Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. Watch this webinar presentation at Digital Marketing Depot. Account-based marketing: A snapshot.

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Account Based Marketing Top of Funnel ABM Buy 115

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. When used correctly, she says that data can drive your marketing efforts, increasing conversion rates and revenue.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Versium

FEBRUARY 26, 2020

Versium included in Q1 2020 report focusing on emerging account-based marketing solutions providers. Redmond, WA (February 24, 2020) — Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider.

Account Based Marketing 40

Account Based Marketing Marketing Report Analytics Research 40

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! This new report assessed nine companies that offer ABM platforms or solutions, naming Terminus a Leader. and/or its affiliates in the U.S.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

Valasys

DECEMBER 5, 2019

Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Zoominfo

APRIL 20, 2022

A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. Data from Forrester Research shows how rapidly marketing metrics are changing. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. ABM stands for Account-Based Marketing.

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Account Based Marketing ABM B2B Sales B2B 59

6sense

JULY 22, 2020

Native Retargeting is one of 6sense’s robust advertising features focused on engaging target accounts via the publishers where customers want their ads to appear. For more on Native Retargeting or other 6sense advertising tools that use personalized data to reach in-market prospects, visit 6sense.com.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies ABM Account Based Marketing 62

Terminus

JUNE 9, 2020

And, to them, we can’t be grateful enough because their influence has helped us become the definitive leader in account-based marketing. Forrester just released their The Forrester New Wave : ABM Platforms, Q2 2020 report, where Terminus was named a Leader. Read the Forrester Wave Report Here!

Account Based Marketing 29

Account Based Marketing ABM Forrester Multi-Channel 29

Integrated B2B

FEBRUARY 3, 2020

While these achievements are impressive, competition is about to heat up in the industry with the arrival of a powerful new approach to sales, marketing and customer success: Account-based Marketing, or ABM as it’s more commonly known. We’re in 2020 now. Interested in learning about how we can help with ABM?

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Account Based Marketing Work Management Marketing Management ABM 52

Martech

DECEMBER 7, 2021

This reminds me of the clear message which went around B2B marketing in 2020, when some brands were faced with skyrocketing demand for their products or services (for example, anything relevant to remote working), while other pipelines suddenly dried up. Shweta Argawal , Director, Global Corporate Communications, Forrester.

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Forrester ABM Account Based Marketing Paid Search Agency 101

DemandBase

NOVEMBER 20, 2019

Along the way, we created a new technology category called ABM ( account-based marketing ), introduced incredible innovations helping customers realize 10x ROI on their investment, and built one of the best cultures and places to work that I have ever experienced in the 30+ years of my career.

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Account Based Marketing DemandBase Forrester ABM 80

Content4Demand

JANUARY 10, 2020

When: February 24-26 Where: Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch Scottsdale, AZ There are so many reasons to put B2BMX at the top of your “must attend” list, including six tracks that cover content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. INBOUND 2020.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Hubspot

SEPTEMBER 30, 2020

87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth. LinkedIn, 2020 ). Almost all (94%) of the top-performing salespeople surveyed by LinkedIn called the marketing leads they receive either “excellent” or “good." ( LinkedIn, 2020 ). Forrester, 2019 ).

Stats 86

Stats InsideView Lead Ranking Lead Scoring 86

Martech

JANUARY 25, 2022

65% of salespeople used CRM tools in 2020, and it’s growing at a rapid pace — spending on CRM is expected to reach $96.5 More B2B marketers are adopting account-based marketing than ever before. Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Only B2B

FEBRUARY 16, 2022

If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. billion from 2020 to 2025.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

KoMarketing Associates

MAY 30, 2017

For B2B marketers, this information can help in further evaluating SEO strategy and finding new opportunities for organic growth while being careful not risk penalty for short-sighted tactics. Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr. Pete” Meyers. Peter “Dr.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. What’s a marketer to do? “Instead of creating opportunity it’s creating chaos.”.

