Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing B2B Marketing 67

DemandBase

JUNE 9, 2020

Demandbase is an ABM Platform leader, again. We are pleased to announce that we’ve been recognized by Forrester as a leader in The Forrester New Wave: ABM Platforms, Q2 2020 report. This year, the distinction Forrester has given us carries waves of deeper resonance. Customers drive our solutions.

Account Based Marketing 69

Account Based Marketing DemandBase ABM B2B Sales 69

Hubspot

MAY 12, 2020

The answer to this question could be account-based marketing (or ABM). Rather than just marketing to a broad target audience and hoping someone calls your sales reps, ABM is a strategy where sales and marketing teams align from the start to create campaigns that cater to their most qualified leads and current customers. Forrester ).

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Stats ABM 95

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. Demand gen vs. ABM. ABM is certainly on the rise. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Demand Generation 52

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Advertising Agencies 62

Leadspace

DECEMBER 15, 2020

The question now is how do B2B companies adjust their ABM strategy to accommodate the new demand? It’s by adopting a platform that enables ABM, and is designed with omnichannel in mind. . According to Forrester , more ABM platforms are upgrading their features to enable users to: Select and prioritize target accounts.

Account Based Marketing 62

Account Based Marketing ABM Marketing Automation Services B2B Sales 62

Madison Logic

JULY 27, 2022

So, you’ve determined your ideal customer profile (ICP), selected your target account list, and prepared your sales and marketing assets for your brand-new ABM campaign. You’re ready to take that first step toward better targeting and higher marketing ROI, but there’s a problem: how should you measure the success of your ABM campaign?

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. Read more on Top 5 Ways to Supercharge ABM with Intent Data. How does ABM work?

Account Based Marketing 59

Account Based Marketing B2B Sales ABM B2B 59

Valasys

DECEMBER 5, 2019

Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020. The Key B2B Digital Marketing Trends for 2020.

B2B Marketing 110

B2B Marketing Planning Marketing AI B2B 110

Terminus

JUNE 9, 2020

Forrester just released their The Forrester New Wave : ABM Platforms, Q2 2020 report, where Terminus was named a Leader. For those unfamiliar, the Forrester New Wave is a trusted analyst resource for organizations seeking an unbiased evaluation of the emerging market for ABM platforms.

Account Based Marketing 29

Account Based Marketing ABM Forrester B2B Marketing 29

Martech

DECEMBER 7, 2021

This reminds me of the clear message which went around B2B marketing in 2020, when some brands were faced with skyrocketing demand for their products or services (for example, anything relevant to remote working), while other pipelines suddenly dried up. Shweta Argawal , Director, Global Corporate Communications, Forrester.

Forrester 91

Forrester Account Based Marketing ABM B2B Marketing 91

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. In 2020, that figure was down to 47%. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline.

Multi-Touch Attribution 130

Multi-Touch Attribution B2B Sales Paid Search Agency B2B Marketing 130

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! This new report assessed nine companies that offer ABM platforms or solutions, naming Terminus a Leader. Leaders also have initiated plans for geographic and international expansion.”.”.

Account Based Marketing 26

Account Based Marketing ABM Gartner Planning 26

Hubspot

SEPTEMBER 30, 2020

LinkedIn, 2020 ). Almost all (94%) of the top-performing salespeople surveyed by LinkedIn called the marketing leads they receive either “excellent” or “good." ( LinkedIn, 2020 ). Marketing and sales teams that take an ABM approach together can be up to six percent more likely to exceed their revenue goals than teams less ABM-advanced.

Stats 86

Stats InsideView Marketing & Strategy Paid Search Agency 86

Versium

FEBRUARY 26, 2020

Versium included in Q1 2020 report focusing on emerging account-based marketing solutions providers. Redmond, WA (February 24, 2020) — Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider.

Account Based Marketing 40

Account Based Marketing Marketing Report Analytics ABM 40

Full Circle Insights

NOVEMBER 10, 2022

B2B marketers have been using account-based marketing (ABM) strategies for well over a decade, but several recent developments accelerated marketing’s shift to ABM, including the pandemic. HubSpot calculates 70% of marketers reported using ABM last year, a 15% increase since 2020. Flip My Funnel and ABM .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

Content4Demand

JANUARY 10, 2020

When: February 24-26 Where: Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch Scottsdale, AZ There are so many reasons to put B2BMX at the top of your “must attend” list, including six tracks that cover content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. B2B Marketing USA Ignite 2020.

B2B 54

B2B B2B Marketing B2B Sales Advertising Agencies 54

6sense

AUGUST 4, 2020

This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. The recognition and support from Business Intelligence Group, Forrester and others, gives us a moment to celebrate and reflect on how we’ve reignited a fire across the industry,” said Latané Conant, author of “ No Forms.

Paid Search Agency 62

Paid Search Agency Organization Forrester Marketing 62

The ABM Agency

JANUARY 13, 2022

Reading Time: 7 minutes Everyone Defines ABM Differently, So How Much Should I Expect An ABM Campaign To Cost. Depending on the size of your business and the accounts you target, the cost of your ABM campaigns can vary greatly. Forrester found in 2019 that the “average ABM budget was around $350,000 (excluding headcount costs).

Account Based Marketing 52

Account Based Marketing Advertising Agencies Planning Paid Search Agency 52

DemandBase

NOVEMBER 20, 2019

Along the way, we created a new technology category called ABM ( account-based marketing ), introduced incredible innovations helping customers realize 10x ROI on their investment, and built one of the best cultures and places to work that I have ever experienced in the 30+ years of my career. of venture-funded companies achieve.

