Sat.Oct 12, 2024 - Fri.Oct 18, 2024

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3 Digital Marketing Trends to Watch for in 2025

Navigate the Channel

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2025, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 – AI-Driven Marketing Artificial Intelligence (AI) is set to become the backbone of digital marketing.

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Targeted Advertising: Does it Actually Work?

Contently

I have a son named Henry. And ever since he was born, I have seen an inordinate amount of personalized baby and toddler items featuring the name “Henry” in my social feeds. Now, there are two ways to explain this coincidence. 1) Henry is currently a popular name for boys, so the advertisers looked at a baby name list and decided to put Henry on their ads. 2) Facebook and Instagram tracked my online behavior and created tailored ads to increase clicks and conversions.

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What Will Marketing Look Like in 2025? 9 Bold Marketing Predictions 

Marketri

Marketing is changing at a pace we couldn’t have anticipated just a few years ago. As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. 1. Companies will place a premium on creativity. As I shared in this post inspired by world-renowned designer and architect Antoni Gaudi , there’s a noticeable lack of creativity across marketing, and it’s threatening the very results

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Improving marketing operations performance: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

More Trending

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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. Segmenting by customer lifecycle lets you deliver personalized messages to new subscribers, repeat buyers, or lapsed customers—meeting their needs at the right time. When done well, this approach builds loyalty and keeps customers coming back.

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Personal Branding 101 – How to Stand Out and Stay Authentic on LinkedIn

Oktopost

If you’re looking to build your personal brand or inspire your advocates to do the same, tune into this episode for practical tips and actionable strategies. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “We’re living right now in an era where people are understanding that being active and being themselves on social media for the sake of their career growth is incredibly important.

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4 Tips to Increase Engagement With Your Digital Fundraisers

Marketing Insider Group

Digital campaigns have taken off in the world of nonprofit fundraising, and it’s not hard to see why. According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7% faster than the average nonprofit. In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated.

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7 of the Most Effective Ways to Build Credibility With Prospects, According to Sales Leaders

Hubspot

Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. With that said, cultivating and projecting credibility can be extremely tricky in a sales engagement. To help you out on that front, we connected with some sales leaders for the strategies they leverage to establish themselves as credible, consultative resources for prospects.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Email A/B Testing Explained - Examples, Ideas and Tips

SendX

The difference between an email marketing campaign that converts and one that underperforms often comes down to the smallest details. Yet, many marketers find themselves in a quandary, unsure of what elements to test or how to interpret the results of their email A/B testing. This uncertainty can lead to missed opportunities and suboptimal campaign performance.

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4 ways intent data maximizes your ABM campaign’s success

Tomorrow People

Understanding your target audience’s needs and behaviors is important for B2B marketing, but for account-based marketing (ABM), it’s mission-critical. Here’s when intent data enters the picture. Nowadays, it’s no longer considered a nice-to-have; it’s a necessity. In fact, a whopping 91% of marketers are using intent data to focus their efforts on high-priority accounts.

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How to Use Predictive Audiences to Enhance Cross-Channel Marketing Strategies

Marketing Insider Group

Consumer behavior has changed radically over the past 20 years. Driven by advanced technologies, buyers are now exploring a variety of channels to discover, evaluate, and purchase goods and services. In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites.

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How to Build an ABM Strategy: A Step-by-Step Guide to Personalization at Scale

Only B2B

Is your business truly maximizing the potential of its Account-Based Marketing (ABM) efforts? If it’s hard to tell, you’re not alone. Measuring ABM success and proving its ROI remains one of the biggest challenges for B2B marketers. So, if you are struggling to understand how ABM brings in high-value leads, we get it. Tracking engagement, pipeline influence, and revenue from a few key accounts can often feel overwhelming.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Master Email Marketing Optimization with SendX

SendX

Email marketing is a key driver for business growth, and optimizing campaigns is critical to achieving measurable results. At SendX, we empower marketers to take full control of their email strategies, using cutting-edge tools that adapt to any business need. Whether you're just starting out or managing large-scale campaigns, we offer the precision, transparency, and scalability you need to excel.

