Your Guide to a Smart B2B Website Strategy in 2020

Marketing Insider Group

In this blog post, we’ll discuss what a web strategy is and outline the most important factors to focus on, so you can have a successful strategy in place for the remainder of 2020—and beyond. Just like digital marketing, web design has its own trends to follow if you want to stay current.

2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group.

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10 SEO trends to try in 2020

RockContent

Because of this, we will bring in this post the top 10 SEO trends for 2020. Definitely, thinking about UX when creating content is one of the most important SEO trends for 2020. Thus, there is no doubt that this percentage will remain significant, if not growing, for 2020.

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. Let’s talk about some of the content specific trends we observed in 2019, how they’re translating to 2020, and where we believe it will evolve from here.

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. In 2020 the Internet of Things (IoT) has already made significant changes in how consumers interact with brands.

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How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience.

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The Outbound Marketing guide for 2020

RockContent

The post The Outbound Marketing guide for 2020 appeared first on Blog Nowadays, customers have access to a lot of information about what they want to buy. Because of that, it’s essential to create a structured sales process, especially when we talk about complex sales.

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The State of B2B Influencer Marketing [Research]

Webbiquity

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year.

Top 5 Bulk Email Tools For Small Businesses in 2020

SendX

2020 is already half gone in fighting the crisis. But did you know that both March and April witnessed an increase in open rates with nearly four-point increases for both months from 2019 to 2020—an increase of more than 20% (Campaign Monitor, 2020).

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. I wrote in a recent post that stories will be a key component to social media success in 2020. — KoMarketing (@KoMarketing) April 30, 2020.

Top 20 Remote Working Tools You Need in 2020

SendX

Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. Listed in this article are the most recommendable and highly effective remote working tools in 2020.

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How to increase sales with webinars in 2020

RockContent

The post How to increase sales with webinars in 2020 appeared first on Blog One of the main benefits of Digital Marketing is the possibility to adopt different strategies to impact the buyer persona.

How to Budget for Your Content Marketing in 2020

Marketing Insider Group

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Be sure to include this in your 2020 budget. Dig into these to see what keywords are still worth bidding on in 2020. Budgeting is never a fun process.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

10 Content Marketing KPIs to track in 2020

RockContent

The post 10 Content Marketing KPIs to track in 2020 appeared first on Blog Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future.

The 4 best live blogging platforms to use in 2020

RockContent

The post The 4 best live blogging platforms to use in 2020 appeared first on Blog A common challenge for professionals working with Digital Marketing is to generate leads and, consequently, sales.

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The 5 best online conference software to use in 2020

RockContent

The post The 5 best online conference software to use in 2020 appeared first on Blog It is increasingly important to find ways to communicate remotely. Strategies such as webinars have become popular, facilitating teamwork.

6 best landing page design examples to inspire your next layout in 2020

RockContent

SO check out these 6 landing page design examples to convert your leads in 2020. The post 6 best landing page design examples to inspire your next layout in 2020 appeared first on Blog Need inspiration for your demand generation efforts?

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Your Guide to Marketing Transformation in 2020

Marketing Insider Group

The post Your Guide to Marketing Transformation in 2020 appeared first on Marketing Insider Group.

Report: Digital Video, Mobile Remain Priorities for Marketers in 2020

KoMarketing Associates

Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 billion on digital video in 2020. Interestingly, mobile surpasses digital video in terms of industry priorities for 2020.

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12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

Check out the photo of the full challenge board below: The post 12 Biggest Content Marketing Challenges in 2020 appeared first on Marketing Insider Group. Brands face multiple obstacles when organizing the content function.

Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. The post Have You Tried Performance Video in Your 2020 Content Marketing Plan appeared first on Marketing Insider Group.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

The 5 best CRM tools to use in 2020

RockContent

The post The 5 best CRM tools to use in 2020 appeared first on Blog To take full advantage of Digital Marketing benefits, you need to use the technology on your advantage. One way of doing this is by using a CRM tool.

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Ultimate Small Business Marketing Guide [Updated 2020]

SendX

Setting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. However, doing that is easier said than done.

12 of the Best Newsletters to Subscribe to in 2020

SendX

Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again.

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Changes That Will Keep MBAs in Demand in 2020. The post What Are the Benefits of an MBA Degree in 2020? Guest post by Mathew Jade. Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth.

How to increase sales on Instagram in 2020

RockContent

The post How to increase sales on Instagram in 2020 appeared first on Blog Instagram is now one of the most popular social networking applications in the world.

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COVID-19 and B2B Marketing: How Plans Have Changed in 30 Days

Webbiquity

Event Marketing Marketing Research Marketing Strategy 2020 marketing budgets b2b marketing zone BMZ coronavirus COVID-19 live events pandemic return to normalThe team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing.

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Inbound Marketing in 2020

Inbox Insight

What it the current state of inbound marketing in 2020? We asked over 200 B2B marketers to give us an insight into their inbound marketing approaches… To discover more about Inbound Marketing in 2020, read our B2B Inbound Marketing Insight Report.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020.