Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Circle Studio

DECEMBER 19, 2019

Evergreen content has immense value to your firm’s content marketing, continuing to drive traffic, engagement and leads for an extended period of time. But even the greenest of evergreen content will eventually start to turn brown, becoming less relevant and potentially more of a liability than an asset.

Content 60

Content Statistics Lead Ranking Lead Scoring 60

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Hubspot

JANUARY 4, 2021

You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Relevant: Does the goal align with your organization’s larger goals? Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. Download the content funnel mapping checklist. Download a Content Funnel Mapping Checklist to help you deliver your message to your prospects and customers.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. His tweet revolutionized how we use social media and created living-breathing content lanes for like-minded users to discover and connect with others on the platform. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

KoMarketing Associates

APRIL 7, 2014

Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Benefits of Sitelinks.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

SmartBug Media

AUGUST 19, 2019

Content was updated August 19, 2019. When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. A lightbox ad opens in the center of the page, obscuring the actual page content.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Hubspot

MARCH 19, 2020

New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. Add relevant examples to back up your graphs. Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness. It's a brand new month, everyone!

Template 95

Template ROI Budget Programs Click Rate 95

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. Link Building Means Earning Hard Links Not Easy Links - Danny Sullivan, Search Engine Land. Is Presentation More Important Than Content Itself? Jordan Kasteler , Search Engine Land.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Social media is part of the reason.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. When someone searches for “CompetiTrix” (your top competitor), they inevitably see several pages of the CompetiTrix website. You’d hit them right where it hurts.

Loyalty 116

Loyalty Branding Brand Identity SERP 116

Pearl Digital Marketing

OCTOBER 13, 2019

Are your blog posts or landing pages doing as well in organic search as you thought they would? Maybe your page ranking isn’t the greatest, and you’re not sure why. They’ll come up with a list of recommendations of things you need to fix on the pages on your site to make them more search engine friendly.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Do people stay on the page for a reasonable amount of time, or do they bounce?". Total pages indexed. Total pages that receive traffic.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.

Planning 48

Planning Content Marketing Work Management Blogger 48

KoMarketing Associates

NOVEMBER 18, 2014

Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Plan content production. They may start on a product page on the website and then branch out to land in a social ad. To put that in perspective, that’s 25 whole days. Decide on your platform(s).

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. If the ads only show when you check-in, and those ads will be targeted based on where and when you check-in, it’s entirely possible that those ads could become valuable based on extreme relevance.

Paid Search Agency 122

Paid Search Agency Ads Adwords Mobile Advertising 122

ConvertKit

AUGUST 17, 2021

The study chronicled the business and artistic decisions that led to her surprise album drop in December 2013. . Dan graduated with his MBA in 2014 and got a job in education, but on the side, he started writing about the intersections of business, culture, hip-hop, and sports on his own Medium page. People responded. Maybe 130 or so.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Convince & Convert

APRIL 21, 2013

This kind of truly, useful marketing (which I call “Youtility” in my forthcoming new book) is all about hyper-relevance and communicating to customers in context. Other speakers include executives from Tesco, Target, USAA, Bank of Montreal, United Airlines, Cigna, Jaguar Land Rover, Target and hundreds more.

Television marketing 134

Television marketing Paid Search Agency Broadcasting Thought Leadership 134

LeadSquared

AUGUST 19, 2014

If you haven’t heard about it yet, it is this: [Tweet “No hiding content and contests behind “Like Gates” anymore is Facebook’s newest verdict!”]. This means that fan-gating as a mechanism to collect more page-likes is dead. Non-fans had to “Like” the page to pass through the gate. What does this mean?

Paid Content 52

Paid Content Facebook Ad Exchange Stats 52

Contently

JUNE 13, 2016

Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad. Near the end of 2013, Google penalized the company for some shady SEO practices. You’re not supposed to build your house on someone else’s land.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? When you take the time to look at your analytics on both your website and social media, you can discover a ton of useful information: What are the most popular pages on your website? What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. Simply put, your editorial calendar is the way your team plans ahead and organizes content releases. When you know what types of content you’ll be producing and for what specific goals, you’re ready to build your editorial calendar. What Is an Editorial Calendar?

Conversion 98

Conversion Youtube Hubspot Planning 98

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. Heck, the answer to life, and all the existential questions you discussed last Friday might be buried somewhere in page 5 of search results, but it will remain there – buried, unless some kid discovers it, and reddits it.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Convince & Convert

MARCH 21, 2016

Objective: Increase clickthrough to donation landing page. Primary Metric: Clickthrough to Donation Landing Page. The opening statement of the control may have provided more relevance to customers and provided continuity from previous customer touchpoints. Test Duration: 01/21/16–01/26/2016. Motivation.

Copywriting 93

Copywriting Clickthrough Lead Ranking Landing Pages 93

Hubspot

MARCH 14, 2017

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Why Video Content. We learned that visitors to our site spent more time on pages with video -- about 2.6

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

The Lead Agency

AUGUST 6, 2018

Segmentation of your audience allows you to better target your customers and provide more personalised and relevant messaging for your campaign. The more you segment, the more relevant your messaging can be. The results of this research can then be used to help optimise your content marketing, SEO and paid advertising.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Unbounce

JULY 30, 2019

With that in mind, Unbounce has teamed up with a few heavy-hitters of marketing to give you the rundown on how you can start with your holiday campaigns and landing pages today. (So, But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. That’s a mistake.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111