Martech
OCTOBER 8, 2024
No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. and U.K.
Walker Sands
OCTOBER 8, 2024
Given the amount of content available about how to develop an effective B2B blog, you would expect that most businesses are well on their way to executing a successful blog program by now. Spoiler alert: They’re not. The simple truth is that knowing how to write a blog post and knowing how to develop a program that aligns with business objectives , drives web traffic, and establishes your brand as a thought leader are two entirely different undertakings.
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Marketing Insider Group
OCTOBER 9, 2024
For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why is this happening? What are the alternatives? And what happens next? Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.
Marketing Insider Group
OCTOBER 7, 2024
Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Only B2B
OCTOBER 9, 2024
MQL is dead. They are the bubbles on the surface of your marketing feed. Not exactly. MQLs are little more than surface-level indicators. They represent value for prospects who’ve shown genuine interest through actions like downloading content. Unlike general leads, MQLs are more engaged and significantly more likely to convert. Read this blog to discover why MQLs still matter.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SendX
OCTOBER 7, 2024
Table of Contents What is B2B email marketing? Why B2B email marketing?
Content Marketing Institute
OCTOBER 9, 2024
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
CMSWire
OCTOBER 8, 2024
Generative AI in B2B marketing reshapes buying journeys, driving efficiency and creating a future where bots and humans both shape the path to purchase. Continue reading.
Oktopost
OCTOBER 8, 2024
Standing out on social media is critical in the competitive B2B marketing and sales world. It is more than only being a professional at your specific job. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. You are an active participant in the field that your potential and existing customers are following.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Vision Edge Marketing
OCTOBER 8, 2024
When Peter Drucker said, “ The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic ,” his message was that relying solely on historical data to plan the future is a mistake. Scanning for signals is one way to support strategic planning , scenario analysis, and future-proofing your company.
Convince & Convert
OCTOBER 9, 2024
If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools.
Contently
OCTOBER 9, 2024
When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand.
Martech
OCTOBER 7, 2024
Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing, searchers “have found AI-organized search results pages more helpful.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Zoominfo
OCTOBER 9, 2024
The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results. Account data management software provides a centralized platform for storing, tracking, and analyzing account data at a granular level.
Oktopost
OCTOBER 7, 2024
Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Unlike other social media platforms, LinkedIn’s unique environment fosters trust, professionalism, and thought leadership, making it ideal for brands seeking a serious, clean, and trustworthy presence.
SendX
OCTOBER 11, 2024
Learn how to send bulk emails without spamming, boost delivery rates, and optimize your campaigns. Start improving your email marketing today!
Sprout Social
OCTOBER 10, 2024
Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Martech
OCTOBER 8, 2024
AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. Although I can’t reveal everything — I need to protect my client’s privacy and competitive information — I’ll share as much as possible, including the steps we used to build the test and how ChatGPT helped us get there.
Marketing Insider Group
OCTOBER 8, 2024
Ever heard of the phrase, “Work smarter, not harder”? The days of posting on social media all the time to help viewers engage with your content are in the past! Right now, posting smartly is the move, with content that grabs attention, resonates with your audience, and encourages them to interact. Want to create engaging content? You have to connect.
SendX
OCTOBER 11, 2024
Have you ever used any email marketing software? If you have, odds are you know that nailing the ideal plan down from the various offerings can be difficult. You will need to look at the features from your email marketing goals and budget viewpoint.
Sprout Social
OCTOBER 7, 2024
If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more. Posting consistently also boosts your channel’s visibility by signaling to YouTube’s algorithm that you’re active and worth recommending.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
OCTOBER 8, 2024
Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. In May, Meta rolled out genAI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads.
Salesforce Marketing Cloud
OCTOBER 8, 2024
Today’s consumers encounter an unprecedented number of brands on a daily basis. Their purchasing decisions are influenced by value, trends, and quality, which make them more open to experimenting with new products and brands. This means businesses need to prioritize loyalty marketing to build lasting relationships with their customers. To have an effective loyalty strategy, you must not only adapt to changing consumer behaviors but also anticipate and meet those consumers where they are in thei
SocialPilot
OCTOBER 8, 2024
There are many upsides to displaying your customer’s positive Google reviews on your website. When people visit your website, what they see will leave a lasting impact on them. 87% of the time , whether someone decides to visit you again depends on your reviews. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers.
Webbiquity
OCTOBER 8, 2024
Guest post by Ann Smarty. One of the biggest challenges many bloggers face, at some point, is consistently coming up with new and interesting topics to write about. Image credit: Ivan Samkov on Pexels Writer’s block is real. If you haven’t faced it yet, it’s likely you haven’t been blogging for too long. Traffic fluctuations, rejection, and failures contribute to the burnout, especially at this stage where Internet content is growing exponentially.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
OCTOBER 9, 2024
Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024, where we’ll unveil the 2025 report’s key findings.
Sword and the Script | B2B
OCTOBER 8, 2024
B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7% of revenue , well below the 10% industry benchmark ; Peer-reviewed academic research shows B2B tech startups consistently underfund marketing ; More marketing leaders wou
Trade Press Services
OCTOBER 7, 2024
Client reviews hold immense power. A recent survey states that 94 percent of customers say they have avoided a business based on bad reviews. Yet, many businesses, especially in the B2B marketplace, overlook the importance of actively soliciting feedback from their clients. If you’re not proactively seeking positive reviews, you’re missing out on a valuable opportunity to influence prospects and build credibility.
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