4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. The post 4 Key Takeaways from the 2015 SiriusDecisions Summit appeared first on The Point.

Every 2015 presidential candidate is a brand


But why are these foundational attributes so lacking for every Presidential candidate in 2015? The Edelman Trust Barometer revealed that government and Congress are the least trusted institutions or people for the fourth consecutive year, hitting a new low of 41% in 2015. The post Every 2015 presidential candidate is a brand appeared first on Biznology. Each Presidential candidate is essentially a brand.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. The post PR 2015: Top 100 Influencers & Brands appeared first on onalytica. Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before. We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?).

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Enterprise B2B Marketers – How Did We Do In 2015?


In order to contrast and benchmark 2015 against 2014, we are launching our study once again and asking B2B Enterprise Companies to share their insights and thoughts on how they approach Demand Generation. Blog 2015 B2B Enterprise Demand Generation Survey benchmark Demand Generation investments Demand Generation Strategy Marketing ROI tacticsLast year, ANNUITAS launched a new kind of Demand Generation Survey.

The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B


I’ve also posted the slides to Slideshare, below: Revitalize Your Buyer Personas for Real World Results – MarketingProfs B2B Forum presentation 2015 from Katie Martell. Katie Martell (@KatieMartell) October 23, 2015.

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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Fitness tracking app MyFitnessPal – which has 75 million users – was recently acquired by Under Armour for $475 million , health information website WebMD gets 80 million visitors a month, and Apple has reportedly placed its first order of 5-6 million units for the Apple Watch (which includes a heart rate sensor and health apps) and will launch in April 2015. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow.

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Key B2B Demand Generation Strategies for 2015

The Point

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation.

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How has SEO changed in 2015


Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing mix. The post How has SEO changed in 2015 appeared first on Biznology. This was my first time as the guest on the SEMrush chat and it was a dizzying experience–hundreds of participants and thousands of tweets.

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Interactive 3D Product Applications Supercharge CiscoLive! 2015


Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! 2015 , Kaon Interactive , Kaon v-Rack , mobile devices. 2015 Kaon Interactive Kaon v-Rack mobile devicesCheck out all the photos of prospects and employees interacting with our applications on touch screens, mobile devices, and the Kaon v-Rack. Follow us on twitter @marketing3D for more updates and information!

The Best Marketing Conferences Of 2015

Marketing Insider Group

Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. The post The Best Marketing Conferences Of 2015 appeared first on B2B Marketing Insider. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend.

15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)

B2B Lead Generation

Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management. I have so much to share that I’ve split this post into three parts (you can read Part 1, with tips 1-5, here and Part 2, with tips 6-10, here ), and today will be the final Part 3, with tips 11-15. As you’ll see this series isn’t just about getting more leads, but about generating better and higher quality of leads.

3 Key Takeaways from SMX East 2015

KoMarketing Associates

Casie Gillette (@Casieg) September 30, 2015. At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are. While I couldn’t catch all the panels, the ones I did attend left me with a list of actionable tactics and a few key takeaways.

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15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation

Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. These 15 tips (across all three blog posts) will help make your lead management more effective.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on. Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. B2B marketing technology is developing rapidly.

3 Top Takeaways from SMX West 2015

KoMarketing Associates

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 — Casie Gillette (@Casieg) March 4, 2015. At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Fast forward to 2015 where every brand is a publisher and the market is crowded like never before. 2015 – this year we analysed +770,000 tweets from a total of 103,429 users. Content Marketing 2015: Top 100 Influencers and Brands Click To Tweet. What’s next for content marketing?

The state of digital marketing optimization 2015 – challenges and solutions

Social Email Marketing

Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”.

The Tech trends to follow in 2015


The post The Tech trends to follow in 2015 appeared first on Biznology. No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. A few of the technology trends to keep track of in the coming year, and beyond, include: Beacons. Remember when QR codes were the latest, greatest thing for in-store marketing?

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2015 is the Year of Message Boards and Forums


In 2015, there will be a return from renting a little piece of a very large development to buying one’s very own retreat for his or herself and a number of close friends. In 2015, blogs are a tough sell. 2015 will be the year of taking back control of the social network and returning to tools and platforms that are both familiar and also much more configurable than their big, global, extroverted, social networking brethren.

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13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

The biggest change is that 2015’s report doesn’t cover the emergence of inbound marketing as it has in past years -- the principles are now well-entrenched. In fact, survey respondents whose teams demonstrated positive marketing ROI in 2015 were more than twice as likely to receive higher budget. Are you struggling to keep up with the winning ways of modern marketing and sales? Get lucky with HubSpot's State of Inbound Report.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


So here are a few 2015 New Year resolutions for me, but some can pertain to you as well. In 2015 we will continue to evaluate client and prospect websites for proper conversion optimization, otherwise you’re throwing away SEO retainers. Now if LinkedIn can build an app-install ad program as well in 2015…. . . Make it a habit in 2015 to manage all your communication. What are your resolutions for 2015? . . . . . Happy New Year!

How to Measure Email Success in 2015: A Call to ROI

The Point

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it.

Check out the hottest technologies at CiscoLive! 2015


2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects! 2015 , interactive marketing , Kaon 3D Product App , Kaon Interactive , SanDiego. 2015 interactive marketing Kaon 3D Product App Kaon Interactive SanDiegoStop by these booths at CiscoLive!

4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. With all these changes happening so far in 2015, it’s exciting to think what the rest of the year will bring for Facebook Advertising. The world of Facebook Advertising is constantly changing.

