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Microsoft Ads: Reach Success With The Future Of Ad Exchanges - Ep. 273 via @sejournal, @lorenbaker

Search Engine Journal

The post Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast] appeared first on Search Engine Journal. New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast.

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OpenX Ad Exchange Fined By FTC For Targeting Toddlers via @sejournal, @martinibuster

Search Engine Journal

OpenX Ad Exchange fined $2 million dollars for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences The post OpenX Ad Exchange Fined By FTC For Targeting Toddlers appeared first on Search Engine Journal.

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Samsung Ads introduces new CTV ad types

Martech

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. New ad units. Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source.

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Why you should analyze your SSP+Ad Exchange platform’s performance

Smartyads

If you have your own SSP+Ad Exchange platform, you've probably wondered how you should measure its effectiveness and what characteristics you should pay attention to. And if you're not asking yourself these questions, it's about time to start. And in this short article, we will explain why.

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Ad Network vs. Ad Exchange: Key Differences and Similarities

Martech Advisor

Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. Ad Network vs. Ad Exchange: Everything You Need to Know. Definition.

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How to maximize net profit on your WL Ad Exchange using the dynamic margin feature

Smartyads

You probably remember that recently we’ve delivered a very massive upgrade of WLS SSP and Ad Exchange 2.2. In the blog post devoted to this upgrade, we tried to deliver the essence of the new features that we equipped your system with. We listed the new functionality and described.

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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

Amazon Prime is switching to an ad-supported business model in 2023. Will audiences still choose streaming if they have to watch ads to do so? Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television.