Marketing Insider Group
SEPTEMBER 16, 2024
As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already.
Martech
SEPTEMBER 17, 2024
Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI.
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Act-On
SEPTEMBER 16, 2024
Are your martech tools helping you, or are they just making your job harder? No one enjoys the thought of asking this question. And even fewer marketers can bear the idea of making changes to their key martech platforms, especially when it comes to something as integral as a marketing automation platform. But kicking the can down the road only leads to more problems.
Trade Press Services
SEPTEMBER 16, 2024
Securing media coverage is a powerful tool for B2B success. In addition to enhancing your brand’s visibility, earned media also establishes your authority in the industry, attracts potential clients, and strengthens your market position. A well-crafted media pitch to editors can lead to valuable press mentions, boost your company’s credibility, and open doors to new business opportunities.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Sword and the Script | B2B
SEPTEMBER 17, 2024
A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not. Such debates can stir passionate responses, but I wanted to know what those in B2B marketing are doing right now that’s working.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Oktopost
SEPTEMBER 17, 2024
In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why.
Marketri
SEPTEMBER 18, 2024
As a business owner or CEO, you know that the changing seasons bring not only cooler breezes and football games but also the crucial task of setting your annual marketing budget. Over my many years of participating in the budgeting process, I’ve seen some great ways to approach it, and plenty of opportunities for refinement. Do you ever roll over the budget from last year with a slight increase to account for inflation?
chiefmartech
SEPTEMBER 14, 2024
If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. So I greatly appreciate that a number of you responded to my survey over LinkedIn asking what you loved and hated about that experience and which resources you found helpful and trustworthy (or not!
Vision Edge Marketing
SEPTEMBER 17, 2024
There’s a 12-step process for everything and creating a customer-centric organization is no exception. Today the customer experience reigns supreme, so building a customer-centric organizational structure is essential for sustainable growth and success. Does your organizational structure reflect a customer-centric culture and help you create customer value?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
SEPTEMBER 20, 2024
In the dynamic realm of digital marketing, a meticulously crafted email marketing funnel is not just an asset—it's a necessity. At SendX, we've harnessed years of industry expertise to develop a framework that consistently transforms casual subscribers into brand advocates. This comprehensive guide will equip you with cutting-edge strategies to construct a high-performance email funnel that drives measurable results.
Webbiquity
SEPTEMBER 17, 2024
Guest post by Vlad Orlov. The podcasting landscape has exploded over the past few years, transforming from a niche hobby into a mainstream content medium with millions of avid listeners. Image credit: Tim Mossholder on Unsplash As their popularity has surged, there’s never been a better time to start your own podcast. Not only does it offer a platform to share your voice and creativity, but also provides various avenues for monetization.
Act-On
SEPTEMBER 18, 2024
For digital marketers in healthcare, HIPAA compliance is more than just a regulatory box to check — it’s an ever-evolving discipline that demands constant vigilance. This involves mastering the cornerstones, like the data security of your customers’ personal health information (PHI). But it also means mapping out the corners of marketing where HIPAA risks may take you by surprise.
Convince & Convert
SEPTEMBER 19, 2024
Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
SEPTEMBER 19, 2024
Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. Significant gaps exist in AI’s capabilities, particularly in industries where human expertise is essential to achieving meaningful outcomes.
SWZD
SEPTEMBER 16, 2024
Learn how SWZD helped Google Chrome’s enterprise team overcome lead quality challenges and boost sales conversions by leveraging data-driven audience targeting and advanced AI technologies.
Act-On
SEPTEMBER 16, 2024
Many marketing leaders ask themselves this question as they stare at Excel spreadsheets filled with budgetary numbers: Are my martech tools worth what I’m paying for? Some platforms we once relied on are starting to show their age. What was once considered essential might now be a burden, costing more time, money and sanity than it’s worth. If you’re frustrated with your martech stack, you’re not alone.
Launch Marketing
SEPTEMBER 19, 2024
Two of the most important elements of marketing are your B2B strategy and messaging. Over time, as an organization grows and priorities shift, it is important do regular assessments to ensure it is still making an impact, generating quality leads and growing revenue. To help your team uncover the current effectiveness of your B2B strategy and messaging, we have compiled a list of questions.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
SEPTEMBER 20, 2024
I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain.
Thinkers360
SEPTEMBER 20, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Renewable Energy for 2024. Congratulations to all our Renewable Energy influencers who participated! Top 50 Global Thought Leaders and Influencers on Renewable Energy 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
33Across
SEPTEMBER 18, 2024
33Across was recently named a Top Payor for H1 2024 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners. The post 33Across Acknowledged as Top Payor in H1 2024 OAREX Top Payor Awards appeared first on 33Across.
Salesforce Marketing Cloud
SEPTEMBER 16, 2024
Are you ready to unlock the full potential of all your data and join a community of like-minded visionaries? Welcome to the Datablazer community, where IT and business leaders, developers, and data practitioners come together to transform data into their most powerful asset. Imagine expanding your network with top leaders, sharing cutting-edge best practices, and getting exclusive access to resources that will elevate your data game.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
SEPTEMBER 17, 2024
In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There are many ways to find them.
CMSWire
SEPTEMBER 19, 2024
Boost your career with top marketing certifications. Learn how these courses enhance skills, increase salary and are often available online and free. Continue reading.
PureB2B
SEPTEMBER 19, 2024
Email campaigns remain effective only if you know what works. Here are A/B testing strategies to incorporate into your campaigns.
Martech
SEPTEMBER 18, 2024
As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Marketing Institute
SEPTEMBER 19, 2024
Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.
CMSWire
SEPTEMBER 20, 2024
Here are the key differences of generative AI vs. traditional AI and how each impacts marketing strategies and customer engagement. Continue reading.
Televerde
SEPTEMBER 18, 2024
Business success is no longer just about providing good products and services—it requires delivering a seamless customer experience across every stage of the journey (from initial point of contact to retention) and every touchpoint (digital, analog, and in-person). Given that customer expectations and industry trends change at a rapid pace, businesses must implement agile strategies that improve the customer experience continuously over time.
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