How Account Based Marketing Can Generate ROI
Full Circle Insights
JULY 27, 2022
A 2019 Forrester survey found that organizational teams that focused on ABM marketing were 6% more likely to exceed revenue goals than those that didn’t. In fact, the Terminus 2020 State of ABM Report found that companies with a longer-standing ABM strategy credited 79% of their opportunities and 73% of their total revenue to ABM. .