Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018. Let’s take a look!

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Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

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KoMarketing Associates

JUNE 12, 2018

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. Anastasia Warren (@anastasiafwa) June 7, 2018. SearchLove.

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Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. That said, there’s an interesting point about where money is going in 2018, regardless of an increase or decrease in aggregate investment.

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Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Guest post by Nathan Elly.

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InsightSquared

DECEMBER 4, 2017

In the six or seven years I’ve worked in sales operations, every year seems to have brought bigger and bigger changes, and I have no doubt that 2018 will be no different. I took some time to hear from fellow sales operators about the biggest new trends and predictions for 2018 — here’s what they had to say.

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Zoominfo

FEBRUARY 1, 2018

What works this month might not work the next- and remember, there are countless other companies just waiting to step in grab those leads from you. The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. The key takeaway here is to never grow complacent with your lead generation strategy.

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KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. Moreover, as Chinese people like to use WeChat for business, marketers should work more closely with the sales team to provide a seamless journey for visitors and buyers via WeChat.

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Biznology

JANUARY 2, 2018

Everyone is still obsessed with begging and buying inbound links –and it’s 2018! I have been using my modest little RNNR US blog as a laboratory for what does and doesn’t work circa 2018 for Google search. Good luck and Happy 2018! Happy new year! Like this post? Sign up for our emails here.

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Biznology

MARCH 3, 2020

So many companies are slow to trust their employees to work at the same efficiency level regardless of their location. COVID-19 is forcing many companies and people to make difficult and uncomfortable choices, but working remotely doesn’t have to be a downside for employees or employers. But, is that the problem in and of itself?

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Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. What kind of influencers are they?

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Marketing Insider Group

SEPTEMBER 4, 2018

But, instead of getting wrapped up in the ‘multi’, it can be productive to take a step back and look at what is actually working for high performing brands and focus on it. The post The Best Marketing Channels in 2018 Offer a World of Value appeared first on Marketing Insider Group. This […].

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Advertising Channels Multi-Channel Best Practices Marketing 155

Webbiquity

MARCH 8, 2018

But do micro-influencers work as well as their counterparts with a larger following? Actionable Strategies To Start Working With Micro-influencers. Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Flipping The Funnel: Micro-Influencers As The Next Gen Influencer.

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Marketing Insider Group

JANUARY 10, 2018

You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. The post Hit The Ground Running in 2018 with These Growth Tips for Your Business appeared first on Marketing Insider Group. Well, you did it.

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Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. 4 Ways to Recruit Passive Candidates in 2018. 7 Sales Metrics to Track in 2018. 4 Out-of-the-Box Candidate Sourcing Techniques that Actually Work.

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Sprout Social

AUGUST 10, 2022

Here are five ways to make PR and influencer marketing work for your brand during a crisis. Starbucks suffered a substantial backlash in 2018 when two Black men sitting in a store were arrested without probable cause. — Casey Neistat (@Casey) September 3, 2018. Rebuilds trust in your brand. Get support for your cause.

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PR Work Management Paid Search Agency Planning 132

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

It’s hard to deny that, in 2018, one of the most critical marketing efforts for businesses to invest will be content marketing , but creating content within an enterprise organization comes with extra challenges: Siloed internal departments —Sometimes, there are just too many cooks in the kitchen. Enterprise Marketing for 2018.

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Biznology

APRIL 6, 2018

But viewing actually varies very little across the work week (17% ±1%). The post Business video trends worth noting in 2018 appeared first on Biznology. This is interesting, and might be worth considering in scheduling email campaigns that link to a video, or planning live-streamed video. Weekends account for 15% of views.

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Biznology

MARCH 5, 2018

Making them comfortable will help improve employee satisfaction and possibly prevent them from taking it off immediately after work helping some transference and spreading the word about your brand. The post 10 promotional product trends from the PPAI Expo 2018 appeared first on Biznology. Electronics. Image Credit: Sageworld.com.

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Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Various elements of ABM in 2018 are organized below into these 3 categories: Gained Momentum.

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Adobe Experience Cloud Blog

DECEMBER 28, 2017

It’s crunch time for 2018 planning. Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just hit your goals but to exceed them for 2018. It takes a lot of work.

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Tips Burn Rate Thought Leadership Work Management 134

Contently

DECEMBER 19, 2018

In 2018, Quartz redesigned its site , specifically to improve time spent. The Nieman Lab at Harvard University noted that many publishers had set pageviews aside in 2018, opting instead to focus on quality time and time on site. It’s a signal that your content strategy is working and appealing to your intended audience.”

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Top of Funnel Lead Ranking Lead Scoring Dwell 131

Contently

DECEMBER 18, 2018

It may be because I’m a new father, but it feels like 2018 flew by. They’re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there’s any time left in the day—not exactly the best formula for success. I know I’m not alone.

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EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018.

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Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Biznology

APRIL 23, 2021

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.” ” HBR – Denise Lee Yohn.

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Work Management First-Mover Advantage Lead Ranking Fulfillment 104

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018.

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Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Choozle

FEBRUARY 25, 2019

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. 9 Outside’s Best Places to Work. #4 2018 on social @choozle.

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Mobile Advertising Paid Search Agency Advertising Agencies Advertising Benchmark 52

Litmus

NOVEMBER 16, 2018

While it’s always bittersweet to close out Litmus Live for the year, it’s exciting to get back to work and start implementing some of the amazing ideas seen on stage. The talks at Litmus Live 2018 ran the gamut. Think of it as working with email like LEGO. — Taxi for Email (@TaxiforEmail) August 21, 2018.

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Trends A/B testing SMS Conference 70

Matchcraft

FEBRUARY 14, 2023

According to a study, marketers’ use of AI rose between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020. Ad agencies need to be aware of this risk and work closely with their tech providers to monitor and mitigate it. Ready to revolutionize your paid search campaigns?

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Hubspot

MARCH 19, 2018

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. 6 Challenges for Salespeople in 2018. Understanding how buyers make decisions. We’ve got a few ideas.

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Adobe Experience Cloud Blog

JANUARY 23, 2018

Here are a few stats to highlight the importance of improving customer experience: A survey conducted by Econsultancy revealed the majority of companies consider capitalizing on the customer experience as the most exciting opportunity in 2018. In contrast with live customer care agents, chatbots can work tirelessly without breaks.

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Convince & Convert

FEBRUARY 1, 2018

With insider access into the inner workings of NCAA-regulated collegiate sports coverage, I’m happy to report that King received social media training—to protect her privacy, her reputation, and the reputation of the university she represents. A post shared by Sage Watson (@sagewatson) on Jan 10, 2018 at 2:47pm PST. Click To Tweet.

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chiefmartech

APRIL 24, 2018

So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide. I am immensely grateful for the magnificent work they all did. But from 2017 to 2018, only 4.5%

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Hubspot

JANUARY 24, 2018

The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018. 65% of those who don't currently use video, say they plan to start in 2018. From the video content we watch at work, to online streaming services and beyond, video is a central part of how we live.

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Bannerflow

JANUARY 31, 2019

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. The Bannerflow 2018’s best display ad campaign went to Icelandic Telecom brand Nova , for its innovative December 2018 campaign. How does Nova’s marketing team work? The reason? And the winner?

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PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. A/B testing with paid campaigns makes sure that you’re employing strategies and channeling money into what works. A/B Test Your Paid Campaigns.

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