Marketing Insider Group
OCTOBER 28, 2024
Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value. With the right optimization techniques, you can refine your targeting, improve ad performance, and increase the efficiency of your marketing budget.
Martech
OCTOBER 28, 2024
Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.
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Sprout Social
OCTOBER 28, 2024
Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis.
Martech
OCTOBER 28, 2024
Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Here’s the email in question for reference. While the names have been hidden to protect privacy, the situation still reflects a poor experience for everyone involved.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Trade Press Services
OCTOBER 28, 2024
As more writers use generative artificial intelligence (GenAI) to create, some editors are taking steps to make sure they don’t. This often comes in the form of AI detectors. It’s understandable that editors want to guarantee accuracy and avoid machine-content generated that may lack credibility. Plus, they don’t want to lose the human touch that resonates with their readers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Acrolinx
OCTOBER 28, 2024
With the rise of fake news and misinformation , people have come to crave honesty and authenticity from the brands they support. Frankly, it’s only logical — as our customer experiences become more virtual, we hunger for something more genuine. And with the introduction of generative AI , that need has only magnified. And don’t be misled. In an era of post-truth, your customers are informed, socially aware, and most importantly, empowered.
Salesforce Marketing Cloud
OCTOBER 28, 2024
You’ve heard about AI agents that can take on tasks and innovate at companies in ways we never thought possible. But what can they do for you? How can they save your company money and make your operations more efficient? How will they shape the future? If you’re asking these questions, you’re an Agentblazer. And there’s a whole community of folks like you who want to connect and learn.
Thinkers360
OCTOBER 28, 2024
Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these experts! Announcing the Thinkers360 Top Voices Latin America 2024 We are thrilled to introduce the second annual Thinkers360 Top Voices Award, a prestigious recognition that celebrates the outstanding contributions of our thought leaders within the Thinkers360 community.
ClickDimensions
OCTOBER 28, 2024
Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you can’t ignore it! With well over half of the world’s population now actively using at least one platform, organizations need to be incorporating social media into their overall marketing strategy…and they need to be doing it well. Social is now a vital component of every marketing campaign so let’s take a look at four major benefits it can help to deliver. 1.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Interactions
OCTOBER 28, 2024
Given the changes in buyer behaviors, I’ve become a bit obsessed with the B2B buyer journey. The whole thing. Not just as related to a specific campaign, but across as many channels and touchpoints as possible. We need visibility. Especially given the shift in buyers wanting to self-educate, preferring digital interactions, and pushing vendors to the end of their process.
FunnelEnvy
OCTOBER 28, 2024
On July 1, 2024, Google officially sunsetted its Universal Analytics (UA) service. The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is a pivotal change for B2B marketing professionals, particularly those focused on lead generation in the SaaS sector. While any major change can be confusing at first, transitioning from Universal Analytics to GA4 introduces a more robust and flexible framework for future growth.
Salesforce Marketing Cloud
OCTOBER 28, 2024
Delivering an exceptional customer experience hinges on unifying interactions across every touchpoint. Yet, many brands struggle with fragmented data spread across systems, channels, and clouds. Salesforce Data Cloud solves this challenge by ensuring a consistent customer data sync across all platforms. This allows brands to deliver personalized experiences in real time, no matter how or where a customer interacts with the brand.
MarketJoy
OCTOBER 28, 2024
Unlock the secrets to successful outbound marketing strategies with our top three essential tips: stand out with bold tactics, foster collaboration for continuous improvement, and develop the patience required for long-term success. Discover how to transform your outbound efforts into powerful growth engines. Outbound marketing strategies are a key tool for businesses looking to expand their reach and connect with potential customers.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Salesforce Marketing Cloud
OCTOBER 28, 2024
About 20% of the world’s population is neurodiverse – and I’m one of those people. When I come across Salesforce pages and forms that are dense with fields and lack an easy-to-follow structure, it hurts my brain. And then the UX designer in me snaps to attention, listing all the ways to make the user experience better and more accessible – for everyone.
