4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. The post 4 Key Takeaways from the 2015 SiriusDecisions Summit appeared first on The Point.

3 Key Takeaways from SMX East 2015

KoMarketing Associates

Casie Gillette (@Casieg) September 30, 2015. At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are. While I couldn’t catch all the panels, the ones I did attend left me with a list of actionable tactics and a few key takeaways.

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Every 2015 presidential candidate is a brand

Biznology

But why are these foundational attributes so lacking for every Presidential candidate in 2015? The Edelman Trust Barometer revealed that government and Congress are the least trusted institutions or people for the fourth consecutive year, hitting a new low of 41% in 2015. The post Every 2015 presidential candidate is a brand appeared first on Biznology. Each Presidential candidate is essentially a brand.

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Celebrate the 2015 Markie Award Winners!

Modern Marketing

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2015 Markie Awards , presented at Modern Marketing Experience this week in Las Vegas. Check out the full list of the 2015 Markie Award Winners (drumroll please!) : Best Audience Creation - Dell Inc.

Celebrate the 2015 Markie Award Finalists!

Modern Marketing

Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. Check out the 2015 Markie Award Finalists: Best Audience Creation?: It’s that time again! Finalists for the Markie Awards have been announced! The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Cetera Financial Group | Dell Inc. Sage | Thomson Reuters – Tax & Accounting. Best Cross-Channel Marketing Program?:

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. The post PR 2015: Top 100 Influencers & Brands appeared first on onalytica. Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before. We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?).

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4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. With all these changes happening so far in 2015, it’s exciting to think what the rest of the year will bring for Facebook Advertising. The world of Facebook Advertising is constantly changing.

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10 Innovative Marketing Events Happening in 2015

Modern Marketing

Here is a compilation of events to inspire you in 2015. This two-day event aims to offer a showcase into the technologies that will drive advertising and marketing strategy in 2015 and beyond. Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists!

3 Top Takeaways from SMX West 2015

KoMarketing Associates

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 — Casie Gillette (@Casieg) March 4, 2015. At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place.

Enterprise B2B Marketers – How Did We Do In 2015?

ANNUITAS

In order to contrast and benchmark 2015 against 2014, we are launching our study once again and asking B2B Enterprise Companies to share their insights and thoughts on how they approach Demand Generation. Blog 2015 B2B Enterprise Demand Generation Survey benchmark Demand Generation investments Demand Generation Strategy Marketing ROI tacticsLast year, ANNUITAS launched a new kind of Demand Generation Survey.

Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

SMX East 2015. Pubcon Las Vegas 2015. Searchlove London 2015. Our Online Marketing Strategist, Kristen Vaughn , will be attending Inbound 2015 next week and we hope to be making an appearance at the MarketingProfs B2B Forum. It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it.

2015: The Modern Marketing Year in Review

Modern Marketing

You can take your pick of the latest marketing buzzwords or trends when trying to sum up the past year of modern marketing, so we reached out to marketing experts from around the world to get their take on 2015. And since we collected these insights about 2015, we wanted to share them with you. Does this reflect your 2015? Modern Marketing Year in Review: 2015 from Oracle Marketing Cloud.

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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Fitness tracking app MyFitnessPal – which has 75 million users – was recently acquired by Under Armour for $475 million , health information website WebMD gets 80 million visitors a month, and Apple has reportedly placed its first order of 5-6 million units for the Apple Watch (which includes a heart rate sensor and health apps) and will launch in April 2015. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. The tactics I saw most often in 2015 aligned and tied most directly to sales pipeline contribution and conversion from marketing were buyer personas, sales automation, advocate management, influencer engagement and account-based marketing.” – Matt Heinz , President of Heinz Marketing. That was the highlight of 2015 for us.

10 Marketing New Year’s Resolutions For 2015

Modern Marketing

Envelope yourself in an exciting event schedule – Make a list of the educational and networking events you’d like to attend in 2015 ( shameless plug: may we suggest Modern Marketing Experience this spring in Vegas? What’s your most pressing marketing New Year’s resolution for 2015? Have you committed to any personal resolutions for the New Year?

What B2B Marketers Need To Know About Social Media Advertising in 2015

KoMarketing Associates

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. In 2015, if a company wants to remain relevant and visible on Facebook, they need to incorporate paid advertising in their strategy. That being said, advertisers should keep their eyes peeled for any update from these two companies in 2015.

5 Things I Learned About Digital Marketing in 2015

KoMarketing Associates

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.

Sales and Marketing Events that Matter in 2015

Sales Intelligence View

b2b marketing events b2b sales events best 2015 marketing events best 2015 sales events sales marketing conferences As spring conference season gets into full swing, we wa […]. Conferences Marketing Sales 2.0

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How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well. With these stats and our own supporting experiences in mind, we made it a point in 2015 to integrate more video assets into our content efforts.

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t. It’s not about more leads; it’s about doing better with the ones you already have. Here’s how.