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Account Based Marketing Marketing Automation Services Work Management B2B 134

6sense

AUGUST 4, 2020

6sense, the leading Account Engagement Platform, today announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Chief Martech has reported that 2020 has seen a 13.6%

Organization 62

Organization Forrester Cold Calling Paid Search Agency 62

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. billion in 2021, up 39% from 2020. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. billion by 2027.

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Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

6sense

DECEMBER 10, 2021

6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. As the 6sense platform grew in breadth and depth throughout the year, so too did the company’s customer base. The company also donated all proceeds from the book No Forms.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Terminus

JUNE 15, 2021

2020 was a record year for this team. Demand for Terminus’ leading go-to-market platform continues to accelerate. Progressive marketing and revenue leaders are increasingly moving to full-funnel account-based marketing (ABM) to help support and drive their overall customer acquisition, account expansion, and retention strategies.

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. According to Forrester , experience-led companies have 1.6x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Biznology

NOVEMBER 4, 2019

Here’s a lineup of top-quality conferences to add to your 2020 calendar. A treasure trove of strategy, innovation, ABM, martech, data, AI, eCommerce, social media—the works. February 24-26, Scottsdale, B2B Marketing Exchange. March 17-18, San Francisco, The ABM Innovation Summit. October 7-8, Chicago, reach 2020.

Conference 29

Conference B2B Marketing B2B DemandBase 29

Adobe Experience Cloud Blog

JULY 22, 2021

These limitations are what has brought (and continues to bring) thousands of marketers to Bizible. In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

6sense

SEPTEMBER 15, 2020

The $40 million in funding 6sense secured from Insight Partners in January, combined with its recognition as a Leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, have helped the company separate from the competitive landscape, fuel record hiring, and deliver on its aggressive product roadmap.

Lead Ranking 62

Lead Ranking Cold Calling Advertising Agencies Forrester 62

Valasys

NOVEMBER 21, 2019

The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before. Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant.

Planning 58

Planning Studies B2B Marketing Trends 58

Forrester B2B

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

Segmentation 52

Segmentation Forrester B2B Custom Publishing 52

Forrester B2B

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

Segmentation 52

Segmentation Forrester B2B Custom Publishing 52

Madison Logic

AUGUST 26, 2020

To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. But start testing them in the second half of 2020 to maximize ROI both this year and next. Finally, maximize engagement with a multichannel digital ABM approach.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Terminus

DECEMBER 17, 2019

It was announced today that Terminus has acquired Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. Our excitement about this acquisition is founded in our actual usage, as Sigstr has been a part of our own ABM tech stack for years.

Top of Funnel 33

Top of Funnel Account Based Marketing Funnel Advertising Digital Marketing Funnels 33

Terminus

OCTOBER 26, 2021

88% of marketers don’t trust the very data they use to influence every marketing decision and customer experience they plan and execute. With the Terminus CDP working behind the scenes for customers, marketers can trust that their account and contact level data is always precisely accurate. Think about that.

Marketing Analytics Tools 43

Marketing Analytics Tools Work Management Marketing Management ABM 43

ClickZ

FEBRUARY 2, 2021

30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. This is where technology can really help.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

6sense

DECEMBER 1, 2021

Savvy RevOps teams know that the size, quality, and capabilities of any given ABM platform’s CDP are tremendously important, as is the core application of AI. Some ABM Platforms use determinant matching , a static decision tree of if/then syllogisms that gives a basic “yes” or “no” for whether anonymous data can be matched to a known account.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Accounts, Contacts, and Products All Matter. AI: Our Foundation and Our Future. And that’s not all for AI… far from it.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Metadata

NOVEMBER 18, 2020

B2B marketers don’t need more tools at the end of the day. B2B marketers need to deliver results. The better B2B marketers know how to get the most out of their existing tools and investments. It somehow grew by 13.6% And that’s something I wanted to be a part of. But easy moves aren’t always the right moves.

Demand Generation 52

Demand Generation B2B Marketing Planning B2B 52

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. .

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Intent Data Intent Marketing Budget Buyer Intent 52