Directive Agency
OCTOBER 28, 2024
To understand the true value of LinkedIn and Google advertising for B2B SaaS brands, we took a deep dive into a sea of data-driven insights. By analyzing $55 million in Google and LinkedIn ad spend from leading B2B SaaS players like Outreach, Super Metrics, and AWS—we unearthed some pretty eye-opening insights. Drilling down into this level of ad spend has certainly refreshed our perspective on paid media for B2B SaaS brands , and we’re going to share our discoveries with you right now. 1.
Valasys
OCTOBER 28, 2024
The holiday season is a time for businesses to connect with their audience through means like customized calendars. These calendars combine practicality with marketing appeal by incorporating company branding and seasonal promotions in their designs to engage customers year-round. This article delves into the use of calendars in holiday advertising strategies.
Directive Agency
OCTOBER 28, 2024
While some B2B SaaS marketing spokespeople believe that Google Ads is a fading paid advertising touchpoint, it’s still alive and well. You just have to utilize it effectively. According to recent data , Google Ads click-through rates are on the rise across industries. Plus, around 80% of users interact with Google Ad content on an almost daily basis.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
SWZD
OCTOBER 28, 2024
Discover strategies to earn tech buyers' trust during the consideration phase, with insights from Aberdeen.
Televerde
OCTOBER 28, 2024
Previously Published on SalesandMarketing.com Artificial intelligence has become one of the most transformative forces in modern business. Much like the advent of the internet, AI is reshaping how organizations manage and analyze data, providing insights that drive strategy and decision-making. For those of us in sales and marketing, the question isn’t whether AI is essential, it’s whether we’re truly maximizing its potential.
Brandwatch Marketing
OCTOBER 28, 2024
On TikTok, timing is everything. Learn the best time to post your TikTok videos to reach new followers and engage with your audience.
CMSWire
OCTOBER 28, 2024
A recent NICE webinar explored the ways to best equip agents with AI-powered tools to improve the customer experience. Continue reading.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
ClickDimensions
OCTOBER 28, 2024
Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! With well over half of the worlds population now actively using at least one platform, organizations need to be incorporating social media into their overall marketing strategyand they need to be doing it well. Social is now a vital component of every marketing campaign so lets take a look at four major benefits it can help to deliver. 1.
CMSWire
OCTOBER 28, 2024
Understanding consumer shopping behavior can transform your marketing strategy. Discover how recognizing different shopping modes creates better CX. Continue reading.
Outgrow
OCTOBER 28, 2024
Nespresso Coffee Profiler: Discover Your Perfect Coffee Match With countless coffee varieties and brewing methods available today, finding your perfect cup can be overwhelming. Whether you’re an espresso lover, a fan of smooth lattes, or someone exploring coffee for the first time, the array of options can leave you wondering where to begin. The Nespresso Coffee Profiler quiz is designed to do just that.
CMSWire
OCTOBER 28, 2024
Stepping into the role of chief marketing officer? Find out how to make a lasting impact in your first 100 days with these actionable strategies. Continue reading.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Salesforce Marketing Cloud
OCTOBER 28, 2024
In deep learning, there are two very different ways to process input (like an image or a document). Typically, images are processed all at once, with the same kind of computation happening for every part of the image simultaneously. But researchers have usually assumed that you can’t do this for text data: that you need to process it the way people read text: word by word, from the beginning to the end, taking context into account as you go.
ClearVoice
OCTOBER 28, 2024
When it comes to mergers and acquisitions (M&As), investment banks are battling more than just their competitors. They’re navigating a maze of decision-makers, regulations, and the constant pressure to stand out in a crowded market. The challenge? Targeting the right audience, differentiating themselves, and staying compliant — all while creating content that actually moves the needle.
Salesforce Marketing Cloud
OCTOBER 28, 2024
We introduce the Dynamic Coattention Network, a state of the art neural network designed to automatically answer questions about documents. Instead of producing a single, static representation of the document without context, our system is able to interpret the document differently depending on the question. That is, given the same document, the system constructs a different understanding depending on the question (e.g. which team represented the NFC in Superbowl 50, who scored the touchdown in
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