SmartBrief - Marketing

OCTOBER 21, 2024

Anyone who has ever launched a new business will tell you it is anything but easy. Finding the right way to reach your target audience is challenging but indeed very attainable. There are many directions you can go, and most of them can even be fun while you build up your brand. Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business.

Ideal Customer Profiles 105

Ideal Customer Profiles Business Bundling Loyalty 105

Sana Commerce

OCTOBER 22, 2024

In the B2B world, traditional payment methods often mean delays, manual processes, and a whole lot of frustration. Late invoices, misplaced checks, and endless follow-ups can put a serious damper on your cash flow. But what if there was a better way? Digital payments are revolutionizing B2B transactions, making it easier than ever to get paid faster.

B2B 52

B2B Eye-Tracking B2B Sales Transparency 52

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?

Social Media 97

Social Media Media Branding Brand Identity 97

SendX

OCTOBER 23, 2024

Email marketing remains a cornerstone for generating high-quality leads in today's fast-paced digital landscape. However, with inboxes overflowing, it’s imperative to adopt the right strategies to capture attention and convert prospects into loyal customers. In this comprehensive guide, we will explore ten actionable email marketing lead-generation strategies designed to attract, engage, and convert your audience.

Lead Generation 367

Lead Generation Email Marketing Marketing Leads Marketing Strategy 367

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Tomorrow People

OCTOBER 21, 2024

Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned. Research shows that marketing and sales teams that adopt an ABM strategy together, and invest time in refining their processes, are up to 6% more likely to exceed their revenue goals compared to

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Only B2B

OCTOBER 23, 2024

Imagine knowing exactly when a potential client is primed and ready for your pitch. This isn’t just a dream scenario—it’s becoming a must-have for businesses looking to maximize their sales efforts. Many companies, like yours, are driving revenue through similar targeting. That’s because they’re using B2B intent signals. Wondering how it works?

Intent Signal 71

Intent Signal Top of Funnel Intent B2B Sales 71

Contently

OCTOBER 23, 2024

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in reality, not as linear as what might be suggested by the concept of a buyer simply “moving down the funnel.” From the lens of the funnel, the buyers start at the brand

Top of Funnel 143

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 143

Marketing Insider Group

OCTOBER 21, 2024

Competition is everywhere. Thanks to widespread digitization, your company isn’t just competing with the business down the street. On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time. Is it any wonder that it’s so challenging to get your brand the recognition it deserves? While it may be more difficult to grab attention from busy consumers, it’s not an impossible task.

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

Martech

OCTOBER 21, 2024

It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event.

Conference 118

Conference PR Paid Search Agency Marketing Proposals 118

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

SendX

OCTOBER 25, 2024

Before we start I want to clarify that I know that the right name is Typeface and that Font is used when we give certain Typeface characteristics as size, weight, kerning, and so on. But this is not a graphic design article, so I will call it as everyone else calls it, a font. And when I am talking about selecting the best font for email marketing, it is the Typeface and not the Font.

Best Practices 312

Best Practices FAQ Terms and Conditions Opt-out 312

Vision Edge Marketing

OCTOBER 22, 2024

In their book, Geeks and Geezers: Leading and Learning for a Lifetime , Warren G. Bennis and Robert Thomas refer to defining moments as “crucibles.” These crucibles represent transformative periods of testing from which leaders can emerge either hopelessly broken or powerfully emboldened. It’s been decades since this book on leadership came out but the metaphor of a crucible is fitting for any company and its leaders who emerge stronger and more resilient after enduring severe challe

Marketing AI 315

Marketing AI Work Management Marketing Management Customer Satisfaction 315

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 182

Marketing AI Paid Content Social Media Social Marketing 182

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions.

Marketing AI 211

Marketing AI Enterprise Management Work Management Marketing Management 211

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Convince & Convert

OCTOBER 25, 2024

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a lot of marketers are still struggling to really make the most of it.

