Embracing New Sales Traditions in 2020


HenryLSchuck pic.twitter.com/6GCgjTODgr — ZoomInfo (@ZoomInfo) September 30, 2020. Covid has changed everything. From sales processes to how we celebrate holidays, there has been no area left untouched by this pandemic.

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HubSpot Product Updates - October 2020

Tomorrow People

NEW ON OCTOBER 1, 2020. NEW ON OCTOBER 2, 2020. NEW ON OCTOBER 6, 2020. NEW ON OCTOBER 20, 2020. NEW ON OCTOBER 21, 2020. NEW ON OCTOBER 22, 2020. NEW ON OCTOBER 22, 2020. Welcome to our October wrap-up of what’s new in Hubspot.


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HubSpot Product Updates - September 2020

Tomorrow People


2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

5 Key B2B Marketing Trends in 2020

Ledgeview Partners

Moving into the new year, numerous research agencies have named trends B2B marketers should keep top of mind and practice in 2020. The state of B2B marketing is in constant evolution.

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Why LinkedIn Ranked #1 for B2B Marketers in 2020

Marketing Insider Group

The post Why LinkedIn Ranked #1 for B2B Marketers in 2020 appeared first on Marketing Insider Group. Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

10 SEO trends to try in 2020


Because of this, we will bring in this post the top 10 SEO trends for 2020. Definitely, thinking about UX when creating content is one of the most important SEO trends for 2020. Mobile SEO it’s something essential and still deserves to be highlighted when dealing with this topic in 2020. Thus, there is no doubt that this percentage will remain significant, if not growing, for 2020. The post 10 SEO trends to try in 2020 appeared first on Blog

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020


The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox.

Why are Sales Intelligence Tools a Necessity in 2020?


Sales Intelligence in 2020 Sales intelligence can be defined as the incorporation of relevant data into sales decision making across various sales functions in an organization.

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2020 Influitive Product Year-in-Review


The post 2020 Influitive Product Year-in-Review appeared first on Influitive. At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The 10 Most Fascinating People in B2B Marketing in 2020


This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. More B2B marketers making lemonade out of the lemons of 2020.

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Cross-selling and Upselling in 2020


In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. 2020: The year of product expansion? Interesting tidbit: The probability of selling to a new prospect is 5–20%.

Resilience: The New 2020 Marketing Theme?


The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders.

Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)


Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. It became a CRM platform. With that, came expensive plans.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

The 5 best WordPress typography plugins for 2020


5 best typography WordPress plugins for 2020. 5 best typography WordPress plugins for 2020. The post The 5 best WordPress typography plugins for 2020 appeared first on Blog.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. In 2020 the Internet of Things (IoT) has already made significant changes in how consumers interact with brands.

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Revisiting 2020 Marketing Strategies: What’s New?


When you look back at 2020 marketing predictions published prior to the pandemic, you might notice advice that ended up being pretty spot-on, a little inaccurate or maybe even more relevant than you anticipated in terms of its representation of our actual state of affairs this year.

Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]


Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

2020 in Retrospective

Heinz Marketing

This is why I rate 2020 as one of the best teachers: Optimizing resources: I’ve seen organizations making the best use of their resources. I am sure those who purchased Zoom Stock back in 2019 are very thankful for 2020 and enjoying the over 600% increase in its stock price!

The 8 best live streaming tools to try in 2020


The post The 8 best live streaming tools to try in 2020 appeared first on Blog. Streaming services have become a big deal recently. Since people realized they could keep up with events even when they could not physically attend, companies are seeing an incredible surge in access.

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6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Unfortunately, LinkedIn isn’t quite there yet in 2020.

Email Marketing Trends for 2020: Competitive Differentiators


To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. Of the 26 trends we surveyed our digital marketing consultants about, they put 14 of them in the low adoption–high impact quadrant for 2020.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Your Guide to a Smart B2B Website Strategy in 2020

Marketing Insider Group

In this blog post, we’ll discuss what a web strategy is and outline the most important factors to focus on, so you can have a successful strategy in place for the remainder of 2020—and beyond. In 2020, web strategy success looks like determining what’s best for your audience —not forcing them to do what you think they should. Focus on mastering these facets in your web strategy, and you’ll be set up for success for the remainder of 2020—and well beyond.

The 6 best RSS feed plugins for WordPress in 2020


The post The 6 best RSS feed plugins for WordPress in 2020 appeared first on Blog. Do you know why to use the best RSS feed plugins?

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group. Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey.

2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. By analyzing more than 4 million downloads, the 2020 Content Report reveals significant observations of the B2B buyer market, leading marketers to make more informed content marketing strategies with tangible downstream Marketing ROI. To get your free copy of the 2020 State of B2B Content Consumption and Demand Report, click here.

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What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

20 Examples of 2020 Innovations

Carla Johnson

October 8, 2020 I’m not going to try and sugar coat it, 2020 has been a hot mess. The post 20 Examples of 2020 Innovations appeared first on Carla Johnson And we still have the 4th quarter to go.