Five 2015 B2B Demand Generation and Content Marketing Resolutions


As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. As we kick-off 2015, here are some key areas that B2B marketing leaders should focus on in order to ensure they have maximum results from their Demand Generation and better align with their buyers: Move from Campaigns to Programs-.

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Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

SMX East 2015. Pubcon Las Vegas 2015. Searchlove London 2015. Our Online Marketing Strategist, Kristen Vaughn , will be attending Inbound 2015 next week and we hope to be making an appearance at the MarketingProfs B2B Forum. It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it.

SiriusDecisions Summit 2015: The Un-Death of B2B Sales


So when Jennifer and Marisa unveiled the results of the 2015 B-to-B Buying Study of the behavior of 1,000 executives it’s easy to understand how the marketers in the room were taken aback. If the 2015 B-to-B Buying Study is true…and I can’t argue with data…then we as marketers are potentially missing something.

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2015: The year social media listening grows up


What trends do you see emerging in 2015? The post 2015: The year social media listening grows up appeared first on Biznology. Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later. I am too smart to make predictions, so instead I will tell you what I am already seeing that sounds like a prediction only if you also don’t know it.

WordCamp Miami 2015 Recap

EMagine B2B Blog

We finally experienced our first WordCamp in Miami, FL! emagine’s founder’s, Brett Cohen and Bill Gadless, along side Technical Director, Christian Nolen, headed south on the weekend of May 29 th -31 st to join the WordPress community and talk about all things, well… WordPress. As our very first WordCamp conference, we felt both excited and nervous to attend, as we weren’t really sure what to expect.

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Business in 2015: How the CMO and CIO Will Determine the Future

Crimson Marketing

The two executive roles that matter most for 2015 are the CIO and the CMO. The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. . “The CMO of 2015 must take charge of customer-centric innovation, starting with mobile and expanding out into every marketing technology-enabled channel. The CIO of 2015 must expand their focus beyond IT or they “will see their budgets cut and their positions marginalized.”

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2015 Resolution: Get Organized!

EMagine B2B Blog

As of 2015, I’m officially going on an anti-crap rage at home and at work. Windex your life goggles so 2015 starts off crystal clear. To improve in this area, I am making a point to ask clients about their 2015 marketing goals, so we can start off the new year with a strategic focus. Let’s be honest, we all have at least one messy area in our lives – I’m willing to bet I’m not the only one with a misfit garage and a pile of used sticky notes on my desk.

Sirius Decisions Summit 2015: It’s All About Alignment


Site of the 2015 Sirius Decisions Summit , and ground zero for some of the most influential marketers and sales executives in B2B. Greetings from Nashville! After a day’s worth of sessions, a clear theme has emerged: Alignment. Three keynote speeches were dedicated to alignment and new models and frameworks were introduced to help provide the scaffolding for how to achieve it.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. The tactics I saw most often in 2015 aligned and tied most directly to sales pipeline contribution and conversion from marketing were buyer personas, sales automation, advocate management, influencer engagement and account-based marketing.” – Matt Heinz , President of Heinz Marketing. That was the highlight of 2015 for us.

What B2B Marketers Need To Know About Social Media Advertising in 2015

KoMarketing Associates

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. In 2015, if a company wants to remain relevant and visible on Facebook, they need to incorporate paid advertising in their strategy. That being said, advertisers should keep their eyes peeled for any update from these two companies in 2015.

Talking Sales-Marketing Alignment at LinkedIn SalesConnect 2015 [VIDEO]


Fathom Chief Revenue Officer Jeff Leo Herrmann brought back social selling lessons from LinkedIn SalesConnect 2015. ” He also shared his new understanding of how to quantify the principles behind social selling … and how sales professionals can do their jobs better by following a disciplined content marketing strategy: The post Talking Sales-Marketing Alignment at LinkedIn SalesConnect 2015 [VIDEO] appeared first on Fathom.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. In Q1 2015, there were approximately 4 Billion video views per day on Facebook.

2015 Resolution Series: Professional Development

EMagine B2B Blog

As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. In 2015, our team is going to get creative in our efforts, including things such as webinars, attending local meetups… and hopefully some conferences. Some conferences on our radar include: SWSX - March 13-17, 2015 Austin, TX. MozCon - July 13-15, 2015 Seattle, WA. Inbound 2015 - September 8-11, 2015 Boston,MA.

9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

— dennis kardys (@dkardys) September 8, 2015. — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. — Douglas Burdett (@ArtilleryMarket) September 10, 2015. — Jenny Kessman (@jakessman) September 9, 2015. — Eric Klinenberg (@EricKlinenberg) September 10, 2015. — Kerry Donahue (@kerrydonahue75) September 10, 2015. — Jill Rowley (@jill_rowley) September 11, 2015.

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Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

2015 predictions advertising technology crm marketing automation marketing technology trends marketing/sales alignment sales automation Trends are signposts of the future: they point to where we’re headed. But the signposts are unreliable because trends are often interrupted – the classic example being the “ Great Horse Manure Crisis of 1894 ”, when experts predicted that major cities would soon be buried beneath horse droppings.

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Giving on the Green 2015


The outing will take place on Saturday, August 29th, 2015 at Sweetbriar Golf Club in Avon Lake, Ohio. The post Giving on the Green 2015 appeared first on Fathom. Charity Golf Outing to Support Adoption of Cleveland’s Youth. Fathom Education is proud to host the second annual Giving on the Green charity golf outing, powered by the Benjamin Isaac Foundation. Seize your chance to be a champion for our children in need.