Account Based Marketing 80

Account Based Marketing DemandBase ABM Forrester 80

Engagio

MAY 21, 2021

ABM aspires to be ‘zero-waste’ marketing. In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV). 84 percent of marketers said ABM offers significant benefits to keeping and expanding existing client relationships.

Account Based Marketing 71

Account Based Marketing Marketing Analytics Tools ABM B2B Sales 71

Integrated B2B

FEBRUARY 3, 2020

While these achievements are impressive, competition is about to heat up in the industry with the arrival of a powerful new approach to sales, marketing and customer success: Account-based Marketing, or ABM as it’s more commonly known. We’re in 2020 now. Interested in learning about how we can help with ABM?

Work Management 52

Work Management Account Based Marketing Marketing Management Paid Search Agency 52

The ABM Agency

JANUARY 13, 2022

Reading Time: 7 minutes Five key components to consider when determining the cost-per-value of your ABM initiative. Depending on the size of your business and the accounts you target, the cost of your ABM initiative can vary greatly. Forrester found in 2019 that the “average ABM budget was around $350,000 (excluding headcount costs).

Account Based Marketing 52

Account Based Marketing Advertising Agencies Planning Paid Search Agency 52

Full Circle Insights

JULY 27, 2022

This is exactly why if you’ve been slow to adopt account-based marketing (ABM) at your organization, it’s time to dive in. The initial learning curve and expense of starting a new ABM team may seem difficult to justify (change can be hard, after all). Here’s how ABM can help generate ROI. Ways ABM Improves Marketing Efficiency.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ROI 52

6sense

DECEMBER 10, 2021

6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. The company significantly increased headcount across all areas of the business in 2020, with the largest hiring investments in the product development and customer success departments.

Paid Search Agency 62

Paid Search Agency Companies Buyer Intent B2B Marketing 62

Terminus

FEBRUARY 25, 2021

2020 was a record year for Terminus. We were named a leader in the The Forrester New Wave : ABM Platforms, Q2 2020 report , and a G2 ABM Leader for the 11th consecutive quarter. Over the last year, we’ve seen just how critical ABM strategies are to go-to-market strategies. In 2021, we’re going beyond ABM.

Account Based Marketing 49

Account Based Marketing ABM Digital Marketing Funnels Paid Search Agency 49

Biznology

NOVEMBER 4, 2019

Here’s a lineup of top-quality conferences to add to your 2020 calendar. A treasure trove of strategy, innovation, ABM, martech, data, AI, eCommerce, social media—the works. March 17-18, San Francisco, The ABM Innovation Summit. May 3-6, Austin, Sirius Decisions 2020 Summit. October 7-8, Chicago, reach 2020.

B2B Marketing 29

B2B Marketing B2B Conference Marketing & Strategy 29

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. The report notes that ABM requires quality data to identify and zero in on key accounts and targets, reach them across channels, and deliver relevant content.

B2B 134

B2B Account Based Marketing Work Management B2B Marketing 134

Terminus

DECEMBER 13, 2019

This blog was adapted from a recent webinar with Kula Partners, “The B2B Manufacturer’s Guide to ABM.” In turn, ABM benefits manufacturers in a few key ways: Create more high-quality opportunities. One could argue that generating higher-quality opportunities is a foundational ABM use case. Check out the full webinar here.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Sales Management 26

Terminus

OCTOBER 26, 2021

Which is exactly why Terminus acquired Zylotech and launched Terminus CDP making us the only ABM platform with a standalone CDP (customer data platform) that is purpose-built to solve this massive industry issue. We pioneered ABM, we know first-hand it begins and ends with data. Think about that. That’s insane.

Marketing Analytics Tools 43

Marketing Analytics Tools B2B Work Management Account Based Marketing 43

Terminus

JUNE 15, 2021

2020 was a record year for this team. Progressive marketing and revenue leaders are increasingly moving to full-funnel account-based marketing (ABM) to help support and drive their overall customer acquisition, account expansion, and retention strategies. Demand for Terminus’ leading go-to-market platform continues to accelerate.

Planning 48

Planning Enterprise Management Account Based Marketing Work Management 48

6sense

SEPTEMBER 15, 2020

The $40 million in funding 6sense secured from Insight Partners in January, combined with its recognition as a Leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, have helped the company separate from the competitive landscape, fuel record hiring, and deliver on its aggressive product roadmap.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Lead Ranking B2B Sales 62

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. billion from 2020 to 2025. B2B companies may use ABM to build a friendly connection between salespeople and marketing.

Lead Generation 118

Lead Generation Marketing Budget B2B Generation 118

Madison Logic

AUGUST 26, 2020

But start testing them in the second half of 2020 to maximize ROI both this year and next. Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. Three Tools, Two Positive Outcomes.

Budget Programs 52

Budget Programs B2B Top of Funnel Digital Marketing Funnels 52

6sense

DECEMBER 10, 2021

FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. 100 million ABM program using 1.5 50% of ABM customers have adopted SaaS in one quarter. 1 CRM that nobody managed.

Sales Management 62

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 62

Forrester B2B

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

B2B 52

B2B B2B Marketing Segmentation Forrester 52

Forrester B2B

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

B2B 56

B2B B2B Marketing Segmentation Forrester 56