Martech

AUGUST 26, 2024

One of the best known B2B video campaigns, Caterpillar’s “Built for It,” became quite a media darling at its peak in 2014-2015, as explained by Cat’s Archie Lyons, creative director of global brand marketing. Clearly, this campaign took a major investment of time, money and creativity.

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Marketing Insider Group

MARCH 14, 2017

In 2015, the average was 5 […]. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online.

Stats 258

Stats Video Marketing Emarketing Impressions 258

markempa

DECEMBER 17, 2024

The Modern Demand Generation Paradox We’re living in a world where: Buyers are doing 80% of their research before talking to sales Digital channels are saturated with noise Cold outreach effectiveness has plummeted Marketing budgets are under intense scrutiny Yet we’re still running playbooks from 2015.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Demand Cost 120

Marketing Insider Group

MAY 25, 2020

By 2015, that number had dwindled to 15 years. Much of this growth was attributed to acquisitions made in 2015, which propelled the company to first make the list in 2016 with $7.6 Fast growers may be doing well because of empathy. What’s Changed Since 1955? There are a million answers to this question. billion in revenue.

Thought Leadership 311

Thought Leadership Paid Search Agency Lead Scoring Lead Ranking 311

markempa

DECEMBER 17, 2024

The Modern Demand Generation Paradox We’re living in a world where: Buyers are doing 80% of their research before talking to sales Digital channels filling up with AI-generated noise Cold outreach effectiveness has plummeted Marketing budgets are under intense scrutiny Yet we’ve been running playbooks since 2015.

Demand Generation 120

Demand Generation Marketing Qualified Leads Lead Ranking Cost 120

Webbiquity

MARCH 5, 2019

Year founded: 2015. Startup Grind Minneapolis Chapter Director 2015 -2018 , 14 successful events focusing on Minneapolis. Instead of relying on multiple resources, contracts, managing multiple online tools WorkOutLoud has one platform that offers what the community owner needs. The Company. Funding rounds: Bootstrapped.

Enterprise Management 263

Enterprise Management Work Management Marketing Management Co-Registration 263

Webbiquity

APRIL 26, 2022

who listen to podcasts more than doubled just between 2015 and 2020. Perhaps you’re the kind of person who prefers to share your subject matter expertise verbally, rather than putting pen to paper (or the digital equivalent). It’s never been easier to start a podcast, or more lucrative: the number of people in the U.S.

Copywriting 362

Copywriting Budget Programs Content High Quality Lead 362

Webbiquity

APRIL 27, 2021

Interest in the medium gradually declined over the next few years, then began picking up again in 2015. Search interest in influencer marketing lagged social media by seven years, starting to rapidly rise in late 2015 / early 2016. Of course, most podcasts are recorded for later consumption. Buyers don’t trust ads.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Marketing Insider Group

APRIL 18, 2017

As of 2015, only half of all Americans even knew what a podcast was. Well, that’s what your target market may be doing right now. Listening to an interesting podcast on their smartphone or tablet. Podcasting is still a small piece of the content marketing pie overall. Still, this certainly is a medium to […].

Advertising Mediums 223

Advertising Mediums Content Marketing Content Marketing 223

Martech

JANUARY 16, 2025

Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI. As a result, at least in theory, it should provide more relevant and personalized results.

Marketing AI 128

Marketing AI Trust Marketing Planning Amazon 128

Webbiquity

MARCH 16, 2021

According to Google Trends , interest in influencer marketing started taking off in the fall of 2015, and has exploded since then. Instagram is primarily relied on for consumer marketing, though B2B marketers are beginning to embrace it. B2B vs. B2C Influencer Marketing: General Similarities and Differences.

B2B Marketing 360

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 360

SmartBrief - Marketing

JULY 16, 2024

The first TV campaign for Prime Day 2015 (which makes me cringe a little now) featured an animated dancing Amazon box we called “ Box Man.” Thankfully, Jeff also was looking for a campaign that would be fun. He knew that if the work ultimately didn’t make people smile we wouldn’t get them excited about the event.

Amazon 116

Amazon Advertising Agencies Advertising Advertisements 116

Marketing Insider Group

FEBRUARY 4, 2020

In 2015, the company noticed that its youthful employees were posting content featuring their workout routines – wearing Reeboks, of course. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily. Companies that have taken the leap into employee activation number among the world’s most successful.

Generation 275

Generation Content Paid Search Agency Trust Marketing 275

Marketing Insider Group

MARCH 9, 2023

This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) This practice is just wrong.

Stats 351

Stats Advertising Agencies Paid Search Agency Work Management 351

Zoominfo

JUNE 20, 2019

The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). User-generated short clips accounted for 51% of live video content streamed to smartphones as of 2015 ( source ). The streaming industry is estimated to reach $70.05 billion by 2021 ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Onalytica B2B

OCTOBER 11, 2017

Let’s take a leap back in time to 2015. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Oktopost

AUGUST 15, 2022

A Not-So-Distant Past: 2010-2015. While Instagram remained an independent app under the parent company Facebook, Facebook launched Instagram ads a few short years later in 2015 that could be managed from the same backend within Facebook. 2010 saw the emergence of photo-sharing network Instagram.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Marketing Insider Group

APRIL 20, 2020

In the Business Insider article, “Google considers this to be the most critical trait of successful teams,” Lebowitz shared the results of Google’s 2015 study, ‘Project Aristotle,’ which looked at the implications of psychological safety, as well as other factors such as individual skill level, on success.

