Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. In 2020, that figure was down to 47%. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. This misalignment is a big issue facing B2B businesses today.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Conductor

JUNE 4, 2020

With that, I give you the written edition of C3 2020 SEO Tips & Tricks hosted by Stephan Bajaio and Patrick Reinhart : Know Your Audience. #1 1 Duane Forrester , VP Industry Insights at Yext. Read surveys, respond to reviews, do focus groups. 11 Duane Forrester , VP Industry Insights at Yext.

SEO 64

SEO Tips SERP Forrester 64

Zoominfo

JUNE 11, 2021

alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech Advisor

DECEMBER 20, 2019

Is this positive streak going to continue in 2020? Apart from fraud detection in programmatic ads, there are several applications of blockchain in marketing, which could transform how brands operate in 2020. Payments and rewards startup, Radpay , hopes to take this technology mainstream in 2020. It recently completed a $1.2

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Hubspot

SEPTEMBER 30, 2020

LinkedIn, 2020 ). Almost all (94%) of the top-performing salespeople surveyed by LinkedIn called the marketing leads they receive either “excellent” or “good." ( LinkedIn, 2020 ). Forrester, 2019 ). LinkedIn, 2020 ). Forrester, 2019 ). HubSpot , 2020). HubSpot , 2020). HubSpot , 2020).

Stats 86

Stats InsideView Lead Scoring Lead Ranking 86

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. In B2B, increases in spend were expected by a slightly lower percentage of survey participants in categories such display, email, mobile, paid search and SEO.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

The ROI Guy

MARCH 12, 2015

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Sana Commerce

JANUARY 5, 2023

According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. In 2020 , we wrote how ripe the opportunity for D2C was and now this is one of the manufacturing trends that is being adopted by more and more manufacturers. But the evolution does not stop there.

Trends 98

Trends Digital Transformation Forrester Order 98

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

B2B Marketing Directions

NOVEMBER 14, 2021

For example, in a recent survey of sellers by Forrester , 94% of the respondents said they sell to buying groups of three or more individuals, and 38% said they sell to groups of ten or more people. But high consideration purchases with large buying groups and long buying cycles have never represented all B2B buying.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Surveys have long been a staple on the customer service side of things, but brands have begun incorporating them into the shopping experience and making them more interactive. .”

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Martech Advisor

NOVEMBER 25, 2019

It’s almost 2020. So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. Unfortunately, the results aren’t great.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Liveintent

MARCH 26, 2020

As Forrester found, 89% of marketers say the email address is their most important piece of customer data. In a recent survey of more than 130 publishing executives, Digiday found that “adapting the frequency of email” was the most effective tactic for driving subscriptions. Email drives subscriptions.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

Martech Advisor

DECEMBER 16, 2019

As we head into 2020, here are 20 clever ideas to help you transform your CX and stand out. The outbound approach: Surveys, polls, net promoter survey (NPS), etc. Use post-purchase touchpoints such as first purchase emails, follow-ups, training programs, and customer satisfaction surveys to understand your customers.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. According to the Gartner Marketing Data and Analytics Survey 2020 , 54% of senior level marketers believe marketing analytics hasn’t had the influence expected.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

ANNUITAS

FEBRUARY 7, 2023

Forrester/SiriusDecisions has noted the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. Data silos alone can kill an otherwise well-designed go to market plan, as nearly half of marketers recently surveyed said data silos were their biggest obstacle to success. Significant.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. What’s a marketer to do?

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 120

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 120

Sword and the Script | B2B

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The publication surveyed 212 B2B professionals and found 68% say the B2B sales cycle has increased compared to a year ago.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Content Standard

OCTOBER 31, 2019

“Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. Some claim that 2020 will be the year of the science-minded CMO, that science-based marketing will finally take precedence over creative efforts. The New School Is the Old School.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Valasys

NOVEMBER 21, 2019

The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before. According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys.

Planning 58

Planning Studies B2B Marketing Trends 58

Martech

OCTOBER 1, 2022

Consumers care about privacy a lot, according to the MAGNA and Ketch survey, but this doesn’t mean they’re as focused on privacy compliance laws as, say, the entire digital marketing industry. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). Here’s an overview of each.

Privacy 117

Privacy Paid Search Agency Ad Exchange Transparency 117

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. billion in 2021, up 39% from 2020. If you are directly working with partner ops/ecosystem ops, please participate in this survey this week (closes September 23).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 115

Account Based Marketing Top of Funnel ABM Buy 115

PathFactory

MAY 31, 2021

They also (usually) aren’t the only ones you need to convince — our recent survey of 500+ B2B marketing teams revealed that 75% of enterprise and mid-market deals involve a buying committee — and each stakeholder is likely at a different stage of the buyer’s journey when they land on your website. But B2B buyers aren’t here for cat videos.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Sana Commerce

JANUARY 5, 2023

According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. The rise in D2C sales among manufacturers In 2020 , we wrote how ripe the opportunity for D2C was and now this is one of the manufacturing trends that is being adopted by more and more manufacturers.

Trends 52

Trends Digital Transformation Forrester Order 52

DemandBase

NOVEMBER 20, 2019

The most notable recognition, however, is having Demandbase named a Leader by Forrester in its New Wave report and highlighted as the top must-have ABM technology in a recent Forrester survey of 120 businesses practicing ABM.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr. They all provide important information for learning and development in today’s B2B marketing environment.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Conversica

DECEMBER 18, 2020

2020 is coming to a close (phew), and 2021 is just around the corner. According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Valasys

MARCH 11, 2020

On 10 th of March 2020, Hootsuite announced integration with Oracle Eloqua , part of Oracle Marketing Cloud & amongst the most comprehensive marketing technology ecosystems. In recent research published by London Research & Hootsuite , 87% of companies surveyed stated that they wished to have unified customer profiles.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59