Personalization 137

Personalization Paid Search Agency Amazon Advertising Agencies 137

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting p

Interactive Marketing 134

Interactive Marketing Content Marketing Branding Brand Identity 134

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases.

Lead Ranking 127

Lead Ranking Lead Scoring Marketing Automation Services Work Management 127

SocialPilot

OCTOBER 20, 2024

Have you ever felt like you’re doing everything right on Instagram, but your posts don’t seem to get the virality they deserve? After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

Viral Marketing 109

Viral Marketing Ideal Customer Profiles Trends Profiling 109

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Zoominfo

OCTOBER 25, 2024

Key Takeaways: We analyzed more than 100K product demos to find the most productive days and times. Thursdays between 2-4 p.m. have the best chance of a completed demo. Fridays from 10 a.m. to 12 p.m. are 2nd best. Thursdays are the best overall day for a completed demo. 2-4 p.m. Eastern is the best two-hour time window. Best Demo Days & Times: Here’s What the Numbers Say If you sell software, you know how persuasive product demos can be as a sales tool.

Zoominfo 130

Zoominfo Product Best Practices SMB 130

Scoop.it

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull. Still, everyone needs legal advice at some point, and tapping into that need with practical, specific, and well-placed content can help your law firm stand out in the market.

Content Marketing 106

Content Marketing Planning Content Ideal Customer Profiles 106

Martech

OCTOBER 21, 2024

This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.

Lock-In 129

Lock-In Marketing Analytics Tools Paid Search Agency Advertising Agencies 129

Sprout Social

OCTOBER 23, 2024

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. We’ve officially entered the ‘ber months—the four-month stretch at the end of the year that has morphed into one elongated holiday season, unclear where one celebration stops a

Branding 94

Branding Brand Identity Viral Marketing Trends 94

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Litmus

OCTOBER 23, 2024

We all know by now that Dark Mode is here to stay, with more than 35% of subscribers opening emails in Dark Mode. There are many benefits of Dark Mode: it reduces eye strain, enhances battery life on devices, and can improve focus by providing a less distracting interface. But despite its growing popularity, many still aren’t designing or developing for it, which can impact the effectiveness of their email campaigns.

Paid Search Agency 97

Paid Search Agency Design Work Management Display 97

Genroe

OCTOBER 21, 2024

Sitting with management at the final review for your customer survey questionnaire someone is going to ask about the incentive for survey completions. It’s a good question but what is the right answer? It depends on a lot of factors. In this post we’ll examine the research and add it to our experience over 20 […] The post The Best Customer Feedback Survey Incentives appeared first on Genroe | Customer Experience | Net Promoter Score.

Customer Surveys 98

Customer Surveys Best Practices Promotion Research 98

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Shifting from pilot projects to widespread implementation demands a strategic approach.

Generation 136

Generation Enterprise Management Gartner Work Management 136

Acrolinx

OCTOBER 20, 2024

In the blog post “ Improve Communication with Strategic Terminology Management ,” we began with an introduction to terminology from a linguistics point of view. Now, it’s time to discover the value of people-powered terminology management, and how it complements your enterprise content strategy. What happens if you’re required to use certain terminology in a highly-regulated industry, but there are variations on what should be one compliant version of a word, phrase, or message?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Guidelines 98

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Video Marketing

Salesforce Marketing Cloud

OCTOBER 22, 2024

87% of business buyers expect reps to act as trusted advisors. By diving into their pain points and finding a champion, you can be the one they turn to. Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. Identifying high-quality leads can be challenging though, which is where a sales methodology like the MEDDIC sales framework comes in.

Work Management 87

Work Management Marketing Management Lead Qualification Case Studies 87

Industrial Marketing Today

OCTOBER 21, 2024

Effective technical content writing is crucial for manufacturers to stand out and rise above the noise. It is not about stringing together words and sentences stuffed with technical jargon. Technical content writing helps translate complex concepts into clear, valuable information that resonates with technical audiences and buyers of industrial products.

Content 78

Content Content Marketing Marketing Effectiveness 78

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report.

Lead Scoring 123

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 123