Report: Marketers Remain Focused on Personalizing the Customer Experience in 2020

KoMarketing Associates

Enhancing the customer experience through personalization has been a goal for marketers heading into 2020, according to previous research.

Your Guide to Marketing Transformation in 2020

Marketing Insider Group

The post Your Guide to Marketing Transformation in 2020 appeared first on Marketing Insider Group.

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12 of the Best Newsletters to Subscribe to in 2020

SendX

Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again.

12 of the Best Newsletters to Subscribe to in 2020

SendX

Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Report: Digital Video, Mobile Remain Priorities for Marketers in 2020

KoMarketing Associates

Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 billion on digital video in 2020. Interestingly, mobile surpasses digital video in terms of industry priorities for 2020.

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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Be sure to include this in your 2020 budget. Dig into these to see what keywords are still worth bidding on in 2020. Budgeting is never a fun process.

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62% of Marketers are Now Making Customer Retention a Top Priority for 2020

KoMarketing Associates

Brightback recently published its “State of Customer Retention” survey results for 2020, and statistics showed that for the majority of marketers (62%), customer retention is a higher priority vs. customer acquisition.

How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience.

4 Tips for Your B2B Social Media Strategy in 2020

KoMarketing Associates

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Influencer marketing isn’t going away in 2020.

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

2020 and Beyond. There's no denying that so far 2020 has been a rollercoaster of a year. Taking the time now can ensure that you're prepared for everything 2020 has in store. Let's take a look at the biggest trends in marketing and see how they fit into your 2020 marketing plan. 8 of the Biggest Marketing Trends in 2020. Artificial intelligence continues to make all of the marketing trends top lists for 2020. How can we expect SEO to change in 2020?

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The Six Most Important Trends in Cloud-Based Software for 2020

Webbiquity

To give you insights about where cloud computing is heading in 2020, here are six of the most important and prominent trends in the industry. And by 2020, this will grow to an estimated 87%. Based on the latest trends, cloud computing is heading for a (mostly) bright future in 2020.

Report: Marketers Already Focusing on Delivering a Better Customer Experience in 2020

KoMarketing Associates

Adobe recently published the “2020 Digital Trends” report, and statistics showed that 25% of CX leaders and 23% of mainstream marketers will be focused on targeting and personalization at their organization in 2020.

Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Changes That Will Keep MBAs in Demand in 2020. The post What Are the Benefits of an MBA Degree in 2020? Guest post by Mathew Jade. Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth.

Prognostications, Predictions and Hot Topics for 2020

Biznology

It’s hard to believe that we’re already in 2020—That means it’s time to predict what the new year will have in store for us! The post Prognostications, Predictions and Hot Topics for 2020 appeared first on Biznology. Happy New year!

5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment. It’s always essential to get the basics right.

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The Best Website Building Software for 2020

SmartBug Media

In 2020, the answer is easy: You can build any type of website with WordPress. Guest author Colin Newcomer is a freelance writer who specializes in WordPress. On the hunt for the best website-building software to develop your online presence?

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

2020 Predictions From Leading B2B Marketing Practitioners

PathFactory

So now, what does 2020 hold for B2B marketers? “As I contemplate marketing operations in 2020, my thoughts spin with a myriad of possibilities: new channels, new technology platforms, new buzzwords, new market trends, new customer pain points. Here we are!

What’s up with Litmus Live 2020?

Litmus

We’ve been fielding a lot of questions about what COVID-19 means for Litmus Live 2020 and wanted to take this opportunity to address some of those questions as well as invite you into the conversation to see how we can support your learning during this unprecedented time.

Mobile User Experience: Trends for 2020

Sharpspring

Mobile user experience will become more important than ever in 2020. In this article, we will go over some of the top mobile UX trends to stay on top of throughout 2020. Like the outdated button, small screens are also unlikely to be found on mobile devices in 2020.

Expert Tips on Writing a Newsletter in 2020

SendX

Newsletters are blowing up again. In this age of content overload, people are looking to consume content that they want. They want personalized stories that they resonate with and newsletters are a perfect medium here.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

5 B2B Marketing Trends in 2020

ATAK Interactive

As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. 5 B2B Marketing Trends in 2020.

The Highest Impact Email Marketing Trends of 2020

Modern Marketing

To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020.

Trends 141

New Report: State of Content Operations 2020

Kapost

The post New Report: State of Content Operations 2020 appeared first on Kapost Blog. How well are we as B2B marketers managing our content today? It’s a big question, and it involves a lot of nuance. We can’t answer it by simply saying, “we.

Rod Thorn: Prognostications, Predictions and Hot Topics for 2020

Biznology

Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. The post Rod Thorn: Prognostications, Predictions and Hot Topics for 2020 appeared first on Biznology.

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Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

The Ideal Guide For Social Media Ad Sizes [2020 Update]

Bannersnack

If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article. This is the place where you’ll always find the updated social media ad sizes for your favorite platforms.

Email Marketing Trends for 2020: Unproven Opportunities

Modern Marketing

To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020.

Trends 141

Which tech marketing video trends will prevail in 2020?

Biznology

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” According to Botcore , 80% of businesses want to have chatbots in 2020. The post Which tech marketing video trends will prevail in 2020?

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Mailchimp Pricing: Do you get what you pay for?

SendX

Please note: Last updated in March 2020. This is the most up-to-date Mailchimp pricing guide. I am sure Chimp’s cuteness got your floored but can you say the same about its pricing? I know you have lots of questions so I will start right away.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

What is an Email Sequence?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

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