4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. The post 4 Key Takeaways from the 2015 SiriusDecisions Summit appeared first on The Point.

Celebrate the 2015 Markie Award Winners!


To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2015 Markie Awards , presented at Modern Marketing Experience this week in Las Vegas. Check out the full list of the 2015 Markie Award Winners (drumroll please!) : Best Audience Creation - Dell Inc.


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Every 2015 presidential candidate is a brand


But why are these foundational attributes so lacking for every Presidential candidate in 2015? The Edelman Trust Barometer revealed that government and Congress are the least trusted institutions or people for the fourth consecutive year, hitting a new low of 41% in 2015. The post Every 2015 presidential candidate is a brand appeared first on Biznology. Each Presidential candidate is essentially a brand.

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Celebrate the 2015 Markie Award Finalists!


Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. Check out the 2015 Markie Award Finalists: Best Audience Creation?: It’s that time again! Finalists for the Markie Awards have been announced! The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Cetera Financial Group | Dell Inc. Sage | Thomson Reuters – Tax & Accounting. Best Cross-Channel Marketing Program?:

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. The post PR 2015: Top 100 Influencers & Brands appeared first on onalytica. Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before. We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?).

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10 Innovative Marketing Events Happening in 2015


Here is a compilation of events to inspire you in 2015. This two-day event aims to offer a showcase into the technologies that will drive advertising and marketing strategy in 2015 and beyond. Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists!

2015: The Modern Marketing Year in Review


You can take your pick of the latest marketing buzzwords or trends when trying to sum up the past year of modern marketing, so we reached out to marketing experts from around the world to get their take on 2015. And since we collected these insights about 2015, we wanted to share them with you. Does this reflect your 2015? Modern Marketing Year in Review: 2015 from Oracle Marketing Cloud.

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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Fitness tracking app MyFitnessPal – which has 75 million users – was recently acquired by Under Armour for $475 million , health information website WebMD gets 80 million visitors a month, and Apple has reportedly placed its first order of 5-6 million units for the Apple Watch (which includes a heart rate sensor and health apps) and will launch in April 2015. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow.

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10 Marketing New Year’s Resolutions For 2015


Envelope yourself in an exciting event schedule – Make a list of the educational and networking events you’d like to attend in 2015 ( shameless plug: may we suggest Modern Marketing Experience this spring in Vegas? What’s your most pressing marketing New Year’s resolution for 2015? Have you committed to any personal resolutions for the New Year?

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t. It’s not about more leads; it’s about doing better with the ones you already have. Here’s how.

Sales and Marketing Events that Matter in 2015

Sales Intelligence View

b2b marketing events b2b sales events best 2015 marketing events best 2015 sales events sales marketing conferences As spring conference season gets into full swing, we wa […]. Conferences Marketing Sales 2.0

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Key B2B Demand Generation Strategies for 2015

The Point

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation.

Microsoft Convergence 2015 Wrap Up

Sales Intelligence View

Microsoft Convergence is always a great event, and 2015 […]. Events crm data Dynamics CRM dynamics crm data dynamics data cleansing dynamics data enrichment insideview insights insights by insideview insights by insideview for microsoft dynamics crm microsoft convergence microsoft convergence 2015 microsoft crm data microsoft crm insights microsoft crm marketplace Microsoft Dynamics microsoft dynamics crm microsoft dynamics partners microsoft marketplace microsoft partners

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How has SEO changed in 2015


Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing mix. The post How has SEO changed in 2015 appeared first on Biznology. This was my first time as the guest on the SEMrush chat and it was a dizzying experience–hundreds of participants and thousands of tweets.

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Interactive 3D Product Applications Supercharge CiscoLive! 2015


Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! 2015 , Kaon Interactive , Kaon v-Rack , mobile devices. 2015 Kaon Interactive Kaon v-Rack mobile devicesCheck out all the photos of prospects and employees interacting with our applications on touch screens, mobile devices, and the Kaon v-Rack. Follow us on twitter @marketing3D for more updates and information!

The Best Marketing Conferences Of 2015

Marketing Insider Group

Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. The post The Best Marketing Conferences Of 2015 appeared first on B2B Marketing Insider. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend.

SiriusDecisions 2015 Wrap Up

Sales Intelligence View

Last week’s SiriusDecisions 2015 event was tightly focu […]. Events insideview events sales marketing alignment sales marketing events siriusdecisions 2015 siriusdecisions events siriusdecisions insideview

3 Key Takeaways from SMX East 2015

KoMarketing Associates

Casie Gillette (@Casieg) September 30, 2015. At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are. While I couldn’t catch all the panels, the ones I did attend left me with a list of actionable tactics and a few key takeaways.

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15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)

B2B Lead Generation

Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management. I have so much to share that I’ve split this post into three parts (you can read Part 1, with tips 1-5, here and Part 2, with tips 6-10, here ), and today will be the final Part 3, with tips 11-15. As you’ll see this series isn’t just about getting more leads, but about generating better and higher quality of leads.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation

Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. These 15 tips (across all three blog posts) will help make your lead management more effective.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on. Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. B2B marketing technology is developing rapidly.

