4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1.

3 Key Takeaways from SMX East 2015

KoMarketing Associates

Casie Gillette (@Casieg) September 30, 2015. At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Every 2015 presidential candidate is a brand

Biznology

But why are these foundational attributes so lacking for every Presidential candidate in 2015? The Edelman Trust Barometer revealed that government and Congress are the least trusted institutions or people for the fourth consecutive year, hitting a new low of 41% in 2015.

Brand 184

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. The post PR 2015: Top 100 Influencers & Brands appeared first on onalytica. Public relations is not what it used to be.

PR 286

4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers.

Ads 320

The Best Marketing Conferences Of 2015

Marketing Insider Group

Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. The post The Best Marketing Conferences Of 2015 appeared first on B2B Marketing Insider.

Interactive 3D Product Applications Supercharge CiscoLive! 2015

Kaon

Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! 2015 , Kaon Interactive , Kaon v-Rack , mobile devices. 2015 Kaon Interactive Kaon v-Rack mobile devices

Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

SMX East 2015. Pubcon Las Vegas 2015. Searchlove London 2015. Our Online Marketing Strategist, Kristen Vaughn , will be attending Inbound 2015 next week and we hope to be making an appearance at the MarketingProfs B2B Forum.

Enterprise B2B Marketers – How Did We Do In 2015?

ANNUITAS

In order to contrast and benchmark 2015 against 2014, we are launching our study once again and asking B2B Enterprise Companies to share their insights and thoughts on how they approach Demand Generation. Last year, ANNUITAS launched a new kind of Demand Generation Survey.

Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. Be sure to hit one of the blue buttons to download the full 2015 Digital Health landscape, including a detailed network map to better understand the debate.

Brand 286

Check out the hottest technologies at CiscoLive! 2015

Kaon

2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects! 2015 , interactive marketing , Kaon 3D Product App , Kaon Interactive , SanDiego.

Buyersphere 2015 has arrived!

BaseOne

The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now

Report 176

What B2B Marketers Need To Know About Social Media Advertising in 2015

KoMarketing Associates

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. Over the past few years, advertising on social media has grown in sophistication.

5 Things I Learned About Digital Marketing in 2015

KoMarketing Associates

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014.

Sales and Marketing Events that Matter in 2015

Sales Intelligence View

b2b marketing events b2b sales events best 2015 marketing events best 2015 sales events sales marketing conferences As spring conference season gets into full swing, we wa […]. Conferences Marketing Sales 2.0

Sales 110

How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.”

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere.

Microsoft Convergence 2015 Wrap Up

Sales Intelligence View

Microsoft Convergence is always a great event, and 2015 […].

CRM 101

Key B2B Demand Generation Strategies for 2015

The Point

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook.

[SlideShare] The State of Pipeline Marketing Report 2015 (& Exclusive Statistics)

bizible

The 2015 State of Pipeline Marketing Report has seen its first annual debut, and its statistics and implications are as intriguing as we anticipated. The State of Pipeline Marketing 2015 Slideshare. The State of Pipeline Marketing Report 2015.

SiriusDecisions 2015 Wrap Up

Sales Intelligence View

Last week’s SiriusDecisions 2015 event was tightly focu […]. Events insideview events sales marketing alignment sales marketing events siriusdecisions 2015 siriusdecisions events siriusdecisions insideview

How has SEO changed in 2015

Biznology

Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing mix. The post How has SEO changed in 2015 appeared first on Biznology.

SEO 192

9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

— dennis kardys (@dkardys) September 8, 2015. — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. — Douglas Burdett (@ArtilleryMarket) September 10, 2015. — Jenny Kessman (@jakessman) September 9, 2015.

B2B 343

Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

Marketing Insider Group

We asked our favorite marketing thought-leaders to tell us what they see in store for 2015. What are your digital marketing predictions for 2015? According to Neil Patel, co-founder of KISSmetrics , community is going to be a big focus of marketing in 2015.

15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)

B2B Lead Generation

Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management. I have so much to share that I’ve split this post into three parts (you can read Part 1, with tips 1-5, here and Part 2, with tips 6-10, here ), and today will be the final Part 3, with tips 11-15.

Talking Sales-Marketing Alignment at LinkedIn SalesConnect 2015 [VIDEO]

Fathom

Fathom Chief Revenue Officer Jeff Leo Herrmann brought back social selling lessons from LinkedIn SalesConnect 2015. Events Sales & Marketing Alignment Sales Operations Las Vegas linkedin LinkedIn SalesConnect 2015 Publish or Perish sales-marketing alignment

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation

Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on. Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. The tactics I saw most often in 2015 aligned and tied most directly to sales pipeline contribution and conversion from marketing were buyer personas, sales automation, advocate management, influencer engagement and account-based marketing.” – Matt Heinz , President of Heinz Marketing. That was the highlight of 2015 for us.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Fast forward to 2015 where every brand is a publisher and the market is crowded like never before. What’s next for content marketing?

The Tech trends to follow in 2015

Biznology

The post The Tech trends to follow in 2015 appeared first on Biznology. No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior.

Trends 176

The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B

Cintell

I’ve also posted the slides to Slideshare, below: Revitalize Your Buyer Personas for Real World Results – MarketingProfs B2B Forum presentation 2015 from Katie Martell. Katie Martell (@KatieMartell) October 23, 2015.

Best 260

2015: The Modern Marketing Year in Review

Modern Marketing

You can take your pick of the latest marketing buzzwords or trends when trying to sum up the past year of modern marketing, so we reached out to marketing experts from around the world to get their take on 2015. Does this reflect your 2015?

Review 208

Announcing The 2015 B2B Web Usability Report

KoMarketing Associates

The full report can be downloaded, without form submission, through the following landing page: The 2015 B2B Web Usability Report.

Report 295

KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. TOP 10 KOMARKETING BLOG POSTS OF 2015. 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015 by Derek Edmond.

Review 169

2015 is the Year of Message Boards and Forums

Biznology

In 2015, there will be a return from renting a little piece of a very large development to buying one’s very own retreat for his or herself and a number of close friends. In 2015, blogs are a tough sell.

Google 210