Marketing Insider Group

JANUARY 30, 2016

The post 10 Things I Learned in 2015 appeared first on Marketing Insider Group. At the beginning of each year, I look back on the previous year to see what worked, what didn’t, and what I can take from all of my experiences to make the most of the present.

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KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

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KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. That was the highlight of 2015 for us. For marketing and PR teams, 2015 was ‘The Year of Content – Backed Up By Data’. STRATEGIC CONTENT MARKETING.

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Biznology

JANUARY 19, 2016

While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally. So, without further ado, here are the top Biznology articles from 2015 — enjoy!

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The Forward Observer

DECEMBER 8, 2014

A look back at 2014 may provide some clues to what marketers can expect in 2015. Looking forward to 2015, what are some of the things marketers can expect? This trend will become even more prevalent in 2015. Video made huge gains in 2014 and will continue to dominate online content in 2015. The rule of thumb is the.

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KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Pubcon Las Vegas 2015. Searchlove London 2015. Our Online Marketing Strategist, Kristen Vaughn , will be attending Inbound 2015 next week and we hope to be making an appearance at the MarketingProfs B2B Forum. Below we’ve outlined where you can find us, when, and what we’ll be doing.

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KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. New Marketing Data. New Marketing Data. Focus on Customer Experience.

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The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

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ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. 2015 must be a year where marketers begin to show demonstrable value to their organizations and the investments that have been made.

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ViewPoint

APRIL 1, 2015

Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. Here’s how I, Danmac the Magnificent, read the stars for your sign in 2015: Taurus (April 21 - May 21): You are working close to full-time trying to beat your quota in the first half of the year.

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ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

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KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. In 2015, if a company wants to remain relevant and visible on Facebook, they need to incorporate paid advertising in their strategy.

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KoMarketing Associates

AUGUST 27, 2015

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements.

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Crimson Marketing

MAY 1, 2015

2015 will be the culmination of all this: using B2B marketing technology platforms, focusing on education and creating dream sales teams is what everyone is working on. The post Infographic: What Does Social Selling Look Like in 2015? Searches for the term “social selling” didn’t explode until 2011.

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KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 — Casie Gillette (@Casieg) March 4, 2015. This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. 1 Rankings Don’t Mean Jack. Where are they going?

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ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? The panelists include: Ardath Albee – Marketing Interactions. Miles Austin – Fill the Funnel, Inc. Jeffrey Hayzlett – The C-Suite Network.

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Crimson Marketing

OCTOBER 24, 2014

As the end of the year draws closer, many of you are beginning to wonder what will 2015 look like? 2015 will see a change in the spending habits of CMOs: traditional marketing spend will decrease by 3.6%, but budgets for digital marketing solutions will increase by 10.8%. . Where do CMOs spend their money? 9% B2C services.

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KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends. Final Thoughts.

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KoMarketing Associates

OCTOBER 6, 2015

Casie Gillette (@Casieg) September 30, 2015. Shehata went on to give some great tips on how to communicate more effectively and make friends within your organization (ahem #SEOdonutday). Never tell the dev team “it’s easy” as you don’t know the scope of work. jshehata #smx #22D.

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ViewPoint

MARCH 27, 2015

Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. Over the course of this 4-part series, I’ve shared with you Mike Weingberg’s 4 Tips for Prospecting in 2015. Part 1: Tip #1 Believe it Works.

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Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. The post The Best Marketing Conferences Of 2015 appeared first on B2B Marketing Insider. I know I won’t get them all, so please provide your feedback in the comments below! Content Marketing'

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Biznology

JULY 14, 2015

But why are these foundational attributes so lacking for every Presidential candidate in 2015? The Edelman Trust Barometer revealed that government and Congress are the least trusted institutions or people for the fourth consecutive year, hitting a new low of 41% in 2015. This glaring problem of mistrust did not happen overnight.

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ANNUITAS

FEBRUARY 9, 2016

I’ve found that each day is an opportunity to improve and so looking back on 2015, these are my top three lessons learned: 1. With all of these learnings and challenges come not only the things I learn about industries and people, but also what I learn about myself. There will always be someone who isn’t on board-.

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Crimson Marketing

APRIL 15, 2015

The post Infographic: What’s Trending In Marketing for 2015? The trend in content is a move towards diversity and visualization: 86% of #B2B buyers desire more visual and interactive content #contentmarketing Click To Tweet. Source: Uberflip. Image: Courtesy of Postific. appeared first on. Digital Marketing Infographics'

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ANNUITAS

MAY 13, 2015

In order to contrast and benchmark 2015 against 2014, we are launching our study once again and asking B2B Enterprise Companies to share their insights and thoughts on how they approach Demand Generation. If you would like to participate in the survey, you can fill out the form here.

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ViewPoint

MARCH 24, 2015

Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Anthony Iannarino (along with Jeb Blount). Simplified.:

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Crimson Marketing

JANUARY 7, 2015

The two executive roles that matter most for 2015 are the CIO and the CMO. The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. . The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. . Source: Forrester.

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KoMarketing Associates

DECEMBER 15, 2015

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.

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ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Here is a list of some of the events ANNUITAS will have a presence at in 2015 … as a speaker, sponsor or sometimes just as an attendee. 1) If you go, be present.

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The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) AN) Hello, Howard. HS) Content is everything these days. we see some very exciting new demand gen channels entering the fray.

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NuSpark Consulting

JANUARY 3, 2015

So here are a few 2015 New Year resolutions for me, but some can pertain to you as well. In 2015 we will continue to evaluate client and prospect websites for proper conversion optimization, otherwise you’re throwing away SEO retainers. Now if LinkedIn can build an app-install ad program as well in 2015…. . .

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Cintell

OCTOBER 29, 2015

I’ve also posted the slides to Slideshare, below: Revitalize Your Buyer Personas for Real World Results – MarketingProfs B2B Forum presentation 2015 from Katie Martell. Katie Martell (@KatieMartell) October 23, 2015. Beth Negus at Chief Marketer wrote a great recap of my session, which you can read right here.

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ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The author of the article made the connection between these improvements to a forecast of better Demand Generation results in 2015.

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Vidyard

SEPTEMBER 22, 2015

While this wasn’t introduced at Dreamforce 2015, we saw a lot more partners showing off apps, Salesforce communities, and components developed with Salesforce Lightning. In addition to very practical take-aways and new tools, Dreamforce 2015 was chalk-full of inspirational sessions from leaders in technology, business, and the arts.

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Marketing Insider Group

JANUARY 7, 2015

We asked our favorite marketing thought-leaders to tell us what they see in store for 2015. What are your digital marketing predictions for 2015? According to Neil Patel, co-founder of KISSmetrics , community is going to be a big focus of marketing in 2015. So what will content look and act like in the near future? ” 11.

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SWZD

NOVEMBER 1, 2017

The post 2015 B2B Spend Intention Survey appeared first on emedia. Ever wonder how your competitors invest their marketing spend? Read our B2B Spend Intention Survey to learn how many B2B marketers choose to allocate their budgets.

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Biznology

MARCH 5, 2015

Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing mix. The post How has SEO changed in 2015 appeared first on Biznology. Like this post? Sign up for our emails here. Save this article as a PDF.

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