ABM Trends: The Convergence of Demand Generation and Account-Based Marketing
OCTOBER 3, 2022
Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. The most successful B2B marketers include both as a part of their overall strategy. Data from HubSpot shows that 70% of marketers are using it —15% more than in 2020. ABM is certainly on the rise.