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Is Your Marketing Organization Generative AI-Ready?

CMSWire

Building a generative AI strategy means putting customers first and adapting your deployment models to keep pace with their changing needs and preferences. Continue reading.

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A Beginner’s Guide to Understanding Paid Media Advertising

Marketing Insider Group

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

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Semrush acquires Third Door Media, including MarTech

Martech

We have some big news to share with you. As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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MailerLite Pricing, Features, and More [2024]

SendX

Selecting the right platform is crucial for business growth. MailerLite, a popular choice among marketers, has plans tailored for businesses of all sizes. This guide provides a comprehensive breakdown of MailerLite's updated pricing tiers and features, equipping you with the knowledge to make an informed decision.

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How the Atlas Reasoning Engine Powers Agentforce

Salesforce Marketing Cloud

The speed of innovation in the world of AI — and specifically, generative AI — is continuing at a breakneck pace. With the technical sophistication that’s available now, the industry is rapidly evolving from assistive conversational automation to role-based automation that augments the workforce. In order for artificial intelligence (AI) to mimic a human-level performance, it’s vital to understand what makes humans most effective at completing jobs: agency.

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Content Gating and the Use of Registration Forms in Lead Generation

Marketing Insider Group

Content gating is a tool you can use to grow your customer base. The idea is that you’ll provide potential customers with helpful resources like eBooks, webinars, or reports in exchange for names, email addresses, and other user information. Image Source This practice offers prospects valuable insights and helps businesses generate leads. You’ll have users fill out registration forms before receiving your content so you can contact them later on with offers.

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Top B2B Marketing Trends To Grow Your Business in 2025

Schubert B2B

As we approach 2025, B2B digital marketing becomes less about finding leads and more about wooing them like the perfect dinner date. It’s not enough to get their attention — you’ve got to charm them and keep them coming back for more. Businesses that want to grow need smart strategies to get ahead of the pack. Ready to turn heads? Here are the top six B2B marketing trends you’ll want to cozy up to this year. 1.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Secret Ingredient to a Smarter Marketing Tech Stack

CMSWire

A streamlined marketing tech stack aligns front- and back-end systems, allowing for better CX, faster market expansion and stronger brand loyalty. Continue reading.

Loyalty 124
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The State of AI: How We Got Here (and What’s To Come)

Salesforce Marketing Cloud

Artificial intelligence has come a long way from its early beginnings, evolving from science fiction to a powerful force shaping industries across the globe. But how did we get here, and what’s next for artificial intelligence (AI) as it continues to transform the way we live and work? To explore this, I had a far-reaching discussion on the Dreamforce stage recently with two of Salesforce’s seminal experts who’ve been involved in shaping AI since its earliest days.

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How SEO Can Capture Demand You Create Elsewhere

Ahrefs

Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences.

Demand 120
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New Product Marketing: 5 Tips for a Successful Launch

Launch Marketing

The conceptualization and launch of a new product is an exciting, yet high-pressure situation where almost 95% of new products miss the mark. Often times these failed launches happen because companies do not know how to effectively position the product and convey its benefits, which is critical to its short- and long-term success. How can you effectively market your new product to ensure success and growth?

Product 111
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to move beyond performative segmentation and embrace authenticity

Martech

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated. Today’s world is incredibly complex and divided, making it essential to look deeper into people’s multifaceted identities, changing values and the fast pace at which

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Best Small Business Ideas: Practical Tips and Strategies for Success

Salesforce Marketing Cloud

Every groundbreaking business starts with a single spark — just one idea. Whether you’re an aspiring entrepreneur looking for inspiration or a seasoned business owner exploring new opportunities, starting a new business is a big deal. But your ideas are even bigger. We wanted you to have the most successful small business ideas to build your business, so we created a small and medium-sized business (SMB) kick-off list from crafts to tech to get started.

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Should You Choose a Single vs. Double Opt-In Strategy?

Litmus

In theory, email signup is a simple formality before you get to the good stuff of email marketing. What seems like a straightforward action comes with decisions that can impact your email deliverability and performance, though. Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. This guide explores single and double opt-ins, when they make sense, and which you should choose.

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