Webbiquity

APRIL 26, 2022

who listen to podcasts more than doubled just between 2015 and 2020. Perhaps you’re the kind of person who prefers to share your subject matter expertise verbally, rather than putting pen to paper (or the digital equivalent). It’s never been easier to start a podcast, or more lucrative: the number of people in the U.S.

Copywriting 362

Copywriting Budget Programs Content High Quality Lead 362

Webbiquity

MARCH 16, 2021

According to Google Trends , interest in influencer marketing started taking off in the fall of 2015, and has exploded since then. Instagram is primarily relied on for consumer marketing, though B2B marketers are beginning to embrace it. B2B vs. B2C Influencer Marketing: General Similarities and Differences.

B2B Marketing 360

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 360

Marketing Insider Group

MAY 25, 2020

By 2015, that number had dwindled to 15 years. Much of this growth was attributed to acquisitions made in 2015, which propelled the company to first make the list in 2016 with $7.6 Fast growers may be doing well because of empathy. What’s Changed Since 1955? There are a million answers to this question. billion in revenue.

Thought Leadership 253

Thought Leadership Paid Search Agency Lead Scoring Lead Ranking 253

Zoominfo

JUNE 20, 2019

The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). User-generated short clips accounted for 51% of live video content streamed to smartphones as of 2015 ( source ). The streaming industry is estimated to reach $70.05 billion by 2021 ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Onalytica B2B

OCTOBER 11, 2017

Let’s take a leap back in time to 2015. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Marketing Insider Group

FEBRUARY 4, 2020

In 2015, the company noticed that its youthful employees were posting content featuring their workout routines – wearing Reeboks, of course. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily. Companies that have taken the leap into employee activation number among the world’s most successful.

Generation 245

Generation Content Paid Search Agency Trust Marketing 245

Oktopost

AUGUST 15, 2022

A Not-So-Distant Past: 2010-2015. While Instagram remained an independent app under the parent company Facebook, Facebook launched Instagram ads a few short years later in 2015 that could be managed from the same backend within Facebook. 2010 saw the emergence of photo-sharing network Instagram.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Marketing Insider Group

FEBRUARY 17, 2021

In 2015, we began seeing an uptick in interactions with online content via mobile devices. Visitors want to interact with engaging and dynamic websites. To get your audience to engage with your brand the way you want them to, you need to go above and beyond traditional content marketing techniques. Source: Statista.

Marketing Agencies 2 353

Marketing Agencies 2 Content Paid Search Agency Interactive Marketing 353

Marketing Insider Group

MARCH 9, 2023

This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) This practice is just wrong.

Stats 307

Stats Advertising Agencies Paid Search Agency Work Management 307

Webbiquity

JUNE 5, 2020

Since 2015, Google has reportedly been penalizing sites with non-mobile-friendly URLs, so if you still aren’t optimizing your sites for mobile, you’re not just behind the curve, you’re years behind the curve.

SEO 251

SEO Mobile Marketing SERP Google 251

ViewPoint

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

Influitive

OCTOBER 11, 2015

The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Webbiquity

MAY 30, 2023

As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. But organic search (SEO) was identified as the most important channel; not surprising, given that search typically drives 10X the traffic and leads as social media for B2B companies.

Marketing Budget 287

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 287

Hive9

JULY 23, 2020

Just Say No to Spreadsheets ,” published back in September 2015, underscores a simple question: Why are marketing leaders still using disparate, often out-of-sync spreadsheets? In 2015, it included 1,876 vendors. Have you seen Scott Brinker’s latest marketing technology landscape ? Today, that total is up to 8,000.

Work Management 150

Work Management Marketing Management Planning Budget Programs 150

Marketing Insider Group

NOVEMBER 22, 2021

Being a Content Marketing Animal is his widely known talk from Online Marketing Rockstars 2015. Gary Vaynerchuk. Gary Vee is not for the faint of heart, but he does know his stuff. In it, he discusses the lopsided emphasis marketers put on data analytics without looking closely at true value or the real customer connection.

Video Marketing 339

Video Marketing Content Marketing Planning Best Practices 339

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Which is why a documented strategy and audience research are so important. Meanwhile, 19% of marketers identified website traffic as their top KPI.

Webinar Metrics 262

Webinar Metrics Marketing Report Top of Funnel Marketing Strategy 262

Oktopost

NOVEMBER 25, 2024

Prior to founding her own company, she worked at TriplePundit, where she was recognized for leading corporate responsibility-focused Twitter Chats with executive leaders, garnering millions of impressions per hour.

Social Media 146

Social Media Media Paid Search Agency Youtube 146

Zoominfo

OCTOBER 1, 2018

But for now let’s use blog posts as an example, and compare a compounding post to a standard blog post: Standard blog post: At the start of 2015, a company who sells a leading marketing automation platform publishes a blog post titled, “The Biggest Marketing Technology Trends to Look Out for in 2015 ” At first, this post generates traffic right after (..)