Microsoft Convergence 2015 Wrap Up

Sales Intelligence View

Microsoft Convergence is always a great event, and 2015 […]. Events crm data Dynamics CRM dynamics crm data dynamics data cleansing dynamics data enrichment insideview insights insights by insideview insights by insideview for microsoft dynamics crm microsoft convergence microsoft convergence 2015 microsoft crm data microsoft crm insights microsoft crm marketplace Microsoft Dynamics microsoft dynamics crm microsoft dynamics partners microsoft marketplace microsoft partners

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Key B2B Demand Generation Strategies for 2015

The Point

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. In Q1 2015, there were approximately 4 Billion video views per day on Facebook.

[SlideShare] The State of Pipeline Marketing Report 2015 (& Exclusive Statistics)

bizible

The 2015 State of Pipeline Marketing Report has seen its first annual debut, and its statistics and implications are as intriguing as we anticipated. The State of Pipeline Marketing 2015 Slideshare. The State of Pipeline Marketing Report 2015. The State of Pipeline Marketing 2015 Report includes a section that sheds some light on how CMOs view Pipeline Marketing and attribution.

The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

— BostonTweetUp (@BostonTweetUp) October 6, 2015. — Sarah Mooney (@howsarahseesit) October 6, 2015. — Ryan Connors (@MrRyanConnors) October 6, 2015. — CabinetM (@CabinetM1) October 6, 2015. Eaton (@MeredithLEaton) October 7, 2015. B2B Online Marketing Blog Future of Marketing FutureM FutureM 2015 FutureM15

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Interactive 3D Product Applications Supercharge CiscoLive! 2015

Kaon

Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! 2015 , Kaon Interactive , Kaon v-Rack , mobile devices. 2015 Kaon Interactive Kaon v-Rack mobile devicesCheck out all the photos of prospects and employees interacting with our applications on touch screens, mobile devices, and the Kaon v-Rack. Follow us on twitter @marketing3D for more updates and information!

How has SEO changed in 2015

Biznology

Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing mix. The post How has SEO changed in 2015 appeared first on Biznology. This was my first time as the guest on the SEMrush chat and it was a dizzying experience–hundreds of participants and thousands of tweets.

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9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

— dennis kardys (@dkardys) September 8, 2015. — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. — Douglas Burdett (@ArtilleryMarket) September 10, 2015. — Jenny Kessman (@jakessman) September 9, 2015. — Eric Klinenberg (@EricKlinenberg) September 10, 2015. — Kerry Donahue (@kerrydonahue75) September 10, 2015. — Jill Rowley (@jill_rowley) September 11, 2015.

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SiriusDecisions 2015 Wrap Up

Sales Intelligence View

Last week’s SiriusDecisions 2015 event was tightly focu […]. Events insideview events sales marketing alignment sales marketing events siriusdecisions 2015 siriusdecisions events siriusdecisions insideview

Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

Marketing Insider Group

We asked our favorite marketing thought-leaders to tell us what they see in store for 2015. What are your digital marketing predictions for 2015? According to Neil Patel, co-founder of KISSmetrics , community is going to be a big focus of marketing in 2015. In 2015, companies must fully integrate digital into their entire operation. Entrepreneur and investor John Rampton says this, along with “SEO as a title is dying and will be dead in 2015.

How Retailers Can Turn 2014's Holiday Spending Habits Into 2015 Revenue

Modern Marketing

We then applied those findings, added in some specific ways to learn from past behavior and spending habits – and put it all together in one gift-wrapped eBook entitled Turning 2014's Holiday Trends into 2015 Revenue. As to how to best use those findings to your advantage I suggest you download Turning 2014's Holiday Trends into 2015 Revenue right now or sooner, if that's humanly possible.

Talking Sales-Marketing Alignment at LinkedIn SalesConnect 2015 [VIDEO]

Fathom

Fathom Chief Revenue Officer Jeff Leo Herrmann brought back social selling lessons from LinkedIn SalesConnect 2015. ” He also shared his new understanding of how to quantify the principles behind social selling … and how sales professionals can do their jobs better by following a disciplined content marketing strategy: The post Talking Sales-Marketing Alignment at LinkedIn SalesConnect 2015 [VIDEO] appeared first on Fathom.

15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)

B2B Lead Generation

Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management. I have so much to share that I’ve split this post into three parts (you can read Part 1, with tips 1-5, here and Part 2, with tips 6-10, here ), and today will be the final Part 3, with tips 11-15. As you’ll see this series isn’t just about getting more leads, but about generating better and higher quality of leads.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on. Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. B2B marketing technology is developing rapidly.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation

Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. These 15 tips (across all three blog posts) will help make your lead management more effective.

3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)

Modern Marketing

Here are some tips to help you maximize your event agendas for 2015 and beyond. The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. Perhaps you’re knee deep in event planning for an early Q1 event, or just now starting preliminary planning. 1.Look for ways to re-purpose marketing messaging. It can be helpful to start with a specific theme to carry out across all event activities.

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TFM&A 2015 Recap: The Devil is in the Data

Modern Marketing

With more marketers than ever (77%) planning to increase their digital marketing budgets in 2015, according to the latest Oracle Marketing Cloud and Econsultancy study , and the number of marketers planning to invest in Data Management Platforms grew 100% to 30%, of marketers surveyed, it’s more important than ever for these investments to be supported by a sound organizational strategy and clear areas of ownership.