10 SEO trends to try in 2020


Because of this, we will bring in this post the top 10 SEO trends for 2020. Definitely, thinking about UX when creating content is one of the most important SEO trends for 2020. Thus, there is no doubt that this percentage will remain significant, if not growing, for 2020.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020


The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox.


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Embracing New Sales Traditions in 2020


HenryLSchuck pic.twitter.com/6GCgjTODgr — ZoomInfo (@ZoomInfo) September 30, 2020. Covid has changed everything. From sales processes to how we celebrate holidays, there has been no area left untouched by this pandemic.

Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]


Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

HubSpot Product Updates - October 2020

Tomorrow People

NEW ON OCTOBER 1, 2020. NEW ON OCTOBER 2, 2020. NEW ON OCTOBER 6, 2020. NEW ON OCTOBER 20, 2020. NEW ON OCTOBER 21, 2020. NEW ON OCTOBER 22, 2020. NEW ON OCTOBER 22, 2020. Welcome to our October wrap-up of what’s new in Hubspot.

Q2 2020 Recap| Work Smarter, Not Harder


You’d be hard-pressed to find someone who didn’t have …. an unusual second quarter. At ZoomInfo, the story was no different. With Covid-19 hitting the US hard, we had to pivot in a lot of different ways. We adjusted goals. We reset expectations. We said goodbye to the office (for now).

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The 8 best live streaming tools to try in 2020


The post The 8 best live streaming tools to try in 2020 appeared first on Blog. Streaming services have become a big deal recently. Since people realized they could keep up with events even when they could not physically attend, companies are seeing an incredible surge in access.

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The 5 best WordPress typography plugins for 2020


5 best typography WordPress plugins for 2020. 5 best typography WordPress plugins for 2020. The post The 5 best WordPress typography plugins for 2020 appeared first on Blog.

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The Outbound Marketing guide for 2020


The post The Outbound Marketing guide for 2020 appeared first on Blog Nowadays, customers have access to a lot of information about what they want to buy. Because of that, it’s essential to create a structured sales process, especially when we talk about complex sales.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

2020: A Look Back in Revenue Intelligence


Let’s face it, 2020 has been…err…complicated. Finally, the biggest milestone of 2020 is without a doubt, the introduction of Advanced Sales Math. The post 2020: A Look Back in Revenue Intelligence appeared first on InsightSquared.

Why are Sales Intelligence Tools a Necessity in 2020?


Sales Intelligence in 2020 Sales intelligence can be defined as the incorporation of relevant data into sales decision making across various sales functions in an organization.

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Why LinkedIn Ranked #1 for B2B Marketers in 2020

Marketing Insider Group

The post Why LinkedIn Ranked #1 for B2B Marketers in 2020 appeared first on Marketing Insider Group. Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers.

Resilience: The New 2020 Marketing Theme?


The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Ultimate Small Business Marketing Guide [Updated 2020]


Setting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. However, doing that is easier said than done.

Your Guide to a Smart B2B Website Strategy in 2020

Marketing Insider Group

In this blog post, we’ll discuss what a web strategy is and outline the most important factors to focus on, so you can have a successful strategy in place for the remainder of 2020—and beyond. Just like digital marketing, web design has its own trends to follow if you want to stay current.

5 Key B2B Marketing Trends in 2020

Ledgeview Partners

Moving into the new year, numerous research agencies have named trends B2B marketers should keep top of mind and practice in 2020. The state of B2B marketing is in constant evolution.

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. Let’s talk about some of the content specific trends we observed in 2019, how they’re translating to 2020, and where we believe it will evolve from here.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)


Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. It became a CRM platform. With that, came expensive plans.

Top 5 Bulk Email Tools For Small Businesses in 2020


2020 is already half gone in fighting the crisis. But did you know that both March and April witnessed an increase in open rates with nearly four-point increases for both months from 2019 to 2020—an increase of more than 20% (Campaign Monitor, 2020).

Top 20 Remote Working Tools You Need in 2020


Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. Listed in this article are the most recommendable and highly effective remote working tools in 2020.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group.

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

12 of the Best Newsletters to Subscribe to in 2020


Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again.

6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Unfortunately, LinkedIn isn’t quite there yet in 2020.

The 10 Most Fascinating People in B2B Marketing in 2020


This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. More B2B marketers making lemonade out of the lemons of 2020.

2020 Influitive Product Year-in-Review


The post 2020 Influitive Product Year-in-Review appeared first on Influitive. At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes.

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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

How to increase sales with webinars in 2020


The post How to increase sales with webinars in 2020 appeared first on Blog One of the main benefits of Digital Marketing is the possibility to adopt different strategies to impact the buyer persona.

How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience.

The 4 best live blogging platforms to use in 2020


The post The 4 best live blogging platforms to use in 2020 appeared first on Blog A common challenge for professionals working with Digital Marketing is to generate leads and, consequently, sales.

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10 Content Marketing KPIs to track in 2020


The post 10 Content Marketing KPIs to track in 2020 appeared first on Blog Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future.

How to Identify and Maximize Sales Enablement ROI

More than 75% of high-revenue organizations now invest in sales enablement. But it’s not enough to simply throw money into a solution; leadership across departments must understand the potential reach of enablement beyond sales performance if they want to maximize its return. The time to optimize is now — this eBook will show you the quantifiable and unquantifiable ROI of sales enablement across business functions.

Revisiting 2020 Marketing Strategies: What’s New?


When you look back at 2020 marketing predictions published prior to the pandemic, you might notice advice that ended up being pretty spot-on, a little inaccurate or maybe even more relevant than you anticipated in terms of its representation of our actual state of affairs this year.

Cross-selling and Upselling in 2020


In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. 2020: The year of product expansion? Interesting tidbit: The probability of selling to a new prospect is 5–20%.

What is Buyer Intent Data? A Guide for 2020


The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey? You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web.

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How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?


If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Unfortunately, although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past nine months, not much is expected to be different going forward.

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The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.