Activities 328

Activities Work Management Marketing Management Opinions 328

Marketing Insider Group

FEBRUARY 17, 2021

In 2015, we began seeing an uptick in interactions with online content via mobile devices. Visitors want to interact with engaging and dynamic websites. To get your audience to engage with your brand the way you want them to, you need to go above and beyond traditional content marketing techniques. Source: Statista.

Marketing Agencies 2 363

Marketing Agencies 2 Content Paid Search Agency Interactive Marketing 363

Salesforce Marketing Cloud

MARCH 28, 2025

From 2015 to 2021, he served as a Senior Research Scientist at the Stanford Artificial Intelligence Laboratory and as an Associate Research Director at the Stanford-Toyota Center for AI Research. His work involves leading projects that aim to develop advanced algorithms enabling machines to interpret and understand the visual world.

Lead Ranking 75

Lead Ranking Conference Lead Scoring Research 75

Webbiquity

JUNE 5, 2020

Since 2015, Google has reportedly been penalizing sites with non-mobile-friendly URLs, so if you still aren’t optimizing your sites for mobile, you’re not just behind the curve, you’re years behind the curve.

SEO 257

SEO Mobile Marketing SERP Google 257

Webbiquity

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. Facebook advertising reaches 2.18 billion people, or 36% of all adults and teenagers on earth. As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year.

Social Networks 311

Social Networks Stats Spyware Mobile Advertising 311

Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. Entertainment entered the picture in the ’50s and ’60s when the Rat Pack burst onto the scene – but family-friendly entertainment? Let’s just say that it was scandalous in most parts of the country if you took your kid to Vegas.

Content Marketing 321

Content Marketing Brand Identity Branding Marketing Agencies 2 321

Webbiquity

MAY 30, 2023

As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. But organic search (SEO) was identified as the most important channel; not surprising, given that search typically drives 10X the traffic and leads as social media for B2B companies.

Marketing Budget 294

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 294

Marketing Insider Group

NOVEMBER 22, 2021

Being a Content Marketing Animal is his widely known talk from Online Marketing Rockstars 2015. Gary Vaynerchuk. Gary Vee is not for the faint of heart, but he does know his stuff. In it, he discusses the lopsided emphasis marketers put on data analytics without looking closely at true value or the real customer connection.

Video Marketing 352

Video Marketing Content Marketing Planning Best Practices 352

Influitive

OCTOBER 11, 2015

The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Hive9

JULY 23, 2020

Just Say No to Spreadsheets ,” published back in September 2015, underscores a simple question: Why are marketing leaders still using disparate, often out-of-sync spreadsheets? In 2015, it included 1,876 vendors. Have you seen Scott Brinker’s latest marketing technology landscape ? Today, that total is up to 8,000.

Work Management 150

Work Management Marketing Management Planning Budget Programs 150

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Which is why a documented strategy and audience research are so important. Meanwhile, 19% of marketers identified website traffic as their top KPI.

Webinar Metrics 262

Webinar Metrics Marketing Report Top of Funnel Marketing & Strategy 262

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 221

SEM Cost Per Click Paid Search Agency Enterprise Management 221

Zoominfo

OCTOBER 1, 2018

But for now let’s use blog posts as an example, and compare a compounding post to a standard blog post: Standard blog post: At the start of 2015, a company who sells a leading marketing automation platform publishes a blog post titled, “The Biggest Marketing Technology Trends to Look Out for in 2015 ” At first, this post generates traffic right after (..)

Zoominfo 200

Zoominfo Content Lead Scoring Lead Ranking 200

Marketing Insider Group

OCTOBER 21, 2021

Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020. Video Overtaking All Other Digital Channels.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Webbiquity

MARCH 26, 2019

She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. She’s created a high-growth business that benefits the environment while addressing poverty and injustice.

Barriers 244

Barriers Multi-Channel Fulfillment Training 244

Webbiquity

JANUARY 14, 2021

To put that into perspective: approximately 1 Gig of HDTV data, delivered at 2015 speeds, amounts to 7 minutes of video.”. Andrew Spaulding recently did a retro access test to see how it would feel, and as he notes, “(at) 56,000 bits of information per second…one Gigabyte of information would take about 40 hours to receive.

Marketing AI 275

Marketing AI Skype Work Management Business 275

Webbiquity

APRIL 2, 2019

Practices that got a site ranked on the first page of SERPs in 2015 may no longer work in 2019. It’s vital for marketers to communicate across their organizations that a properly “optimized” website or blog requires consistent upkeep. Ranking factors and search engine algorithms continually change.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Ahrefs

JULY 30, 2024

Here are their recommendations: Author: Daniel Priestley First published: 2015 Recommended by: Joshua Hardwick Here’s why Joshua recommends this book: … Read more › To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work.

Best Practices 132

Best Practices Marketing 132

Biznology

JULY 24, 2017

In late 2015 Amazon reported that it had more than 270 million active customer accounts worldwide and was shipping to more than 75 countries. As of early 2015, Amazon employed a fleet of 15,000 robots. Amazon.com facts show it took almost seven years for Amazon to start making any real money. Entrepreneur). Motley Fool).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Webbiquity

APRIL 6, 2021

Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” I realized we were connected but we’re not really connecting. I was looking for more. Like…there has to be something more out there to help expand my network. Kris: Yes.

Marketing AI 255

Marketing AI Startups Paid Search Agency B2B Thought Leadership 255