024

Marketing programs allow you to scale your efforts without stressing your team or sacrificing quality; The fitness analogy fits here: when you first start going to the gym you can’t lift much, or run fast or far; but if you keep going, you can add more repetitions, weight and distance – and do it in less time One of the systemic challenges in marketing and PR is the focus on campaigns.

PR 135

PR Budget Programs Campaigns Ad Building 135

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

OCTOBER 29, 2024

In design school, I spent many nights seeking inspiration by pouring through biology books, wandering kitchenware stores or exploring empty playgrounds. As a student, I might have been looking for a novel concept for an identity system or a new look for a cookie box. My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst.

Creativity 122

Creativity Marketing & Strategy Paid Search Agency Act-On 122

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP. 1. A centralized hub for data and reporting The first and most obvious way to use a CDP is as your centralized hub for data and reporting.

Marketing Automation Services 120

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 120

ClearVoice

OCTOBER 29, 2024

Your sales team has just created a new pitch deck for that dream customer. Visually? It’s a masterpiece. Charts, graphics — the whole deal. It’s packed with the perfect selling points. But as soon as they start presenting, something’s off. (Sounds familiar, huh?!) The tone? Way too formal. It feels like legal jargon, not a pitch for an exciting, innovative product.

Guidelines 88

Guidelines Training Branding Brand Identity 88

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard for brands to be heard during the critical holiday shopping season. This is especially true in swing states where CPM has risen significantly. This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital.

Cost Per Thousand 118

Cost Per Thousand Spending Paid Search Agency Cost 118

Litmus

OCTOBER 29, 2024

Litmus Live is well underway and we’re loving it. With sessions from 36 industry thought leaders to over 6,000 registrants, this might just be our best conference yet. If you aren’t familiar, Litmus Live is an annual email conference dedicated to all things email. This year’s event puts the spotlight on lifecycle marketing—and it’s where some of the brightest minds in email connect each year to get insights, gather inspiration, and connect with fellow email geeks.

Marketing AI 84

Marketing AI Word of Mouth Ad Frequency Conference 84

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Martech

OCTOBER 29, 2024

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. Now in its fifth year, MAICON attracted over 1,100 people interested in AI’s rapid progress and potential. Industry experts like Paul Roetzer, Adam Brotman and Andy Sack shared insights and the unveiling of OpenAI’s new model, “Strawberry,” added a sense of urgency to the event.

Marketing AI 116

Marketing AI Urgency Marketing RFP Lead Ranking 116

Heinz Marketing

OCTOBER 29, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, one of our specialties is marketing orchestration : defining the process of go-to-market. One of the aspects of marketing orchestration is defining the roles and responsibilities of all involved in the go-to-market process. For our clients, we have had the opportunity to implement both DACIs and RACIs.

Lead Ranking 89

Lead Ranking Consulting Work Management Deliverability 89

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades.

Top of Funnel 115

Top of Funnel Marketing AI Paid Search Agency Companies 115

Oktopost

OCTOBER 29, 2024

In this episode, Niki Kostova, Head of Social Media at SUSE, shares her top tips for B2B video content–from topic selection to ideal video length – all while keeping people at the heart of her strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Video marketing is one of the most effective ways to connect with your audience and influence decision-making.

Video Marketing 83

Video Marketing B2B Content Storytelling 83

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Martech

OCTOBER 29, 2024

Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert.

eCommerce 112

eCommerce Webinar Metrics Marketing & Strategy Content 112

Salesforce Marketing Cloud

OCTOBER 29, 2024

Have you ever tried to piece together data to get a better understanding of your customer’s preferences? You have demographic data, a handful of website visits, and maybe some purchase history. But when you try to connect the dots, the picture is blurry. You can see glimpses of who your customer is, but you’re missing the bigger picture. This scenario is a common challenge for many marketers.

Ideal Customer Profiles 72

Ideal Customer Profiles Profiling Work Management Marketing Management 72

SendX

OCTOBER 29, 2024

If you have an email marketing list , there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we will be looking at strategies you can use to help you increase email response rates.

Response Rate 195

Response Rate Marketing & Strategy Email Marketing Positioning 195

sagefrog

OCTOBER 29, 2024

The rapid rise of large language models (LLMs) has transformed how people search, creating new challenges in visibility for marketers. Unlike traditional search engines, which present a list of links, generative engines synthesize answers from multiple sources into a single, structured response. Considering this shift, integrating generative engine optimization (GEO) into your digital marketing strategy can be transformative, especially as AI-driven search engines become more popular.

