112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. You can add as many callouts as you want but usually, 4 or 6 will show in a single ad.

8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet.

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Guide to mobile advertising: Types of ads and main platforms


With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. Why mobile advertising? What is mobile advertising? Banner ads.

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers


30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. A history in ad tech.

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How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). While DSA campaigns shouldn’t be used without traditional ad campaigns, they can be an excellent way to augment your strategy and capture additional leads that otherwise would have been difficult to come by. What are Dynamic Search Ads? Assist with ad copy creation by dynamically generating and delivering a tailored ad.

Is Your Digital Advertising Signaling the Right Message to Buyers?

The Point

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand.

Facebook ads vs Google adwords: 7 key criteria to decide


Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. ROI: Return on ad investment?

How to Boost Your Ad Revenue Choosing Right Advertising Partnerships


Partnership advertising is tricky: once we’ve made a lot of connections we tend to relax and forget about an important thing — marketplace optimization.

How Do Advertisers Collect Data Online?


The post How Do Advertisers Collect Data Online? Uncategorized Algorithm Digital Advertising Ad Exchange Social Data Geo Targeting Attention Advertisingappeared first on AcuityAds Inc.

What you don’t know about ad fraud can hurt you


Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud.

How to Use the Power of Storytelling in B2B Ads


Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

Digital ad spend: Paid search continues to dominate in 2019


The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search dominates the digital ad landscape.

What are you doing about ad fraud?


According to The Guardian, 60% of online advertising spending is going to fraudsters. Ad fraud is similar to a lot of problems out there. Ad fraud is similar. So they don’t want to hear it when you tell them there’s 60% ad fraud. You can drop programmatic ads.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. NEW & IMPROVED!

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How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging

KoMarketing Associates

Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. This goes against general best practices of using title case in ad copy. B2B Online Marketing Blog Search Engine Advertising

Google Removes Sidebar Ads: What It Means for Advertisers

KoMarketing Associates

On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. They are instead opting to show ads only at the top and bottom of search results.

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Who Should Advertise on Amazon? Authors and booksellers also benefit greatly from Amazon advertising because of framing. Facebook Ads ($1.86).

How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. Content Marketing advertising Facebook Social Media

choozlechat: What is an ad tag? With Hunter Phillips


HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. HM: What purpose do ad tags serve?

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Everything You Need To Know About Google’s New Discovery Ads


One of the most important announcements was the launch of Google Discovery Ads. What Are Google Discovery Ads? Google has hit it high with Discovery Ads; this is expected to become one of Google’s most powerful advertising tools. How Discovery Ads Work.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Improve advertising targeting.

How to Target Users of Specific Software with LinkedIn Ads


LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. The possibilities are endless, and ultimately give you a great way to target audiences that are not readily available on an advertising platform like LinkedIn.

What is: podcast advertising?


Last year, podcast ad revenue in the United States grew by 53 percent to an all-time high of $479 million and is projected to exceed $1 billion by 2021. With rapid growth, marketers are evaluating how podcast advertising can be used in their brand awareness campaigns.

Instagram advertising: 6 steps to successful ad campaigns

Sprout Social

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. Read on for our walkthrough of Instagram advertising, why it’s a great strategy for your business and how to create your first ads.

Best display advertising campaign: ATG


Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG.

Google Ads: The Definitive Guide (2018 Update)


You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? Making it the biggest ad selling company in the world.

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Effective Advertising Requires Authenticity and Humanizing Ads

Stevens & Tate

Many businesses assume that effective advertising is achieved when your marketing efforts lead to more leads and more sales. Advertising isn’t just about promoting products and services. For example, creating humanizing ads can make your brand more relatable to your audience.

Bionic Links with Ad-ID to Boost Advertising Accountability


Advertising workflows are becoming increasingly digital and complex. Creative assets are transferred electronically through many parties in the advertising supply chain. This introduces legal risks related to artist rights and fouls advertising performance tracking.

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[Case Study] Facebook and Instagram Ads: $2,500 Ad Spend and +350% ROI


According to Statista, there are over 7 million active advertisers on Facebook. When you have competition, you may think that increasing your Facebook and Instagram ad spend can bring better results. Advertising Social Media

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There are 7 million advertisers on Facebook.

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Our Most Viewed Video Ads chart for March is here! The post MOST VIEWED VIDEO ADS: MOTHER’S DAY EDITION appeared first on AcuityAds Inc. True Reach Attention Advertising Most Viewed Video Ads MVVA

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Here's how to get the cheapest Facebook Ads without sacrificing quality. How Much Do Facebook Ads Cost? Update or Cut Ads that Aren’t Performing.

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Love is in the A— Ad Slots


Sadly, we can’t read minds… To help inspire you in creating swoon-worthy ads, we rounded up some high-performing ads and outlined why we love them. Before we get into what we love about these ads, we need to set the mood first.

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. And perhaps it’s because of that simplicity that very few LinkedIn ads, in my view as a dedicated ad watcher, take full advantage of the channel with either copy or imagery that are truly engaging.

4 Amazon Ads Trends You Can’t Ignore in 2020

Single Grain

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. What Makes Amazon Ads Different.

Digital display ad creative: size matters


At Choozle, we think the saying “size matters” is especially true re: digital advertising creative assets, and we pulled a ton of data from our own platform to prove it. 300×600 (Half Page Ad). Digital display ads: creativity is key. Half Page Ad.