Marketing Insider Group
SEPTEMBER 16, 2024
As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already.
Martech
SEPTEMBER 17, 2024
Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI.
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Act-On
SEPTEMBER 16, 2024
Are your martech tools helping you, or are they just making your job harder? No one enjoys the thought of asking this question. And even fewer marketers can bear the idea of making changes to their key martech platforms, especially when it comes to something as integral as a marketing automation platform. But kicking the can down the road only leads to more problems.
Trade Press Services
SEPTEMBER 16, 2024
Securing media coverage is a powerful tool for B2B success. In addition to enhancing your brand’s visibility, earned media also establishes your authority in the industry, attracts potential clients, and strengthens your market position. A well-crafted media pitch to editors can lead to valuable press mentions, boost your company’s credibility, and open doors to new business opportunities.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Sword and the Script | B2B
SEPTEMBER 17, 2024
A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not. Such debates can stir passionate responses, but I wanted to know what those in B2B marketing are doing right now that’s working.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Oktopost
SEPTEMBER 17, 2024
In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why.
Marketri
SEPTEMBER 18, 2024
As a business owner or CEO, you know that the changing seasons bring not only cooler breezes and football games but also the crucial task of setting your annual marketing budget. Over my many years of participating in the budgeting process, I’ve seen some great ways to approach it, and plenty of opportunities for refinement. Do you ever roll over the budget from last year with a slight increase to account for inflation?
chiefmartech
SEPTEMBER 14, 2024
If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. So I greatly appreciate that a number of you responded to my survey over LinkedIn asking what you loved and hated about that experience and which resources you found helpful and trustworthy (or not!
Vision Edge Marketing
SEPTEMBER 17, 2024
There’s a 12-step process for everything and creating a customer-centric organization is no exception. Today the customer experience reigns supreme, so building a customer-centric organizational structure is essential for sustainable growth and success. Does your organizational structure reflect a customer-centric culture and help you create customer value?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
SEPTEMBER 20, 2024
I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain.
Convince & Convert
SEPTEMBER 19, 2024
Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool.
Launch Marketing
SEPTEMBER 19, 2024
Two of the most important elements of marketing are your B2B strategy and messaging. Over time, as an organization grows and priorities shift, it is important do regular assessments to ensure it is still making an impact, generating quality leads and growing revenue. To help your team uncover the current effectiveness of your B2B strategy and messaging, we have compiled a list of questions.
Oktopost
SEPTEMBER 19, 2024
It’s not all about the destination—the journey matters, too. In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? With social media ad campaigns boasting an average ROI of 95% , the temptation to invest in paid strategies is understandable.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
NetLine
SEPTEMBER 19, 2024
A few weeks ago, a colleague asked: “What does a good marketer really ‘look’ like?” (Obviously, we’re not talking about appearance here, folks.) After initially responding to myself internally with the thought of, “That’s easy, I can answer that,” I stopped. Of course, I could answer it, but that is a terrific question.
SendX
SEPTEMBER 20, 2024
In the dynamic realm of digital marketing, a meticulously crafted email marketing funnel is not just an asset—it's a necessity. At SendX, we've harnessed years of industry expertise to develop a framework that consistently transforms casual subscribers into brand advocates. This comprehensive guide will equip you with cutting-edge strategies to construct a high-performance email funnel that drives measurable results.
Contently
SEPTEMBER 18, 2024
A woman jolts awake in the dead of night, awoken by a thud from downstairs. A wizard, who’s been training in the magical arts since he was a boy, is about to face his first great test. Plane crash survivors on a remote island grapple with their new circumstances. Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create.
Oktopost
SEPTEMBER 19, 2024
How can we be more confident about proving the success of our social media efforts day in and day out? We spend so much time putting together thoughtful content, managing a calendar, and creating stories that resonate. But when it comes to reporting on our performance, many of us are unsure what to report, what we’re seeing, and what to do afterward.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Martech
SEPTEMBER 18, 2024
Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion.
Inbox Insight
SEPTEMBER 18, 2024
Winning over B2B buyers is tough, which is why businesses are constantly seeking new ways to engage their target accounts and stand out in this competitive environment. One of the most effective ways they can do this is personalization through account-based marketing (ABM). Unlike traditional marketing methods that cast a wider net, ABM campaigns allow businesses to concentrate their efforts on the accounts that matter most; those that are most likely to drive revenue growth.
ClearVoice
SEPTEMBER 16, 2024
Ever dreamt up a brilliant content plan, only to see it poorly executed because you weren’t sure how to brief the creator specifically? Or worse, have you poured your heart into a detailed brief only to get back content that’s way off the mark? We’ve all been there, breathing deep sighs and thinking, “I swear I explained it perfectly!
Sprout Social
SEPTEMBER 17, 2024
In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
SEPTEMBER 20, 2024
One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.
Valasys
SEPTEMBER 20, 2024
Ready to elevate your SaaS business and drive real results? In the highly competitive tech hubs like San Francisco and New York, the most successful SaaS leaders aren’t searching for basic solutions—they’re looking for advanced, proven strategies that truly impact customer retention, lead generation, and brand visibility. Regardless of your role whether it may be a creative product lead, an experienced marketing manager, or an aspirational entrepreneur, then this guide will cover the strategies
Bionic
SEPTEMBER 16, 2024
There are many ways Artificial Intelligence (“AI”) will automate media planning and media buying workflow. Here are 7 use cases with clear benefits that are possible with today’s AI. AI is More Than ChatGPT With the current popularity of ChatGPT, many first think of transformer-based large language models (LLMs) when they think of AI. This includes Open AI’s GPTs, Llama, Gemini, Claude, Cohere, Mistral, and other foundation models.
illumin
SEPTEMBER 19, 2024
For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. This is where programmatic advertising shines when leveraged well.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
SEPTEMBER 20, 2024
Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Vanessa, his no-nonsense VP, demands change. “We need a scalable platform. Get this right, and we’re set for success.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-m
Sprout Social
SEPTEMBER 18, 2024
Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. Going global effectively requires investing in a carefully crafted social media marketing strategy.
Valasys
SEPTEMBER 20, 2024
Welcome to the fascinating world where art meets commerce in the realm of fashion photography. This unique industry blends creativity with business acumen, resulting in stunning visuals that captivate audiences worldwide. It’s not just about taking pretty pictures; fashion photography serves as a bridge connecting designers’ visions and the marketplace’s demands.
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