3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)


Here are some tips to help you maximize your event agendas for 2015 and beyond. The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. Perhaps you’re knee deep in event planning for an early Q1 event, or just now starting preliminary planning. 1.Look for ways to re-purpose marketing messaging. It can be helpful to start with a specific theme to carry out across all event activities.

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How Retailers Can Turn 2014's Holiday Spending Habits Into 2015 Revenue


We then applied those findings, added in some specific ways to learn from past behavior and spending habits – and put it all together in one gift-wrapped eBook entitled Turning 2014's Holiday Trends into 2015 Revenue. As to how to best use those findings to your advantage I suggest you download Turning 2014's Holiday Trends into 2015 Revenue right now or sooner, if that's humanly possible.

3 Top Takeaways from SMX West 2015

KoMarketing Associates

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 — Casie Gillette (@Casieg) March 4, 2015. At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Fast forward to 2015 where every brand is a publisher and the market is crowded like never before. 2015 – this year we analysed +770,000 tweets from a total of 103,429 users. Content Marketing 2015: Top 100 Influencers and Brands Click To Tweet. What’s next for content marketing?

TFM&A 2015 Recap: The Devil is in the Data


With more marketers than ever (77%) planning to increase their digital marketing budgets in 2015, according to the latest Oracle Marketing Cloud and Econsultancy study , and the number of marketers planning to invest in Data Management Platforms grew 100% to 30%, of marketers surveyed, it’s more important than ever for these investments to be supported by a sound organizational strategy and clear areas of ownership.

The Tech trends to follow in 2015


The post The Tech trends to follow in 2015 appeared first on Biznology. No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. A few of the technology trends to keep track of in the coming year, and beyond, include: Beacons. Remember when QR codes were the latest, greatest thing for in-store marketing?

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The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B


I’ve also posted the slides to Slideshare, below: Revitalize Your Buyer Personas for Real World Results – MarketingProfs B2B Forum presentation 2015 from Katie Martell. Katie Martell (@KatieMartell) October 23, 2015.

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The state of digital marketing optimization 2015 – challenges and solutions

Social Email Marketing

Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”.

2015 is the Year of Message Boards and Forums


In 2015, there will be a return from renting a little piece of a very large development to buying one’s very own retreat for his or herself and a number of close friends. In 2015, blogs are a tough sell. 2015 will be the year of taking back control of the social network and returning to tools and platforms that are both familiar and also much more configurable than their big, global, extroverted, social networking brethren.

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13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

The biggest change is that 2015’s report doesn’t cover the emergence of inbound marketing as it has in past years -- the principles are now well-entrenched. In fact, survey respondents whose teams demonstrated positive marketing ROI in 2015 were more than twice as likely to receive higher budget. Are you struggling to keep up with the winning ways of modern marketing and sales? Get lucky with HubSpot's State of Inbound Report.

How to Measure Email Success in 2015: A Call to ROI

The Point

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


So here are a few 2015 New Year resolutions for me, but some can pertain to you as well. In 2015 we will continue to evaluate client and prospect websites for proper conversion optimization, otherwise you’re throwing away SEO retainers. Now if LinkedIn can build an app-install ad program as well in 2015…. . . Make it a habit in 2015 to manage all your communication. What are your resolutions for 2015? . . . . . Happy New Year!

Top 10 Modern Marketing Posts in 2015 Published Before This Year


We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year. Check the top posts that were published in 2015. In a content marketing environment there are really two kinds of posts: current ones that get traffic from social media and feed subscribers, and older ones that get traffic from search. The following are from the second category.

4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. With all these changes happening so far in 2015, it’s exciting to think what the rest of the year will bring for Facebook Advertising. The world of Facebook Advertising is constantly changing.

Check out the hottest technologies at CiscoLive! 2015


2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects! 2015 , interactive marketing , Kaon 3D Product App , Kaon Interactive , SanDiego. 2015 interactive marketing Kaon 3D Product App Kaon Interactive SanDiegoStop by these booths at CiscoLive!

InsideView Named a “Top Selling Tool of 2015?

Sales Intelligence View

Sales best sales tools insideview awards insideview for sales insideview selling tools sales tools sales tools list smart sales tools smart selling tools insideview smartsellingtools.com top sales tools top sales tools 2015We know that our products are amazing, but it’s s […].

Five 2015 B2B Demand Generation and Content Marketing Resolutions


As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. As we kick-off 2015, here are some key areas that B2B marketing leaders should focus on in order to ensure they have maximum results from their Demand Generation and better align with their buyers: Move from Campaigns to Programs-.

Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

SMX East 2015. Pubcon Las Vegas 2015. Searchlove London 2015. Our Online Marketing Strategist, Kristen Vaughn , will be attending Inbound 2015 next week and we hope to be making an appearance at the MarketingProfs B2B Forum. It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it.

From the Floor of Convergence 2015

Sales Intelligence View

Microsoft Convergence 2015 kicked off yesterday morning […]. Conferences InsideView Culture convergence 2015 dynamics add ons insideview dynamics crm microsoft convergence microsoft dynamics crm