Tue.Oct 29, 2024

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Why SEO Optimization is Crucial for Your Website’s Long-Term Success

Marketing Insider Group

Although having a website is vital for businesses of all sizes, it’s only part of the process. You need customers to notice your site to succeed in your industry. Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content.

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AI’s Impact on Customer Buying Journeys Demands a New Content Approach

Vision Edge Marketing

Search has played a pivotal role in the typical B2B customer buying journey , usually occurring in the awareness and consideration stages. Traditionally, customers have used search engines to identify potential solutions, content development, research suppliers, and compare products or services—but this step in the buying journey is changing. People are shifting from direct, keyword-focused searches to AI-driven, conversational queries because AI offers a more natural, efficient, and personalize

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8 Strategies To Help You Increase Email Response Rates

SendX

If you have an email marketing list , there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we will be looking at strategies you can use to help you increase email response rates.

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Composable CDP is Dead

Customer Experience Matrix

Composable CDP is Dead. Sure, it’s a clickbait headline. But how else to gain attention on a topic that’s over-saturated with hype? Of course, I would never say something untrue just to gain attention. So let me clarify exactly what’s deceased. It isn’t composability or CDP, or the vendors who have adopted the “composable CDP” label. What’s dead is “composable CDP” as a distinct category of software.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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How B2B Brands Can Leverage User-Generated Content

Contently

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Sure!) No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.

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Essentials of Demand Generation Reporting for Future Readiness

PureB2B

From key demand generation metrics to strategies, learn how to enhance the accuracy of your demand generation reporting.

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58 Affiliate Marketing Statistics for 2024

Ahrefs

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in.

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5 steps to marketing innovation with creative problem-solving

Martech

In design school, I spent many nights seeking inspiration by pouring through biology books, wandering kitchenware stores or exploring empty playgrounds. As a student, I might have been looking for a novel concept for an identity system or a new look for a cookie box. My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst.

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The Future of Marketing: AI and Human Collaboration in Content Strategy

Content Standard

Campaign planning can often feel like an uphill battle. Overwhelmed by fragmented data, manual processes, and instinct-driven decisions, many marketers find themselves wasting time and missing valuable opportunities. In recent months, I’ve had countless conversations with CMOs who express frustration over outdated methods that hold their teams back.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 ways jump start AI adoption

Martech

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. Now in its fifth year, MAICON attracted over 1,100 people interested in AI’s rapid progress and potential. Industry experts like Paul Roetzer, Adam Brotman and Andy Sack shared insights and the unveiling of OpenAI’s new model, “Strawberry,” added a sense of urgency to the event.

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Lights, Camera, Action! How to Create Winning B2B Video Content

Oktopost

In this episode, Niki Kostova, Head of Social Media at SUSE, shares her top tips for B2B video content–from topic selection to ideal video length – all while keeping people at the heart of her strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Video marketing is one of the most effective ways to connect with your audience and influence decision-making.

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Political ad spending shifts regional CTV costs for brands

Martech

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard for brands to be heard during the critical holiday shopping season. This is especially true in swing states where CPM has risen significantly. This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital.

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3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

Content Marketing Institute

It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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12 ways to use a customer data platform

Martech

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP. 1. A centralized hub for data and reporting The first and most obvious way to use a CDP is as your centralized hub for data and reporting.

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58 Affiliate Marketing Statistics for 2024

Ahrefs

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in.

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Your audience isn’t who you think — AI knows better by Plus Company

Martech

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades.

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HubSpot's Acquisition of Clearbit: A One-Year Retrospective

CMSWire

Looking back on the data infusions and recent artificial intelligence implementations. Continue reading.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How content is critical to a winning ecommerce strategy by Edna Chavira

Martech

Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert.

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Operational Customer Profile: The Missing Piece to Your Customer Marketing Puzzle

Salesforce Marketing Cloud

Have you ever tried to piece together data to get a better understanding of your customer’s preferences? You have demographic data, a handful of website visits, and maybe some purchase history. But when you try to connect the dots, the picture is blurry. You can see glimpses of who your customer is, but you’re missing the bigger picture. This scenario is a common challenge for many marketers.

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5 Underused Features of HubSpot Sales Hub

SmartBug Media

Your CRM is crucial for so much more than maintaining good relationships with your customers. A well-dialed CRM, such as HubSpot, can not only help you manage relationships with customers but also streamline internal sales processes to maximize growth. Beyond understanding your buyer’s journey, and after integrating all the applications you use to collect and analyze data, what else can you do to make the most of your CRM?

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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce Marketing Cloud

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. This was a huge shock — but as my company’s VP of global technical support, I quickly saw an opportunity to improve our technology. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Generative Engine Optimization: The Future of Search

sagefrog

The rapid rise of large language models (LLMs) has transformed how people search, creating new challenges in visibility for marketers. Unlike traditional search engines, which present a list of links, generative engines synthesize answers from multiple sources into a single, structured response. Considering this shift, integrating generative engine optimization (GEO) into your digital marketing strategy can be transformative, especially as AI-driven search engines become more popular.

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4 Ways to Build an Effective Center of Excellence

Salesforce Marketing Cloud

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. But there’s a catch. Most of these projects don’t hit their goals due to hurdles like misalignment, technical debt, siloed teams, and a “one and done” mindset. In fact, firms spend $1.3 trillion on digital transformation programs annually with the goal of driving efficiency.

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LinkedIn Steps Back From Advocacy Once Again

EveryoneSocial

LinkedIn recently announced that it’s discontinuing its My Company and Employee Advocacy tabs in November, and it’s not the first time that LinkedIn has stepped back from the advocacy space. Years ago, LinkedIn had its own employee advocacy product called LinkedIn Elevate, but ultimately the social network decided to discontinue that as well. (Actually, when LinkedIn did that, the company redirected traffic from Elevate to EveryoneSocial!

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Sonos Pledges Change After App Outrage – But Is It Too Late?

CMSWire

Sonos vows major CX improvements after its app debacle. Will new commitments restore trust or is it too late? Continue reading.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Use Economic Indicators to Shape Your Marketing Strategy

US Data Corporation

Successful marketing hinges not just on knowing your audience, but also on understanding the economic context that shapes their purchasing behavior. Regularly tracking economic indicators such as GDP growth, unemployment rates, interest rates, and consumer confidence empowers brands to pivot their marketing strategies, embrace data-driven decisions, and ultimately create campaigns that resonate, even as economic conditions evolve.

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5 Ways to Protect Your Search Budget From the New Google

CMSWire

Maximize your marketing budget with effective Google Ads optimization strategies that prioritize performance and protect your brand’s interests. Continue reading.

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Gamification – How to Engage with Interactive Content

US Data Corporation

Gamification integrates interactive, game-like elements into marketing campaigns, that brands can use to engage audiences on a deeper level, creating an enjoyable experience rather than a passive message. By using strategies like quizzes, rewards systems, and interactive challenges, gamified content turns subscribers into active participants who look forward to brand interactions.