Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.

B2B Marketing 310

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 310

The Forward Observer

JULY 19, 2024

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White About the Book Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and poorly executed; understanding how to harness its potential provides a strong competitive advantage.

Advertisements 275

Advertisements Advertising Buyer Personas Click Rate 275

Marketing Insider Group

JULY 30, 2024

Understanding your customers is critical because you need to give them what they want to keep them coming back. Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers.

Ethics 234

Ethics Customer Satisfaction Privacy Marketing Management 234

Convince & Convert

JULY 31, 2024

When Open AI released ChatGPT 3.5 at the end of 2022, and I saw its capabilities, I had one dark prediction. I was sure we’d see a significant impact on the job market as corporations saw the platform’s capabilities and pursued the efficiencies at scale that these large language models (LLMs) can certainly achieve. Corporations are known for ruthlessly pursuing efficiencies to increase profits and reward shareholders, right?

Paid Search Agency 145

Paid Search Agency Business Lead Ranking Advertising Agencies 145

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Oktopost

JULY 9, 2024

Passionate about creating authentic and entertaining social-first content, Kaylin Balderrama joined us on Behind the Post to share how her innovative social strategy has grown Bazaarvoice’s followers by 16,000 since December. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “In the last year, we have gained a little over 18,000 followers on social.

Social Media 141

Social Media Media B2B Youtube 141

RebelMouse

JULY 17, 2024

Publishers are feeling the squeeze across organic search lately, and now there’s data to prove just how much Google’s dominance is growing. A new joint study by SparkToro and Datos analyzed Google search behavior in 2024 so far, with a focus on what happens after users search. The study leveraged a multimillion clickstream panel, which means it was able to track the sequence of clicks from millions of users after they started a search query.

Studies 138

Studies Google Guidelines Lead Ranking 138

The Forward Observer

JULY 12, 2024

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb About the Book Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.

Work Management 271

Work Management Touchpoints Click Rate Amazon 271

Marketing Insider Group

JULY 16, 2024

A well-crafted business proposal can be the key to unlocking countless opportunities. Whether you’re aiming to secure funding, sell your business, or forge a new partnership, a business proposal is a crucial document that outlines your plans and persuades others to support your vision. Essentially, a business proposal is a formal document that presents your business idea, strategy, and financial projections to potential stakeholders.

Marketing Proposals 234

Marketing Proposals Business Planning Analysis 234

SWZD

JULY 19, 2024

Getting visibility into the dark funnel is noEffectively combining Account-based marketing (ABM) methodologies and real-time account intelligence is the winning formula for outshining competitors and staying ahead in B2B Marketing.w easier with these five behind-the-firewall sources of demand generation.

Account Based Marketing 126

Account Based Marketing ABM Demand Generation Marketing Funnels 126

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Oktopost

JULY 8, 2024

Social media has become the preferred channel for B2B brands and customers to communicate and engage with one another. After all, having meaningful conversations on social media is what connects people and brands. Whether it’s to feel more connected, access quick responses to questions, or feel part of a community, social media’s casual and convenient nature usually offers a more personalized and familiar experience for B2B buyers looking to connect.

Effectiveness 130

Effectiveness Customer Satisfaction Social Media Training 130

Martech

JULY 29, 2024

Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.

Marketing AI 138

Marketing AI Branding Brand Identity Digital Transformation 138

CMSWire

JULY 11, 2024

Custom and Stock Avatars on TikTok offer endless AI-driven, multi-lingual and personalized content possibilities for influencers and brands to engage audiences. Continue reading.

Personalization 127

Personalization Branding Brand Identity Content 127

BOP Design

JULY 17, 2024

Once upon a time, they were called Bing Ads…but now they are just Microsoft Ads. However, many B2B marketers still refer to them as “Bing Ads” because they are shown in the Bing search engine (among other places). As a marketer for a B2B firm, you may be wondering if Microsoft Ads are worth the. The post Are Microsoft Ads the Next Frontier for B2B Marketers?

