BOP Design
AUGUST 8, 2024
What makes a B2B brand a “leader” in its industry? It’s not the amount a company spends on advertising, or its ability to keep up with the latest TikTok trends. And it’s definitely not as easy as putting the word “leader” in a website hero image. Okay, so what actually makes a leading B2B brand? The post How These 20 B2B Brands Made It to the Top appeared first on Bop Design.
Trade Press Services Newsletter
AUGUST 1, 2024
One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. Whether it’s a large corporation vying for a lucrative contract or a startup seeking qualified investors, the currency of trust is essential for success. Why? People, especially in the B2B world, buy from brands they trust. They want to know that the brands they support understand their pain points and can deliver real value.
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Sword and the Script | B2B
AUGUST 13, 2024
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. That may be a good enough reason to try. In a space that’s long been accused of sounding similar, a little creative flare inherently will set one brand apart in a sea of sameness.
Marketing Insider Group
AUGUST 20, 2024
Your audience will often form its first impressions of your company through the written content you produce, so ensuring your work is error-free before releasing it to the masses is critical. Content proofreading, the meticulous process of reviewing and correcting written material, is crucial in presenting polished and professional communication. Proofreading is incredibly important for content creators because they’re trying to reach as many of the world’s 5.44 billion active internet users as
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Webbiquity
AUGUST 26, 2024
Contributed post. Artificial Intelligence (AI) has rapidly become woven into the fabric of our daily lives, subtly shaping how we interact, work, and even think. From the moment we unlock our phones to the tailored ads that follow us across the web, the effects of AI are everywhere. Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
AUGUST 19, 2024
Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com had to let go of staff. In this case, it was 15 people, which is about 40% of the headcount. These posts are met with a wide range of emotions, which is understandable. I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual.
CMSWire
AUGUST 7, 2024
Autonomy, relatedness and mastery are three important keys to unlocking the value of AI coupled with personalization and composable marketing technology. Continue reading.
Martech
AUGUST 26, 2024
Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here are five of the most important developments. 1. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves.
Contently
AUGUST 16, 2024
Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Marketing Insider Group
AUGUST 27, 2024
As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.
Webbiquity
AUGUST 20, 2024
It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. But there are digital marketing steps you can take to make the best of this ongoing change. Photo credit: Andrea Piacquadio on Pexels The precise magnitude of the impact that artificial intelligence (AI) results from Google’s Gemini and Bing’s Copilot (or whatever they’ve renamed it by the time you read this) will vary greatly across websites.
The Forward Observer
AUGUST 2, 2024
The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal About the Book Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The Consumer Behaviour Book combines elements of economics and psychology to help you understand how and why consumers behave the way they do.
SendX
AUGUST 8, 2024
Latin America (LATAM) has emerged as a thriving market for gambling, casinos, and iGaming, with Brazil leading the charge in regulatory developments and market potential. As the industry evolves rapidly, it's crucial to stay informed about the latest trends and changes. In this blog, we'll explore six key developments shaping the LATAM gambling landscape, with a particular focus on Brazil's ambitious regulatory timeline and market growth projections.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Tomorrow People
AUGUST 27, 2024
Segmentation, targeting, and positioning often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Unfortunately, this can lead to unpromising results, such as stagnant growth, poor sales pipelines, high customer churn, and poor ROI. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments.
Convince & Convert
AUGUST 23, 2024
“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand?
Marketing Insider Group
AUGUST 26, 2024
AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experi
Webbiquity
AUGUST 28, 2024
Contributed post. If your brand reputation isn’t quite as strong as it could be, or if your business is starting to feel an impact from negative online reviews, the good news is that doing something about it is easier than ever. Here are seven steps you can take today to turn the situation around and build a stronger brand. Image credit: Christina Morillo on Pexels Focus on Being Authoritative The first action is to focus on being authoritative.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
The Forward Observer
AUGUST 9, 2024
The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane About the Book Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.
SendX
AUGUST 30, 2024
eCommerce marketers are always hustling around the clock.
Tomorrow People
AUGUST 5, 2024
Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. But if you get it wrong, the effects can be disastrous. This article shares five essential recommendations that all marketers should consider when positioning their products.
Convince & Convert
AUGUST 16, 2024
Ah, the modern workplace. For remote and hybrid teams, that means the reduction or absence of stressful commutes, uncomfortable business attire, and food stolen from the communal fridge. Adios to smells of microwaved fish or burnt popcorn, too… score ! Now, we juggle the still-somewhat-new aspects of leading teams that are spread out across different time zones and work settings.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
AUGUST 5, 2024
You’ve launched your paid media campaign. Ads are running, money is spent, but now comes the million-dollar question: Is it working? Analyzing paid media performance isn’t just a good idea; it’s essential. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy.
Webbiquity
AUGUST 27, 2024
Contributed post. Navigating the competitive landscape of marketing employment requires a standout resume. However, many marketers—even the most creative ones—often stumble when crafting this crucial document. Image credit: cottonbro studio on Pexels Recruiters, who sift through countless applications, have identified several common pitfalls that many marketers fall into.
Zoominfo
AUGUST 27, 2024
Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively. This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers.
Oktopost
AUGUST 6, 2024
In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you’ll never view repurposing the same way again. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “People don’t post enough on LinkedIn, we post 3-5 times a day. Let’s say you post 3 times a week and get 50 engagements on each, and I post 35 times a week and get 20 engagements on each of those posts, I’ve stil
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Tomorrow People
AUGUST 20, 2024
Competing within an existing market is not always easy. According to organizational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. In this article, we’ll focus on the last of the three. Obviously, succeeding in the realm of competitors requires business intelligence.
Convince & Convert
AUGUST 29, 2024
Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical , the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms ( hello, Threads! ), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an underrated platform where over two billion people actively spend their time each month: YouTube.
Marketing Insider Group
AUGUST 13, 2024
Content marketing is vital for all businesses because it helps their message reach its intended audience. Travel companies are no different, as they can use this method to captivate and inspire globetrotters planning their next vacation. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.
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