Zoominfo 200

Zoominfo Content Lead Scoring Lead Ranking 200

Marketing Insider Group

OCTOBER 21, 2021

Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020. Video Overtaking All Other Digital Channels.

Marketing AI 363

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 363

Webbiquity

MARCH 26, 2019

She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. She’s created a high-growth business that benefits the environment while addressing poverty and injustice.

Barriers 244

Barriers Multi-Channel Fulfillment Training 244

Marketing Insider Group

APRIL 20, 2020

In the Business Insider article, “Google considers this to be the most critical trait of successful teams,” Lebowitz shared the results of Google’s 2015 study, ‘Project Aristotle,’ which looked at the implications of psychological safety, as well as other factors such as individual skill level, on success.

Activities 271

Activities Work Management Marketing Management Opinions 271

Webbiquity

JANUARY 14, 2021

To put that into perspective: approximately 1 Gig of HDTV data, delivered at 2015 speeds, amounts to 7 minutes of video.”. Andrew Spaulding recently did a retro access test to see how it would feel, and as he notes, “(at) 56,000 bits of information per second…one Gigabyte of information would take about 40 hours to receive.

Marketing AI 270

Marketing AI Skype Work Management Business 270

Webbiquity

APRIL 2, 2019

Practices that got a site ranked on the first page of SERPs in 2015 may no longer work in 2019. It’s vital for marketers to communicate across their organizations that a properly “optimized” website or blog requires consistent upkeep. Ranking factors and search engine algorithms continually change.

Lead Ranking 265

Lead Ranking Lead Scoring Long Tail Marketing SEO 265

Biznology

JULY 24, 2017

In late 2015 Amazon reported that it had more than 270 million active customer accounts worldwide and was shipping to more than 75 countries. As of early 2015, Amazon employed a fleet of 15,000 robots. Amazon.com facts show it took almost seven years for Amazon to start making any real money. Entrepreneur). Motley Fool).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Webbiquity

APRIL 6, 2021

Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” I realized we were connected but we’re not really connecting. I was looking for more. Like…there has to be something more out there to help expand my network. Kris: Yes.

Marketing AI 251

Marketing AI Startups Paid Search Agency B2B Thought Leadership 251

Tomorrow People

OCTOBER 24, 2017

Then in 2015, GE broke the mould again by launching a fictional sci-fi podcast, creatively positioning themselves as technological forward thinkers with an engaging story of a cryptography team investigating alien activity.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Engagio

MARCH 17, 2021

Then, in around 2015, we saw the explosive rise of Account-Based Marketing (ABM). In the mid-2000s, inbound marketing and demand generation revolutionized the way B2B brands go to market. Now, for the first time, we could focus on specific, named lists of qualified accounts.

Account Based Marketing 161

Account Based Marketing DemandBase ABM Inbound Marketing 161

Webbiquity

DECEMBER 9, 2020

Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking. In addition to on-page factors (like content length and meta tags) and backlinks, this will help identify any technical issues which may be impacting your search rankings.

SEO 280

SEO Traffic Tips SERP 280

Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. Entertainment entered the picture in the ’50s and ’60s when the Rat Pack burst onto the scene – but family-friendly entertainment? Let’s just say that it was scandalous in most parts of the country if you took your kid to Vegas.

Content Marketing 266

Content Marketing Brand Identity Branding Marketing Agencies 2 266

Tomorrow People

OCTOBER 17, 2017

Later on, in 2015, Google’s RankBrain update was the next big change, harnessing the power of machine learning to understand the context behind search queries, by using data from past searches to optimise results. Google topical update 2: RankBrain.

Search Marketing 235

Search Marketing Lead Ranking Marketing & Strategy Marketing Strategy 235

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

The Point

SEPTEMBER 25, 2018

Our agency conducted a survey back in 2015 that scored marketing automation users a “C” in overall maturity, and little has apparently changed since.). Why #MarketingAutomation Customers are Migrating Downstream via @spearmktg.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Biznology

JANUARY 6, 2020

With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Ahrefs

JULY 30, 2024

Here are their recommendations: Author: Daniel Priestley First published: 2015 Recommended by: Joshua Hardwick Here’s why Joshua recommends this book: … Read more › To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work.

Best Practices 114

Best Practices Marketing 114

Webbiquity

JANUARY 7, 2021

77% of Internet users read blogs, and after falling to a low of 21% in 2015, more than three-quarters of Fortune 500 companies now maintain corporate blogs. Guest post by Jane Crighton. Blogs are especially popular among students who have access to fast Internet connectivity and a lot of ideas to share.

Blogger 248

Blogger SEO Tips Paid Search Agency 248

Webbiquity

AUGUST 3, 2021

Average daily time spent using social media increased by 25% from 2015 to 2020. Young women (aged 16-24) spend nearly three times as long (3 hours, 14 minutes) on social media sites daily, on average, as do older men (aged 55-64; 1 hour, 21 minutes). Instagram, and then Chinese spyware applications WeChat and TikTok.

Social Media 183

Social Media Spyware Wikipedia Media 183

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166