B2B Marketing 119

B2B Marketing Ads B2B Marketing 119

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ahrefs

JULY 31, 2024

Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of 93.

Domain 120

Domain Link Building Content Ad Building 120

33Across

JULY 24, 2024

33Across today announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data capabilities with Index Exchange’s curated, premium inventory via Index Marketplaces, media buyers can. The post 33Across Launches New Marketplace on Index Exchange to Enhance Sell-Side Audience Targeting appeared first on 33Across.

Curation 115

Curation Media Companies 115

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. But just because they are already interested in your brand doesn’t mean they don’t need your attention to turn into high-quality leads. The average B2B buyer interacts with a brand 36 times before purchasing a product or service. Creating more opportunities for buyer-led engagement might be a better way to move buyers down the funnel than harvesting contact information so you can reach out with a

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Martech

JULY 1, 2024

You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).

Marketing Management 140

Marketing Management Privacy Lead Scoring Lead Ranking 140

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

JULY 31, 2024

There is an abundance of resources available to help small business marketers successfully advertise to their target audiences. Continue reading.

Small Business Marketing 128

Small Business Marketing Advertisements Advertising Business 128

Thinkers360

JULY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Generative AI for 2024. Congratulations to all our Generative AI influencers who participated! Top 50 Global Thought Leaders and Influencers on Generative AI 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Ahrefs

JULY 31, 2024

To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that an SEO manager’s job largely revolves around management (who knew!?).

SEO 120

SEO Linkedin 120

Salesforce Marketing Cloud

JULY 2, 2024

In a world where advances in artificial intelligence (AI) happen seemingly on a daily basis, you might wonder whether books about AI are rendered obsolete before they can even reach bookshelves. While there’s no slowing down the pace of innovation, slowing down to read a book can be the best way to gain a deeper understanding of complex ideas. The books on this list offer perspective from some of the industry’s most prominent leaders and thinkers, illuminating the history of AI, the current land

Opinions 119

Opinions Education Analysis Training 119

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Oktopost

JULY 2, 2024

In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. Yet, I would like to debate the actual value of intent signals actual value and effectiveness. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?

Intent Signal 118

Intent Signal Trust Marketing Communities Intent 118

Martech

JULY 24, 2024

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

Campaigns 129

Campaigns Work Management Budget Programs Sample 129

Content Marketing Institute

JULY 10, 2024

Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.

Youtube 117

Youtube Social Media Google Media 117

Thinkers360

JULY 21, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. Congratulations to all our Finance influencers who participated! Top 50 Global Thought Leaders and Influencers on Finance 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

seo.co

JULY 10, 2024

It’s not easy to build a successful SEO strategy. That’s true even if you have decent domain authority and some SEO experience to start with. That’s why SEO consultants exist. These talented professionals often have years, if not decades of SEO experience – and the business acumen and communication skills to use that experience to transform organizations like yours.

Consulting 111

Consulting SEO Paid Search Agency Best Practices 111

Salesforce Marketing Cloud

JULY 19, 2024

If you’ve ever chatted with an online customer support agent or asked Siri what the official state bird of Rhode Island is, you’ve interacted with a chatbot. These handy digital assistants are great at answering simple questions and performing basic tasks, but in the era of generative artificial intelligence (AI), they can feel pretty limited. Ask Siri for a list of your most important sales prospects by region and it’ll probably offer to Google it for you.

Marketing AI 111

Marketing AI Work Management Marketing Management User-Generated Content 111

ClearVoice

JULY 24, 2024

Finding ways to engage with Gen Z can be uniquely challenging for marketing professionals. Maybe your content comes across as too cheugy. Maybe you don’t even know what cheugy means. (FYI, it’s used to describe something cringey or too try-hard.) Gen Z is a huge demographic with a lot of buying power, so it’s vital for content marketers to get it right.

Marketing AI 108

Marketing AI Content Marketing Enterprise Management Paid Search Agency 108