2020 Related Topics 
Zoominfo
FEBRUARY 8, 2021
Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Three trends appear to help drive the increased funding in 2020: .
Zoominfo
JANUARY 21, 2021
In the first half of 2020, according to ZoomInfo data, around 40% of Fortune 500 companies employed director titles with “diversity” and “inclusion.” The last half of 2020, however, saw the number of people in “diversity” and “inclusion” increase by ~200%, or nearly tripling from the beginning of the year.
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The Point
DECEMBER 13, 2019
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I believe 2020 will be a year of category consolidation in B2B martech. In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories.
Tomorrow People
OCTOBER 1, 2020
NEW ON SEPTEMBER 1, 2020. NEW ON SEPTEMBER 1, 2020. NEW ON SEPTEMBER 11, 2020. NEW ON SEPTEMBER 11, 2020. NEW ON SEPTEMBER 22, 2020. NEW ON SEPTEMBER 22, 2020. NEW ON SEPTEMBER 22, 2020. NEW ON SEPTEMBER 22, 2020. NEW ON SEPTEMBER 22, 2020. Public Beta] Custom Feedback Surveys.
Advertiser: ZoomInfo
Is your team focused on building a reliable tech stack for 2020? Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
KoMarketing Associates
JANUARY 4, 2021
Vidyard and Demand Metric recently came together to conduct “The State of Video 2020” report, and statistics showed that in 2020, video was the most important form of content for most organizations (76%). Overall, most marketers (48%) said that in 2020, their ROI from video continued to get better.
Tomorrow People
NOVEMBER 2, 2020
NEW ON OCTOBER 1, 2020. NEW ON OCTOBER 2, 2020. NEW ON OCTOBER 6, 2020. NEW ON OCTOBER 20, 2020. NEW ON OCTOBER 21, 2020. NEW ON OCTOBER 22, 2020. NEW ON OCTOBER 22, 2020. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
July 1st, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. You will learn: How to begin planning your sales strategy. Why sales enablement works best with both sales and marketing on the same page. How to perform a team alignment checkup - are your teams truly aligned? Use B2B Marketing Zone's webinars to earn continuing education credits!
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
April 23, 2020 9:30 AM PDT, 12:30 PM EDT, 5:30 PM GMT How to change your messaging so your brand is viewed as relevant (not tone-deaf). Live polling will be done during the presentation to give you real-time perspective from your peers in addition to the research findings.
Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip
April 16th, 2020 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST. Learn how content fuels personalization and how to approach developing and organizing it across all marketing strategies. Find out how to deliver truly relevant content to prospects and customers across different channels, formats, and touchpoints.
Speaker: Brian Carroll, CEO and Founder of markempa
July 14, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. How to apply the Empathy Index to diagnose and optimize your messages. Design email/marketing messages with empathy that resonate with core emotional drivers for a more impactful content automation strategy. Use B2B Marketing Zone's webinars to earn continuing education credits!
Speaker: Matthew Hawk, President of B2bTrainers
No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers.
Advertiser: ZoomInfo
This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. February 13th, 2020 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT. In this webinar, you'll learn: Key digital marketing trends that you need to know.
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