Optimization 64

Optimization Generation Long Tail Marketing User-Generated Content 64

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

SmartBug Media

OCTOBER 29, 2024

Your CRM is crucial for so much more than maintaining good relationships with your customers. A well-dialed CRM, such as HubSpot, can not only help you manage relationships with customers but also streamline internal sales processes to maximize growth. Beyond understanding your buyer’s journey, and after integrating all the applications you use to collect and analyze data, what else can you do to make the most of your CRM?

Hubspot 64

Hubspot Features CRM Deliverability 64

US Data Corporation

OCTOBER 29, 2024

Successful marketing hinges not just on knowing your audience, but also on understanding the economic context that shapes their purchasing behavior. Regularly tracking economic indicators such as GDP growth, unemployment rates, interest rates, and consumer confidence empowers brands to pivot their marketing strategies, embrace data-driven decisions, and ultimately create campaigns that resonate, even as economic conditions evolve.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Purchase Marketing 52

seo.co

OCTOBER 29, 2024

As a corporate or business lawyer, your focus is on helping clients navigate the complex world of business transactions, governance, and legal disputes. But in today’s competitive landscape, you need more than just expertise – you need visibility. And with most potential clients turning to Google for legal advice and services, search engine optimization (SEO) is one of the most effective ways to increase your online presence and grow your client base.

SEO 52

SEO Practices Long Tail Marketing Lead Scoring 52

B2B Marketing Exchange

OCTOBER 29, 2024

The #B2BMX team recently gathered in metro-Atlanta alongside hundreds of passionate B2B marketers for B2B Marketing Exchange East 2024. This year’s event was packed with actionable insights and invaluable networking opportunities, featuring high-caliber speakers and sessions focused on harnessing AI, optimizing account-based marketing, and meeting the evolving demands of today’s B2B buyers.

Account Based Marketing 52

Account Based Marketing ABM Lead Gen Demand 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

EveryoneSocial

OCTOBER 29, 2024

LinkedIn recently announced that it’s discontinuing its My Company and Employee Advocacy tabs in November, and it’s not the first time that LinkedIn has stepped back from the advocacy space. Years ago, LinkedIn had its own employee advocacy product called LinkedIn Elevate, but ultimately the social network decided to discontinue that as well. (Actually, when LinkedIn did that, the company redirected traffic from Elevate to EveryoneSocial!

Linkedin 62

Linkedin Social Networks User-Generated Content Traffic 62

PureB2B

OCTOBER 29, 2024

From key demand generation metrics to strategies, learn how to enhance the accuracy of your demand generation reporting.

Demand Generation 133

Demand Generation Demand Generation 133

Walker Sands

OCTOBER 29, 2024

October is Cybersecurity Awareness Month, a time for both businesses and individuals to reflect on the importance of remaining vigilant in our increasingly digital world. As cyber threats continue to evolve and intensify, the cybersecurity industry must also adapt its approach to communicating and engaging with customers and prospects to stay ahead of the game.

Trends 49

Trends Phishing Media Opinions 49

US Data Corporation

OCTOBER 29, 2024

Gamification integrates interactive, game-like elements into marketing campaigns, that brands can use to engage audiences on a deeper level, creating an enjoyable experience rather than a passive message. By using strategies like quizzes, rewards systems, and interactive challenges, gamified content turns subscribers into active participants who look forward to brand interactions.

Customer Satisfaction 52

Customer Satisfaction Content Loyalty Interactive Marketing 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Experiture

OCTOBER 29, 2024

Imagine this: You're scrolling through your email inbox. Among the flood of generic-looking messages, one stands out. It’s a personalized offer from a brand you love, addressing you by name and recommending products based on recent purchases. It’s as if they used a barometer to gauge your exact tastes – the brand truly understands your [.] The post Why First-Party Data Matters in a Privacy-First World appeared first on Experiture.

Privacy 52

Privacy Purchase Personalization Branding 52

Ahrefs

OCTOBER 29, 2024

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in.

Statistics 119

Statistics Curation Internet Marketing Marketing 119

Bannersnack

OCTOBER 29, 2024

6 minutes read Finding the right Instagram target audience is essential when talking about social media marketing success in 2024. The platform now has over 2 billion monthly active users worldwide, making it vital for businesses to know who they want to reach. According to a survey by Statista, Instagram needed 11.2 years to hit this milestone, showing how steadily it has grown into a major marketing platform.

Practices 52

Practices Social Media Customer Surveys Social Marketing 52