2020 Related Topics 
Zoominfo
FEBRUARY 8, 2021
Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Three trends appear to help drive the increased funding in 2020: .
Zoominfo
JANUARY 21, 2021
In the first half of 2020, according to ZoomInfo data, around 40% of Fortune 500 companies employed director titles with “diversity” and “inclusion.” The last half of 2020, however, saw the number of people in “diversity” and “inclusion” increase by ~200%, or nearly tripling from the beginning of the year.
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The Point
DECEMBER 13, 2019
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I believe 2020 will be a year of category consolidation in B2B martech. In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories.
KoMarketing Associates
NOVEMBER 18, 2020
In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Unfortunately, LinkedIn isn’t quite there yet in 2020. 2020 hasn’t been the easiest year. Conversation Ads. Final Thought.
Advertiser: ZoomInfo
Is your team focused on building a reliable tech stack for 2020? Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
Marketing Insider Group
AUGUST 5, 2020
For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. It’s 2020 and Millennials have already peaked as a percentage of the adult population, making up just over 40% of the global population.
Webbiquity
NOVEMBER 23, 2020
The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Have the tools in your marketing technology matrix kept up?
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
April 23, 2020 9:30 AM PDT, 12:30 PM EDT, 5:30 PM GMT How to change your messaging so your brand is viewed as relevant (not tone-deaf). Live polling will be done during the presentation to give you real-time perspective from your peers in addition to the research findings.
Advertiser: ZoomInfo
This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Speaker: Jamie Shanks, CEO, Sales for Life
January 29th, 2020 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT Next steps to kick-start sales and marketing integration through "insights committee workshops". The framework you need to measure digital behavioral change, and correlate that change to revenue.
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Discover valuable insights and practical steps on how to: Adjust your tactics to deal with the impact of 2020. If your role includes supporting sellers, then this in-depth sales enablement guide is for you! Keep remote onboarding and training engaging (including SKO). Deliver content and tools sellers will love.
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The economic disruption of 2020 has left retailers facing a host of barriers to growth. Now more than ever – one need remains consistent: a successful customer acquisition program.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor
We were all hit with some financial troubles during 2020, and long-term revenue growth can seem a bit tricky right now. What are B2B Marketers doing right now to continue their growth during these still uncertain times? Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals.
Speaker: Amy Huseth, Vice President of Marketing & Sales Enablement at CDK Global
October 21, 2020 at 11:00 am PST, 2:00 pm EST, 7:00 pm BST In moving forward, Amy and her team have also created initiatives that will help teams excel in a post-pandemic environment. With these tips, you should feel confident about how your sales team will look in 2021 and beyond.
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